Ep 85: Andre Rush: Celebrity chef and yes, that guy with the 24-inch biceps

Chef Andre Rush is a retired decorated combat Veteran known worldwide as the White House chef with the 24-inch biceps and for his advocacy for military service, as well as suicide prevention, which is why he does 2,222 push-ups a day: to bring awareness to the ongoing epidemic of mental health and suicidal ideation.  His new book is titled: Call me Chef, Dammit!: A Veteran’s Journey from the Rural South to the White House.

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Some interesting insights from this episode:

  • “I don’t care what I have done. It’s what I’m doing right now and what I’m going to continue to do.”
  • “You don’t decide your destiny. Your destiny decides you.”
  • “Cooking is like art. You eat with your eyes. And when you see art, it draws you to it.”
  • He was very determined and found a way to feed off the negativity and use it as fuel.
  • He uses cooking as a coping mechanism for his PTSD.
  • At one point he gave away all his money to help bring Ethiopian refugees to the United States.
  • “Excellence is doing everything you need to do at your very best.”

Show Notes

Book: Call Me Chef, Dammit!: A Veteran’s Journey from the Rural South to the White House

Meal Delivery Service: CHOW

Website: Chef Rush

Ep 71: Jim McKelvey: Co-Founder of Square on Art, Innovation, and Entrepreneurship

Jim McKelvey is a serial entrepreneur, inventor, philanthropist, and artist.  He cofounded the mobile payments company Square and sits on the Board.  He also founded Invisibly, a digital content company, LaunchCode, a nonprofit that teaches technology literacy, and a glass art studio. His book is called The Innovation Stack: Building an Unbeatable Business One Crazy Idea at a Time.

 

Some interesting insights from this episode:

  • He has never had a life plan and because of that, he’s become very comfortable with uncertainty.
  • He was a state debate champion and owed much of his success to the ability to read the judges and adjust his strategy accordingly.
  • “If you want to be successful and make some money, copy what works. But if you want to have a phenomenally successful company, you have to do something original.”
  • The big insight was rather than going after an existing market of merchants already using credit cards, Square decided to go after a market that didn’t even exist – the tiny mom and pop merchants without access to the credit card payment networks.
  • They designed a small card reader that looked really cool and got your attention but was flimsy and difficult to use. But the novelty of it turned every Square sale into a Square advertisement. This allowed the product to go viral without needing to spend one dollar on advertising.
  • What allowed Square to survive a competitive attack by Amazon and thrive as a standalone company was their innovation stack. An innovation stack is a series of innovations needed to provide a new product or service and that collectively work together to provide a competitive advantage in the marketplace.
  • Training as an artist was a big help in mentally preparing to be an entrepreneur.
  • “Excellence is something that’s above and beyond normal good. It’s something that’s surprisingly wonderful.”

 

Show Notes

Book: The Innovation Stack: Building an Unbeatable Business One Crazy Idea at a Time

Non-profit: LaunchCode

New startup: Invisibly

Ep 70: John Mackey: Founder and CEO of Whole Foods

John Mackey is the co-founder and CEO of Whole Foods Market and co-founder of the nonprofit Conscious Capitalism. He is a co-author of the book Conscious Capitalism as well as his latest book called Conscious Leadership: Elevating Humanity Through Business.

 

Some interesting insights from this episode:

  • He had a food consciousness awakening when he moved into a vegetarian coop in his 20s. He learned that food could affect the way you feel, your health, vitality, and overall intelligence.
  • Early on, the conventional supermarkets didn’t take Whole Foods and the natural foods sector seriously since it was a relatively small industry. By the time they got to scale and supermarkets started to pay attention, Whole Foods was a formidable competitor.
  • John came close to being fired by the Board at Whole Foods. That’s when he turned inward and learned to be a more conscious, more emotionally intelligent, more spiritually awake leader.
  • There’s no better time to learn and grow than during challenging times. “Crisis is a tremendous opportunity to accelerate your own life growth, spiritually, emotionally, psychologically, and intellectually.”
  • The higher purpose of Whole Foods is to nourish people and the planet. As you scale an organization, you can’t take purpose for granted. If you want the purpose to stay alive, you have to put purpose first which means embodying it and teaching it.
  • Leading with integrity entails integrating one’s shadow which is the part of our being which we aren’t conscious of. Generally the things that we don’t like about ourselves are easier to repress from our consciousness and keep in the shadow.
  • “Excellence is doing something with all your attention and all your heart as best that you can do it.”

Show Notes

Whole Foods Market

Books:

Conscious Leadership

Conscious Capitalism

Ep 69: Jimmy Wales: Founder of Wikipedia

Jimmy Wales is the founder of the online non-profit encyclopedia Wikipedia and co-founder of the privately owned Wikia, Inc. including its entertainment media brand Fandom.  Wales serves on the board of trustees of the Wikimedia Foundation, the non-profit charitable organization he established to operate Wikipedia. In 2019, Jimmy launched WT Social – a news focused social network. In 2006 Jimmy was named in Time magazine’s ‘100 Most Influential People in the World’ for his role in creating Wikipedia.

 

Some interesting insights from this episode:

  • Jimmy was an avid reader as a child and used to devour the World Book Encyclopedia.
  • He took a cautious and conservative approach to entrepreneurship, taking manageable risks, learning to fail fast, and always spending less money than what he took in.
  • “I like to get up and do the most interesting thing I can think of to do and I try to live my life like that every day.”
  • The core value of Wikipedia, which is to present high quality, neutral, factual information, is what allows the organization to maintain its integrity and consistency.
  • He set a very aspirational mission for Wikipedia which is to give every person on the planet free access to the sum of all human knowledge.
  • The success of Wikipedia is staggering. It’s now a top 5 website globally with over 54 million articles in 300 languages and 1.5 billion visitors each month and growing.
  • To be a successful leader, you have to have clear and consistent values that people can buy into.
  • “Excellence is about doing something interesting and having fun. It’s got to be interesting because otherwise what’s the point?”

Ep 60: Steve Case: AOL founder and Revolution CEO

Steve Case was the co-founder and CEO of AOL, the largest Internet company at the time, which he took public and eventually merged with Time Warner. Today he is the CEO of Revolution, an investment firm which invests in visionary entrepreneurs focused on building long lasting businesses.  He is also the Chairman of the Case Foundation and an author with a New York Times bestselling book called The Third Wave: An Entrepreneur’s Vision of the Future.

 

Some interesting insights from this episode:

  • There were much more heavily capitalized competitors but Steve decided that while the other online services were focusing on content and commerce, he would focus AOL more on community which ended up being the killer app that drove its success.
  • While you’re scaling, vision and strategy are important but the people are the most important thing to get right. You need to get the right people on the bus and in the right seats and going in the right direction.
  • AOL was by no means an overnight success. It took almost a decade to get to the first million subscribers.
  • The $350 billion mega merger of AOL and Time Warner is the biggest merger in history.
  • During the third wave of the Internet, the 3 “P’s” are going to be most critical for success: partnerships, policy and perseverance. The product-led founder archetype who found success with viral apps during the second wave won’t be adequate in the third wave.
  • “Vision without execution is hallucination.” – Thomas Edison
  • “Excellence is striving to do something important and doing it successfully and doing it well.”

Ep 54: Charles Schwab: The big entrepreneur looking out for the small investor

Charles Schwab is the founder and chairman of The Charles Schwab Corporation. What began as a small discount brokerage company in the 70’s has evolved to become the nation’s largest publicly traded investment services firm, with close to $4 trillion in client assets. He is also the chairman of The Charles and Helen Schwab Foundation, a private foundation focused on education, poverty prevention, human services, and health.  He is the author of several bestselling books with his latest memoir titled Invested.

 

Some interesting insights from this episode:

  • He had to work extra hard to build his self-confidence to overcome his dyslexia and to keep up in class.
  • People with dyslexia are conceptual thinkers who tend to not get lost in the weeds. Some people are very literal in learning and need to go from step 1 to 2 to 3 while dyslexics can go from step 1 to step 10.
  • Seeing an inherent conflict of interest between commissioned stock brokers and the customers, he invented a new contrarian business model by paying salaries to people placing trades with a bonus tied to the overall success of the company.
  • After the tech meldtown of the early 2000’s, Charles had to come out of retirement to run the company again. He had to lay off thousands of employees and get the company turned around.  Sometimes founders are the only ones who can make the tough calls and drive huge fundamental changes to the business.
  • He was a consummate innovator who continually pivoted, redefined the business, and opened up new markets. He knew it was important to disrupt yourself before someone else did it for you.
  • When hiring, beyond skills and experience, he looks at their character and ethics and their responsibility to the customer.
  • “Excellence is an ongoing pursuit. You are always striving for it but you never achieve it.”

Ep 53: Safi Bahcall: Physicist, Biotech Entrepreneur, Organizational Behavioral Guru

Safi Bahcall received his BA in physics from Harvard and his PhD from Stanford. He co-founded Synta Pharmaceuticals—a biotechnology company developing new drugs for cancer.  He led its IPO and served as its CEO for 13 years. In 2008, he was named E&Y New England Biotechnology Entrepreneur of the Year. In 2011, he served on the President’s Council of Advisers on Science and Technology. Safi is the author of Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries. The book was selected by Malcolm Gladwell, Dan Pink, Susan Cain, and Adam Grant for the Next Big Idea Club.

 

Some interesting insights from this episode:

  • “Very often people go on a path that the world expects them to without ever pausing to say ‘why am I doing this?’”
  • For an entrepreneur, the critical ingredient for success in building a company is surrounding yourself with talented executives and then bridging the divide between people who wouldn’t naturally interact with one another.
  • Culture are the patterns of behavior you see on the surface in an organization while structure is what’s underneath that’s driving those patterns of behavior. The activities being rewarded (i.e. incentive structures) will drive the culture.  So it’s the structure that’s ultimately most important in influencing behavior.
  • As companies mature, employees tend to shift from focusing on collective goals toward focusing more on careers and promotions. To reduce that behavioral shift, you want to minimize the growth in compensation that comes with each level in the organization.  In addition, you want to maximize span of control.  With fewer promotions and less of a financial incentive as you move up the organization, employees will focus more on their projects and less on corporate politics.
  • You want some employees focused on activities that reduce risk and another set of employees focused on maximizing intelligent risk taking. Effective leaders create a dynamic equilibrium between these two groups and are able to effectively balance the core with the new.
  • Most innovative products will have at least one or two false fails on their way to achieving significant market traction. The key to success is to get really good at investigating failure and not just accepting it on face value.
  • Companies need to create a new C-suite role called a Chief Incentives Officer whose job is to design customized incentive packages to motivate employees and optimize outcomes.
  • “Excellence is always striving to improve yourself and improve your performance.”

Ep 51: Jon Dorenbos: Former NFL star, magician, and survivor

Jon Dorenbos is a former professional football player and magician.  He played for 14 seasons in the NFL as a long snapper with the Tennessee Titans and Philadelphia Eagles.  He had a parallel career as a magician and was a finalist on America’s Got Talent, placing third overall amongst tens of thousands of competitors. He is a regular guest on The Ellen DeGeneres Show and his new book is called “Life is Magic: My Inspiring Journey from Tragedy to Self-Discovery.”

 

Some interesting insights from this episode:

  • Don’t listen to that negative inner voice which is constantly doubting yourself. Rather, you should talk to yourself out loud and say where you plan to go in life. The narrative you tell yourself is going to ultimately become your own reality.
  • Magic was more that tricks. It was a form of meditation that helped him heal his emotional wounds.  Magic allowed him to quiet all the negativity and just be lost in the moment.
  • On his path to becoming an NFL star, he had to first get picked up by a division I school and to do so, he doctored up some long snapping footage of other players to look like it was his own. He knew in his heart he was really good enough and was willing to do whatever it took to give himself a chance.
  • Being a long snapper requires extreme mental toughness. You might only play 10 plays the entire game so you have to be able to have closure quickly, you have to be able to forgive, and you have to be able to move on.
  • Things are easy or difficult based on how we perceive them in our mind. If you think it’s easy, it is, and vice versa.
  • The key ingredients to success for both magic and football are discipline, hard work, passion, and a drive to want to be great and change the world.
  • You need to decide which story you choose to hold onto. Focusing on the negative or positive stories in your life will dictate the kind of life you’re going to live.
  • “Excellence is about showing up. Showing up every day, showing up on time, and showing up ready to work.”

Ep 50: Steve Schwarzman: Co-founder and CEO of Blackstone

Steve Schwarzman is the co-founder and CEO of Blackstone, one of the world’s largest and most successful investment funds with over a half trillion dollars under management. Steve is an active philanthropist with a history of supporting education, culture, and the arts.  He holds a BA from Yale and an MBA from Harvard Business School.  His new book is called What It Takes: Lessons in the Pursuit of Excellence.

 

Some interesting insights from this episode:

  • He has always been very competitive. When he graduated from Yale, he insisted upon an extra $500 a year in his offer from a prestigious investment bank so he could be the highest paid graduate from his class.
  • “What I lacked in basic economics, I made up for with my ability to see patterns and develop new solutions and paradigms, and with the sheer will to turn my ideas into reality.”
  • He single-handedly advised Tropicana on getting acquired, which was the second largest transaction in the world that year, even though he had absolutely no M&A experience up until that point.
  • “To be successful you have to put yourself in situations and places you have no right being in. You shake your head and learn from your own stupidity. But through sheer will, you wear the world down, and it gives you what you want.”
  • They closed on their first fund of $1 billion the morning of October 19th, 1987, aka Black Monday, the largest one day drop in stock market history. Just one day later and Blackstone might not have ever gotten off the ground.
  • After losing some money on a deal, he re-architected the entire investment decision making process to be much more rigorous with the goal of engineering out the risk so as to never lose money again
  • He has a philosophy to only hire “10’s”. Those people tend to be intelligent, articulate, calm, energetic, curious, and can envision the future.
  • “Excellence is being the best that you can be at whatever you choose to do.”

Ep 49: Jill Heinerth: Underwater Cave Explorer

Jill Heinerth is a cave diver, underwater explorer, writer, photographer, and filmmaker.  She has starred on TV series for PBS, National Geographic Channel, and the BBC, and has consulted on movies for directors, including James Cameron. Her new book is titled: Into The Planet: My Life as a Cave Diver.

 

Some interesting insights from this episode:

  • Fighting off a burglar during college taught her how to deal with challenges in life. Having had this harrowing dance with fear probably saved her life in the long run.
  • Despite having enormous success as an entrepreneur in the advertising business, she knew in her heart that it wasn’t what she was meant to do so she built up the courage to quit and begin her life of adventure under the water.
  • There’s very little margin for error in cave diving. More people die while diving underwater caves than climbing Mt Everest.
  • Most accidents happen before someone even steps foot in the water. It is the lack of planning and preparation that causes most issues.  They are entirely preventable.
  • There is significant mental preparation. Before each dive, she closes her eyes and walks through all the worst case scenarios and rehearses all of the solutions.
  • She has the 7R gene which explains much of her risk seeking behavior. She is always seeking new challenges, new adventures.
  • “Excellence is your willingness to nurture and support the next generation. To ensure that if something’s important to you, the people below you eventually move beyond you.”

Ep 47: Rich Karlgaard: Publisher of Forbes

Rich Karlgaard is a bestselling author, award-winning entrepreneur, and speaker.  He is the publisher of Forbes magazine and is based in Silicon Valley.  He is a renowned lecturer on technology, innovation, corporate culture, and a number of other important business issues and the author of three books, his latest one titled: Late Bloomers: The Power of Patience in a World Obsessed with Early Achievement.

 

Some interesting insights from this episode:

 

  • His time at Stanford poring over Sports Illustrated in the library would later become the genesis for starting up what would become a highly popular technology business magazine.
  • Starting up Upside Magazine which had a unique style and voice ultimately led to a coveted role with Forbes despite the magazine not being a financial success.
  • Our cultural obsession with early achievement is detrimental to society.
  • Some people are successful because they’re competitive and set goals for themselves. Others achieve success because they are explorers chasing their curiosity without an end in mind.
  • Between the ages of 18 and 25, our prefrontal cortex is still growing and our executive function skills are still developing. Yet, this is the exact time when we’re supposed to be laser focused on launching our future careers.
  • One of the most important traits CEOs of high performance companies look for in new recruits is curiosity because without curiosity there’s no growth.
  • Notable strengths of late bloomers include curiosity, compassion, resilience, insight, and calmness.
  • “Resilience isn’t just the ability to be tough but the ability to have enough built in flexibility so an unexpected failure doesn’t shatter you.”
  • At any given time, there’s an optimal use of your time, your talent, and your effort.
  • “Excellence is the intersection between your perfect native gifts and your sense of purpose that is so deep you’re willing to sacrifice for it.”

 

Links:

Find Rich Karlgaard’s book Late Bloomers here.

Find Rich Karlgaard’s personal website here.

Ep 46: Chris Wilson: From a life in prison to a life of purpose

At the age of 17, Chris Wilson was sentenced to life for murder.  He turned his life around while in prison and was released after 16 years.  Today he is the owner of Barclay Investment Corporation, a social enterprise specializing in residential and commercial contracting work and employing out of work Baltimore residents.  His other business ventures include the House of DaVinci, a high-end furniture restoration and design company, and Master Plan Productions, a social impact content development company. His book is called: The Master Plan: My Journey from Life in Prison to a Life of Purpose.

 

Some interesting insights from this episode:

 

  • At the age of 17, Chris Wilson was sentenced to life in prison for murder.
  • Despite being sentenced to life, Chris believed that if he focused on turning his life around, he would get his sentence reduced and be set free after 7 years. He called this kind of thinking a “positive delusion”.
  • While in prison, he created a “Master Plan” which was a list of goals he wanted to accomplish in his life. He shared the list with his grandmother and the judge because he felt it was important to have others hold him accountable.
  • It was also important to include a number of shorter term goals on the Master Plan which were easier and quicker to accomplish to boost his confidence and create momentum.
  • He went to therapy to learn how to stop making excuses and take full responsibility for his past actions in order to move forward.
  • Instead of chasing money and living an easy life, he chose to give back to the community by starting a company which employed out of work residents including recently released prisoners.
  • It’s important to surround yourself with a support system of people you can turn to in order to stay on track and not revert back to bad habits.
  • “Excellence is pushing yourself to achieve high standards and doing so in a way that’s humble and considerate.”

Ep 44: Jerry Colonna: VC-turned executive leadership coach

Jerry Colonna is the founder and CEO of Reboot.IO, an executive coaching and leadership development firm whose coaches are committed to the notion that better humans make better leaders. Previously he was a successful venture capitalist with JPMorgan Partners and Flatiron Partners focused on technology startups. His new book is titled Reboot: Leadership and the Art of Growing Up.  He lives in Boulder, Colorado.

 

Some interesting insights from this episode:

  • Growing up in a chaotic environment with an alcoholic father and mentally ill mother drove his associating money with safety.
  • There was a dissonance between the way he felt internally and the way he was perceived in the world which led to a deep depression.
  • You can’t be a better leader without being a better human and you can’t be a better human without going through radical self-inquiry.
  • Radical self-inquiry is the process by which self-deception becomes so skillfully and compassionately exposed that no mask can hide us anymore.
  • We all have psychological baggage – our inner demons – which hold us back as leaders and we must confront those demons in order to grow.
  • It is a fallacy to think that leadership is all about having all the answers and not having any fear or any doubt. Authentic leadership is about accepting your imperfections.
  • Learn about the important difference between grit and stubbornness.
  • “We have to be willing to accept life as it is, not as we wish it might become. To live in the reality of what is today, not what might be in the future.”

 

Links:

Book: Reboot: Leadership and the Art of Growing Up

Reboot Website: www.reboot.io

Jerry Colonna Bio: www.reboot.io/team/jerry-colonna

Ep 43: Roger McNamee: Tech investor, musician, activist

Roger McNamee has been a successful Silicon Valley investor for thirty five years.  He co-founded Silver Lake and Elevation Partners, two very successful private equity funds.  He also plays bass and guitar in the bands Moonalice and Doobie Decibel System.  He holds a BA from Yale and an MBA from Dartmouth’s Tuck School. He has written 4 books, the latest one titled Zucked: Waking up to the Facebook Catastrophe.

 

Some interesting insights from this episode:

  • Roger had a very unusual approach to tech investing which allowed him to be highly successful.
  • Learn why he started Elevation Partners with U2’s Bono.
  • Hear how one pivotal meeting with Mark Zuckerberg would forever alter the course of Facebook.
  • It was Facebook’s lack of anonymity that Roger felt was key to bridging the gap to a much larger mainstream audience that prior social media companies had failed to reach.
  • While they are technically a platform, Facebook acts more like a media company by using sophisticated algorithms to control the content that users see on the site.
  • Social media manipulates us by exploiting the weakness in human psychology.
  • Learn what filter bubbles are and why they’ve contributed to our accepting and spreading false information.
  • “Technology has changed the way we engage with society, substituting passive consumption of content and ideas for civic engagement, digital communications for conversation.”
  • “Excellence is an outcome that reflects mastery of an activity in a time and in a place.”

Ep 42: Joe De Sena: Founder and CEO of Spartan

Joe is the founder and CEO of Spartan, the largest obstacle racing series in the world. He is also a New York Times bestselling author of multiple books including Spartan Up, Spartan Fit, and most recently The Spartan Way.

 

Some interesting insights from this episode:

  • The most grueling endurance event he’s ever done is running a business.
  • “Death is the price we pay for life so make it worth it.”
  • Learn how he built the largest participatory endurance sport in the world with over a million annual participants and 275 events spread across 42 countries.
  • It took over a decade of losing money and tweaking the product until he finally figured out a formula that worked. He stuck with it for so long because he knew it was his true north.
  • Branding matters. They’re probably 10x more successful because of the name Spartan.
  • Intermittent fasting can make you feel better and it increases performance.
  • The best way to physically train is to focus on flexibility and mobility.
  • The ambitious mission of Spartan is to change 100 million lives.
  • “Excellence is giving it everything you’ve got. When you’re up against a wall and you refuse to give up, that’s excellence.”

Ep 41: Albert–Laszlo Barabasi: Unlocking the formula for success

Albert-László Barabási is the Robert Gray Dodge Professor of Network Science at Northeastern University, where he directs the Center for Complex Network Research, and holds appointments in the Department of Medicine at Harvard Medical School and the Central European University in Budapest.  He is the author of four books with his latest one entitled: The Formula: The Universal Laws of Success. 

 

Some interesting insights from this episode:

  • The definition of success is the rewards we earn from the communities we belong to. While your performance is about you, your success is about us.  It’s what we as a community acknowledge and value.
  • The first law of success is that performance often drives success but when performance can’t be measured, networks drive success.
  • The second law of success is that performance is bounded but success is unbounded. Marginal differences in performance may lead to order of magnitude differences in success (fame, fortune, recognition, etc.).
  • The third law of success if that prior success will increase the odds of future success. It is the law behind why the rich get richer and the powerful stay that way.
  • The fourth law of success is that while team success requires diversity and balance, a single individual will inevitably receive credit for the group’s achievements.
  • For performance oriented teams, diversity and empathy are the most critical success factors while for innovation oriented teams, leadership is most important.
  • The fifth law of success is that with persistence, success can come at any time. Your ability to succeed neither declines nor improves with age.

Ep 40: Seth Godin: Marketing Maven

Seth is an entrepreneur, best-selling author, and speaker.  He has written 19 best-selling books, publishes one of the most popular marketing blogs, and speaks to audiences around the world. He also founded two companies, Squidoo and Yoyodyne which was acquired by Yahoo.  Seth has been inducted into both the Direct Marketing Hall of Fame and the Marketing Hall of Fame. His latest book is called This Is Marketing: You Can’t Be Seen Until You Learn to See.

 

Some interesting insights from this episode:

  • In the old days, money bought you attention and you could use that attention to grow your business. Today attention is too precious for you to buy at any cost.
  • Being an effective marketer in this day and age means having the empathy to see what the other person dreams of and what they fear.
  • Since 1997 not one significant brand has been built with consumer advertising.
  • There’s no longer any advantage to being a mass marketer. There’s only an advantage to being a very specific marketer.
  • If you build a network effect, if you understand people’s status roles, if you engage with people where they need to be, with a product or service that helps them get to where they want to go, that is marketing.
  • Marketing is about how human beings are going to interact with what you make and whether or not they will talk about it and miss you if you’re gone.
  • The mistake most marketers make is to sell average stuff for average people in an attempt to appease everyone. But what’s most important for brand building today is to find a “minimal viable market”. The idea is to pick the smallest possible group of people that can sustain you and delight them so they will then tell their friends and spread the word.
  • A brand is not a logo. Rather, a brand is a promise, an expectation of what you’re going to get.
  • People don’t generally know what they want. It’s our job to watch people, figure out what they dream of, and then create a transaction that can deliver that feeling.

 

Links

Book: THIS IS MARKETING: You Can’t Be Seen Until You Learn To See  This is Marketing

Seth Godin blog: Seth Godin blog

Seth Godin website: Seth Godin website

Ep 37: Clint Harp: Craftsman, TVman, Journeyman

Clint Harp and his wife Kelly own their own handmade furniture design business Harp Design in Waco Tx.  He was formerly a regularly recurring guest in the hit TV show Fixer Upper and currently stars in his own television series called Wood Work. His new book is called Handcrafted: A Woodworker’s Story

 

Some interesting insights from this episode:

 

  • Sometimes we may hang on to a dream for too long. His original dream was to be a musician but eventually realized that he didn’t have the talent and had to accept that his life’s plan lay elsewhere.
  • He quit a lucrative job in medical sales without any safety net to pursue his passion of building furniture.
  • Only by being 100% honest with his wife and admitting that he was struggling with his new furniture design business was he able to earn her trust and respect which allowed their marriage to grow stronger as a result.
  • Learn how a fortuitous encounter at a gas station would change the trajectory of his career and his life.
  • He had a few lucky breaks along the way but everyone does. It’s what do you do with those lucky breaks that’s so critical to success.
  • Learn how he became known as the dumpster-diving, reclaimed wood-loving carpenter.
  • “Looking at a pile of wood on my shop floor might be one of my favorite things to do. What might appear to be a mess is really a beautiful creation just waiting to be put together.”
  • “What I am is a journeyman. A dreamer. A kid who once sat at the base of a tree and imagined what was possible. A guy who now stands at the foot of the mountain trying to claw my way to the top, knowing there’s another peak right around the corner.”

Ep 36: Scott Hamilton: Champion on and off the ice

Scott Hamilton is a retired figure skater and Olympic gold medalist. He won four consecutive U.S. championships from 1981–84, four consecutive World Championships from 1981–84 and a gold medal in the 1984 Olympics.  Since that time he has been a TV commentator, a motivational speaker, the founder of a skating academy, a cancer survivor and the founder of a cancer research center.  He is a New York Times bestselling author and his latest book is called Finish First: Winning Changes Everything.

 

Some interesting insights from this episode:

  • Finishing first doesn’t necessarily mean finishing first. Accomplishing whatever goal you set for yourself is a finish first moment.
  • “The only disability in life is a bad attitude.”
  • It was his mother’s passing that was the catalyst which woke him up and allowed him to take his skating to another level.
  • He gave away all his medals and trophies because he didn’t want to let them be an anchor to prevent him from moving forward.
  • All of the losing earlier in his career was actually great preparation for ultimately learning how to compete and win.
  • “Excellence is leveraging everything we have to live the best life we possibly can.”

Ep 35: Beth Comstock: Disrupter, Innovator, Change Agent: The Former Vice Chair at GE

Beth Comstock spent over 25 years at GE where she was a vice chair, CEO of Business Innovations and Chief Marketing Officer among other roles. She has been featured in the New York Times, Forbes, Fortune and Fast Company and has been named to the Fortune and Forbes lists of the world’s most powerful women.  Her new book is titled Imagine It Forward: Courage, Creativity, and the Power of Change.

 

Some interesting insights from this episode:

  • Risk taking is a skill that can be learned.
  • “Most of us fear losing what we have more than we desire winning something we don’t have.”
  • Due to her risk taking mentality, Jeff promoted her to Chief Marketing Officer, a role that hadn’t existed at GE for over two decades.
  • She had to overcome a lack of self-confidence along with her introversion in order to speak up, challenge others and be effective in her role.
  • Success correlates as closely with confidence as it does with competence.
  • Much of the success of Hulu was attributed to hiring an entrepreneur from the outside and keeping him independent vs hiring someone from the inside.
  • She led GE’s disruptive green initiative called Ecomagination which pushed an aggressive clean energy agenda throughout GE’s multiple business lines.
  • GE executives often struggled to see parallels from developments happening in other industries due to a common cognitive bias called Functional Fixedness.
  • She pioneered a new program at GE called Fastworks which leveraged the lean methodology to experiment with new product ideas, increase innovation and accelerate time to market.
  • “Excellence is a never ending journey of learning and trying to get better.”

Ep 34: Doug Bernstein: Founder and CEO of toy company Melissa and Doug

 

Doug Bernstein is the co-founder and CEO of Melissa and Doug, a several hundred million dollar toy company focused mostly on simple classic toys for children up to 5 years of age.  He and his wife Melissa started the company together about 30 years ago.

 

Some interesting insights from this episode:

  • They never intended to build a company from the beginning but rather, were driven by their shared passion to do something good for children.
  • They are a product company at its core. If they simply focus on making great products, everything else will take care of itself.
  • Adversity can fuel motivation. When their supplier decided to compete directly with them, rather than sue or wallow in despair, they shifted their product development cycle and started to innovate with new products so quickly that nobody could keep up with them.
  • If you look at an obstacle as something that will take you out of the game, then it will. But if you look at it as something that you have to figure out how to get around, then you will find a way.
  • They’ve never been tempted to venture into apps and digital media despite external pressure because they feel it’s not good for children at that age and it’s against their corporate values.
  • They grew to several hundred million in revenue without one dollar of advertising. It was entirely word-of-mouth.
  • They don’t do any product testing but are still able to maintain a 75% hit rate with new product introductions.
  • “Excellence is always bringing your very best to what you do and always having the inner pride to do things the very best way.”

Ep. 33: Daniel Negreanu: World-Renowned Poker Legend

Daniel Negreanua (aka “Kid Poker”) is a professional poker player who has won six World Series of Poker (WSOP) bracelets and two World Poker Tour (WPT) championship titles. The independent poker ranking service Global Poker Index (GPI) recognized Negreanu as the best poker player of the decade in 2014.  As of 2018, he is the 2nd biggest live tournament poker winner of all time, having accumulated over $39,500,000 in prize money. He is the only player in history to win WSOP Player of the Year twice.

 

Some interesting insights from this episode:

  • He was making more money than his teachers playing poker so he quit high school to pursue his passion full time.
  • He would keep a journal during his games where he would track his mood and observe how it affected his game play. This allowed him to better control his emotional states and be more steady and focused.
  • His advantage and edge is mental preparation and the ability to deal with adversity when it comes.
  • It’s important to get clear on what your intention is going into something. It’s about knowing what the steps are to accomplish whatever intention that you set.
  • “Whenever you think that you’ve mastered something in life, that’s the exact moment when someone’s about to surpass you.”
  • There’s a difference between being a victim to circumstance and standing completely responsible for your results.
  • Excellence is the pursuit of ultimate integrity which means doing exactly what you said you were going to do.

Ep. 31: Nicola Benedetti: Vibrant Violin Virtuoso

Nicola is one of the most sought-after violinists of her generation.  She is one of the most influential classical artists in the world and has played with the finest orchestras and symphonies from around the globe. She was the BBC Young Musician of the Year at age 16, twice the Female Artist of the Year at the classical BRIT awards and has sold millions of records.

 

Some interesting insights from this episode:

  • As early as the age of 5, she was so emotionally moved by music that she would often be brought to tears while playing.
  • It’s important to focus early on in life. Once you learn to push through certain barriers, you can apply that discipline to other areas in which you choose to devote your life.
  • She never had any long term goals of becoming a world class violinist but rather, was always hyper focused on just improving one day at a time.
  • Beyond her technical mastery, she had a natural stage presence which enabled her to take her talent to the next level.
  • When she performs she enters the “flow state” whereby she becomes so engrossed in playing that she’s no longer thinking but rather, enters a period of emotional timelessness.
  • Learn how she was able to top not only the classical charts but the Top 30 Pop Album charts as well.
  • Excellence isn’t just about the discipline, dedication and relentless work ethic but also about being immensely curious about the larger philosophical questions outside of their areas of expertise.

Ep. 30: Josh Blue: Uber-talented comedian with cerebral palsy

Josh Blue is a comedian. He has cerebral palsy which forms the basis for much of his self-deprecating humor.  He won first place on NBC’s Last Comic Standing in its fourth season. He has appeared in a number of comedy specials on Comedy Central, Showtime, Bravo and Netflix and has been featured in several publications including People Magazine, The New York Times and NPR. His YouTube videos have been viewed millions of times. He was also a member of the US Paralympic Soccer Team.

 

Some interesting insights from this episode:

  • Learn how he didn’t try to run or hide from his cerebral palsy but rather, made it an integral part of his comedy early on.
  • A turning point in his life was spending a year in Senegal and coming to appreciate how fortunate he was to just have food, clothing and shelter.
  • Hear about his crazy experiment living in the gorilla exhibit at the zoo for a day.
  • It takes most comedians years to refine their material to get a good 10 minute act but Josh had that “it factor” (i.e. stage presence and likeability) from day one.
  • “A joke is just a story with all the extra words taken out.”
  • He is so talented and spontaneous on stage that he never has to write down any of his material. He tests new material “on the fly” during live performances.
  • “Excellence is being so in tune with what you’re doing that nobody can touch it.”

 

 

Ep. 29: “The Birdman” Jeb Corliss: Fearless BASE Jumper

Jeb is one of the world’s best known BASE-jumpers and wingsuit pilots. He has made more than 1,000 jumps including the Eiffel Tower, the Golden Gate Bridge and Angel falls to name a few.  He is featured in a documentary called Fearless: The Jeb Corliss Story.

 

Some interesting insights from this episode:

  • Learn how he was diagnosed with counterphobia at an early age which made him want to confront his fears head on.
  • “The only limits on you are the ones you place upon yourself.”
  • Base-jumping saved him from a life of depression. It was the first time he truly felt happy.
  • Getting over fear is like building muscle. You have to slowly build up a tolerance for fear so you can eventually do terrifying things.
  • Hear about one of the most terrifying jumps he’s ever done.
  • Hear how he was able to survive an “unsurvivable” crash.
  • It took years of suffering following a near-death accident to one day allow him to derive more pleasure from the simple things in life than jumping off any mountain.

 

 

Ep. 28: Cat Hoke: Defying the Odds: Giving Current and Former Convicts, Herself, and the Rest of US a Second Chance.

Cat Hoke is the founder and CEO of Defy Ventures, a non-profit which creates personal and economic opportunities for people with criminal histories. She’s been featured in The New York Times, The Wall Street Journal, Forbes and a number of other publications.  Her new book is called A Second Chance: For You, For Me, and For the Rest of Us.   

 

Some interesting insights from this episode:

  • Learn how she converts hardened criminals into entrepreneurial, hard-working, law-abiding citizens upon their release from prison.
  • Ask yourself this question: “If I died today, why would my life matter?”
  • Most people are unhappy with their work because they prioritize self-preservation over fulfillment.
  • Hear how a former kingpin drug dealer became a very successful entrepreneur running a hugely popular fitness program called ConBody.
  • Forgiveness is critical. If you want a better life for yourself in the future, you have to be willing to forgive yourself for the past.
  • Many of us who have never lived in a physical prison are still trapped in our own personal prisons.
  • “We feel most alive when we are investing sacrificially in the lives of other people.”

 

Show Notes

Defy Ventures website: https://www.defyventures.org

Cat’s book: A Second Chance: For You, For Me, and For the Rest of Us: https://www.amazon.com/Second-Chance-You-Me-Rest/dp/0999669508/ref=sr_1_1?ie=UTF8&qid=1518990788&sr=8-1&keywords=a+second+chance

Tedx Talk: https://www.youtube.com/watch?v=f4J1pgxYTww

 

Ep. 26: Daniel Pink: Behavioral science guru and bestselling author.

Daniel Pink is the author of several New York Times bestselling books about business, work and behavior including A Whole New Mind, Drive and To Sell is Human.  His articles have appeared in The New York Times, Harvard Business Review, Fast Company, Wired and a number of other publications.  His TED talk on the science of motivation is one of the 10 most watched TED talks of all time.  His latest book is titled WHEN: The Scientific Secrets of Perfect Timing.

 

Some interesting insights from this episode:

  • Curiosity is more important than planning. If you simply follow your curiosity, that in itself is a pretty good plan.
  • Learn about our chronotype and how it has a massive effect on our performance.
  • To optimize your day, you should do analytic work during the peak, the administrative work during the trough, and the creative work during the recovery.
  • Napping has been shown to improve reaction time, increase alertness and boost memory.
  • Having coffee first thing in the morning can actually be counterproductive.
  • Learn when it’s advantageous to go first when you’re competing for business and when you’re better off going last.
  • There’s really no such thing as a midlife “crisis”. But most of us do hit a natural slump in our lives that we eventually overcome.

 

Show Notes:

Daniel Pink’s Book: WHEN: The Scientific Secrets of Perfect Timing https://www.amazon.com/When-Scientific-Secrets-Perfect-Timing/dp/0735210624/ref=sr_1_1?ie=UTF8&qid=1517698858&sr=8-1&keywords=when+the+scientific+secrets+of+perfect+timing%2C+daniel+pink

 Daniel Pink’s TED Talk: The Puzzle of Motivation  https://www.youtube.com/watch?v=rrkrvAUbU9Y

Daniel Pink’s Website: www.danpink.com

Ep. 25: Bill Browder: Superstar investor turned human rights activist

Bill Browder is the founder and CEO of Hermitage Capital, which was the largest investor in Russia for a number of years.  More recently he has been spearheading a campaign to expose Russia’s corruption and human rights abuses. His efforts led to the passing of the Magnitsky Act in 2012.  He is the author of Red Notice: A True Story of High Finance, Murder, and One Man’s Fight for Justice.

 

Some interesting insights from this episode:

  • Learn how he became the largest investor in Russia and one of the top performing investment funds in the world.
  • If you follow your passion before there’s any real business opportunity, the profits will eventually follow.
  • He had an epiphany one day that if his grandfather was once the biggest communist in America, Bill would become the biggest capitalist in Eastern Europe.
  • Hear about the trade of the century that would help propel his fund from $100 million to over $4 billion.
  • Learn how the Russian police stole his corporation and then committed the biggest tax refund fraud in the history of Russia.
  • Learn how he sought justice for his friend Segey Magnitsky, who was tortured and murdered by the Russians, through the passage of the Magnitsky Act.
  • “Excellence is about rolling up your sleeves, putting in the time and constantly working at getting better in yourself at every step of the way.”

Ep. 23: Nik Wallenda: Living Life High on the Wire

Nik Wallenda is an acrobat, daredevil, high wire artist and author.  He is known for his high-wire performances without a safety net.  He holds nine Guinness World Records for various acrobatic feats but is probably best known for walking a tightrope stretched over Niagara Falls.  He is the author of a book entitled: Balance: A Story of Faith, Family and Life on the Line.

 

Some interesting insights from this episode:

  • “Life is on the wire and everything else is just waiting.”
  • “Fear is a choice and it’s up to us to decide whether we’re going to allow that fear to enter our mind or not.”
  • “I’d rather live free doing what I love and what I have passion for than to live in a bubble.”
  • “I consider a negative thought like a weed growing in the garden. If you don’t pull the weed out, it will eventually take over the garden.”
  • “Whatever you’re facing in life, whether physical, mental or emotional, anything is possible.”
  • “Every negative experience has led me to where I am today.”
  • “Excellence is the way we treat the everyday person, whether we like them or not.”

Ep. 22: Lonnie Johnson: Serial Inventor: From Super Soakers to Solar Systems

Lonnie Johnson is a former Air Force and NASA engineer who invented the massively popular Super Soaker water gun. He currently oversees Johnson Research and Development, a company which commercializes technologies with a recent emphasis on alternative energy.  He studied at Tuskegee University where he earned his bachelor’s degree in mechanical engineering and a master’s in nuclear engineering.  He lives in the Atlanta area.

 

Some interesting insights from this episode:

  • Learn how he created one of the world’s top 20 all-time best selling toys.
  • He made his own toys from a young age including a go-kart he built from junkyard scraps.
  • He was told by his high school counselor that he shouldn’t aspire beyond a career as a technician but he didn’t let that advice deter him from his goal of becoming an inventor.
  • “The only thing that really leads to success is perseverance.”
  • His original goal with licensing the super soaker was simply to generate enough income to allow himself to become a full time inventor.
  • His latest invention, the Johnson Thermoelectric Energy Converter, is a game changing technology that can dramatically improve the efficiency of alternative energy sources.
  • “Excellence is setting goals that are tough so you can wake up every day knowing that you’re doing something worthwhile.”

Ep. 21: Scott Kelly: Astronaut Extraordinaire

Scott Kelly is a retired NASA astronaut and a veteran of four space flights.  He is best known for spending nearly a year on the International Space Station and the second most time in space of any American.  He recently wrote a book now available about his space travels called Endurance: A Year in Space, A Lifetime of Discovery.

 

Some interesting insights from this episode:

  • He struggled academically for many years until he read Tom Wolfe’s The Right Stuff which would finally give him the focus he needed to turn himself around and become a model student.
  • Despite the odds of success of becoming an astronaut being stacked against him, his attitude was if you don’t even try, then you know for certain that the odds are zero.
  • Learn how spending a year in space tests your psychological endurance as much as your physical endurance.
  • When you’re doing a very challenging task, try to focus only on the things you can control and then ignore the rest.
  • His mother’s passing a rigorous physical exam to become a police officer served as a role model for Scott overcoming his own challenges.
  • Excellence is the ability to focus 100% of your ability and attention on one thing.

Ep. 20: Morten Andersen: Professional Football Hall of Fame Kicker

Morten Andersen is a former professional football kicker who spent most of his career with the New Orleans Saints and Atlanta Falcons.  He played in a record 382 games during his 25 year career and is the all-time leading scorer in NFL history with 2,544 points.   In 2017, he was inducted into the Pro Football Hall of Fame.  These days Morten is a motivational speaker and also oversees his family foundation.  He resides in Atlanta, GA.

 

Some interesting insights from this episode:

  • As an exchange student, he never intended to stay in the United States for more than a year but when he tried out for the high school football team on a whim, he made the team which led to a full scholarship at Michigan State which led to one of the greatest NFL careers in history.
  • The goal is to practice enough so you can get to a level of “unconscious competence”.
  • He had to swallow a “humility pill” after he hit a performance plateau and hire a team of experts to get him back to a high level and extend his career many years.
  • He kicked on 8’ goalposts during practice so come game time, he would have a much easier time executing with 18’6” goal posts.
  • As an athlete, all you can control is effort and attitude. Everything else is white noise.
  • If you focus more on the process than the results, the results will follow.
  • His sports psychologist introduced the idea of “goal windows” which altered his mindset about how to measure performance and hence, how to feel successful.
  • He had his best year statistically over his 25 year career in his final season at the age of 47.

Ep. 19: Alan Eustace: Record-Setting 26 Mile Free Fall Jump

Alan Eustace holds the record for highest altitude free fall jump. On October 24, 2016, he jumped from the stratosphere at an altitude of 136,000 feet or about 26 miles.  Alan was a Vice President of Engineering and Knowledge for Google and held many other executive roles at other high tech companies prior to Google.  He is currently retired and lives in the San Francisco Bay Area.

 

Some interesting insights from this episode:

  • He had so much confidence in his team and his equipment and so much practice along the way that he had absolutely no fear on the final record-setting jump.
  • He used scuba diving as inspiration for solving the challenge of surviving in a self-contained system in the stratosphere.
  • Unlike Felix Baumgartner’s Red Bull-sponsored jump which had tons of media and buzz around it, Alan approached the jump more as a science experiment with little fanfare.
  • Learn how he assembled and oversaw a team of leading experts across multiple fields which were foreign to him at the time including meteorology, ballooning, spacesuit design, environmental systems and high altitude medicine.
  • There were multiple feats of engineering to enable a safe flight including a specially-designed rogue parachute that could stabilize him during his fall, a spin-free spacesuit and an automatic parachute release.
  • His wife had him write his own obituary and farewell video to his children so he could understand the gravity of this undertaking.
  • “Excellence is approaching a problem and trying to find the best possible way through it.”

 

 

 

 

Ep. 18: Anders Ericsson: The Expert on Experts

Anders is a professor of psychology at Florida State University where he specializes in the science of peak performance.  His groundbreaking research has been featured in many publications including Scientific American, Time, Fortune, Wall Street Journal and New York Times.  His most recent book is called Peak: Secrets from the New Science of Expertise.

 

Some interesting insights from this episode:

  • The Malcolm Gladwell “10,000 hour rule” (i.e. it takes 10,000 hours to become world class at something) stems from Anders’ research. But it’s not necessarily 10,000 hours and it’s not any kind of practice.
  • Learn what is meant by “deliberate practice”.
  • The success of the Navy’s Topgun (fighter pilot training program) largely stemmed from the methodology behind deliberate practice.
  • The brain can be rewired to extend its capabilities at any age.
  • There is no such thing as natural talent.
  • Learn how building mental representations can dramatically improve performance.
  • For many fields, the workday is far too long. It is very hard to maintain intense focus and concentration for more than 3 or 4 hours a day.

Ep. 17: Jeff Seder: The scout behind Triple Crown winner American Pharoah

Jeff Seder is the founder and CEO of EQB, a consulting firm which advises thoroughbred racehorse owners. He utilizes proprietary big data analytics to predict the success of racehorses, most notably the 2015 triple crown winner American Pharoah.  He has his undergraduate, law and business degrees all from Harvard and he currently resides on a farm in Pennsylvania.

 

Some interesting insights from this episode:

  • Learn how he used utilized big data to predict the success of American Pharoah, the first Triple Crown winner in 37 years.
  • Success is all about hard work: “It took 35 years and $7 million to become an overnight success.”
  • On why competitors haven’t replicated his methods: “I can give someone a violin and an instruction manual but they’re not going to play a symphony right away.”
  • On following your passion: “My Harvard professor asked me what I was passionate about and I said ‘horses.’”
  • Learn how he used a slow motion camera to study the U.S. Olympic bobsled team and help them turn the tide and start winning medals for the first time.
  • “Excellence is learning your instrument and then forgetting it all and just wailing.”

 

 

 

 

 

Ep. 16: Jon Sebastiani: Krave Jerky Founder and serial food entrepreneur

Jon was the Founder and CEO of Krave Pure Foods, a gourmet jerky company.  The company became one of the fastest growing food brands in the country and was acquired by The Hershey Company for around $220 million in 2015. Today he is the CEO of Sonoma Brands, an investor and incubator for new branded food startups. Jon lives in Sonoma, California.

 

Some interesting insights from this episode:

  • Learn how he reinvented the entire jerky category and broadened its appeal.
  • The most important litmus test as to whether a new product will succeed is simply whether it makes sense to you. If it’s a problem you can personally relate to, that’s a good start.
  • The lean startup method isn’t just for technology companies but consumer packaged goods businesses as well.
  • Learn how he brought a new product to the market for just $10,000.
  • His experience in the ultra-competitive wine industry gave him a “PhD” in branding.
  • While serendipity plays a role, there is a playbook that allows new brands to come to life.
  • Excellence is an aspiration that you never quite reach. It’s a mindset.