BJ Fogg is the founder and director of the Behavior Design Lab at Stanford University.  In addition to his research, BJ teaches industry innovators how human behavior really works. He created the Tiny Habits academy to help people around the world. His book is called Tiny Habits: The Small Changes That Change Everything.

 

Some interesting insights from this episode:

  • The Fogg Behavior Model suggests that a behavior is driven by three things: motivation, ability, and a prompt. Motivation is the desire to perform the behavior. Ability is your capacity to do so.  A prompt is a cue to perform the behavior.
  • If you’re trying to create a new habit, you should adopt a “golden behavior” which is a behavior which is effective, one that you’ve motivated to do, and one that you have the ability to do.
  • The next step is to make the habit tiny. Find the smallest, easiest way to start the new habit. The momentum will lead to bigger behaviors over time.
  • You have to use a prompt which is a reminder to do a behavior. The best kind of prompt is an anchor. An anchor is an existing behavior already ingrained in your life which serves as a reminder to do the new behavior.
  • You need to “celebrate” each time you perform a new desired behavior which causes a positive emotion inside yourself. It’s a mechanism to self-reinforce the positive behavior.
  • To set yourself up for the day ahead, when you wake up first thing in the morning, plant both feet on the floor and say out loud “It’s going to be a great day”.
  • The key to lasting change is to help people do what they already want to do and help people feel successful at it.
  • “Excellence is doing the very best job you can and helping others in ways that really moves the needle for them.”

 

Show Notes

BJ Fogg personal website

Stanford Behavior Design Lab

Books:

Tiny Habits: The Small Changes That Change Everything

Persuasive Technology

Other links mentioned:

THE POZCAST by Adam Posner

NHP Talent Group

Jim McKelvey is a serial entrepreneur, inventor, philanthropist, and artist.  He cofounded the mobile payments company Square and sits on the Board.  He also founded Invisibly, a digital content company, LaunchCode, a nonprofit that teaches technology literacy, and a glass art studio. His book is called The Innovation Stack: Building an Unbeatable Business One Crazy Idea at a Time.

 

Some interesting insights from this episode:

  • He has never had a life plan and because of that, he’s become very comfortable with uncertainty.
  • He was a state debate champion and owed much of his success to the ability to read the judges and adjust his strategy accordingly.
  • “If you want to be successful and make some money, copy what works. But if you want to have a phenomenally successful company, you have to do something original.”
  • The big insight was rather than going after an existing market of merchants already using credit cards, Square decided to go after a market that didn’t even exist – the tiny mom and pop merchants without access to the credit card payment networks.
  • They designed a small card reader that looked really cool and got your attention but was flimsy and difficult to use. But the novelty of it turned every Square sale into a Square advertisement. This allowed the product to go viral without needing to spend one dollar on advertising.
  • What allowed Square to survive a competitive attack by Amazon and thrive as a standalone company was their innovation stack. An innovation stack is a series of innovations needed to provide a new product or service and that collectively work together to provide a competitive advantage in the marketplace.
  • Training as an artist was a big help in mentally preparing to be an entrepreneur.
  • “Excellence is something that’s above and beyond normal good. It’s something that’s surprisingly wonderful.”

 

Show Notes

Book: The Innovation Stack: Building an Unbeatable Business One Crazy Idea at a Time

Non-profit: LaunchCode

New startup: Invisibly

John Mackey is the co-founder and CEO of Whole Foods Market and co-founder of the nonprofit Conscious Capitalism. He is a co-author of the book Conscious Capitalism as well as his latest book called Conscious Leadership: Elevating Humanity Through Business.

 

Some interesting insights from this episode:

  • He had a food consciousness awakening when he moved into a vegetarian coop in his 20s. He learned that food could affect the way you feel, your health, vitality, and overall intelligence.
  • Early on, the conventional supermarkets didn’t take Whole Foods and the natural foods sector seriously since it was a relatively small industry. By the time they got to scale and supermarkets started to pay attention, Whole Foods was a formidable competitor.
  • John came close to being fired by the Board at Whole Foods. That’s when he turned inward and learned to be a more conscious, more emotionally intelligent, more spiritually awake leader.
  • There’s no better time to learn and grow than during challenging times. “Crisis is a tremendous opportunity to accelerate your own life growth, spiritually, emotionally, psychologically, and intellectually.”
  • The higher purpose of Whole Foods is to nourish people and the planet. As you scale an organization, you can’t take purpose for granted. If you want the purpose to stay alive, you have to put purpose first which means embodying it and teaching it.
  • Leading with integrity entails integrating one’s shadow which is the part of our being which we aren’t conscious of. Generally the things that we don’t like about ourselves are easier to repress from our consciousness and keep in the shadow.
  • “Excellence is doing something with all your attention and all your heart as best that you can do it.”

Show Notes

Whole Foods Market

Books:

Conscious Leadership

Conscious Capitalism

Jimmy Wales is the founder of the online non-profit encyclopedia Wikipedia and co-founder of the privately owned Wikia, Inc. including its entertainment media brand Fandom.  Wales serves on the board of trustees of the Wikimedia Foundation, the non-profit charitable organization he established to operate Wikipedia. In 2019, Jimmy launched WT Social – a news focused social network. In 2006 Jimmy was named in Time magazine’s ‘100 Most Influential People in the World’ for his role in creating Wikipedia.

 

Some interesting insights from this episode:

  • Jimmy was an avid reader as a child and used to devour the World Book Encyclopedia.
  • He took a cautious and conservative approach to entrepreneurship, taking manageable risks, learning to fail fast, and always spending less money than what he took in.
  • “I like to get up and do the most interesting thing I can think of to do and I try to live my life like that every day.”
  • The core value of Wikipedia, which is to present high quality, neutral, factual information, is what allows the organization to maintain its integrity and consistency.
  • He set a very aspirational mission for Wikipedia which is to give every person on the planet free access to the sum of all human knowledge.
  • The success of Wikipedia is staggering. It’s now a top 5 website globally with over 54 million articles in 300 languages and 1.5 billion visitors each month and growing.
  • To be a successful leader, you have to have clear and consistent values that people can buy into.
  • “Excellence is about doing something interesting and having fun. It’s got to be interesting because otherwise what’s the point?”

Al Roker is a weatherman and coanchor of NBC’s Today show, an Emmy-award winning journalist, a television producer, and a New York Times bestselling author.  He has spent over four decades on television and received 14 Emmy Awards. He has written a number of best-selling books, the latest book is titled: You Look So Much Better in Person: True Stories of Absurdity and Success.

 

Some interesting insights from this episode:

  • His father advised him that “you’re going to have to work twice as hard and be twice as good to get half as far as the white kid next to you”.
  • “If you want something badly, keep at it until it’s yours or it’s no longer an option. Don’t stop because you think you’ve tried hard enough and you believe it’s not going to happen. Stop when you receive a flat out no.”
  • He got some sage advice early in his career to just be yourself. He was too busy trying to be someone else to stand out and not allowing his true personality to surface.
  • “If you don’t learn at least one new thing every day, you’re not looking.”
  • If you can learn to roll with the flow, you’ll be much better off than creating a rigid life plan.
  • Al has always woken up at 3:45 a.m.. “Time is the one commodity that you can’t manufacture more of so the only way to make more of it is to start early.”
  • “Excellence is doing your level best every day.”

 

Show Notes:

Al Roker book: You Look So Much Better in Person: True Stories of Absurdity and Success

Al Roker Entertainment

Al Roker Today Show Bio

Jim McCloskey is the founder of Centurion Ministries, an organization devoted to exonerating wrongfully convicted prisoners who are serving life or death sentences.  To date, the organization has freed 64 innocent people. His new book is titled: When Truth Is All You Have: A Memoir of Faith, Justice, and Freedom for The Wrongly Convicted.

 

Some interesting insights from this episode:

  • Today there are dozens of innocence organizations but Centurion Ministries was the first one. Jim was the father of the entire innocence movement.
  • He learned first-hand early on the unreliability of eyewitness testimony.
  • He was able to leverage his consulting background piecing together market research to figure out how to solve these wrongful convictions.
  • Building a relationship and rapport with key witnesses was just as vital to proving these cases and Jim had a natural ability in that regard.
  • Not every case would work out. He sometimes had false positives – clients he was trying to help who he later learned were actually guilty.  When that happens, it’s important to just admit the mistake and move on.
  • “This is a story of how I learned what a cruel, mindless, mean machine the justice system can be. How, in trying to combat evil in the world, the system can become just as evil – more so, because it is evil done in the name of all of us.”
  • To date, Centurion Ministries has freed 64 innocent men and women who collectively had spent 1,350 years behind bars.
  • “Excellence is doing what you feel is right for you given your personality and makeup.”

Links

Book: When Truth Is All You Have: A Memoir of Faith, Justice, and Freedom for the Wrongly Convicted

Organization: Centurion Ministries

Sarah Frey is the founder and CEO of Frey Farms which she founded at the age of 16.  The farm grows thousands of acres worth of fruits and vegetables.  Dubbed “the Pumpkin Queen of America” by the New York Times, she sells more pumpkins than any other producer in the United States.  She is also the owner of Tsamma, a bottled watermelon juice sold in over 1,500 stores all over the country.  Her new book is titled The Growing Season: How I Built a New Life – and Saved an American Farm.

 

Some interesting insights from this episode:

  • Because she grew up poor and had to spend most of her free time doing chores around the farm, she learned to use her active imagination to escape.
  • Growing up without means was a strong motivator to find the freedom to live a better life and to have more control over her own destiny.
  • Her lack of scale and sophistication early on (no warehouses, distribution centers, extra drivers) became a competitive advantage, as delivering direct to the stores meant fresher and higher quality produce for the customers.
  • A lot of her success was due to her ability to exude confidence, even when she really wasn’t sure what she was doing.
  • Scrappiness is in her company’s DNA. A core philosophy from the beginning and just as relevant today is how to do more with less.
  • Always make sure that the customer’s needs are met. “Take care of the customer today and they will take care of you in the future.”
  • She doesn’t look for the polished, well educated, perfectly buttoned-up kinds of people but rather, the ones that have some imperfections. “Often the most imperfect people are the sweetest on the inside.”
  • “Excellence is loving what you do.”

 

Links:

Book: The Growing Season: How I Built a New Life – and Saved an American Farm

Frey Farms

Tsamma watermellon juice

Deepak Chopra is a world-renowned pioneer in integrative medicine and personal transformation.  He is the founder of The Chopra Foundation, a non-profit entity for research on well-being and humanitarianism, and Chopra, a modern-day health company at the intersection of science and spirituality.  Deepak is also a Clinical Professor of Family Medicine and Public Health at the University of California, San Diego.  He is the author of over 90 books, including numerous New York Times bestsellers, the latest one titled Total Meditation: Practices in Living the Awakened Life.  TIME magazine has described Dr. Chopra as “one of the top 100 heroes and icons of the century.”

 

Some interesting insights from this episode:

  • Western medicine is necessary for acute intervention but for chronic disease, other than when caused from a gene mutation, lifestyle heavily influences the outcome. Sleep, stress management, exercise, breathing, nutrition, and self-regulation have a significant impact on the onset and management of chronic disease.
  • Modern industrially produced food is ruining the body’s ecosystem which is causing inflammation of the microbiome which is causing inflammatory disease including chronic disease.
  • Total meditation is the practice of bringing the mind into a meditative state whenever you want. So when you notice that you’re feeling stressed or anxious, you just simply return to the mind’s natural state of inner peace and quiet.
  • Total consciousness is pure knowing which is beyond perception and thought. You know without knowing.
  • We’re “asleep” when we act unconsciously and we’re “awake” when we act consciously. Examples of being asleep include speaking without thinking, arriving at snap judgments, and acting out of habit. Examples of being awake include thinking before you speak, anticipating consequences of your actions, and not jumping to conclusions.
  • If you had the answers to just three questions whenever you wanted them, you would achieve all your goals and your life would thrive. Those three questions are: What am I doing right? What isn’t working for me? What is my next step?
  • “Excellence is the ability to actualize worthy goals, the ability to love and have compassion, and the ability to always be in touch with your deeper awareness.”

 

Links:

Deepak Chopra website

Total Meditation book

Chopra Meditation and Well-Being iPhone app

The Chopra Foundation

Never Alone mental and emotional health resource