Ed Stafford is a British explorer.  He holds the Guinness World Record for being the first person to walk the length of the Amazon River. He has been one of the National Geographic Adventurers of the Year and was also the European Adventurer of the Year.  He has written multiple books on his quests and now hosts an adventure reality show on the Discovery Channel called Ed Stafford: First Man Out.

 

Some interesting insights from this episode:

  • His insecurity as an adopted child drove his ambition. He had to adapt his behavior in order to make people like him and prove his worth.
  • He set the Guinness record for being the first person to hike the length of the Amazon. It took him 2 years, 4 months, and 8 days to complete the 4,345 mile trek.
  • “Imagine the thickest of bramble bushes, knotted with razor-sharp vines and spiky palms. Then imagine sinking the whole thing in a swimming pool full of muddy water and having to make your way through that swimming pool using just your 18 inch machete.”
  • “I would start the day positive and upbeat and as each negative experience cropped up, I would set myself the challenge of laughing at it and not allowing it to bring me down. Each time I succeeded, I would give myself a pat on the back and it boosted my morale further to think I was gaining control over the way I reacted to external influences.”
  • “I find myself in the pleasant position of being calmer and happier with the world about me. My confidence now comes from within rather than from the opinions of others. I now know who I am and what I am capable of.”
  • “Excellence is always trying to become the best version of yourself.”

 

Links

TV Show: Ed Stafford: First Man Out

Books:

Walking the Amazon

Naked and Marooned

Ed Stafford’s Ultimate Adventure Guide

Personal Site: Ed Stafford

Jim McKelvey is a serial entrepreneur, inventor, philanthropist, and artist.  He cofounded the mobile payments company Square and sits on the Board.  He also founded Invisibly, a digital content company, LaunchCode, a nonprofit that teaches technology literacy, and a glass art studio. His book is called The Innovation Stack: Building an Unbeatable Business One Crazy Idea at a Time.

 

Some interesting insights from this episode:

  • He has never had a life plan and because of that, he’s become very comfortable with uncertainty.
  • He was a state debate champion and owed much of his success to the ability to read the judges and adjust his strategy accordingly.
  • “If you want to be successful and make some money, copy what works. But if you want to have a phenomenally successful company, you have to do something original.”
  • The big insight was rather than going after an existing market of merchants already using credit cards, Square decided to go after a market that didn’t even exist – the tiny mom and pop merchants without access to the credit card payment networks.
  • They designed a small card reader that looked really cool and got your attention but was flimsy and difficult to use. But the novelty of it turned every Square sale into a Square advertisement. This allowed the product to go viral without needing to spend one dollar on advertising.
  • What allowed Square to survive a competitive attack by Amazon and thrive as a standalone company was their innovation stack. An innovation stack is a series of innovations needed to provide a new product or service and that collectively work together to provide a competitive advantage in the marketplace.
  • Training as an artist was a big help in mentally preparing to be an entrepreneur.
  • “Excellence is something that’s above and beyond normal good. It’s something that’s surprisingly wonderful.”

 

Show Notes

Book: The Innovation Stack: Building an Unbeatable Business One Crazy Idea at a Time

Non-profit: LaunchCode

New startup: Invisibly

Al Roker is a weatherman and coanchor of NBC’s Today show, an Emmy-award winning journalist, a television producer, and a New York Times bestselling author.  He has spent over four decades on television and received 14 Emmy Awards. He has written a number of best-selling books, the latest book is titled: You Look So Much Better in Person: True Stories of Absurdity and Success.

 

Some interesting insights from this episode:

  • His father advised him that “you’re going to have to work twice as hard and be twice as good to get half as far as the white kid next to you”.
  • “If you want something badly, keep at it until it’s yours or it’s no longer an option. Don’t stop because you think you’ve tried hard enough and you believe it’s not going to happen. Stop when you receive a flat out no.”
  • He got some sage advice early in his career to just be yourself. He was too busy trying to be someone else to stand out and not allowing his true personality to surface.
  • “If you don’t learn at least one new thing every day, you’re not looking.”
  • If you can learn to roll with the flow, you’ll be much better off than creating a rigid life plan.
  • Al has always woken up at 3:45 a.m.. “Time is the one commodity that you can’t manufacture more of so the only way to make more of it is to start early.”
  • “Excellence is doing your level best every day.”

 

Show Notes:

Al Roker book: You Look So Much Better in Person: True Stories of Absurdity and Success

Al Roker Entertainment

Al Roker Today Show Bio

Jim McCloskey is the founder of Centurion Ministries, an organization devoted to exonerating wrongfully convicted prisoners who are serving life or death sentences.  To date, the organization has freed 64 innocent people. His new book is titled: When Truth Is All You Have: A Memoir of Faith, Justice, and Freedom for The Wrongly Convicted.

 

Some interesting insights from this episode:

  • Today there are dozens of innocence organizations but Centurion Ministries was the first one. Jim was the father of the entire innocence movement.
  • He learned first-hand early on the unreliability of eyewitness testimony.
  • He was able to leverage his consulting background piecing together market research to figure out how to solve these wrongful convictions.
  • Building a relationship and rapport with key witnesses was just as vital to proving these cases and Jim had a natural ability in that regard.
  • Not every case would work out. He sometimes had false positives – clients he was trying to help who he later learned were actually guilty.  When that happens, it’s important to just admit the mistake and move on.
  • “This is a story of how I learned what a cruel, mindless, mean machine the justice system can be. How, in trying to combat evil in the world, the system can become just as evil – more so, because it is evil done in the name of all of us.”
  • To date, Centurion Ministries has freed 64 innocent men and women who collectively had spent 1,350 years behind bars.
  • “Excellence is doing what you feel is right for you given your personality and makeup.”

Links

Book: When Truth Is All You Have: A Memoir of Faith, Justice, and Freedom for the Wrongly Convicted

Organization: Centurion Ministries

Sarah Frey is the founder and CEO of Frey Farms which she founded at the age of 16.  The farm grows thousands of acres worth of fruits and vegetables.  Dubbed “the Pumpkin Queen of America” by the New York Times, she sells more pumpkins than any other producer in the United States.  She is also the owner of Tsamma, a bottled watermelon juice sold in over 1,500 stores all over the country.  Her new book is titled The Growing Season: How I Built a New Life – and Saved an American Farm.

 

Some interesting insights from this episode:

  • Because she grew up poor and had to spend most of her free time doing chores around the farm, she learned to use her active imagination to escape.
  • Growing up without means was a strong motivator to find the freedom to live a better life and to have more control over her own destiny.
  • Her lack of scale and sophistication early on (no warehouses, distribution centers, extra drivers) became a competitive advantage, as delivering direct to the stores meant fresher and higher quality produce for the customers.
  • A lot of her success was due to her ability to exude confidence, even when she really wasn’t sure what she was doing.
  • Scrappiness is in her company’s DNA. A core philosophy from the beginning and just as relevant today is how to do more with less.
  • Always make sure that the customer’s needs are met. “Take care of the customer today and they will take care of you in the future.”
  • She doesn’t look for the polished, well educated, perfectly buttoned-up kinds of people but rather, the ones that have some imperfections. “Often the most imperfect people are the sweetest on the inside.”
  • “Excellence is loving what you do.”

 

Links:

Book: The Growing Season: How I Built a New Life – and Saved an American Farm

Frey Farms

Tsamma watermellon juice

Jon Dorenbos is a former professional football player and magician.  He played for 14 seasons in the NFL as a long snapper with the Tennessee Titans and Philadelphia Eagles.  He had a parallel career as a magician and was a finalist on America’s Got Talent, placing third overall amongst tens of thousands of competitors. He is a regular guest on The Ellen DeGeneres Show and his new book is called “Life is Magic: My Inspiring Journey from Tragedy to Self-Discovery.”

 

Some interesting insights from this episode:

  • Don’t listen to that negative inner voice which is constantly doubting yourself. Rather, you should talk to yourself out loud and say where you plan to go in life. The narrative you tell yourself is going to ultimately become your own reality.
  • Magic was more that tricks. It was a form of meditation that helped him heal his emotional wounds.  Magic allowed him to quiet all the negativity and just be lost in the moment.
  • On his path to becoming an NFL star, he had to first get picked up by a division I school and to do so, he doctored up some long snapping footage of other players to look like it was his own. He knew in his heart he was really good enough and was willing to do whatever it took to give himself a chance.
  • Being a long snapper requires extreme mental toughness. You might only play 10 plays the entire game so you have to be able to have closure quickly, you have to be able to forgive, and you have to be able to move on.
  • Things are easy or difficult based on how we perceive them in our mind. If you think it’s easy, it is, and vice versa.
  • The key ingredients to success for both magic and football are discipline, hard work, passion, and a drive to want to be great and change the world.
  • You need to decide which story you choose to hold onto. Focusing on the negative or positive stories in your life will dictate the kind of life you’re going to live.
  • “Excellence is about showing up. Showing up every day, showing up on time, and showing up ready to work.”

Steve Schwarzman is the co-founder and CEO of Blackstone, one of the world’s largest and most successful investment funds with over a half trillion dollars under management. Steve is an active philanthropist with a history of supporting education, culture, and the arts.  He holds a BA from Yale and an MBA from Harvard Business School.  His new book is called What It Takes: Lessons in the Pursuit of Excellence.

 

Some interesting insights from this episode:

  • He has always been very competitive. When he graduated from Yale, he insisted upon an extra $500 a year in his offer from a prestigious investment bank so he could be the highest paid graduate from his class.
  • “What I lacked in basic economics, I made up for with my ability to see patterns and develop new solutions and paradigms, and with the sheer will to turn my ideas into reality.”
  • He single-handedly advised Tropicana on getting acquired, which was the second largest transaction in the world that year, even though he had absolutely no M&A experience up until that point.
  • “To be successful you have to put yourself in situations and places you have no right being in. You shake your head and learn from your own stupidity. But through sheer will, you wear the world down, and it gives you what you want.”
  • They closed on their first fund of $1 billion the morning of October 19th, 1987, aka Black Monday, the largest one day drop in stock market history. Just one day later and Blackstone might not have ever gotten off the ground.
  • After losing some money on a deal, he re-architected the entire investment decision making process to be much more rigorous with the goal of engineering out the risk so as to never lose money again
  • He has a philosophy to only hire “10’s”. Those people tend to be intelligent, articulate, calm, energetic, curious, and can envision the future.
  • “Excellence is being the best that you can be at whatever you choose to do.”

Jill Heinerth is a cave diver, underwater explorer, writer, photographer, and filmmaker.  She has starred on TV series for PBS, National Geographic Channel, and the BBC, and has consulted on movies for directors, including James Cameron. Her new book is titled: Into The Planet: My Life as a Cave Diver.

 

Some interesting insights from this episode:

  • Fighting off a burglar during college taught her how to deal with challenges in life. Having had this harrowing dance with fear probably saved her life in the long run.
  • Despite having enormous success as an entrepreneur in the advertising business, she knew in her heart that it wasn’t what she was meant to do so she built up the courage to quit and begin her life of adventure under the water.
  • There’s very little margin for error in cave diving. More people die while diving underwater caves than climbing Mt Everest.
  • Most accidents happen before someone even steps foot in the water. It is the lack of planning and preparation that causes most issues.  They are entirely preventable.
  • There is significant mental preparation. Before each dive, she closes her eyes and walks through all the worst case scenarios and rehearses all of the solutions.
  • She has the 7R gene which explains much of her risk seeking behavior. She is always seeking new challenges, new adventures.
  • “Excellence is your willingness to nurture and support the next generation. To ensure that if something’s important to you, the people below you eventually move beyond you.”