Cat Hoke is the founder and CEO of Defy Ventures, a non-profit which creates personal and economic opportunities for people with criminal histories. She’s been featured in The New York Times, The Wall Street Journal, Forbes and a number of other publications.  Her new book is called A Second Chance: For You, For Me, and For the Rest of Us.   


Some interesting insights from this episode:

  • Learn how she converts hardened criminals into entrepreneurial, hard-working, law-abiding citizens upon their release from prison.
  • Ask yourself this question: “If I died today, why would my life matter?”
  • Most people are unhappy with their work because they prioritize self-preservation over fulfillment.
  • Hear how a former kingpin drug dealer became a very successful entrepreneur running a hugely popular fitness program called ConBody.
  • Forgiveness is critical. If you want a better life for yourself in the future, you have to be willing to forgive yourself for the past.
  • Many of us who have never lived in a physical prison are still trapped in our own personal prisons.
  • “We feel most alive when we are investing sacrificially in the lives of other people.”


Show Notes

Defy Ventures website:

Cat’s book: A Second Chance: For You, For Me, and For the Rest of Us:

Tedx Talk:


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