Gary Hunt is a professional cliff diver.  He is a 10 time Red Bull World Series Champion with 43 overall victories and counting.  He is widely considered the greatest cliff diver in the history of the sport.

 

Some interesting insights from this episode:

  • Juggling was a practice he used to increase his focus and concentration and take his mind off the stress and pressure of the competition.
  • It took several years diving off increasing heights to build up the confidence and courage to jump off the 27 meter platform
  • He’s afraid of heights when there’s no water underneath
  • To prepare for a cliff dive, you have to practice routines off the 10 meter platform and then assemble the pieces together when doing the actual 27 meter dive.
  • His curiosity to learn new dives and explore what’s possible is what drove him to be the best in the world.
  • His greatest fear is losing his motivation to learn new things

Dr. BJ Miller is a longtime hospice and palliative medicine physician and educator. He currently sees patients and families via telehealth through Mettle Health, a company he co-founded with the aim to provide personalized, holistic consultations for any patient or caregiver who needs help navigating the practical, emotional and existential issues that come with serious illness and disability. Led by his own experiences as a patient, BJ advocates for the roles of our senses, community and presence in designing a better ending. His interests are in working across disciplines to affect broad-based culture change, cultivating a civic model for aging and dying and furthering the message that suffering, illness, and dying are fundamental and intrinsic aspects of life. His career has been dedicated to moving healthcare towards a human centered approach, on a policy as well as a personal level.

 

Some interesting insights from this episode:

  • “I had a basic hunger and curiosity to understand the world in which I was living and to understand myself”.
  • Early on, as he was recovering from the accident with three less limbs, he forced himself to reframe his situation. That life wasn’t going to be extra difficult going forward but just uniquely difficult. And that suffering is something we all deal with in our own way.  Eventually his emotions would catch up with his mind whereby he truly felt that way.
  • Studying art history in college taught him perspective. It taught him how he was in control as to how he perceived his life and how he framed his life experience.
  • In palliative care, you don’t just treat the pain, you treat the suffering.
  • “If you don’t know the depths of sorrow, you aren’t going to know the peaks of joy.”
  • As dying patients reflect back upon their lives, it’s not so much regret over what decisions they made but how they imbued whatever decisions they made. Did they do it with love, did they infuse their spirit into whatever they were doing. That’s what matters most.

 

Notes:

The Center for Dying and Living

Book: A Beginner’s Guide to the End: Practical Advice for Living Life and Facing Death

TED Talk: What Really Matters at the End of Life

Dr. Rae Wynn-Grant is a wildlife ecologist with an expertise in uncovering how human activity influences carnivore behavior and ecology. She is a National Geographic Explorer, host the PBS podcast Going Wild with Dr. Rae Wynn-Grant, and is the cohost on NBC’s Mutual of Omaha’s Wild Kingdom Protecting the Wild.  She is the first black woman to ever host a television nature show. Her new book is titled: Wild Life: Finding My Purpose in an Untamed World.

 

Some interesting insights from this episode:

  • She attended a high school for the performing arts because of her voice yet refused to apply for a conservatory to continue her musical studies knowing that her life vision was to become a nature show host.
  • Having black leaders in wildlife conservation during her first field study project in Kenya was transformative in helping her understand that she could actually do this for a living.
  • Learning firsthand of lions killing local villagers in Tanzania was an experience that taught her that the wellbeing of people has to come first in wildlife conservation.
  • Capturing and tagging a rare lemur during a mission critical expedition to protect a rainforest in Madagascar allowed her to overcome her self-doubt, increase her self-confidence, and realize her full potential.
  • As cohost on Mutual of Omaha’s Wild Kingdom Protecting the Wild, Rae has fulfilled her lifelong dream and become the first black woman to ever host a television nature show.
  • “Excellence is being your best and your truest. It’s being aligned with your values, aligned with your energy, and aligned with the balance you’re seeking.”

 

Notes:

Book: Wild Life: Finding My Purpose in an Untamed World

Podcast: Going Wild with Dr. Rae Wynn-Grant

TV show: Mutual of Omaha’s Wild Kingdom Protecting the Wild

Personal website: Dr. Rae Wynn-Grant

Bubba Watson is a professional golfer. He has won two major PGA championships, both victories at the Masters.  He has a total of 12 PGA tournament wins and reached a world ranking of 2nd in 2015.  He has played in the LIV Golf league since 2022.

 

Some interesting insights from this episode:

  • Bubba never had formal lessons. He was entirely self-taught. He would just go by feel and practice over and over until he understood how to position himself and swing to achieve a certain shot.
  • In college his drive to be better at golf was due to immaturity – he was mad at people. These days his drive to be better is so he can help people.  Paying it forward is much more important than trying to be the best in the world.
  • He built a distinguishable brand as Bubba – the new age redneck country boy, despite not hunting or dipping or smoking or country music.
  • He was kind and considerate off the golf course but had a hot temper on the course. Pride and ego was eating him alive.  He got caught up in the rankings and allowed that to dictate how he felt about himself.
  • His first Masters victory was on the heels of adopting their first baby so allowing his mind to focus on something outside of golf removed him from the excessive pressure which allowed him to play the match of his life.
  • Joining LIV Golf wasn’t about the money but an opportunity to play golf in a team format which he misses and the entrepreneurial opportunity to own a franchise in an emerging league.
  • “Excellence is touching others in a way that makes their lives better. It’s giving people an opportunity to be successful.”

 

Notes:

Book: Up and Down: Victories and Struggles in the Course of Life

Personal Website: Bubba Watson

LIV site: Bubba Watson and the RangeGoats

Frans Lanting has been hailed as one of the great photographers of our time. For more than three decades he has documented wildlife from the Amazon to Antarctica to promote understanding about the Earth and its natural history through images that convey a passion for nature and a sense of wonder about our living planet.  He has received many honors including Wildlife Photographer of the Year, the Lennart Nilsson Award, The Netherlands’ highest conservation honor – the Royal Order of the Golden Ark, the Ansel Adams Award for Conservation Photography, and the Lifetime Achievement Award in nature photography. His latest book is titled: Bay of Life: From Wind to Whales.

 

Some interesting insights from this episode:

  • Not knowing the rules will make you experiment with anything and everything. Be aware of the rules but then put them to the side and do things your own way.
  • His empathy toward animals allows him to capture their personalities which are as distinct as our own personalities.
  • Unlike the prevailing methods of photographing the animals from a distance, Frans likes to get up close and personal and take his pictures at eye level to create a more intimate interaction.
  • Too many people are overly fixated with technology but what’s most important is knowing what’s interesting to you and your connection with the subject in front of you.
  • Unlike painting where you start with a blank canvas, with photography you go in the opposite direction and have to delete as much as possible until there is clarity.
  • His photography evolved from capturing a single species to capturing the essence of nature as a network of relationships amongst many species.

 

Notes:

Books:

Bay of Life: From Wind to Whales

Into Africa

Bonobo: The Forgotten Ape

Other books by Frans

Exhibitions:

LIFE: A Journey Through Time

Bay of Life

Website:

Frans Lanting

Carol Tomé is the Chief Executive Officer of UPS.  Previously she served as Chief Financial Officer for The Home Depot.  Carol serves as board member for Verizon Communications, Inc., board of councilors for the Carter Center and is a board trustee for Grady Memorial Hospital Corporation and the Atlanta Botanical Garden.  Carol has been named twice to the Forbes list of The World’s 100 Most Powerful Women and was listed second on The Wall Street Journal’s list of best Chief Financial Officers, and among the top 50 most powerful women in business by Fortune magazine.

 

Some interesting insights from this episode:

  • She was a competitive downhill ski racer growing up which taught her the importance of advanced preparation. To this day she goes into every meeting well prepared.
  • When she first joined Home Depot, she wasn’t getting through and winning people over so she went to work in the stores to learn the business so she could speak their language.
  • She had a transformative moment at Home Depot when she realized that she was working too hard and didn’t have a purpose and dedicated herself from that day forward to making a difference. This changed how she interacted with the people around her.
  • Much of her success was learning to surround yourself with people who are smarter than you, faster than you, and better than you. They lift you up and give you wings.
  • One of her ingredients to success has been to be well networked. Always first look to make deposits with people so down the road you’re in a position to ask for a withdrawal.
  • “Excellence is about thinking all the way around the problem. Go slow to go fast. Or in the language of home improvement, measure twice, cut once.”

Bob Waldinger is a professor of psychiatry at Harvard Medical School. He is also the director of the Harvard Study of Adult Development and director of the program in Psychodynamic Therapy at Massachusetts General Hospital.  He is a practicing psychiatrist and a Zen master who teaches meditation around the world.  His latest book is titled: The Good Life: Lessons from the World’s Longest Scientific Study of Happiness.

 

Some interesting insights from this episode:

  • His TEDx talk in 2015 is still one of the most popular TED talks ever with over 44 million views and growing.
  • When trying to optimize happiness, most of us try to strike a balance between eudaimonia, which refers to a state of wellbeing in which a person feels that their life has meaning and purpose, and hedonia, which is more about fleeting happiness.
  • The essence of the findings from the study boils down to relationships. That relationships are more important to long term health and happiness than diet or exercise or anything else in our lives.
  • Contrary to stereotypes, women are not any more likely to form relationships than men. They just have a different means of engaging with one another.
  • About 50% of our wellbeing set point is determined by genetics, 10% is based on our current life circumstance, and 40% is within our control.
  • “Excellence is being as fully and deeply engaged in something as I can be in something I care about.”

 

Notes:

Book: The Good Life: Lessons from the World’s Longest Scientific Study of Happiness

Ted Talks:

What Makes a Good Life?

The Secret to a Happy Life

John Mather is a Senior Astrophysicist in the Observational Cosmology Laboratory at NASA’s Goddard Space Flight Center. He is also the Senior Project Scientist on the James Webb Space Telescope. His research centers on infrared astronomy and cosmology. He was the chief scientist for the Cosmic Background Explorer and received the Nobel Prize in Physics in 2006 for his precise measurements of the cosmic microwave background radiation.  He has served on advisory and working groups for the National Academy of Sciences, NASA, and the National Science Foundation.

 

Some interesting insights from this episode:

  • The James Webb Space Telescope uses infrared technology which allows us to see through the dust clouds to see stars being born.
  • “Maybe the formation of life doesn’t require a rare and exotic coincidence but maybe it’s something that always happens when given the chance.”
  • Like Neil deGrasse Tyson, John visited the Hayden Planetarium as a kid which ignited his early passion for astronomy.
  • He didn’t have his entire career mapped out but rather followed his curiosity and said yes when opportunity would present itself.
  • While society holds the theorists in higher regard than the experimentalists like John, that never deterred him.
  • Stephen Hawking called his discovery of hot and cold spots in the cosmic background radiation “The most significant scientific discovery of this century if not of all time.”
  • COBE took 15 years from inception to launch and the James Webb 27 years but John was able to stay the course on both, keeping himself and his teams motivated along the way.
  • His secret to success isn’t being the smartest one in the room and always knowing the answer but rather not being afraid to ask others.

Will Guidara is the former co-owner of Eleven Madison Park and the NoMad, and is the cofounder of the Welcome Conference, an annual hospitality symposium. In 2017, Eleven Madison Park was voted the world’s best restaurant by The World’s 50 Best Restaurants annual ranking.  He has coauthored four cookbooks, was named one of Crain’s New York Business’s 40 Under 40, and is a recipient of WSJ Magazine’s Innovator Award. His new book is called Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect.

 

Some interesting insights from this episode:

  • Unreasonable hospitality is being just as relentless, as focused, as intentional in your pursuit of how you make people feel as you are with every other facet of what you do for a living.
  • One of our most deeply held needs as human beings is we want to feel known and seen.
  • One of Will’s favorite quotes that speaks to hospitality is one from Maya Angelou: “People will forget what you say. They’ll forget what you do. But they’ll never forget how you made them feel.”
  • “If you don’t understand the importance of your work, the nobility of what you put out into the world every day, it’s very hard to be the best version of yourself consistently.”
  • He has kept a paperweight on his desk since he was a child which reads: “What would you attempt to do if you knew you could not fail?” If you don’t have the confidence and conviction to answer it honestly, it’s unlikely you’ll ever achieve it.
  • Whenever you’re leading a group of people, it’s one thing to have a good idea. It’s meaningless if you can’t convey that idea to your team such that you’re all moving in unison and in the same direction.
  • It’s important to be both “restaurant smart” and “corporate smart”. That is, balancing what’s best for the guests with what’s best for the bottom line.
  • To become the number one restaurant in the world, he had to balance a culture of excellence with a culture of unreasonable hospitality.
  • “If you are not being as intentional, as relentless, and as unreasonable about how you make people feel as you are about whatever product you make or service you offer, you are leaving extraordinary opportunities on the table.”

 

Notes:

Book: Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect

The Welcome Conference

David Copperfield is a magician and entertainer, best known for his combination of storytelling and illusion, and described by Forbes as the most commercially successful magician in history.  His illusions have included the disappearance of a Learjet, the vanishing and reappearance of the Statue of Liberty, levitating over the Grand Canyon, walking through the Great Wall of China, escaping from Alcatraz prison, and flying on stage.  He has received 21 Emmy Awards, 11 Guinness World Records, a star on the Hollywood Walk of Fame, a knighthood by the French government, and the Living Legend award by the US Library of Congress.  You can watch him live performing 7 days a week at the MGM Grand Hotel in Las Vegas.

 

Some interesting insights from this episode:

  • While he’s passionate about magic and one of the greatest magicians ever, at heart he is a storyteller. He is a multidimensional entertainer.
  • His role models growing up weren’t other magicians but actors and dancers like Gene Kelly and Fred Astaire. And storytellers like Walt Disney.
  • He likes to make audiences feel something in the heart, not just a challenge in the brain.
  • To this day he is inspired by a quote he read as a kid: “You’re only as good as you dare to be bad.” You can’t do something unique and special without taking some risks along the way.
  • The formula for his success is summarized with his mantra: “Passion, preparation, and persistence.”
  • He still has imposture syndrome at times which pushes him to continue to keep trying to perfect his craft.
  • “Excellence is about nothing ever being finished. It’s a process that never ends.”

Jimmy Burrows has directed more than one thousand episodes of sitcom television and has earned eleven Emmy Awards and five Directors Guild of America Awards. In 1974 he began his television career directing episodes of The Mary Tyler Moore Show, The Bob Newhart Show, and Laverne and Shirley. He became the resident director on Taxi and co-created Cheers, directing 243 of the 273 episodes, as well as all 246 episodes of Will and Grace. He has directed the pilots of multiple episodes of Frasier, Friends, Mike & Molly, the pilots of Two and a Half Men and The Big Bang Theory, and hundreds of other shows.  His new book is titled: Directed by James Burrows: Five Decades of Stories from the Legendary Director of Taxi, Cheers, Frasier, Friends, Will & Grace, and More.

 

Some interesting insights from this episode:

  • He operates with kindness. Everyone has to row together and pull equally with everyone else. He doesn’t allow ego to get in the way.
  • He has the perfect temperament for TV directing. He doesn’t lose his temper, he’s patient, he has low ego, and he knows how to encourage others.
  • He feels as a director it’s important to “die with your boots on”. That is, to try to do something to make a difference.  To provide input to make the best show possible.
  • When deciding whether to work on a show, he likes to meet with the writer and have him/her defend themselves but not be defensive.
  • When asked about same-sex marriage, then Vice President Joe Biden said, “I think Will & Grace probably did more to educate the American public than almost anything anybody’s ever done so far. People fear that which is different. Now they’re beginning to understand.”
  • His success is attributed to his ability to create a harmony on the set so everyone’s involved in making the show better. On his sets, you have to check your ego at the door.
  • “Excellence is to try to be the best you can be in your particular field.”

 

Notes:

Book: Directed by James Burrows: Five Decades of Stories from the Legendary Director of Taxi, Cheers, Frasier, Friends, Will & Grace, and More

Marshall Goldsmith has been recognized as the world’s leading executive coach and has advised more than 200 major CEOs and their management teams. He is the New York Times bestselling author of many books, including What Got You Here Won’t Get You There, Mojo, and Triggers. His latest book is titled: The Earned Life: Lose Regret, Choose Fulfillment.

 

Some interesting insights from this episode:

  • Basing success strictly on results is a fool’s game. The Buddhist term for this is The Hungry Ghost – always eating but never full.
  • Success should be defined as: Are you doing something that is connected to your higher aspirations, are you doing that’s meaningful, and do you enjoy the process.
  • He pioneered the 360 feedback process which includes taking personal references away from the office to truly understand someone’s character.
  • What separate the great from the exceptional leaders are courage, humility, and discipline.
  • “We are living an earned life when the choices, risks, and effort we make in each moment align with an overarching purpose in our lives, regardless of the eventual outcome.”
  • To have a good life, we need to align our aspirations, our ambitions and our actions. Most executives you coach get stuck on the ambition phase.
  • “Excellence is focusing on achievement that’s consistent with something that’s meaningful to you and something you enjoy.”

 

Notes:

The Earned Life: Lose Regret, Choose Fulfillment

What Got You Here Won’t Get Your There: How successful people become even more successful

Marshall Goldsmith website

100 Coaches

Bertrand Piccard is a psychiatrist and explorer and made history by accomplishing two aeronautical firsts – flying around the world non-stop in a balloon, and more recently in a solar-powered airplane without fuel. As Chairman of the Solar Impulse Foundation, he has succeeded in his mission to select 1000 profitable solutions to protect the environment and support clean growth.

 

Some interesting insights from this episode:

  • Meeting the astronauts as a kid opened his eyes that anyone with a passion who wanted to achieve their dreams could do it.
  • When reflecting on his decision to become an explorer, he knew there had to be new frontiers yet to be discovered. “It’s like a compass showing the unknown, showing what has never been done.”
  • The writer Paulo Coelho once said: “If you believe that adventure is dangerous, try routine. It is deadly.”
  • He would perform self-hypnosis to relax when stressed and stay awake and vigilant while flying through the night.
  • “Our life depends on the way we think. Once we’re aware of that, we’re free to think in every direction.”
  • Failing so quickly and in such a public way on his first around the world balloon attempt liberated him, as he learned to no longer care what others thought.
  • Why did they succeed in the around the world balloon flight when so many others failed? They never failed twice for the same reason.
  • It took 13 years to complete the around the world solar flight starting with the initial announcement. While there were moments of doubt, that doubt allowed them to continue to refine their approach, adjust course, and surmount obstacles along the way.

Chef Andre Rush is a retired decorated combat Veteran known worldwide as the White House chef with the 24-inch biceps and for his advocacy for military service, as well as suicide prevention, which is why he does 2,222 push-ups a day: to bring awareness to the ongoing epidemic of mental health and suicidal ideation.  His new book is titled: Call me Chef, Dammit!: A Veteran’s Journey from the Rural South to the White House.

Some interesting insights from this episode:

  • “I don’t care what I have done. It’s what I’m doing right now and what I’m going to continue to do.”
  • “You don’t decide your destiny. Your destiny decides you.”
  • “Cooking is like art. You eat with your eyes. And when you see art, it draws you to it.”
  • He was very determined and found a way to feed off the negativity and use it as fuel.
  • He uses cooking as a coping mechanism for his PTSD.
  • At one point he gave away all his money to help bring Ethiopian refugees to the United States.
  • “Excellence is doing everything you need to do at your very best.”

Show Notes

Book: Call Me Chef, Dammit!: A Veteran’s Journey from the Rural South to the White House

Meal Delivery Service: CHOW

Website: Chef Rush

Joaquin “Jack” Garcia is the former undercover FBI agent who infiltrated the Gambino crime family of Cosa Nostra in New York for nearly three years, resulting in the arrest and conviction of 32 mobsters.  He worked on over 100 major undercover investigations over his 26 year career.  He wrote a New York Times bestseller called Making Jack Falcone: An Undercover FBI Agent Takes Down a Mafia Family

 

Some interesting insights from this episode:

  • Being a good undercover is not something you can learn. It’s something you’re born with.
  • Undercover skills include thinking quick on your feet, being comfortable around all types of people, knowing how to read people, being quick witted, and likeable.
  • Sometimes he was juggling upwards of 6 different identifies and roles at the same time.
  • The Gambino case led to the arrest and conviction of 32 mobsters.
  • He worked on over 100 major undercover investigations over his career.
  • “Excellence is being the best in what you set out to do. Look in the mirror and see if you’ve given it 100%. And if the answer is yes, then you have attained excellence.”

Show Notes

Book: Making Jack Falcone: An Undercover FBI Agent Takes Down a Mafia Family

Barry Sonnenfeld is a director, producer and writer who broke into the film industry as the cinematographer on the Coen Brothers’ Blood Simple, Raising Arizona, and Miller’s Crossing.  He was the director of photography on Throw Momma from the Train, Big, When Harry Met Sally, and Misery.  Barry made his directorial debut with The Addams Family and has directed several other films including Addams Family Values, Get Shorty, and the Men in Black trilogy.  His television credits include Pushing Daises, for which he won an Emmy, and Netflix’s A Series of Unfortunate Events.  His memoir is titled: Barry Sonnenfeld, Call Your Mother: Memoirs of a Neurotic Filmmaker.

 

Some interesting insights from this episode:

  • Most movie directors use the camera as a recording device whereas he uses it as a story telling device.
  • Lots of cinematographers have tried to become directors but have failed. Part of Barry’s success making the transition was hiring a world-class cameraman so he could focus on the actors and other areas as opposed to micromanaging the cameraman.
  • The key to successful directing is to hire people better than you, answer everyone’s questions to ensure a consistent tone, and feign self-confidence.
  • He’s known to be very neurotic but neurosis is a superpower when directing a project.
  • His philosophy about comedy is that nobody on the show should think they’re working on one. The formula is to have an absurd situation or an absurd character played for reality.
  • “Excellence is being capable, responsible, and the willingness to make the tough decision.”

 

Show Notes

Book: Barry Sonnenfeld, Call Your Mother: Memoirs of a Neurotic Filmmaker

Monica Aldama is the cheerleading coach at Navarro College. She is one of the most successful athletic coaches in the country, having led Navarro to 14 national championships. She and her team are the subject of a hit Netflix show called Cheer which is now entering its second season. She has a new book out which is entitled: Full Out: Lessons in Life and Leadership from America’s Favorite Coach

 

Some interesting insights from this episode:

  • Her lifelong dream was to become a Wall Street banker but something happened along the way
  • She has learned how to acquire talent based not just on raw skills but on potential, knowing that some kids will grow and develop during the program
  • To win championships, you have to have a championship culture which is as much about attitude as it is work ethic and commitment.
  • Coaching these kids was not just about winning championships but about providing structure and discipline they would need during the program and throughout life.
  • To become an effective leader, she had to learn to adjust her communication style and coaching approach based on how different kids respond.
  • She encourages failure with her team. If you don’t fail, you don’t grow, and you become complacent.
  • “Excellence is carrying yourself in the way of a champion in all areas of your life.”

 

Show Notes

Book: Full Out: Lessons in Life and Leadership from America’s Favorite Coach

Eileen Collins is a retired NASA astronaut and United States Air Force colonel. She was the first female pilot and first female commander of a Space Shuttle. Eileen has been recognized by Encyclopædia Britannica as one of the top 300 women in history who have changed the world.  She has been inducted into the National Women’s Hall Of Fame and the United States Astronaut Hall of Fame.  Her new book is called Through the Glass Ceiling to the Stars: The Story of the First American Woman to Command a Space Mission.

 

Some interesting insights from this episode:

  • Her father was an alcoholic and her mother was institutionalized but she didn’t let anything from her childhood define her for the rest of her life.
  • She never shared her dream of becoming an astronaut with anyone until she got accepted into the astronaut training program. She didn’t feel anyone would be supportive.
  • It takes a tremendous amount of focus and discipline to fly a jet but she wasn’t always wired that way. These are skills that can be learned.
  • When she gets nervous, to calm herself down, she would envision herself not as Eileen Collins but as the Commander of a spaceship.
  • To be a good leader, you have to learn to listen to others and to be humble when you listen to them. People won’t respect you as a leader if you’re telling others what to do all the time.
  • An investigation into the Space Shuttle Columbia accident revealed that a big contributing factor was NASA’s culture. People weren’t listening.  People assigned to safety were being intimated and weren’t speaking up.  And they weren’t thinking creatively.
  • “Excellence is about knowledge, communicating openly and having high integrity.”

 

Show Notes

Book: Through the Glass Ceiling to the Stars: The Story of the First American Woman to Command a Space Mission

Maya Gabeira is a Brazilian big wave surfer. She is most known for having surfed a 73.5 ft high wave in Nazaré, Portugal in February 2020, recorded by Guinness World Records as the biggest wave ever surfed by a female.  It was also the biggest wave surfed by anyone that year.  She has received numerous accolades including the ESPY award for Best Female Action Sports Athlete and is considered one of the best female surfers in the world as well as one of the most influential female surfers of all time.

 

Some interesting insights from this episode:

  • Both parents were well known in Brazil so she felt the need to leave the country at a young age to do something on her own terms and to find something that would be true to herself.
  • She suffered severe asthma as a child which made her feel weak and vulnerable but as she grew older, she learned how to turn that weakness into a strength.
  • “Surfing picks you up and also beats you down. It gives you everything but also takes everything out of you.”
  • You have to train on strengthening your lungs so you’re able to hold your breath for extended periods. Maya is able to hold her breadth for up to 4 minutes.
  • While there were plenty of women competing in small wave surfing, Maya was one of the first women to break into the dangerous sport of big wave surfing.
  • She barely survived a near-fatal accident while surfing at Nazare when a 160 ton wave collapsed on her and she lost consciousness in the water.
  • She had to endure years of intense pain and rehab following three spine surgeries along with dealing with debilitating anxiety disorder to be in a position to surf again. She ended up setting two Guinness world records for big wave surfing.
  • “Excellence is not about perfection. Perfection doesn’t exist. Excellence is the greatest you can be.”

Howard Shore is a musical composer and has won three Academy Awards for his score to The Lord of the Rings as well as four Grammys and three Golden Globes. He has scored over 90 films and collaborated with many well known directors including Peter Jackson, Martin Scorsese, David Cronenberg, and Tim Burton.

 

Some interesting insights from this episode:

  • He was in a jazz fusion band called Lighthouse and opened for Jimi Hendrix while touring with the Grateful Dead and Jefferson Airplane.
  • He was the first musical director for Saturday Night Live.
  • When he was starting out, he went to the library and studied other scores to learn how to write music for the movies.
  • He has wide range as a composer scoring thrillers like Silence of the Lambs, comedies like Big and Mrs. Doubtfire, dramas such as Philadelphia and The Aviator, and fantasy films, most notably The Lord of the Rings.
  • “You’re trying to take the audience to the world. You want to transport the person and they may not be aware of how they got there and what’s happening to them.”
  • He used to review Mozart’s symphonies in the morning before he would compose to tune his brain up and try to emulate that level of quality.
  • The key to creating music is to not overanalyze but to keep writing and writing and figure out later how to revise and winnow it down to what you really want.
  • “Excellence is respecting the art of the world that you’re working in.”

Erin Brockovich is the president of Brockovich Research and Consulting and the founder of the Erin Brockovich Foundation which educates and empowers communities in their fight for clean water. She was the driving force behind the largest medical settlement lawsuit in United States history.  She has a newsletter called The Brockovich Report and her latest book is titled: Superman’s Not Coming: Our National Water Crisis and What We The People Can Do About It.

 

Some interesting insights from this episode:

  • Her mother taught her not to let other’s ideas or perceptions of who she was be hers.
  • “Don’t be afraid to grab something even if you don’t know where you’re going because when you do, you’ll find your way.”
  • The $333 million settlement awarded to the Hinkley plaintiffs was the largest sum in a direct-action lawsuit in United States history.
  • According to a 2016 report by the Environmental Working Group, two thirds of Americans are drinking water contaminated with potentially unsafe levels of chromium-6.
  • “Often times we think something’s standing in our way when the only obstacle is ourselves.”
  • It’s important to know what you stand for, knowing your “why”. Erin’s is the following: “I am an advocate for awareness, the truth, and a person’s right to know. I believe that in the absence of the truth, all of us stand helpless to defend ourselves, our families, and our health, which is the greatest gift we have.”
  • “Excellence is when we become the best we can be and it pulls out the best in others and we pull out the best in ourselves.”

 

Show Notes

Book: Superman’s Not Coming: Out National Water Crisis and What We the People Can Do About It

Newsletter: The Brockovich Report

Health data collection website: Community Healthbook

Personal website: Erin Brockovich

Ed Stafford is a British explorer.  He holds the Guinness World Record for being the first person to walk the length of the Amazon River. He has been one of the National Geographic Adventurers of the Year and was also the European Adventurer of the Year.  He has written multiple books on his quests and now hosts an adventure reality show on the Discovery Channel called Ed Stafford: First Man Out.

 

Some interesting insights from this episode:

  • His insecurity as an adopted child drove his ambition. He had to adapt his behavior in order to make people like him and prove his worth.
  • He set the Guinness record for being the first person to hike the length of the Amazon. It took him 2 years, 4 months, and 8 days to complete the 4,345 mile trek.
  • “Imagine the thickest of bramble bushes, knotted with razor-sharp vines and spiky palms. Then imagine sinking the whole thing in a swimming pool full of muddy water and having to make your way through that swimming pool using just your 18 inch machete.”
  • “I would start the day positive and upbeat and as each negative experience cropped up, I would set myself the challenge of laughing at it and not allowing it to bring me down. Each time I succeeded, I would give myself a pat on the back and it boosted my morale further to think I was gaining control over the way I reacted to external influences.”
  • “I find myself in the pleasant position of being calmer and happier with the world about me. My confidence now comes from within rather than from the opinions of others. I now know who I am and what I am capable of.”
  • “Excellence is always trying to become the best version of yourself.”

 

Links

TV Show: Ed Stafford: First Man Out

Books:

Walking the Amazon

Naked and Marooned

Ed Stafford’s Ultimate Adventure Guide

Personal Site: Ed Stafford

Robert Lefkowitz is a Nobel Prize-winning scientist who is best known for showing how adrenaline works via stimulation of specific receptors.  He was trained at Columbia, NIH, and Harvard before joining the faculty at Duke University and becoming an Investigator of the Howard Hughes Medical Institute.  In addition to being a researcher, Bob is a cardiologist as well as a cardiac patient.  His book is titled: A Funny Thing Happened on the Way to Stockholm: The Adrenaline-Fueled Adventures of an Accidental Scientist. 

 

Some interesting insights from this episode:

  • He started out as a physician but he preferred the creativity and experimentation needed in research over the disciplined approach of following standard operating procedures needed to succeed in medicine. He was much more motivated by trying to figure something out that had never been done before.
  • He won the Nobel Prize in chemistry for his discovery on G-protein-coupled receptors (GPCRs). Many basic physiological processes depend on GPCRs and around half of all medications act through those receptors such as beta blockers and antihistamines. This has allowed the treatment of hypertension and coronary disease among many other conditions.
  • It was never his intention to cure a disease or create a drug but rather he was driven by raw curiosity to understand a particular biological phenomenon.
  • He had two deep-seated feelings in his 20s that he would die young and accomplish something of significance. These premonitions would motivate and propel him throughout his career.
  • Because of his passion, social nature and upbeat personality, the press in Stockholm gave him the moniker “The Happiest Laureate”.
  • Even for the most successful scientists, their experiments only work about 2% of the time. So you need to learn to live with failure and find a way to stay motivated.
  • “Excellence is marshalling whatever your powers are to the fullest extent to do things that are of some inherent value.”

 

Show Notes

Bio

Books:

A Funny Thing Happened on the Way to Stockholm

Other links mentioned:

THE POZCAST by Adam Posner

NHP Talent Group

BJ Fogg is the founder and director of the Behavior Design Lab at Stanford University.  In addition to his research, BJ teaches industry innovators how human behavior really works. He created the Tiny Habits academy to help people around the world. His book is called Tiny Habits: The Small Changes That Change Everything.

 

Some interesting insights from this episode:

  • The Fogg Behavior Model suggests that a behavior is driven by three things: motivation, ability, and a prompt. Motivation is the desire to perform the behavior. Ability is your capacity to do so.  A prompt is a cue to perform the behavior.
  • If you’re trying to create a new habit, you should adopt a “golden behavior” which is a behavior which is effective, one that you’ve motivated to do, and one that you have the ability to do.
  • The next step is to make the habit tiny. Find the smallest, easiest way to start the new habit. The momentum will lead to bigger behaviors over time.
  • You have to use a prompt which is a reminder to do a behavior. The best kind of prompt is an anchor. An anchor is an existing behavior already ingrained in your life which serves as a reminder to do the new behavior.
  • You need to “celebrate” each time you perform a new desired behavior which causes a positive emotion inside yourself. It’s a mechanism to self-reinforce the positive behavior.
  • To set yourself up for the day ahead, when you wake up first thing in the morning, plant both feet on the floor and say out loud “It’s going to be a great day”.
  • The key to lasting change is to help people do what they already want to do and help people feel successful at it.
  • “Excellence is doing the very best job you can and helping others in ways that really moves the needle for them.”

 

Show Notes

BJ Fogg personal website

Stanford Behavior Design Lab

Books:

Tiny Habits: The Small Changes That Change Everything

Persuasive Technology

Other links mentioned:

THE POZCAST by Adam Posner

NHP Talent Group

Jim McKelvey is a serial entrepreneur, inventor, philanthropist, and artist.  He cofounded the mobile payments company Square and sits on the Board.  He also founded Invisibly, a digital content company, LaunchCode, a nonprofit that teaches technology literacy, and a glass art studio. His book is called The Innovation Stack: Building an Unbeatable Business One Crazy Idea at a Time.

 

Some interesting insights from this episode:

  • He has never had a life plan and because of that, he’s become very comfortable with uncertainty.
  • He was a state debate champion and owed much of his success to the ability to read the judges and adjust his strategy accordingly.
  • “If you want to be successful and make some money, copy what works. But if you want to have a phenomenally successful company, you have to do something original.”
  • The big insight was rather than going after an existing market of merchants already using credit cards, Square decided to go after a market that didn’t even exist – the tiny mom and pop merchants without access to the credit card payment networks.
  • They designed a small card reader that looked really cool and got your attention but was flimsy and difficult to use. But the novelty of it turned every Square sale into a Square advertisement. This allowed the product to go viral without needing to spend one dollar on advertising.
  • What allowed Square to survive a competitive attack by Amazon and thrive as a standalone company was their innovation stack. An innovation stack is a series of innovations needed to provide a new product or service and that collectively work together to provide a competitive advantage in the marketplace.
  • Training as an artist was a big help in mentally preparing to be an entrepreneur.
  • “Excellence is something that’s above and beyond normal good. It’s something that’s surprisingly wonderful.”

 

Show Notes

Book: The Innovation Stack: Building an Unbeatable Business One Crazy Idea at a Time

Non-profit: LaunchCode

New startup: Invisibly

John Mackey is the co-founder and CEO of Whole Foods Market and co-founder of the nonprofit Conscious Capitalism. He is a co-author of the book Conscious Capitalism as well as his latest book called Conscious Leadership: Elevating Humanity Through Business.

 

Some interesting insights from this episode:

  • He had a food consciousness awakening when he moved into a vegetarian coop in his 20s. He learned that food could affect the way you feel, your health, vitality, and overall intelligence.
  • Early on, the conventional supermarkets didn’t take Whole Foods and the natural foods sector seriously since it was a relatively small industry. By the time they got to scale and supermarkets started to pay attention, Whole Foods was a formidable competitor.
  • John came close to being fired by the Board at Whole Foods. That’s when he turned inward and learned to be a more conscious, more emotionally intelligent, more spiritually awake leader.
  • There’s no better time to learn and grow than during challenging times. “Crisis is a tremendous opportunity to accelerate your own life growth, spiritually, emotionally, psychologically, and intellectually.”
  • The higher purpose of Whole Foods is to nourish people and the planet. As you scale an organization, you can’t take purpose for granted. If you want the purpose to stay alive, you have to put purpose first which means embodying it and teaching it.
  • Leading with integrity entails integrating one’s shadow which is the part of our being which we aren’t conscious of. Generally the things that we don’t like about ourselves are easier to repress from our consciousness and keep in the shadow.
  • “Excellence is doing something with all your attention and all your heart as best that you can do it.”

Show Notes

Whole Foods Market

Books:

Conscious Leadership

Conscious Capitalism

Jimmy Wales is the founder of the online non-profit encyclopedia Wikipedia and co-founder of the privately owned Wikia, Inc. including its entertainment media brand Fandom.  Wales serves on the board of trustees of the Wikimedia Foundation, the non-profit charitable organization he established to operate Wikipedia. In 2019, Jimmy launched WT Social – a news focused social network. In 2006 Jimmy was named in Time magazine’s ‘100 Most Influential People in the World’ for his role in creating Wikipedia.

 

Some interesting insights from this episode:

  • Jimmy was an avid reader as a child and used to devour the World Book Encyclopedia.
  • He took a cautious and conservative approach to entrepreneurship, taking manageable risks, learning to fail fast, and always spending less money than what he took in.
  • “I like to get up and do the most interesting thing I can think of to do and I try to live my life like that every day.”
  • The core value of Wikipedia, which is to present high quality, neutral, factual information, is what allows the organization to maintain its integrity and consistency.
  • He set a very aspirational mission for Wikipedia which is to give every person on the planet free access to the sum of all human knowledge.
  • The success of Wikipedia is staggering. It’s now a top 5 website globally with over 54 million articles in 300 languages and 1.5 billion visitors each month and growing.
  • To be a successful leader, you have to have clear and consistent values that people can buy into.
  • “Excellence is about doing something interesting and having fun. It’s got to be interesting because otherwise what’s the point?”

Al Roker is a weatherman and coanchor of NBC’s Today show, an Emmy-award winning journalist, a television producer, and a New York Times bestselling author.  He has spent over four decades on television and received 14 Emmy Awards. He has written a number of best-selling books, the latest book is titled: You Look So Much Better in Person: True Stories of Absurdity and Success.

 

Some interesting insights from this episode:

  • His father advised him that “you’re going to have to work twice as hard and be twice as good to get half as far as the white kid next to you”.
  • “If you want something badly, keep at it until it’s yours or it’s no longer an option. Don’t stop because you think you’ve tried hard enough and you believe it’s not going to happen. Stop when you receive a flat out no.”
  • He got some sage advice early in his career to just be yourself. He was too busy trying to be someone else to stand out and not allowing his true personality to surface.
  • “If you don’t learn at least one new thing every day, you’re not looking.”
  • If you can learn to roll with the flow, you’ll be much better off than creating a rigid life plan.
  • Al has always woken up at 3:45 a.m.. “Time is the one commodity that you can’t manufacture more of so the only way to make more of it is to start early.”
  • “Excellence is doing your level best every day.”

 

Show Notes:

Al Roker book: You Look So Much Better in Person: True Stories of Absurdity and Success

Al Roker Entertainment

Al Roker Today Show Bio

Jim McCloskey is the founder of Centurion Ministries, an organization devoted to exonerating wrongfully convicted prisoners who are serving life or death sentences.  To date, the organization has freed 64 innocent people. His new book is titled: When Truth Is All You Have: A Memoir of Faith, Justice, and Freedom for The Wrongly Convicted.

 

Some interesting insights from this episode:

  • Today there are dozens of innocence organizations but Centurion Ministries was the first one. Jim was the father of the entire innocence movement.
  • He learned first-hand early on the unreliability of eyewitness testimony.
  • He was able to leverage his consulting background piecing together market research to figure out how to solve these wrongful convictions.
  • Building a relationship and rapport with key witnesses was just as vital to proving these cases and Jim had a natural ability in that regard.
  • Not every case would work out. He sometimes had false positives – clients he was trying to help who he later learned were actually guilty.  When that happens, it’s important to just admit the mistake and move on.
  • “This is a story of how I learned what a cruel, mindless, mean machine the justice system can be. How, in trying to combat evil in the world, the system can become just as evil – more so, because it is evil done in the name of all of us.”
  • To date, Centurion Ministries has freed 64 innocent men and women who collectively had spent 1,350 years behind bars.
  • “Excellence is doing what you feel is right for you given your personality and makeup.”

Links

Book: When Truth Is All You Have: A Memoir of Faith, Justice, and Freedom for the Wrongly Convicted

Organization: Centurion Ministries

Deepak Chopra is a world-renowned pioneer in integrative medicine and personal transformation.  He is the founder of The Chopra Foundation, a non-profit entity for research on well-being and humanitarianism, and Chopra, a modern-day health company at the intersection of science and spirituality.  Deepak is also a Clinical Professor of Family Medicine and Public Health at the University of California, San Diego.  He is the author of over 90 books, including numerous New York Times bestsellers, the latest one titled Total Meditation: Practices in Living the Awakened Life.  TIME magazine has described Dr. Chopra as “one of the top 100 heroes and icons of the century.”

 

Some interesting insights from this episode:

  • Western medicine is necessary for acute intervention but for chronic disease, other than when caused from a gene mutation, lifestyle heavily influences the outcome. Sleep, stress management, exercise, breathing, nutrition, and self-regulation have a significant impact on the onset and management of chronic disease.
  • Modern industrially produced food is ruining the body’s ecosystem which is causing inflammation of the microbiome which is causing inflammatory disease including chronic disease.
  • Total meditation is the practice of bringing the mind into a meditative state whenever you want. So when you notice that you’re feeling stressed or anxious, you just simply return to the mind’s natural state of inner peace and quiet.
  • Total consciousness is pure knowing which is beyond perception and thought. You know without knowing.
  • We’re “asleep” when we act unconsciously and we’re “awake” when we act consciously. Examples of being asleep include speaking without thinking, arriving at snap judgments, and acting out of habit. Examples of being awake include thinking before you speak, anticipating consequences of your actions, and not jumping to conclusions.
  • If you had the answers to just three questions whenever you wanted them, you would achieve all your goals and your life would thrive. Those three questions are: What am I doing right? What isn’t working for me? What is my next step?
  • “Excellence is the ability to actualize worthy goals, the ability to love and have compassion, and the ability to always be in touch with your deeper awareness.”

 

Links:

Deepak Chopra website

Total Meditation book

Chopra Meditation and Well-Being iPhone app

The Chopra Foundation

Never Alone mental and emotional health resource

Scott Boras is a sports agent specializing in baseball. He is the Founder and President of Boras Corporation, a sports agency that represents roughly 75 professional baseball clients.  He has negotiated more than $9B in major league baseball contracts, with 11 of them worth more than $100 million—more than any other agent. Scott has been named the “Most Powerful Sports Agent in the World” by Forbes magazine.

 

Some interesting insights from this episode:

  • He felt it was important to have a backup plan. He earned his Doctor of Pharmacy and law degrees while he was playing baseball so if things didn’t work out, he would have another path to pursue.
  • The hardest part of being an agent isn’t negotiating contracts. It’s figuring out how to optimize a player, both physically and psychologically.
  • To effectively represent a player, you’ve got to not just understand their skill level but to understand them at a personal level as well.
  • You don’t go into a negotiation to win. You go into a negotiation to understand and build a bridge.  And you build that bridge with reasons which benefit the needs and wants of both sides.
  • His firm employs NASA and MIT-trained research scientists and engineers to uncover proprietary player performance data that nobody else uses.
  • His firm also has sports psychologists on staff whose ultimate goal is to increase the durability and hence value of the players.
  • The key to success isn’t comparing yourself to others but just trying to be the best that you can be in what you’re doing.
  • “My measure of excellence is how long can you stay in the game.”

Alain Robert is the world’s leading free climber and is known all over the world as the “French Spiderman” for free climbing skyscrapers. He has climbed 163 buildings in 70 different countries. He has a documentary on Amazon Prime titled My Next Challenge and is the author of a book With Bare Hands: The True Story of Alain Robert, the Real-Life Spiderman.

 

Some interesting insights from this episode:

  • His insecurity as a child was the early motivation to try something to build confidence and to stand out.
  • He didn’t start climbing because he wasn’t afraid of heights. He climbed in spite of his fear of heights.
  • Alain used to do free solo rock climbing and was considered by many to be the best in the world.
  • As climbing gained in popularity, he lost interest. “Climbing wasn’t about racing or competing but about freedom and self-expression.”
  • Most people aren’t really enjoying their lives. They do what they need to do to make a living but are bored with their work and just live for the weekends.  They are wasting most of their lives away.
  • “It takes a certain amount of energy to climb a building. If you have the energy, you’ll make it to the top.  If you don’t, you’ll die.”
  • “What scares me the most is a boring life.”
  • “Most people are dreaming their life but I was on the other side living my dream.”

Colin Follenweider is one of the top professional stuntmen in Hollywood. He has performed stunts in Spider-Man, Transformers, Iron Man, X-Men, Captain America, Avatar, and Die Hard and has 86 total stunt credits to his name.

 

Some interesting insights from this episode:

  • He is one of Hollywood’s top stuntmen and has performed stunts in dozens of blockbuster films.
  • It’s good to know the direction you’re heading, even if you’re not sure of the ultimate destination.
  • His motto was “Action, Inspiration”. If you always wait for inspiration to hit, you’re going to keep waiting.  But if you start doing something, you’re going to get inspired how to do it.
  • He wasn’t necessarily the best at every kind of stunt but he could do most stunts well enough and unlike many stunt people, he was really easy going. People enjoyed hanging around him which made them want to work with him again and again.
  • Stunt work is a highly collaborative effort. “Spiralling in” is when you start with lots of ideas around the outside and slowly tweak them on the way toward reaching a compromise that works for everyone.
  • Even if you’re very confident in something, when you lose your nervousness about it and you take it for granted, that’s when accidents are most likely to happen.
  • “The pursuit of excellence is more important than the accomplishment of saying ‘I’m excellent’. Being mildly disappointed helps the pursuit of excellence, as you’re always striving to get better.”

Steve Case was the co-founder and CEO of AOL, the largest Internet company at the time, which he took public and eventually merged with Time Warner. Today he is the CEO of Revolution, an investment firm which invests in visionary entrepreneurs focused on building long lasting businesses.  He is also the Chairman of the Case Foundation and an author with a New York Times bestselling book called The Third Wave: An Entrepreneur’s Vision of the Future.

 

Some interesting insights from this episode:

  • There were much more heavily capitalized competitors but Steve decided that while the other online services were focusing on content and commerce, he would focus AOL more on community which ended up being the killer app that drove its success.
  • While you’re scaling, vision and strategy are important but the people are the most important thing to get right. You need to get the right people on the bus and in the right seats and going in the right direction.
  • AOL was by no means an overnight success. It took almost a decade to get to the first million subscribers.
  • The $350 billion mega merger of AOL and Time Warner is the biggest merger in history.
  • During the third wave of the Internet, the 3 “P’s” are going to be most critical for success: partnerships, policy and perseverance. The product-led founder archetype who found success with viral apps during the second wave won’t be adequate in the third wave.
  • “Vision without execution is hallucination.” – Thomas Edison
  • “Excellence is striving to do something important and doing it successfully and doing it well.”

In 2019 Victor became the first person to dive in a submersible to the deepest points in all five of the world’s oceans. In 2017 he became the 12th person to complete the Explorer’s Grand Slam, climbing the highest peak on all seven continents and skiing to the North and South Poles.  He is the managing partner of a private equity firm called Insight Equity and holds degrees from Stanford, MIT, and Harvard Business School.

 

Some interesting insights from this episode:

  • Doing well in school wasn’t about some unfettered ambition but rather, a desire to explore and just be good at something.
  • It’s nice to have a plan but plans don’t always work out so it’s important to give yourself options. When you’re young, you should build a really good skill set and from there opportunities will surface.
  • “We should try to live as maximally as we can and make precious use of this time that we’re given because it goes quickly.”
  • He never set out to climb all 7 peaks as a goal but rather “just fell into it” by wanting to do things that were interesting.
  • “I don’t think we’re put on this Earth just to be comfortable. I believe there has to be an element of challenge and suffering to have a complete life.”
  • “Humans have this ability to draw this incredible strength to overcome our bodies and our minds to do extraordinary things.”
  • “You can’t let fear control you because fear can lead to panic and panic can lead to disaster.”
  • “Excellence is never stopping to continuing to improve.”

Alan Alda is an actor, director, author, and communications guru.  He has received 6 Emmys and been nominated 34 times. He has also been nominated 3 times for a Tony and once for an Oscar. He is most known for playing Dr. Hawkeye Pierce on the TV series MASH and has been inducted into the Television Hall of Fame. He is also an accomplished author with a number of New York Times bestselling books, the latest one titled: If I Understood You, Would I Have This Look on My Face? My Adventures in the Art and Science of Relating and Communicating.  He is the co-founder of The Alan Alda Center for Communicating Science at Stony Brook University. And he is also the host of his own podcast called Clear and Vivid.

 

Some interesting insights from this episode:

  • The only kind of formal training Alan had was improvisation which is equally valuable in real life as it is in acting. If you’re able to connect with another person, things happen between you that would never happen otherwise.
  • “You have to get your brain so devoted to what you’re doing and to how you understand what you’re doing that the rest of your body comes along with it.”
  • In regards to acting, “it’s hard stuff but I’m ecstatic and I love it. There’s a wonderful feeling of flying when it goes well.”
  • “If we all thought a little bit more like scientists, we might make better decisions.”
  • “The most impressive scientists attack their own ideas before anybody else can.”
  • External awards like an Emmy aren’t nearly as motivating to him as the internal reward to getting better at his craft.
  • “Rather that strive for excellence, it’s better to strive for pretty damn good.”

Ben Lecomte is an ultra-endurance swimmer and the first person to complete a cross-Atlantic ocean swim without a kickboard.  He has also swum through the Great Pacific Garbage Patch to raise awareness for sustainability and the impact of plastic pollution.  He was named one of the World’s 50 Most Adventurous Open Water Swimmers in 2019 by the World Open Water Swimming Association.

 

Some interesting insights from this episode:

  • He swam over 3,500 miles from Massachusetts to Quiberon, France. The journey took him 73 days, swimming upwards of 10 hours a day, and fighting off sharks and battling 20 foot swells.
  • Swimming 3,500 miles across the Atlantic was about mind over matter. Swimming hours upon hours a day with limited stimuli, your mind has to be even stronger than your body.
  • As a coping mechanism, he had to learn to disassociate his mind from his body so while his physical body was suffering, his mind could be in an entirely different world.
  • He swam across the Atlantic in honor of his father and to raise awareness for cancer. His father’s passing was the kick in the butt he needed to pursue his dreams and not live life with any regrets.
  • Swimming the Pacific (until he had to abort the trip) was actually easier than his Atlantic crossing 20 years earlier since the older you get, the more you learn to control the mind and mentally deal with the obstacles along the way.
  • He swam 400 miles through the Great Pacific Garbage Patch, the highest concentration of human made discarded plastic in the world. It was like looking at the sky at night during a snowstorm. You are surrounded by millions of little particles of plastic.
  • He cut open fish in the Great Pacific Garbage Patch and found pieces of plastic.
  • “You cannot really know your limit until you challenge your limit.”
  • “Excellence is like beauty… it’s in the eyes of the beholder.”

Terry Fator is a ventriloquist, impressionist, stand-up comedian, and singer. He won season 2 of America’s Got Talent in 2007 and has performing his award winning show at the Mirage in Las Vegas ever since.

 

Some interesting insights from this episode:

  • Learn how Terry went from performing small shows town by town, fair by fair to having a $100 million act performing at the Mirage in Vegas.
  • He is a rare talent able to combine ventriloquism, comedy, impressions, and singing all into one incredible act.
  • Having ADHD enabled his talent as a ventriloquist as he was able to split his brain into multiple personalities.
  • Happiness is a choice.
  • What’s behind his incredible success? It’s never being satisfied and always striving to make the next performance better than the last.
  • “The human ability to be creative and have ingenuity is limitless.”
  • “If a door opens and you’re not ready to go through, that’s on you.”
  • If you’re not happy now, you’re not going to be happy when you’re rich and famous.
  • “Excellence is doing something that makes us feel that we’re doing it at the best possible capacity that we could be doing it at.”

Dan Buettner is an explorer, National Geographic Fellow, award-winning journalist and producer, and a New York Times bestselling author. He discovered the five places in the world—dubbed Blue Zones—where people live the longest, healthiest lives.  He is the founder of Blue Zones , a company that puts the world’s best practices in longevity and well-being to work in people’s lives. He has written a number of NY Times best-selling books with his latest one titled: “The Blue Zones Kitchen: 100 Recipes to Live to 100”.

 

Some interesting insights from this episode:

  • Setting world records on a bike was a vehicle to fund his addiction to fascinations. The work needed to set these world records provided the tools needed for future scientific exploration – you have to develop a lot of patience, you have to be strategically prepared, and you have to know how to network with experts across various fields.
  • He has discovered and studied hot spots of longevity around the world where people are statistically the longest lived. He coined these regions Blue Zones.  Blue Zones must meet at least one of three criteria: high middle aged mortality (chances of reaching the age of 90), low chronic disease, or high centenarian rate.
  • Health behaviors are known to be measurably contagious.
  • Going to the gym a few times a week isn’t enough to offset the damage from a sedentary lifestyle. It’s important to move around naturally throughout the day.
  • People who know their sense of purpose live around 8 years longer than people who are rudderless.
  • Other important practices found in Blue Zones include sacred everyday rituals to relieve the stresses of everyday life; a diet composed primarily of plant based whole foods; a couple glasses of wine a day; breakfast like a king, lunch like a prince, dinner like a pauper; putting family first; belonging to a faith; strong social support systems.
  • Loneliness is as harmful for your health as a bad smoking habit.
  • What produces health is not a function of behavioral modification but rather a function of the environment in which we live.
  • “Excellence is having a very clear idea of what your personal passions are, what you’re good at, and having an outlet to do it every day for most of your life.”

Charles Schwab is the founder and chairman of The Charles Schwab Corporation. What began as a small discount brokerage company in the 70’s has evolved to become the nation’s largest publicly traded investment services firm, with close to $4 trillion in client assets. He is also the chairman of The Charles and Helen Schwab Foundation, a private foundation focused on education, poverty prevention, human services, and health.  He is the author of several bestselling books with his latest memoir titled Invested.

 

Some interesting insights from this episode:

  • He had to work extra hard to build his self-confidence to overcome his dyslexia and to keep up in class.
  • People with dyslexia are conceptual thinkers who tend to not get lost in the weeds. Some people are very literal in learning and need to go from step 1 to 2 to 3 while dyslexics can go from step 1 to step 10.
  • Seeing an inherent conflict of interest between commissioned stock brokers and the customers, he invented a new contrarian business model by paying salaries to people placing trades with a bonus tied to the overall success of the company.
  • After the tech meldtown of the early 2000’s, Charles had to come out of retirement to run the company again. He had to lay off thousands of employees and get the company turned around.  Sometimes founders are the only ones who can make the tough calls and drive huge fundamental changes to the business.
  • He was a consummate innovator who continually pivoted, redefined the business, and opened up new markets. He knew it was important to disrupt yourself before someone else did it for you.
  • When hiring, beyond skills and experience, he looks at their character and ethics and their responsibility to the customer.
  • “Excellence is an ongoing pursuit. You are always striving for it but you never achieve it.”

Safi Bahcall received his BA in physics from Harvard and his PhD from Stanford. He co-founded Synta Pharmaceuticals—a biotechnology company developing new drugs for cancer.  He led its IPO and served as its CEO for 13 years. In 2008, he was named E&Y New England Biotechnology Entrepreneur of the Year. In 2011, he served on the President’s Council of Advisers on Science and Technology. Safi is the author of Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries. The book was selected by Malcolm Gladwell, Dan Pink, Susan Cain, and Adam Grant for the Next Big Idea Club.

 

Some interesting insights from this episode:

  • “Very often people go on a path that the world expects them to without ever pausing to say ‘why am I doing this?’”
  • For an entrepreneur, the critical ingredient for success in building a company is surrounding yourself with talented executives and then bridging the divide between people who wouldn’t naturally interact with one another.
  • Culture are the patterns of behavior you see on the surface in an organization while structure is what’s underneath that’s driving those patterns of behavior. The activities being rewarded (i.e. incentive structures) will drive the culture.  So it’s the structure that’s ultimately most important in influencing behavior.
  • As companies mature, employees tend to shift from focusing on collective goals toward focusing more on careers and promotions. To reduce that behavioral shift, you want to minimize the growth in compensation that comes with each level in the organization.  In addition, you want to maximize span of control.  With fewer promotions and less of a financial incentive as you move up the organization, employees will focus more on their projects and less on corporate politics.
  • You want some employees focused on activities that reduce risk and another set of employees focused on maximizing intelligent risk taking. Effective leaders create a dynamic equilibrium between these two groups and are able to effectively balance the core with the new.
  • Most innovative products will have at least one or two false fails on their way to achieving significant market traction. The key to success is to get really good at investigating failure and not just accepting it on face value.
  • Companies need to create a new C-suite role called a Chief Incentives Officer whose job is to design customized incentive packages to motivate employees and optimize outcomes.
  • “Excellence is always striving to improve yourself and improve your performance.”

Neil deGrasse Tyson is an astrophysicist with the American Museum of Natural History and Director of the Hayden Planetarium.  He is also the host of the hit radio and Emmy-nominated TV show StarTalk, and the New York Times best-selling author of Astrophysics for People in a Hurry and the author of a number of other notable books, the latest of which is titled Letters from an Astrophysicist.  He earned his BA in physics from Harvard and his PhD in astrophysics from Columbia.

 

Some interesting insights from this episode:

  • He knew he wanted to become an astrophysicist since the age of nine when he visited his first planetarium.
  • His passion for discovering the universe enabled him to push past the racism and all the societal pressures holding him back. He would not allow anything to interfere with his ambitions.
  • He finished middle of his class in high school because he was valuing the joy of learning while others were valuing high grades. He had lots of interests outside of school and was never driven by grades.
  • “When I wonder what I am capable of as a human being, I don’t look to relatives, I look to all human beings. The genius of Isaac Newton, the courage of Joan of Arc and Gandhi, the athletic feats of Michael Jordan, the oratorical skills of Sir Winston Churchill, the compassion of Mother Teresa. I look to the entire human race for inspiration for what I can be – because I am human. My life is what I make of it.”
  • It’s highly likely that there is extra-terrestrial life. The top four ingredients of life on earth are the top four chemically active ingredients in the universe. In addition, the speed at which life formed on Earth, the age of the universe, and the number of planets and galaxies all suggest that there are life forms outside of the Earth.
  • He does not believe in a God. If there were such a divine force, it would manifest.  If there is something we don’t understand and can’t explain, his first thought if not whether it might be divine but rather, how can he experiment on it further to better understand it.
  • He has 14 million Twitter followers. He views his role on social media as enlightening the public to what is objectively true so people can have informed opinions.
  • Physicists recently detected gravitational waves originally predicted by Einstein over a century ago. These waves were produced in a collision between two black holes 1.3 billion light years away.
  • “Excellence is whether you’ve done the best you can given whatever the talents available to you.”

Jon Dorenbos is a former professional football player and magician.  He played for 14 seasons in the NFL as a long snapper with the Tennessee Titans and Philadelphia Eagles.  He had a parallel career as a magician and was a finalist on America’s Got Talent, placing third overall amongst tens of thousands of competitors. He is a regular guest on The Ellen DeGeneres Show and his new book is called “Life is Magic: My Inspiring Journey from Tragedy to Self-Discovery.”

 

Some interesting insights from this episode:

  • Don’t listen to that negative inner voice which is constantly doubting yourself. Rather, you should talk to yourself out loud and say where you plan to go in life. The narrative you tell yourself is going to ultimately become your own reality.
  • Magic was more that tricks. It was a form of meditation that helped him heal his emotional wounds.  Magic allowed him to quiet all the negativity and just be lost in the moment.
  • On his path to becoming an NFL star, he had to first get picked up by a division I school and to do so, he doctored up some long snapping footage of other players to look like it was his own. He knew in his heart he was really good enough and was willing to do whatever it took to give himself a chance.
  • Being a long snapper requires extreme mental toughness. You might only play 10 plays the entire game so you have to be able to have closure quickly, you have to be able to forgive, and you have to be able to move on.
  • Things are easy or difficult based on how we perceive them in our mind. If you think it’s easy, it is, and vice versa.
  • The key ingredients to success for both magic and football are discipline, hard work, passion, and a drive to want to be great and change the world.
  • You need to decide which story you choose to hold onto. Focusing on the negative or positive stories in your life will dictate the kind of life you’re going to live.
  • “Excellence is about showing up. Showing up every day, showing up on time, and showing up ready to work.”

Steve Schwarzman is the co-founder and CEO of Blackstone, one of the world’s largest and most successful investment funds with over a half trillion dollars under management. Steve is an active philanthropist with a history of supporting education, culture, and the arts.  He holds a BA from Yale and an MBA from Harvard Business School.  His new book is called What It Takes: Lessons in the Pursuit of Excellence.

 

Some interesting insights from this episode:

  • He has always been very competitive. When he graduated from Yale, he insisted upon an extra $500 a year in his offer from a prestigious investment bank so he could be the highest paid graduate from his class.
  • “What I lacked in basic economics, I made up for with my ability to see patterns and develop new solutions and paradigms, and with the sheer will to turn my ideas into reality.”
  • He single-handedly advised Tropicana on getting acquired, which was the second largest transaction in the world that year, even though he had absolutely no M&A experience up until that point.
  • “To be successful you have to put yourself in situations and places you have no right being in. You shake your head and learn from your own stupidity. But through sheer will, you wear the world down, and it gives you what you want.”
  • They closed on their first fund of $1 billion the morning of October 19th, 1987, aka Black Monday, the largest one day drop in stock market history. Just one day later and Blackstone might not have ever gotten off the ground.
  • After losing some money on a deal, he re-architected the entire investment decision making process to be much more rigorous with the goal of engineering out the risk so as to never lose money again
  • He has a philosophy to only hire “10’s”. Those people tend to be intelligent, articulate, calm, energetic, curious, and can envision the future.
  • “Excellence is being the best that you can be at whatever you choose to do.”

Jill Heinerth is a cave diver, underwater explorer, writer, photographer, and filmmaker.  She has starred on TV series for PBS, National Geographic Channel, and the BBC, and has consulted on movies for directors, including James Cameron. Her new book is titled: Into The Planet: My Life as a Cave Diver.

 

Some interesting insights from this episode:

  • Fighting off a burglar during college taught her how to deal with challenges in life. Having had this harrowing dance with fear probably saved her life in the long run.
  • Despite having enormous success as an entrepreneur in the advertising business, she knew in her heart that it wasn’t what she was meant to do so she built up the courage to quit and begin her life of adventure under the water.
  • There’s very little margin for error in cave diving. More people die while diving underwater caves than climbing Mt Everest.
  • Most accidents happen before someone even steps foot in the water. It is the lack of planning and preparation that causes most issues.  They are entirely preventable.
  • There is significant mental preparation. Before each dive, she closes her eyes and walks through all the worst case scenarios and rehearses all of the solutions.
  • She has the 7R gene which explains much of her risk seeking behavior. She is always seeking new challenges, new adventures.
  • “Excellence is your willingness to nurture and support the next generation. To ensure that if something’s important to you, the people below you eventually move beyond you.”

Cindy Eckert is an entrepreneur who built and sold two pharmaceutical companies, notably Sprout Pharmaceuticals, creator of “female Viagra,” for more than $1B. She subsequently founded The Pink Ceiling which invests in companies founded by, or delivering products for, women.

 

Some interesting insights from this episode:

  • Moving every year during her childhood taught her how to be comfortable being uncomfortable. This experience of constant change would lay the foundation for the rest of her life.
  • While she had been surrounded by incredibly smart and hard working people in prior companies, she knew in her heart they weren’t any smarter or harder working than she was, so why not take a chance on herself.
  • She initially got turned down by the FDA for her drug for female low libido but rather that accept the verdict, she had the guts to challenge the FDA which eventually led to a reversal of their decision and approval for the drug.
  • After just four short years from the time she first purchased the drug, following the FDA approval, she sold the company for a billion dollars.
  • Culture is very important. Her company is the land of the misfit toys and they actually hire for quirkiness.  There is permission to bring your entire self to work and to be respectfully irreverent.
  • She tries not to get too obsessed with where things will lead. She’s just focused every day on getting up and doing a great job and creating value.
  • “I fail every day. Failure is just part of the test of how committed you are to the venture.”
  • “Empathy is the female DNA of a rule breaker.”
  • “Success isn’t about having all the answers. It’s about having the courage. If you feel you need to have all the answers, you’ll never succeed at entrepreneurship.”
  • “Why do we treat our career like a ladder? Why can’t it be a jungle gym?”

Rich Karlgaard is a bestselling author, award-winning entrepreneur, and speaker.  He is the publisher of Forbes magazine and is based in Silicon Valley.  He is a renowned lecturer on technology, innovation, corporate culture, and a number of other important business issues and the author of three books, his latest one titled: Late Bloomers: The Power of Patience in a World Obsessed with Early Achievement.

 

Some interesting insights from this episode:

 

  • His time at Stanford poring over Sports Illustrated in the library would later become the genesis for starting up what would become a highly popular technology business magazine.
  • Starting up Upside Magazine which had a unique style and voice ultimately led to a coveted role with Forbes despite the magazine not being a financial success.
  • Our cultural obsession with early achievement is detrimental to society.
  • Some people are successful because they’re competitive and set goals for themselves. Others achieve success because they are explorers chasing their curiosity without an end in mind.
  • Between the ages of 18 and 25, our prefrontal cortex is still growing and our executive function skills are still developing. Yet, this is the exact time when we’re supposed to be laser focused on launching our future careers.
  • One of the most important traits CEOs of high performance companies look for in new recruits is curiosity because without curiosity there’s no growth.
  • Notable strengths of late bloomers include curiosity, compassion, resilience, insight, and calmness.
  • “Resilience isn’t just the ability to be tough but the ability to have enough built in flexibility so an unexpected failure doesn’t shatter you.”
  • At any given time, there’s an optimal use of your time, your talent, and your effort.
  • “Excellence is the intersection between your perfect native gifts and your sense of purpose that is so deep you’re willing to sacrifice for it.”

 

Links:

Find Rich Karlgaard’s book Late Bloomers here.

Find Rich Karlgaard’s personal website here.

At the age of 17, Chris Wilson was sentenced to life for murder.  He turned his life around while in prison and was released after 16 years.  Today he is the owner of Barclay Investment Corporation, a social enterprise specializing in residential and commercial contracting work and employing out of work Baltimore residents.  His other business ventures include the House of DaVinci, a high-end furniture restoration and design company, and Master Plan Productions, a social impact content development company. His book is called: The Master Plan: My Journey from Life in Prison to a Life of Purpose.

 

Some interesting insights from this episode:

 

  • At the age of 17, Chris Wilson was sentenced to life in prison for murder.
  • Despite being sentenced to life, Chris believed that if he focused on turning his life around, he would get his sentence reduced and be set free after 7 years. He called this kind of thinking a “positive delusion”.
  • While in prison, he created a “Master Plan” which was a list of goals he wanted to accomplish in his life. He shared the list with his grandmother and the judge because he felt it was important to have others hold him accountable.
  • It was also important to include a number of shorter term goals on the Master Plan which were easier and quicker to accomplish to boost his confidence and create momentum.
  • He went to therapy to learn how to stop making excuses and take full responsibility for his past actions in order to move forward.
  • Instead of chasing money and living an easy life, he chose to give back to the community by starting a company which employed out of work residents including recently released prisoners.
  • It’s important to surround yourself with a support system of people you can turn to in order to stay on track and not revert back to bad habits.
  • “Excellence is pushing yourself to achieve high standards and doing so in a way that’s humble and considerate.”

Eduardo Strauch is an architect and painter living in Montevideo, Uruguay.  He is also one of 16 survivors from a 1972 plane crash in the Andes mountains which was charted by an amateur Uruguayan rugby team.  He survived 72 treacherous days trapped high up in the mountains.  He wrote a book about his experience called Out of the Silence: After the Crash.

 

Some interesting insights from this episode:

  • Learn how he and 15 others managed to survive for over two months with minimal provisions, subzero temperatures, and thin air which was very difficult to breathe.
  • Learn how spontaneous meditation helped free his mind and save his life.
  • Mental strength was as important as physical strength for survival. You had to maintain hope and continue to have positive thoughts and believe that things would eventually work out.
  • You had to learn how to control your mind in order to do what was needed to survive. “It was essential to strip away the deep associations of the past from our actions and maintain that strict separation to be able to act.”
  • Once they ran out of food, they had to get past age-old societal norms and resort to cannibalism to survive.
  • “We all occasionally fell into bouts of deep depression, but then the group would notice it and act in support of that person, like a living organism trying to rebuild its own weak cells.”
  • From the very moments following the crash to this day, Eduardo has learned to appreciate the value of life.
  • “Excellence is to be in peace with oneself and ensure that you are living the life you must live.”

Jerry Colonna is the founder and CEO of Reboot.IO, an executive coaching and leadership development firm whose coaches are committed to the notion that better humans make better leaders. Previously he was a successful venture capitalist with JPMorgan Partners and Flatiron Partners focused on technology startups. His new book is titled Reboot: Leadership and the Art of Growing Up.  He lives in Boulder, Colorado.

 

Some interesting insights from this episode:

  • Growing up in a chaotic environment with an alcoholic father and mentally ill mother drove his associating money with safety.
  • There was a dissonance between the way he felt internally and the way he was perceived in the world which led to a deep depression.
  • You can’t be a better leader without being a better human and you can’t be a better human without going through radical self-inquiry.
  • Radical self-inquiry is the process by which self-deception becomes so skillfully and compassionately exposed that no mask can hide us anymore.
  • We all have psychological baggage – our inner demons – which hold us back as leaders and we must confront those demons in order to grow.
  • It is a fallacy to think that leadership is all about having all the answers and not having any fear or any doubt. Authentic leadership is about accepting your imperfections.
  • Learn about the important difference between grit and stubbornness.
  • “We have to be willing to accept life as it is, not as we wish it might become. To live in the reality of what is today, not what might be in the future.”

 

Links:

Book: Reboot: Leadership and the Art of Growing Up

Reboot Website: www.reboot.io

Jerry Colonna Bio: www.reboot.io/team/jerry-colonna

Roger McNamee has been a successful Silicon Valley investor for thirty five years.  He co-founded Silver Lake and Elevation Partners, two very successful private equity funds.  He also plays bass and guitar in the bands Moonalice and Doobie Decibel System.  He holds a BA from Yale and an MBA from Dartmouth’s Tuck School. He has written 4 books, the latest one titled Zucked: Waking up to the Facebook Catastrophe.

 

Some interesting insights from this episode:

  • Roger had a very unusual approach to tech investing which allowed him to be highly successful.
  • Learn why he started Elevation Partners with U2’s Bono.
  • Hear how one pivotal meeting with Mark Zuckerberg would forever alter the course of Facebook.
  • It was Facebook’s lack of anonymity that Roger felt was key to bridging the gap to a much larger mainstream audience that prior social media companies had failed to reach.
  • While they are technically a platform, Facebook acts more like a media company by using sophisticated algorithms to control the content that users see on the site.
  • Social media manipulates us by exploiting the weakness in human psychology.
  • Learn what filter bubbles are and why they’ve contributed to our accepting and spreading false information.
  • “Technology has changed the way we engage with society, substituting passive consumption of content and ideas for civic engagement, digital communications for conversation.”
  • “Excellence is an outcome that reflects mastery of an activity in a time and in a place.”

Joe is the founder and CEO of Spartan, the largest obstacle racing series in the world. He is also a New York Times bestselling author of multiple books including Spartan Up, Spartan Fit, and most recently The Spartan Way.

 

Some interesting insights from this episode:

  • The most grueling endurance event he’s ever done is running a business.
  • “Death is the price we pay for life so make it worth it.”
  • Learn how he built the largest participatory endurance sport in the world with over a million annual participants and 275 events spread across 42 countries.
  • It took over a decade of losing money and tweaking the product until he finally figured out a formula that worked. He stuck with it for so long because he knew it was his true north.
  • Branding matters. They’re probably 10x more successful because of the name Spartan.
  • Intermittent fasting can make you feel better and it increases performance.
  • The best way to physically train is to focus on flexibility and mobility.
  • The ambitious mission of Spartan is to change 100 million lives.
  • “Excellence is giving it everything you’ve got. When you’re up against a wall and you refuse to give up, that’s excellence.”

Albert-László Barabási is the Robert Gray Dodge Professor of Network Science at Northeastern University, where he directs the Center for Complex Network Research, and holds appointments in the Department of Medicine at Harvard Medical School and the Central European University in Budapest.  He is the author of four books with his latest one entitled: The Formula: The Universal Laws of Success. 

 

Some interesting insights from this episode:

  • The definition of success is the rewards we earn from the communities we belong to. While your performance is about you, your success is about us.  It’s what we as a community acknowledge and value.
  • The first law of success is that performance often drives success but when performance can’t be measured, networks drive success.
  • The second law of success is that performance is bounded but success is unbounded. Marginal differences in performance may lead to order of magnitude differences in success (fame, fortune, recognition, etc.).
  • The third law of success if that prior success will increase the odds of future success. It is the law behind why the rich get richer and the powerful stay that way.
  • The fourth law of success is that while team success requires diversity and balance, a single individual will inevitably receive credit for the group’s achievements.
  • For performance oriented teams, diversity and empathy are the most critical success factors while for innovation oriented teams, leadership is most important.
  • The fifth law of success is that with persistence, success can come at any time. Your ability to succeed neither declines nor improves with age.

Some interesting insights from this episode:

Ben Saunders is one of the world’s leading polar explorers, and a record-breaking long-distance skier who has covered more than 4,300 miles on foot in the Polar Region. His accomplishments include skiing solo to both the North and South poles, and leading The Scott Expedition, the longest human-powered polar journey in history, a 105-day, 1,800 mile round-trip from the coast of Antarctica to the South Pole and back again.

  • Hear the remarkable story of how he traveled the equivalent of 69 marathons, the distance from Maine to Miami, in frigid temperatures in near whiteout conditions, over the course of 3.5 months. 
  • Preparation entailed both extreme endurance and extreme weight training.  He was able to run a 2:55 marathon and deadlift 485 lbs. 
  • The key to staying motivated was to shorten the focus from the ultimate goal to something that felt achievable whether the end of the day or even the end of an hour.
  • One of his proudest moments on the journey was to make the call to have food delivered during their return.  That moment calling for help was when he matured as a leader as he learned to get priorities straight.
  • In hindsight, he made the mistake of often living too much in the future, thinking that success was defined by a finish line.
  • The cliché holds true that the journey is way more important than the destination.
  • Learn how he evolved from needing external validation to having more of an internal compass driving his motivations. 
  • “Self-belief is a malleable human quality. The more time you spend outside your comfort zone, the stronger it becomes.”
  • “Excellence is having the internal drive to make tomorrow better than today.”

Mark Tercek is the CEO of The Nature Conservancy, the world’s largest environmental organization. He is a former Managing Director and Partner at Goldman Sachs and is the author of the bestselling book Nature’s Fortune: How Business and Society Thrive by Investing in Nature.

 

Some interesting insights from this episode:

  • We all have an inner environmentalist inside of us.
  • His executive coach taught him some valuable lessons early on including how to listen better and how to not sweat out the details.
  • In the nonprofit world, he had to learn how to understand employees’ psychic income and use that as motivation to drive behavior.
  • Saving nature isn’t just the morally right thing to do, it’s also the smartest investment we can make.
  • Learn how he pivoted his 4,000 employee organization from pure land conservation toward embracing climate change as a top priority.
  • “Excellence is matching ambition with a good dose of reality.”
  • We all have a tendency to overestimate risks in our lives. The returns are greater than perceived and the risks less that perceived.  More of us should just go for it.

Clint Harp and his wife Kelly own their own handmade furniture design business Harp Design in Waco Tx.  He was formerly a regularly recurring guest in the hit TV show Fixer Upper and currently stars in his own television series called Wood Work. His new book is called Handcrafted: A Woodworker’s Story

 

Some interesting insights from this episode:

 

  • Sometimes we may hang on to a dream for too long. His original dream was to be a musician but eventually realized that he didn’t have the talent and had to accept that his life’s plan lay elsewhere.
  • He quit a lucrative job in medical sales without any safety net to pursue his passion of building furniture.
  • Only by being 100% honest with his wife and admitting that he was struggling with his new furniture design business was he able to earn her trust and respect which allowed their marriage to grow stronger as a result.
  • Learn how a fortuitous encounter at a gas station would change the trajectory of his career and his life.
  • He had a few lucky breaks along the way but everyone does. It’s what do you do with those lucky breaks that’s so critical to success.
  • Learn how he became known as the dumpster-diving, reclaimed wood-loving carpenter.
  • “Looking at a pile of wood on my shop floor might be one of my favorite things to do. What might appear to be a mess is really a beautiful creation just waiting to be put together.”
  • “What I am is a journeyman. A dreamer. A kid who once sat at the base of a tree and imagined what was possible. A guy who now stands at the foot of the mountain trying to claw my way to the top, knowing there’s another peak right around the corner.”

Scott Hamilton is a retired figure skater and Olympic gold medalist. He won four consecutive U.S. championships from 1981–84, four consecutive World Championships from 1981–84 and a gold medal in the 1984 Olympics.  Since that time he has been a TV commentator, a motivational speaker, the founder of a skating academy, a cancer survivor and the founder of a cancer research center.  He is a New York Times bestselling author and his latest book is called Finish First: Winning Changes Everything.

 

Some interesting insights from this episode:

  • Finishing first doesn’t necessarily mean finishing first. Accomplishing whatever goal you set for yourself is a finish first moment.
  • “The only disability in life is a bad attitude.”
  • It was his mother’s passing that was the catalyst which woke him up and allowed him to take his skating to another level.
  • He gave away all his medals and trophies because he didn’t want to let them be an anchor to prevent him from moving forward.
  • All of the losing earlier in his career was actually great preparation for ultimately learning how to compete and win.
  • “Excellence is leveraging everything we have to live the best life we possibly can.”

Beth Comstock spent over 25 years at GE where she was a vice chair, CEO of Business Innovations and Chief Marketing Officer among other roles. She has been featured in the New York Times, Forbes, Fortune and Fast Company and has been named to the Fortune and Forbes lists of the world’s most powerful women.  Her new book is titled Imagine It Forward: Courage, Creativity, and the Power of Change.

 

Some interesting insights from this episode:

  • Risk taking is a skill that can be learned.
  • “Most of us fear losing what we have more than we desire winning something we don’t have.”
  • Due to her risk taking mentality, Jeff promoted her to Chief Marketing Officer, a role that hadn’t existed at GE for over two decades.
  • She had to overcome a lack of self-confidence along with her introversion in order to speak up, challenge others and be effective in her role.
  • Success correlates as closely with confidence as it does with competence.
  • Much of the success of Hulu was attributed to hiring an entrepreneur from the outside and keeping him independent vs hiring someone from the inside.
  • She led GE’s disruptive green initiative called Ecomagination which pushed an aggressive clean energy agenda throughout GE’s multiple business lines.
  • GE executives often struggled to see parallels from developments happening in other industries due to a common cognitive bias called Functional Fixedness.
  • She pioneered a new program at GE called Fastworks which leveraged the lean methodology to experiment with new product ideas, increase innovation and accelerate time to market.
  • “Excellence is a never ending journey of learning and trying to get better.”

 

Doug Bernstein is the co-founder and CEO of Melissa and Doug, a several hundred million dollar toy company focused mostly on simple classic toys for children up to 5 years of age.  He and his wife Melissa started the company together about 30 years ago.

 

Some interesting insights from this episode:

  • They never intended to build a company from the beginning but rather, were driven by their shared passion to do something good for children.
  • They are a product company at its core. If they simply focus on making great products, everything else will take care of itself.
  • Adversity can fuel motivation. When their supplier decided to compete directly with them, rather than sue or wallow in despair, they shifted their product development cycle and started to innovate with new products so quickly that nobody could keep up with them.
  • If you look at an obstacle as something that will take you out of the game, then it will. But if you look at it as something that you have to figure out how to get around, then you will find a way.
  • They’ve never been tempted to venture into apps and digital media despite external pressure because they feel it’s not good for children at that age and it’s against their corporate values.
  • They grew to several hundred million in revenue without one dollar of advertising. It was entirely word-of-mouth.
  • They don’t do any product testing but are still able to maintain a 75% hit rate with new product introductions.
  • “Excellence is always bringing your very best to what you do and always having the inner pride to do things the very best way.”

Daniel Negreanua (aka “Kid Poker”) is a professional poker player who has won six World Series of Poker (WSOP) bracelets and two World Poker Tour (WPT) championship titles. The independent poker ranking service Global Poker Index (GPI) recognized Negreanu as the best poker player of the decade in 2014.  As of 2018, he is the 2nd biggest live tournament poker winner of all time, having accumulated over $39,500,000 in prize money. He is the only player in history to win WSOP Player of the Year twice.

 

Some interesting insights from this episode:

  • He was making more money than his teachers playing poker so he quit high school to pursue his passion full time.
  • He would keep a journal during his games where he would track his mood and observe how it affected his game play. This allowed him to better control his emotional states and be more steady and focused.
  • His advantage and edge is mental preparation and the ability to deal with adversity when it comes.
  • It’s important to get clear on what your intention is going into something. It’s about knowing what the steps are to accomplish whatever intention that you set.
  • “Whenever you think that you’ve mastered something in life, that’s the exact moment when someone’s about to surpass you.”
  • There’s a difference between being a victim to circumstance and standing completely responsible for your results.
  • Excellence is the pursuit of ultimate integrity which means doing exactly what you said you were going to do.

Scott Jurek is widely regarded as one of the greatest runners of all time.  He has won most of ultrarunning’s elite events including the Hardrock 100, the Badwater 135, and the Western States 100-Mile Endurance Run, which he won a record seven straight times. His most recent accomplishment is his 2015 Appalachian Trail speed record, averaging nearly 50 miles a day over 46 days.  He is a New York Times-bestselling author and his latest book is called North: Finding My Way While Running the Appalachian Trail.

 

Some interesting insights from this episode:

  • He averaged nearly 50 miles a day for 46 days to set a new Appalachian Trail speed record.
  • Watching his mother suffer with multiple sclerosis at a young age gave him the fortitude later in life to fight through the pain and suffering during long runs.
  • Humans were built for extreme endurance. If you want it badly enough and are willing to endure the suffering, you can run an ultramarathon.
  • Being adaptable and being able to adjust his mental state on race day was a key ingredient of his winning so many ultra races.
  • He had lost the passion and drive to really push himself and test his boundaries. Running the Appalachian Trail gave him the spark he needed to rekindle that fire in his belly.
  • Learn how he fought through excruciating injuries in both legs to keep moving on his way to setting the record.
  • “Excellence is being the best that you can possibly be. There is no end point. It’s something we’re always striving for.”

 

Show Notes

Scott Jurek’s book: North: Finding My Way While Running the Appalachian Trail https://www.amazon.com/North-Finding-While-Running-Appalachian/dp/0316433799/ref=sr_1_1?ie=UTF8&qid=1528762039&sr=8-1&keywords=scott+jurek

Scott Jurek’s website: http://www.scottjurek.com/

 

Nicola is one of the most sought-after violinists of her generation.  She is one of the most influential classical artists in the world and has played with the finest orchestras and symphonies from around the globe. She was the BBC Young Musician of the Year at age 16, twice the Female Artist of the Year at the classical BRIT awards and has sold millions of records.

 

Some interesting insights from this episode:

  • As early as the age of 5, she was so emotionally moved by music that she would often be brought to tears while playing.
  • It’s important to focus early on in life. Once you learn to push through certain barriers, you can apply that discipline to other areas in which you choose to devote your life.
  • She never had any long term goals of becoming a world class violinist but rather, was always hyper focused on just improving one day at a time.
  • Beyond her technical mastery, she had a natural stage presence which enabled her to take her talent to the next level.
  • When she performs she enters the “flow state” whereby she becomes so engrossed in playing that she’s no longer thinking but rather, enters a period of emotional timelessness.
  • Learn how she was able to top not only the classical charts but the Top 30 Pop Album charts as well.
  • Excellence isn’t just about the discipline, dedication and relentless work ethic but also about being immensely curious about the larger philosophical questions outside of their areas of expertise.

Josh Blue is a comedian. He has cerebral palsy which forms the basis for much of his self-deprecating humor.  He won first place on NBC’s Last Comic Standing in its fourth season. He has appeared in a number of comedy specials on Comedy Central, Showtime, Bravo and Netflix and has been featured in several publications including People Magazine, The New York Times and NPR. His YouTube videos have been viewed millions of times. He was also a member of the US Paralympic Soccer Team.

 

Some interesting insights from this episode:

  • Learn how he didn’t try to run or hide from his cerebral palsy but rather, made it an integral part of his comedy early on.
  • A turning point in his life was spending a year in Senegal and coming to appreciate how fortunate he was to just have food, clothing and shelter.
  • Hear about his crazy experiment living in the gorilla exhibit at the zoo for a day.
  • It takes most comedians years to refine their material to get a good 10 minute act but Josh had that “it factor” (i.e. stage presence and likeability) from day one.
  • “A joke is just a story with all the extra words taken out.”
  • He is so talented and spontaneous on stage that he never has to write down any of his material. He tests new material “on the fly” during live performances.
  • “Excellence is being so in tune with what you’re doing that nobody can touch it.”

 

 

Jeb is one of the world’s best known BASE-jumpers and wingsuit pilots. He has made more than 1,000 jumps including the Eiffel Tower, the Golden Gate Bridge and Angel falls to name a few.  He is featured in a documentary called Fearless: The Jeb Corliss Story.

 

Some interesting insights from this episode:

  • Learn how he was diagnosed with counterphobia at an early age which made him want to confront his fears head on.
  • “The only limits on you are the ones you place upon yourself.”
  • Base-jumping saved him from a life of depression. It was the first time he truly felt happy.
  • Getting over fear is like building muscle. You have to slowly build up a tolerance for fear so you can eventually do terrifying things.
  • Hear about one of the most terrifying jumps he’s ever done.
  • Hear how he was able to survive an “unsurvivable” crash.
  • It took years of suffering following a near-death accident to one day allow him to derive more pleasure from the simple things in life than jumping off any mountain.

 

 

Cat Hoke is the founder and CEO of Defy Ventures, a non-profit which creates personal and economic opportunities for people with criminal histories. She’s been featured in The New York Times, The Wall Street Journal, Forbes and a number of other publications.  Her new book is called A Second Chance: For You, For Me, and For the Rest of Us.   

 

Some interesting insights from this episode:

  • Learn how she converts hardened criminals into entrepreneurial, hard-working, law-abiding citizens upon their release from prison.
  • Ask yourself this question: “If I died today, why would my life matter?”
  • Most people are unhappy with their work because they prioritize self-preservation over fulfillment.
  • Hear how a former kingpin drug dealer became a very successful entrepreneur running a hugely popular fitness program called ConBody.
  • Forgiveness is critical. If you want a better life for yourself in the future, you have to be willing to forgive yourself for the past.
  • Many of us who have never lived in a physical prison are still trapped in our own personal prisons.
  • “We feel most alive when we are investing sacrificially in the lives of other people.”

 

Show Notes

Defy Ventures website: https://www.defyventures.org

Cat’s book: A Second Chance: For You, For Me, and For the Rest of Us: https://www.amazon.com/Second-Chance-You-Me-Rest/dp/0999669508/ref=sr_1_1?ie=UTF8&qid=1518990788&sr=8-1&keywords=a+second+chance

Tedx Talk: https://www.youtube.com/watch?v=f4J1pgxYTww

 

Christopher Beck served for 20 years as a Navy SEAL.  He deployed 13 times over two decades, including stints in Bosnia, Iraq, and Afghanistan. He received the Bronze Star award for valor and the Purple Heart for wounds suffered in combat.  In 2013, after retiring from the Navy, he came out publicly as a transgender with the new name Kristin.  A documentary was produced about her life called Lady Valor: The Kristin Beck Story. 

 

Some interesting insights from this episode:

  • Hear a glimpse of what daily life is like during the Navy SEAL BUD/S training.
  • Becoming a Navy seal is as much mental as it is physical.
  • Hear about his nerve-racking brush with death during combat.
  • Learn the trigger that pushed her to finally come out publicly as a transgender.
  • Gender and sexual orientation are really two different things.
  • Learn about the many challenges she has faced in being accepted as a transgender.
  • “Excellence is about being the best you that you can be.”

Daniel Pink is the author of several New York Times bestselling books about business, work and behavior including A Whole New Mind, Drive and To Sell is Human.  His articles have appeared in The New York Times, Harvard Business Review, Fast Company, Wired and a number of other publications.  His TED talk on the science of motivation is one of the 10 most watched TED talks of all time.  His latest book is titled WHEN: The Scientific Secrets of Perfect Timing.

 

Some interesting insights from this episode:

  • Curiosity is more important than planning. If you simply follow your curiosity, that in itself is a pretty good plan.
  • Learn about our chronotype and how it has a massive effect on our performance.
  • To optimize your day, you should do analytic work during the peak, the administrative work during the trough, and the creative work during the recovery.
  • Napping has been shown to improve reaction time, increase alertness and boost memory.
  • Having coffee first thing in the morning can actually be counterproductive.
  • Learn when it’s advantageous to go first when you’re competing for business and when you’re better off going last.
  • There’s really no such thing as a midlife “crisis”. But most of us do hit a natural slump in our lives that we eventually overcome.

 

Show Notes:

Daniel Pink’s Book: WHEN: The Scientific Secrets of Perfect Timing https://www.amazon.com/When-Scientific-Secrets-Perfect-Timing/dp/0735210624/ref=sr_1_1?ie=UTF8&qid=1517698858&sr=8-1&keywords=when+the+scientific+secrets+of+perfect+timing%2C+daniel+pink

 Daniel Pink’s TED Talk: The Puzzle of Motivation  https://www.youtube.com/watch?v=rrkrvAUbU9Y

Daniel Pink’s Website: www.danpink.com

Bill Browder is the founder and CEO of Hermitage Capital, which was the largest investor in Russia for a number of years.  More recently he has been spearheading a campaign to expose Russia’s corruption and human rights abuses. His efforts led to the passing of the Magnitsky Act in 2012.  He is the author of Red Notice: A True Story of High Finance, Murder, and One Man’s Fight for Justice.

 

Some interesting insights from this episode:

  • Learn how he became the largest investor in Russia and one of the top performing investment funds in the world.
  • If you follow your passion before there’s any real business opportunity, the profits will eventually follow.
  • He had an epiphany one day that if his grandfather was once the biggest communist in America, Bill would become the biggest capitalist in Eastern Europe.
  • Hear about the trade of the century that would help propel his fund from $100 million to over $4 billion.
  • Learn how the Russian police stole his corporation and then committed the biggest tax refund fraud in the history of Russia.
  • Learn how he sought justice for his friend Segey Magnitsky, who was tortured and murdered by the Russians, through the passage of the Magnitsky Act.
  • “Excellence is about rolling up your sleeves, putting in the time and constantly working at getting better in yourself at every step of the way.”

Christian Picciolini is an Emmy Award-winning director and producer, a published author, a TEDx speaker, and a reformed extremist.  He is the co-founder of Life After Hate, a non-profit organization dedicated to finding long-term solutions that counter racism and violent extremism.  His latest book is titled White American Youth: My Descent into America’s Most Violent Hate Movement – and How I Got Out.

 

Some interesting insights from this episode:

  • “Hatred is born of ignorance. Fear is its father and isolation is its mother.”
  • Hear about the tactics hate groups use to recruit.
  • The birth of his children was the impetus he needed to reprioritize his values and walk away from his former life.
  • The first step in counseling others to leave the extremist movement is just listening.
  • The people who join the extremist movement aren’t generally swayed initially by their philosophy. Most are just searching for identity, community and purpose.
  • Learn how the African American who forgave him for the physical violence he once caused was the trigger that gave him the courage to tell his story to the world.
  • The way we can help is to show compassion to those who deserve it the least because those are the ones who need it the most.
  • “Excellence is being the best human being that you can be.”

 

Show Notes

Christian’s book: White American Youth: My Descent into America’s Most Violent Hate Movement – and How I Got Out  https://www.amazon.com/White-American-Youth-Americas-Movement/dp/0316522902/ref=sr_1_1?ie=UTF8&qid=1515354532&sr=8-1&keywords=christian+picciolini

Christian’s website: www.christianpicciolini.com

Christian’s one on one talk with Richard Spencer: https://www.youtube.com/watch?v=0U5zCbwFizA

Nik Wallenda is an acrobat, daredevil, high wire artist and author.  He is known for his high-wire performances without a safety net.  He holds nine Guinness World Records for various acrobatic feats but is probably best known for walking a tightrope stretched over Niagara Falls.  He is the author of a book entitled: Balance: A Story of Faith, Family and Life on the Line.

 

Some interesting insights from this episode:

  • “Life is on the wire and everything else is just waiting.”
  • “Fear is a choice and it’s up to us to decide whether we’re going to allow that fear to enter our mind or not.”
  • “I’d rather live free doing what I love and what I have passion for than to live in a bubble.”
  • “I consider a negative thought like a weed growing in the garden. If you don’t pull the weed out, it will eventually take over the garden.”
  • “Whatever you’re facing in life, whether physical, mental or emotional, anything is possible.”
  • “Every negative experience has led me to where I am today.”
  • “Excellence is the way we treat the everyday person, whether we like them or not.”

Lonnie Johnson is a former Air Force and NASA engineer who invented the massively popular Super Soaker water gun. He currently oversees Johnson Research and Development, a company which commercializes technologies with a recent emphasis on alternative energy.  He studied at Tuskegee University where he earned his bachelor’s degree in mechanical engineering and a master’s in nuclear engineering.  He lives in the Atlanta area.

 

Some interesting insights from this episode:

  • Learn how he created one of the world’s top 20 all-time best selling toys.
  • He made his own toys from a young age including a go-kart he built from junkyard scraps.
  • He was told by his high school counselor that he shouldn’t aspire beyond a career as a technician but he didn’t let that advice deter him from his goal of becoming an inventor.
  • “The only thing that really leads to success is perseverance.”
  • His original goal with licensing the super soaker was simply to generate enough income to allow himself to become a full time inventor.
  • His latest invention, the Johnson Thermoelectric Energy Converter, is a game changing technology that can dramatically improve the efficiency of alternative energy sources.
  • “Excellence is setting goals that are tough so you can wake up every day knowing that you’re doing something worthwhile.”

Scott Kelly is a retired NASA astronaut and a veteran of four space flights.  He is best known for spending nearly a year on the International Space Station and the second most time in space of any American.  He recently wrote a book now available about his space travels called Endurance: A Year in Space, A Lifetime of Discovery.

 

Some interesting insights from this episode:

  • He struggled academically for many years until he read Tom Wolfe’s The Right Stuff which would finally give him the focus he needed to turn himself around and become a model student.
  • Despite the odds of success of becoming an astronaut being stacked against him, his attitude was if you don’t even try, then you know for certain that the odds are zero.
  • Learn how spending a year in space tests your psychological endurance as much as your physical endurance.
  • When you’re doing a very challenging task, try to focus only on the things you can control and then ignore the rest.
  • His mother’s passing a rigorous physical exam to become a police officer served as a role model for Scott overcoming his own challenges.
  • Excellence is the ability to focus 100% of your ability and attention on one thing.

Morten Andersen is a former professional football kicker who spent most of his career with the New Orleans Saints and Atlanta Falcons.  He played in a record 382 games during his 25 year career and is the all-time leading scorer in NFL history with 2,544 points.   In 2017, he was inducted into the Pro Football Hall of Fame.  These days Morten is a motivational speaker and also oversees his family foundation.  He resides in Atlanta, GA.

 

Some interesting insights from this episode:

  • As an exchange student, he never intended to stay in the United States for more than a year but when he tried out for the high school football team on a whim, he made the team which led to a full scholarship at Michigan State which led to one of the greatest NFL careers in history.
  • The goal is to practice enough so you can get to a level of “unconscious competence”.
  • He had to swallow a “humility pill” after he hit a performance plateau and hire a team of experts to get him back to a high level and extend his career many years.
  • He kicked on 8’ goalposts during practice so come game time, he would have a much easier time executing with 18’6” goal posts.
  • As an athlete, all you can control is effort and attitude. Everything else is white noise.
  • If you focus more on the process than the results, the results will follow.
  • His sports psychologist introduced the idea of “goal windows” which altered his mindset about how to measure performance and hence, how to feel successful.
  • He had his best year statistically over his 25 year career in his final season at the age of 47.

Alan Eustace holds the record for highest altitude free fall jump. On October 24, 2016, he jumped from the stratosphere at an altitude of 136,000 feet or about 26 miles.  Alan was a Vice President of Engineering and Knowledge for Google and held many other executive roles at other high tech companies prior to Google.  He is currently retired and lives in the San Francisco Bay Area.

 

Some interesting insights from this episode:

  • He had so much confidence in his team and his equipment and so much practice along the way that he had absolutely no fear on the final record-setting jump.
  • He used scuba diving as inspiration for solving the challenge of surviving in a self-contained system in the stratosphere.
  • Unlike Felix Baumgartner’s Red Bull-sponsored jump which had tons of media and buzz around it, Alan approached the jump more as a science experiment with little fanfare.
  • Learn how he assembled and oversaw a team of leading experts across multiple fields which were foreign to him at the time including meteorology, ballooning, spacesuit design, environmental systems and high altitude medicine.
  • There were multiple feats of engineering to enable a safe flight including a specially-designed rogue parachute that could stabilize him during his fall, a spin-free spacesuit and an automatic parachute release.
  • His wife had him write his own obituary and farewell video to his children so he could understand the gravity of this undertaking.
  • “Excellence is approaching a problem and trying to find the best possible way through it.”

 

 

 

 

Anders is a professor of psychology at Florida State University where he specializes in the science of peak performance.  His groundbreaking research has been featured in many publications including Scientific American, Time, Fortune, Wall Street Journal and New York Times.  His most recent book is called Peak: Secrets from the New Science of Expertise.

 

Some interesting insights from this episode:

  • The Malcolm Gladwell “10,000 hour rule” (i.e. it takes 10,000 hours to become world class at something) stems from Anders’ research. But it’s not necessarily 10,000 hours and it’s not any kind of practice.
  • Learn what is meant by “deliberate practice”.
  • The success of the Navy’s Topgun (fighter pilot training program) largely stemmed from the methodology behind deliberate practice.
  • The brain can be rewired to extend its capabilities at any age.
  • There is no such thing as natural talent.
  • Learn how building mental representations can dramatically improve performance.
  • For many fields, the workday is far too long. It is very hard to maintain intense focus and concentration for more than 3 or 4 hours a day.

Jeff Seder is the founder and CEO of EQB, a consulting firm which advises thoroughbred racehorse owners. He utilizes proprietary big data analytics to predict the success of racehorses, most notably the 2015 triple crown winner American Pharoah.  He has his undergraduate, law and business degrees all from Harvard and he currently resides on a farm in Pennsylvania.

 

Some interesting insights from this episode:

  • Learn how he used utilized big data to predict the success of American Pharoah, the first Triple Crown winner in 37 years.
  • Success is all about hard work: “It took 35 years and $7 million to become an overnight success.”
  • On why competitors haven’t replicated his methods: “I can give someone a violin and an instruction manual but they’re not going to play a symphony right away.”
  • On following your passion: “My Harvard professor asked me what I was passionate about and I said ‘horses.’”
  • Learn how he used a slow motion camera to study the U.S. Olympic bobsled team and help them turn the tide and start winning medals for the first time.
  • “Excellence is learning your instrument and then forgetting it all and just wailing.”

 

 

 

 

 

Jon was the Founder and CEO of Krave Pure Foods, a gourmet jerky company.  The company became one of the fastest growing food brands in the country and was acquired by The Hershey Company for around $220 million in 2015. Today he is the CEO of Sonoma Brands, an investor and incubator for new branded food startups. Jon lives in Sonoma, California.

 

Some interesting insights from this episode:

  • Learn how he reinvented the entire jerky category and broadened its appeal.
  • The most important litmus test as to whether a new product will succeed is simply whether it makes sense to you. If it’s a problem you can personally relate to, that’s a good start.
  • The lean startup method isn’t just for technology companies but consumer packaged goods businesses as well.
  • Learn how he brought a new product to the market for just $10,000.
  • His experience in the ultra-competitive wine industry gave him a “PhD” in branding.
  • While serendipity plays a role, there is a playbook that allows new brands to come to life.
  • Excellence is an aspiration that you never quite reach. It’s a mindset.

 

 

Seth Goldman is the Co-founder of Honest Tea, a company he started in 1998 and has grown to over $200 million in revenue.  Today, Honest Tea is the nation’s top selling ready-to-drink organic bottled tea. The Honest Tea brands are available in over 130,000 outlets across the United States.  The company was acquired by Coca Cola in 2011.

 

Some interesting insights from this episode:

  • Learn how he reinvented the entire bottled tea industry.
  • Being a relentless optimist helped get him through the tough times.
  • The company wasn’t just about a better tasting drink but about an expression of his personal values (health, the environment, working conditions in developing countries).
  • To successfully launch a startup, start with a very strong vision of the brand and then everything else will fall into place.
  • The best way to learn is simply by doing. Market research will only get you so far and doing too much of it could become a hindrance.
  • Excellence is having a vision and being able to execute on that vision without compromise.

Dave Perkins is the Founder and former CEO of High West Distillery, a craft whiskey producer.  He sold the company in 2016 after 12 years to Constellation Brands for $160 million.  He had a successful career in biotech marketing prior to that.  He lives in Park City, Utah.

 

Some interesting insights from this episode:

 

  • Learn how his biotech background prepared him for building a whiskey business from scratch.
  • He moved to Utah to start the company despite the state’s tight liquor laws.
  • He chose to become a distiller, not just a blender, despite the much larger investment and longer waiting period.
  • Learn how good contingency planning can help mitigate risk in a startup.
  • In addition to hard work, good planning and a distinctive product, serendipity played a key role in his success.
  • Excellence is taking pride in your work and giving it your best.

Rich Wilson is the fastest American skipper to race solo around the world.  He completed the Vendee Globe 27,000 mile solo round-the-world yacht race this year in 107 days.  At 66 years old, he was also the oldest skipper to complete the race.  Rich is the founder of the SitesAlive Foundation, a non-profit platform to connect K12 classrooms to adventures and expeditions around the world.  He has a degree in mathematics and an MBA from Harvard and a Masters in interdisciplinary science from MIT.   He currently resides in the Boston area.

 

Some interesting insights from this episode:

  • Learn how his lifelong battle with asthma has provided the motivation to persevere both on and off the water.
  • 80% of success on the water is done prior to the start of the race.
  • Ironically, even in a solo racing voyage, the team is the most critical element of success.
  • Learn how he had not just one but two incredible strokes of luck which helped save his life when his boat capsized during one of his races.
  • Learn how he educated hundreds of thousands of kids around the world through the experiential learning platform of his sailing expeditions.
  • Excellence is knowing you put out your best effort on whatever axes are part of the equation.
  • “Most people will have a dream about what you should do but find what you dream to do and go do that one.”

Morris Robinson is a world-renowned bass opera singer.  He has regularly performed at the Metropolitan Opera as well as opera houses all over the world.  He is also a highly regarded concert singer and has performed with many of the well-known symphony orchestras across the United States.  He is a graduate of the Citadel and currently resides in Atlanta with his wife and son.

 

Some interesting insights from this episode:

  • A 3 time All American football standout in college, at 6’3” and 290 pounds, he was deemed too small to make it in the NFL.
  • Learn why he quit the corporate world cold turkey to pursue a singing career.
  • If you do what you love, you’ll never have to work a day in your life.
  • Learn how football helped prepare him for a career in the opera.
  • Talent is important but it’s not everything. You have to be willing to make sacrifices, work hard and apply yourself to achieve something great.
  • “If you have a dream, you have a right to go after it.”
  • “If you give your best at whatever you do, the product will be excellence.”

 

To some, Morris Robinson can be an intimidating presence.  He’s a big and powerful looking guy. Remember Popeye’s powerful nemesis Bluto?  Sort of like him.  There is also no pretense about Morris.  When he showed up for our interview, he was wearing workout shorts, a t-shirt and sandals.  If I told you that he’s an ex 3 time all American collegiate football player, that probably wouldn’t be much a surprise.  But if I then told you he’s now one of the great bass opera singers of our generation, you’d probably do a double take.  And Morris would have it no other way.

Morris has always relished the dichotomy of his existence – a 6’3”, 290 pound aggressive offensive lineman on the one hand and a talented performance artist on the other.  Those two seemingly contrasting personas have been a part of his identity throughout his life.  Even today with his football playing days well behind him, he certainly doesn’t “look” or “act” the part of a world-renowned opera singer (not that I personally know any of them).  An image of a polished, clean-shaven and formally dressed sophisticate driving a Mercedes may come to mind but certainly not a casually dressed, scruffy-looking former athlete driving around town in a Hummer.  That’s one of the things I love about Morris Robinson – he is who he is and he makes no apologies.

So what do you do when you finally come to the realization that your lifelong dream of playing football in the NFL isn’t in the cards?  Like most of us, you do what you feel you have to do to make your way in the world.  That is, you settle.  For Morris, that meant getting a job in corporate sales for a technology company.  That is what he did for seven tedious years until he woke up one day and felt empty inside.  Despite his success at it, the passion just wasn’t there.  He knew deep inside that it wasn’t in God’s plan for him to spend the rest of his days toiling away in corporate America.

His wife Denise also noticed that the spark was missing which is why, unbeknownst to Morris, she had secretly set up an interview for him at the prestigious Choral Arts Society of Washington.  The Director fell in love with his beautiful voice upon the very first note.  And that’s all it took for Morris to embark upon a new journey to rediscover this remarkable gift he had always had but which had laid dormant for many years.  It wasn’t so obvious at first how he could leverage his vocal talent into a career but that was beside the point.  Corporate sales had become a grind and he needed some excitement in his life.  With singing, he got just that.

With a voice as naturally sweet and powerful as his, it didn’t take long for Morris to get discovered.  But the road from salesman to opera star wasn’t an easy one. Talent notwithstanding, becoming an opera singer meant going back to school, both literally and figuratively.  He had to relearn how to sing operatically.  He had to learn how to act.  He had to learn multiple foreign languages (most operas are in Italian and German).  And he had to learn how to take critique. And lots of it.  While he had the advantage of a beautiful voice, singing opera is not something you just do.  It would be years of hard work and sacrifice and swallowing his pride to learn this difficult craft and make it as a professional opera singer.

So why did he do it?  Why did he decide to take this risk and essentially start over when he was already well ensconced in his corporate career?  Because according to Morris, “If you have a dream, you have the right to go after it.”  And he believed in himself.  His attitude from day one was that if someone else could do it, then he could do it too.  In his heart of hearts, he knew that if he wanted something badly enough and was willing to truly devote himself to it, he could accomplish anything.  No goal would be beyond his reach, even if that goal were as bold and audacious as becoming a world-renowned bass opera singer.

Doug Ammons is a scientific editor and researcher, a business owner, an accomplished author and filmmaker and a classical guitarist. But what he’s most known for is being an extreme kayaker.  He’s run several first descents in the US and overseas and soloed multiple challenging class v runs that most people would never touch, most famously the Grand Canyon of the Stikine.  Because of his many incredible kayaking accomplishments, Outside Magazine has named him one of the ten greatest adventurists over the last century. He has degrees in mathematics and physics and has a PhD in Psychology.

 

Some interesting insights from this episode:

  • Kayaking extreme waters safely requires relaxation but also hyper awareness.
  • Learn why it’s important to have a “beginners mind”.
  • Water is the ultimate metaphor for life.
  • Why he takes extraordinary risks by soloing class v rapids.
  • The “Red Bullying” of America is bad for the sport.
  • If you could control everything in your life, life would be pretty boring.

 

Hearing Doug Ammons opine about water being the ultimate metaphor for life, you’d think you’re listening to a philosophy professor, not one of the most distinguished adventure athletes over the last century. Then again, this is no ordinary adventure athlete.  This kayaker, who holds dozens of first descents on treacherous Class V rivers, also holds a PhD in psychology and double degrees in math and physics.

At first blush, Doug may appear to be a study in contrasts.  His thirst for running incredibly dangerous rapids that could crush you juxtaposed with his intellectual curiosity and thirst for knowledge and meaning.  But that’s not how Doug sees it.  To him, it’s all a continuum.  He is a classically trained guitarist and likes to use music as a metaphor.  He speaks of the fusion of the power, the complexity and the raw emotion of the water with the music that he loves. Kayaking is much more akin to music or even poetry for Doug than it is a thrill-seeking, adrenaline-fueled sport.

But don’t be fooled. While Doug may like to wax poetic about being on the river, elite-level kayaking is an extremely demanding and potentially catastrophic adventure sport.  Any single wrong move while navigating through explosive whitewater can have fatal consequences. And he knows this reality firsthand.  Doug has lost way too many friends on the water, friends who were highly skilled, experienced and even cautious kayakers.  Doug will be the first to admit the role that serendipity plays in one’s fate on the water.  The difference between life and death can be a matter of inches.  He has had his share of near-death experiences himself.  Even with the best training and most thoughtful planning, you can only control so much.  The river has a mind of its own and cannot ever be tamed.

So what exactly does it take to kayak at the elite level? Years and years of training for starters. Of course, that goes without saying.  But what’s really critical is that you have a “beginner’s mind”, according to Doug.  That is, an openness and readiness to learn something new with each run.  No two rivers are the same and for that matter, no one river ever looks the same with each run.  Running rivers over and over will increase one’s confidence for sure but if that confidence ever turns into cockiness, it’s a recipe for disaster.

The other critical ingredient for success on the water is the ability to be both incredibly relaxed yet hyper aware at the same time.  If you’re too tense, you’re sure to make mistakes.  But you still need to be very focused and able to react without hesitation to whatever the river throws your way.  If there’s one thing that’s predictable about the water, it’s its unpredictability.  That’s what makes it so appealing but so dangerous.

While Doug’s reflective, philosophical nature pushes him far away from the adventure athlete stereotype, there’s a very good reason Outside Magazine named him one of the ten greatest adventurists over the 1900’s.  One could easily make the argument that he has done as much for the sport of kayaking as any athlete has done for any other sport on this planet.  The unexplored runs he conquered and the way he went about them – being the first and being alone – will forever brand Doug Ammons as a pioneer in kayaking and a pioneer in the world of extreme sports.

Kevin Gillespie is a chef, author and media celebrity.  He owns two of Georgia’s hottest restaurants: Gunshow and Revival.  Gunshow has been on GQ’s list of “12 Most Outstanding Restaurants”.  In 2015 he was a semi-finalist for the James Beard Best Chef in the Southeast award.  He was also a semi-finalist for the James Beard Rising Star Chef of the Year award.  He is the author of two cookbooks: Fire in my Belly and Pure Pork Awesomeness.  He was a finalist on the sixth season of Bravo’s Top Chef cooking show and was voted the Fan Favorite for the season.

 

Some interesting insights from this episode:

  • He got accepted to MIT but turned it down to pursue his passion.
  • How his appearance on Top Chef turned his restaurant and his career around.
  • Life opens doors for us all the time but we frequently walk right past them.
  • How fame has been a mixed blessing.
  • Learn how he reinvented the entire dining experience with Gunshow.
  • Hear about his plan B if money weren’t an issue and he could do anything in the world.
  • If you make great food and put smiles on customer’s faces, that’s success.

 

Some kids watch cartoons on TV.  Others watch sports.  But on most days you could find the young Kevin Gillespie glued to the TV watching any number of cooking shows.  There was something mesmerizing watching the chefs work their magic in the kitchen.  His passion for cooking only grew more intense through the years to the point where he recognized that this was more than just a passion – it was a calling.  A calling so strong that he was able to turn down one of the most prestigious universities in the world – M.I.T.  Had he listened to his parents or his friends or his teachers, he’d probably be a nuclear engineer today.  But fortunately he had the good sense to turn inward and listen to his heart.  And that’s how he knew that the only engineering he’d be doing in the future was in the kitchen.

The restaurant Kevin Gillespie was running at the time – Woodfire Grill – was struggling to fill seats and had only a month’s worth of cash left in the bank when he got that auspicious call from one of the producers of Top Chef.  He wasn’t really seeking the spotlight but he decided to throw caution to the wind and give it a shot.  His well-received appearance on the 6th season of Top Chef would turn his restaurant, his career and his life around.

Kevin was voted the fan favorite on the show from that season which soon translated into his being a fan favorite in Atlanta’s restaurant scene.  Woodfire Grill went from having half empty dining rooms to being booked solid months in advance.  Without a doubt, his celebrity status helped fill seats but the show did something for Kevin which was much more impactful.  Without the use of cookbooks or any lifelines, he had to rely entirely on his gut instincts to create recipes on the fly.  He learned how to cook with passion for the very first time in his career which allowed his true personality to surface in his unique culinary inventions.

Gunshow is a restaurant unlike any other.  Describing it as a Brazilian churrascaria-style steakhouse meets Chinese dim sum isn’t quite doing it justice.   In fact, it’s just about impossible to pin down its menu since there is no menu. The food options change on a daily basis and are entirely up to the whims of the chefs.  Whatever they feel inspired by is what you’ll find on the plate that evening.  This novel concept doesn’t just make the dining experience more fun and spontaneous for the guests but for the chefs as well.

Beyond the ever changing menu, Kevin has also completely flipped the service model on its head.  The chefs themselves break down that “invisible wall” to the kitchen and come pitch their inspirations directly to the guests.  After all, who better to explain the vision behind the dish than the very person who invented it.  So the chefs not only make their dishes, they explain their dishes and then they serve their dishes.  It’s a complicated system but they’ve somehow figured out a way to make it work seamlessly.

Kevin’s the most down to earth “celebrity” you’ll ever meet.  He’s finally gotten used to the lack of anonymity that comes with stardom but it’s taken a while.  He was never after fame but is incredibly grateful for the good fortune that has come as a result of it.  He doesn’t take any of his success for granted, recognizing that you’re only as good as your last meal.  And how does he measure success?  It’s not the dollars and cents or the 5 star Yelp reviews one would expect.  It’s much more simple.  If at the end of the day you feel like you gave it your all and had guests leave with huge smiles on their faces, for Kevin Gillespie, that is the definition of success.

 

 

Marquis Grissom is a former professional baseball player.  He led the National League in stolen bases in 1991 and ‘92, was a member of the National League All Star team in 1993 and ’94 and won four consecutive Golden Gloves.  He joined the Atlanta Braves in 1995 where he helped them win their first and only World Series.  In all, he played 17 years in the majors, hitting 227 homers, stealing 429 bases and finishing with a batting average of .272.   Today he runs the Marquis Grissom Baseball Association, a foundation he started which teaches kids how to perform at their highest levels, both on and off the baseball field.

 

Some interesting insights from this episode:

  • How hard work at a very young age would help prepare him for a successful baseball career.
  • Learn which sport he always dreamed of playing as a professional. Hint: It’s not baseball.
  • Hear what his Plan B and Plan C were if baseball didn’t work out.
  • Hard work, discipline, focus and determination were the keys to his success.
  • How he was able to turn around a season-long slump just in time to help the Braves win its first World Series.
  • The lessons learned in baseball are life lessons kids will carry throughout life.
  • The way to not live in the past is to be even happier living in the present.

 

You don’t have to look real hard to see where Marquis Grissom’s work ethic comes from. He didn’t have a cozy lifestyle growing up.  If he wasn’t pumping water to boil for his parents and fourteen siblings, he was chopping wood, laying bricks, mixing mortar or doing a number of other odd jobs. His parents laid the foundation early on that you have to work hard to achieve anything in life.

It’s that strong work ethic ingrained in him at an early age that would underpin much of his success as a professional baseball player.  He was willing to do whatever it took to become the best he could be.  Being competitive wasn’t good enough.  He strove to be the fastest, the strongest and the smartest player on the field at every game.  That meant more batting practice, more fielding practice, more running, more conditioning and pretty much more of anything and everything to gain that extra edge. When the odds of a high school baseball player making it to the major leagues are a miniscule 1 in 5,000, it’s no surprise that it would take this kind of herculean effort to realize his dreams.

As talented and as driven as he was, he also had a good head on his shoulders.  He attended college instead of chasing the quick buck. Education was a value he always embraced, even with the lottery ticket to fame and fortune. And knowing that a prolific career in professional sports is never guaranteed, he always had a backup plan.  Had baseball not worked out, he could have been just as happy as a fireman or construction worker.

So when you’ve had a standout professional sports career with all the fame and money and glory that comes along with it, how do you prevent yourself from looking in the rearview mirror for the rest of your life?  It sounds like a worn platitude to say you just need to find something after retirement that fills you with as much passion.  But that’s exactly what Marquis did in founding the Marquis Grissom Baseball Association.

The mission of the foundation is to teach kids how perform at their highest levels both on and off the baseball field.  The staggering odds of making it as a professional baseball player aren’t lost on Marquis.  He knows the vast majority of these kids won’t ever see a dime from the sport. But if he can prepare these kids to go to college, whether or not baseball is part of the package, he’ll feel like it was worth all the effort.  And with 83% of his students going to college, mission accomplished.

You won’t find too many superstar athletes as modest as Marquis.  With all of his incredible talent and disciplined work ethic, it’s somewhat of a surprise that it’s luck to which he attributes most of his success.  It’s hard to argue that serendipity plays a role in just about any success story but in this case, it’s a very minor supporting role.  That said, for Marquis, it’s all beside the point.  For that was then and this is now.  And all that matters now is to show gratitude by dedicating this next chapter of his life to teaching the next generation the fundamentals of baseball and of life.

 

Jay Faison is the Founder and Chairman of SnapAV, a high growth technology company that designs and distributes audio-video products. SnapAV has been on the Inc 500 List for several years and was acquired by General Atlantic in 2013 for around $200 million.  He is also the Founder and CEO of ClearPath Foundation, whose mission is to accelerate conservative clean energy solutions.  Jay has received many accolades including the Ernst and Young Entrepreneur of the Year for the Southeast region award and Politico’s Top 50 visionaries transforming American politics.

Some interesting insights from this episode:

  • How his ADHD is a contributing factor to his entrepreneurial nature.
  • The biggest challenge in scaling the company was himself.
  • Intellectual humility is a key to growing as a leader.
  • Find a niche that others aren’t in so at least if you’re swinging for the fences, there aren’t any other batters to worry about.
  • Why he decided to give away the vast sum of his wealth while still in his 40’s.
  • How his pattern recognition allows him to see around corners where others can’t.
  • “If you don’t know where you’re going, you’re probably not going to get there.”

 

When you’re running a small audio/video business and being overcharged and underserved by your suppliers, what do you do?  If you’re like most people, you get angry and frustrated and complain.  But not if you’re Jay Faison.  Because if you’ve got the mind of an entrepreneur like Jay, you see that broken supply chain not as a problem but as an opportunity.  And you seize upon it.  And that is how SnapAV was born.

Why didn’t anyone else see this obvious disintermediation play to create the Amazon of the audio video industry?  Jay has a unique gift of pattern recognition.  Some people who are incredibly bright can see several moves ahead on the chess board. Jay admittedly isn’t one of them.  But Jay is able to see multiple games being played at once and can choose which one has the best odds of success.  When you’re an entrepreneur trying to disrupt an industry, that intuition can help dramatically improve the odds of success.

There’s another gift Jay possesses that few entrepreneurs have. It’s intellectual humility. When you’re intellectually humble, you can recognize your blinds spots.  And when you can see your blind spots, you know how to ask for help.  In Jay’s case, he understood that the biggest hurdle in scaling his company was himself.  Like many entrepreneurs, he was great at doing but not at leading.  He had to learn how to let go and transition from being a tactical entrepreneur to being a strategic leader.  His vision, his leadership and his grit would allow him to build and eventually sell one of the fastest growing companies in the country.

For most entrepreneurs, selling the majority ownership in your business for $200 million is an accomplishment of a lifetime.  It’s a good excuse to kick back, relax and live the good life.  Buy a few vacation homes, a couple limited production sports cars and of course a private jet for good measure. You can simply rest on your laurels and not ever have to take on the monumental challenge and stress of starting something again.  But not if you’re Jay Faison.

Jay knew that the right thing to do is to give away most of his newly acquired wealth while he’s still in the prime of his life.  Of course, the easiest thing to do would be to write checks to a bunch of non-profits.  But never one to take the easy path, he contributed $165 million into a foundation called ClearPath.  It’s mission – simply convince conservatives of the importance of clean energy.  In other words, he chose to essentially launch another startup whose goals were far more daunting that those of his for-profit venture.

It hasn’t been easy.  The environment has become a very polarizing issue and while capital has provided him access to key people in Washington, convincing them to create and adopt environmentally friendly legislation has been a grind.  He’s well aware that success won’t happen overnight.  But he continues to chop away at it with the guiding philosophy that “we don’t inherit the Earth from our parents but rather, we borrow it from our children”.  It’s hard work but it’s well worth it.  Because according to Jay, when you’re trying to change the world, there’s simply a satisfaction you can’t get anywhere else.

Steve has been CEO of the Atlanta Hawks since 2014. After just his first year with the team, the Hawks led the league in annual attendance gains and set single-season franchise records for retail sales, sellouts and season ticket memberships.  Prior to joining the Hawks, Steve was the President of Turner Entertainment Networks where he oversaw the programming, marketing and strategy for TBS, TNT and several other prominent networks. Prior to Turner, he was at Coke where he served in several capacities, most recently as the Vice President of Sports and Entertainment marketing.

 

Some interesting insights from this episode:

  • If you’re selling a beverage for more per gallon than gasoline, you better infuse some magic.
  • Hear the pitch that allowed Turner to land Conan O’Brien.
  • He built TBS and TNT into mega brands in a world where brands were far and few between.
  • How he quickly turned around a drying franchise with the Hawks.
  • Two target markets – millennials and multiculturals – which were largely ignored by other sports teams became his most valuable audience.
  • Learn how to evolve a brand from awareness to likeability and “cravability”.
  • Creative ideas are his currency in the corporate world.

 

Some marketers have tons of great ideas but no ability to see the bigger picture. Other marketers are brilliant strategists but just can’t generate any novel ideas.  It is a rare marketing genius that can not only think way outside the box with an entrepreneurial  mindset but also tie those back to corporate strategy in a way that allows a company to achieve monumental leaps in brand recognition and corporate success.  That in a nutshell is the brilliance of Steve Koonin.

At Coca-Cola, he learned pretty quickly that if you’re going to offer a product with nothing more than syrup, sugar and water at a higher price than gasoline, you better infuse some magic in your marketing.  And did he ever.  Remember those dancing polar bears?  That’s Steve’s work.  Remember the Always Coca-Cola campaign?  Steve again.  Those are just two of many award winning campaigns he orchestrated that pushed the boundaries of Coke’s brand both within the U.S. and around the world.

It was that consumer packaged goods experience he gained at one of the world’s greatest marketers that allowed him to also flourish at Turner.  Back when he first joined, the cable networks which had any brand identity were mostly niche players (think Comedy Central, Animal Planet, Travel Channel).  The large networks were a mishmash of programming that had no rhyme or reason other than trying to generate large audiences.  Steve knew that the only chance to not just survive but to thrive in that industry was to take a risk and focus TNT and TBS exclusively on one genre (drama and comedy respectively).  That repositioning along with creating and acquiring exceptional content led to astronomical growth.  By the time he was done, TNT and TBS was generating more profits than all the major networks combined.

The remarkable turnaround he led at Turner might only be surpassed by the even more spectacular one he’s achieved at the Hawks.  The Hawks were a dying franchise when he signed on as the new CEO.  There was no excitement, no energy, no magic.   I wouldn’t merely say the Hawks were a weak brand.  It would be more accurate to describe the team as not having any brand.  But all that changed with Steve’s marketing magic.

So how does one turn around a dying franchise in record speed?  You start with knowing who your audience is.  The Hawks, along with most other professional NBA sports franchises, had mostly catered to upper middle class whites since that’s who held the disposable income.  But Steve and his team saw that there were two important demographics who love sports had been largely ignored in the past– millennials and multi-culturals.  So those became the two primary audiences to which most of the marketing would be directed going forward.

Millennials are more wired than any other generation so social media because the primary channel through which to reach them.  The engagement they’ve created with their social media campaigns has been astounding.  The Hawks are now consistently on Google’s list of the 10 most searched sports teams (the only NBA teams higher were Golden State and Cleveland) and the number 1 NBA team to follow on Twitter.   But it’s not just about reaching them.  You have to create “cravability” as Steve puts it.  That means coming up with fun, innovative, digitally-oriented programming that speaks to them in their own unique voice.  “Swipe Right Night” (an obvious play on Tinder) and “I’m having a secret love affair with the Hawks” (ala Ashley Madison) are just two of many standout examples.

Steve is full on sage advice.  The key to leadership?  Build the right environment and then get out of the way.  The key to hiring?  Focus on chemistry.  Skills can always be taught.  But what was likely the wisest and most heartfelt advice of all?  The advice he’d give to himself if he could go back in time.  Enjoy the moments more. You just never know when it’s all going to end.  My advice for Steve: heed your own advice and enjoy the moments more.  After a brilliant career spread across decades, you’ve more than earned the right.

 

Sid is the co-founder and owner of Sid Mashburn men’s clothing store.  Both Esquire and GQ have named Sid Mashburn one of the best menswear shops in America.  Today they have five stores in five cities and 135 employees and are continuing to add new stores every year.

 

Some interesting insights from this episode:

  • How Sid sees himself in the hospitality business, not the retail business.
  • To find the white space, just follow your heart.
  • How a company culture kit is critical to scaling a business.
  • What are economy of time, economy of mind and economy of money.
  • How trying to be all things to all people can be an effective business strategy.
  • You can have enormous success by just taking things one step at a time.
  • Aiming to be the best at something is more important and rewarding than trying to be the biggest.

 

Walking into a Sid Mashburn store is not like walking into any other men’s clothing store.  It’s a full sensory experience, from the classic rock ‘n’ roll tunes cranked up high to the stuffed wildlife protruding from the walls to the seagrass on the floor to the aroma of freshly brewed coffee.  Oh, and of course there’s also the ping pong table.  This is all part of a master plan to make the store feel like a warm and inviting place to anyone who walks through the doors.  “The store is meant to feel like a fraternity that everybody gets a bid to”, as Sid conveys the ambiance he’s trying to capture.

This unique in-store aesthetic is just the tip of the iceberg in Sid Mashburn’s retail experience.  It’s all about the high-touch service you’ll find the minute you enter the shop.  You’ll be greeted with a smile and offered a beverage of your choice. They’ll ask if you’d like to have a seat while they hang up your jacket. What you won’t find here are high pressure sales tactics. That’s because the sales people are not on commission.  The goal is simple – to have you feel like you’re walking into someone’s home.

Sid was raised in a small town in Mississippi and it’s not hard to see how the southern hospitality he grew up with has become a core piece of the brand DNA.  It’s not fake.  It’s not for show.  It’s just an authentic expression of who Sid is as a person. He doesn’t see himself as being in the retail or clothing business but rather, the hospitality business.  He craves having that intimate relationship with the customer which is why he likes to benchmark against best-of-breed hospitality brands – think Danny Meyer in the restaurant space and the Ritz in the hotel world.

Marketers are taught that you need to have a well-defined target audience to succeed. Sid never got that memo. He wants everyone to feel welcome in his shop which is why you’ll find a $65 pair of Levis just a few feet away from a $10,000 suit.  Customers range in age from 11 to 87 and between his physical stores and his e-commerce business, he touches pretty much every corner of the country.

We’ve all heard the cliché to follow your passion.  It’s usually easier said than done.  But Sid Mashburn has done just that since day one.  He’s as enamored today about fashion as he was in his youth when clothing defined his childhood as much as music and sports.   And you can see that he truly just enjoys helping people.  He’s as happy to patch and repair an old worn pair of pants if that’s what you need as he is to sell you an elegant handmade suit.  His business goals are much more centered on taking care of people, both employees and customers, than they are on growth and profits.

This isn’t to say Sid isn’t ambitious.  He’s very success-oriented.  It’s just that success in his mind is defined much more by quality than it is by quantity.  The overarching goal is simple – to become the best shop in the world.  And judging by the accolades bestowed upon him by GQ and Esquire, he’ll already well on his way.

Raj Raghunathan is a Professor of Marketing at the McCombs School of Business at the University of Texas.  He has also become an expert in the field of happiness.  He is the author of the book If You’re So Smart, Why Aren’t You Happy.  He teaches an MBA course on happiness as well as a class on the online learning platform Coursera entitled: A Life of Happiness and Fulfillment.  Over 170,000 students have taken the course and it’s consistently ranked as one of the top ten courses (amongst thousands of others).

 

Some interesting insights from this episode:

  • If you’re so smart, why aren’t you happy?
  • Why do we devalue happiness even though we know how important it is?
  • How fear of failure often prevents us from trying things we know would make us happier.
  • How having wealth and status and success can make us happy, yet the pursuit of those things can make us miserable.
  • Once you stop comparing yourself to others and just focus on immersing yourself in your work (or activity), you’ll actually increase your likelihood of success.
  • How we can rewire ourselves to increase our level of happiness.

 

If you’re so smart, why aren’t you happy?  This counterintuitive philosophical question is the aptly named title of Raj’s quintessential book on happiness.  Generally speaking, smart and successful people are pretty good at setting goals and achieving them.  So one would think that if they are able to set goals around wealth and success, they could just as easily set goals around happiness.  But more often than not, they don’t.

So why exactly do we devalue happiness?  Why is it that despite knowing intuitively how important happiness is, we rarely prioritize it?  One reason is what Raj refers to as “Medium Maximization”.  That is, we focus on the means to the end (i.e. money, status) and not the end itself (happiness).  Since we think the money and success will naturally lead to happiness, we end up concentrating all our efforts on the money and success while forgetting about the very reason we were wanting it to begin with.  While the money and success may boost happiness levels initially, those feelings quickly subside in which case we need even greater levels of wealth and power to maintain those levels.  It’s a vicious cycle that repeats itself over and over.

We also have a difficult time articulating what happiness means to us.  And if we can’t visualize the goal in concrete terms, we don’t prioritize it.  So we end up prioritizing those things which are easier to measure (and easier to control) such as money and accomplishments.

Raj also points out that as humans, it’s in our DNA to seek superiority.  In fact, studies show that higher status does indeed enhance the quality of our lives and our happiness levels.  Yet, paradoxically, the actual pursuit of that higher status can backfire and cause us misery.  Tethering your happiness on being superior to others is ill advised.  Instead, if you focus solely on immersing yourself in your work (or hobby or activity), you’re much more likely to enjoy yourself and actually end up being more successful as well.  This “immersion” is what’s commonly known in positive psychology circles as “flow”.

So while we may have a better understanding intellectually why happiness is so elusive, how do we reverse course and become happier people?  Raj offers a few action items:

  • Do the things on a day to day basis that are meaningful and enjoyable. It doesn’t have to be work-related (although that’s ideal).  It can be tennis or guitar or gardening.  Anything that brings you joy.
  • Spend more time on personal relationships. Don’t take your friends and family for granted.  Your interactions with the people you care about in your life are as important as anything else.
  • Build habits that give an internal sense of wellness (i.e. exercise, meditation). Being physically and mentally healthy are essential ingredients to happiness.

As Raj reminds us of the cliché we all know too well, days and weeks will become months and years and next thing you know, you’ll be 70 and regretting your life.  So don’t wait another year or even another day.  Start today.  Take baby steps if you need to.  But take action.  Do something.  Anything.  After all, this is your life.  You deserve to be happy.

Strauss Zelnick is the CEO of Take Two Interactive, a publicly held video game publisher which makes Grand Theft Auto amongst many other hit titles.  He is also the Founder and Managing Partner at ZMC, a several hundred million dollar private equity fund focused on media and communications.  He has also served as CEO of BMG Entertainment, one of the world’s largest music publishers at the time, and President of 20th Century Fox, one of the biggest movie studios.

 

Some interesting insights in this episode:

  • How Strauss successfully climbed the corporate ladder to become the President of 20th Century Fox by the time he was just 32.
  • His approach to turning around one of the largest interactive entertainment companies in the world.
  • Knowing what you want out of life and setting goals to achieve them is a big part of success.
  • To achieve great things, it’s sometime necessary to take calculated risks.
  • Being smart and ambitious is nice but being in the right place at the right time also helps.
  • Learn to put your ego aside, surround yourself with super ambitious and talented people and then step out of their way.
  • Motivation should be driven by the joy and fulfillment it brings, not by money or ego or power.
  • Leadership is about being your authentic self. It’s best to present yourself all the time as you truly are, not as you wish to be seen.
  • A consistent and strenuous physical fitness routine can have positive spillover effects in your working life.

 

Strauss Zelnick has had a remarkable career.  His ambition and passion for entertainment can be traced all the way back to his childhood when he declared that he would one day run a movie studio.  He graduated with double MBA/JD degrees from Harvard and less than a decade later at the young age of 32, he achieved his childhood dream by becoming the President of 20th Century Fox.  It was this amazing achievement that rightfully earned him the moniker wunderkind.

When he acquired Take Two Interactive, the company was a mess.  They had just lost over $200 million and the CEO had been fired for fraud. Less than a decade later, he’s still running the company which he completely turned around while creating billions of dollars of value in the process.

It helps when you can figure out where your passion and talents intersect.  He loves the entertainment business and is most effective and happy as a turnaround executive.  He’s also self-aware, knowing where his true strengths and weaknesses lie.  He has learned that being your authentic self and not hiding behind a façade is one of the keys to being an effective leader.

Recently Strauss has become as passionate about fitness as he is about buying and turning around companies.  He founded a daily fitness meetup group called The Program where he does rigorous high-intensity interval training alongside people less than half his age including professional athletes.  He not only appreciates the way it makes him look and feel but also the nice byproduct of enhanced productivity and happiness in the workplace.

Strauss is confident in his abilities but humble in his accomplishments.  He doesn’t downplay the fact that ambition, goal setting and risk taking are among the key ingredients to success but also acknowledges that serendipity has a vital role to play as well.  If you congratulate him on all his success, he’ll quickly point out how there are others a lot more successful.   I guess it’s a testament to how life is relative.

While early on his career moves might have been on autopilot, now in his late 50’s, he has become more reflective as a leader, as an individual.  He’s now at a point in his life where he knows what’s truly important to him.  And ultimately that’s about discovering happiness.  And from my brief hour-long conversation with him, I can see that he’s definitely found it.

 

Many moons ago I spent the summer working in Porto, Portugal.  At the time, the country was far less developed than the rest of Western Europe.  Portugal was lightyears behind the economies and hustle and…