Ep: 91: Will Guidara: Restaurateur Extraordinaire and Hospitality Innovator

Will Guidara is the former co-owner of Eleven Madison Park and the NoMad, and is the cofounder of the Welcome Conference, an annual hospitality symposium. In 2017, Eleven Madison Park was voted the world’s best restaurant by The World’s 50 Best Restaurants annual ranking.  He has coauthored four cookbooks, was named one of Crain’s New York Business’s 40 Under 40, and is a recipient of WSJ Magazine’s Innovator Award. His new book is called Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect.

 

Some interesting insights from this episode:

  • Unreasonable hospitality is being just as relentless, as focused, as intentional in your pursuit of how you make people feel as you are with every other facet of what you do for a living.
  • One of our most deeply held needs as human beings is we want to feel known and seen.
  • One of Will’s favorite quotes that speaks to hospitality is one from Maya Angelou: “People will forget what you say. They’ll forget what you do. But they’ll never forget how you made them feel.”
  • “If you don’t understand the importance of your work, the nobility of what you put out into the world every day, it’s very hard to be the best version of yourself consistently.”
  • He has kept a paperweight on his desk since he was a child which reads: “What would you attempt to do if you knew you could not fail?” If you don’t have the confidence and conviction to answer it honestly, it’s unlikely you’ll ever achieve it.
  • Whenever you’re leading a group of people, it’s one thing to have a good idea. It’s meaningless if you can’t convey that idea to your team such that you’re all moving in unison and in the same direction.
  • It’s important to be both “restaurant smart” and “corporate smart”. That is, balancing what’s best for the guests with what’s best for the bottom line.
  • To become the number one restaurant in the world, he had to balance a culture of excellence with a culture of unreasonable hospitality.
  • “If you are not being as intentional, as relentless, and as unreasonable about how you make people feel as you are about whatever product you make or service you offer, you are leaving extraordinary opportunities on the table.”

 

Notes:

Book: Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect

The Welcome Conference

Ep 82: Barry Sonnenfeld: Director, Producer, Cinematographer

Barry Sonnenfeld is a director, producer and writer who broke into the film industry as the cinematographer on the Coen Brothers’ Blood Simple, Raising Arizona, and Miller’s Crossing.  He was the director of photography on Throw Momma from the Train, Big, When Harry Met Sally, and Misery.  Barry made his directorial debut with The Addams Family and has directed several other films including Addams Family Values, Get Shorty, and the Men in Black trilogy.  His television credits include Pushing Daises, for which he won an Emmy, and Netflix’s A Series of Unfortunate Events.  His memoir is titled: Barry Sonnenfeld, Call Your Mother: Memoirs of a Neurotic Filmmaker.

 

Some interesting insights from this episode:

  • Most movie directors use the camera as a recording device whereas he uses it as a story telling device.
  • Lots of cinematographers have tried to become directors but have failed. Part of Barry’s success making the transition was hiring a world-class cameraman so he could focus on the actors and other areas as opposed to micromanaging the cameraman.
  • The key to successful directing is to hire people better than you, answer everyone’s questions to ensure a consistent tone, and feign self-confidence.
  • He’s known to be very neurotic but neurosis is a superpower when directing a project.
  • His philosophy about comedy is that nobody on the show should think they’re working on one. The formula is to have an absurd situation or an absurd character played for reality.
  • “Excellence is being capable, responsible, and the willingness to make the tough decision.”

 

Show Notes

Book: Barry Sonnenfeld, Call Your Mother: Memoirs of a Neurotic Filmmaker

Ep 74: Francis Collins: Director of the National Institutes of Health

Francis Collins is the Director of the National Institutes of Health, the largest supporter of biomedical research in the world.  Francis is a physician-geneticist noted for his landmark discoveries of disease genes and his leadership of the international Human Genome Project.  Francis is an elected member of both the National Academy of Medicine and the National Academy of Sciences and was awarded the Presidential Medal of Freedom and the National Medal of Science. In 2020, he was elected as a Foreign Member of the Royal Society (UK) and was also named the 50th winner of the Templeton Prize, which celebrates scientific and spiritual curiosity.

 

Some interesting insights from this episode:

  • He was able to act in his family’s community theater as a child which served as an important foundation for his exemplary ability to communicate.
  • He was an atheist early in life but a patient asking about his beliefs sent him down a path of exploration and meaning and he ended up becoming a devout Christian.
  • He developed a technique known as positional cloning for identifying genes. With this technique, he discovered the gene responsible for cystic fibrosis and Huntington’s Disease.
  • He led the Human Genome Project, the global consortium which sequenced the entire human genome, one of the biggest most monumental scientific breakthroughs ever.
  • “Science can produce knowledge but the way you apply that knowledge is where ethics and morality kick in.”
  • The next frontier in science will be decoding the brain, the most complex part of the human body.
  • “Excellence is not just about being able to bring your best, your creative approach, your work ethic, and your dedication but also being in the service of something that matters.”

Ep 73: Robert Lefkowitz: Nobel Laureate in chemistry

Robert Lefkowitz is a Nobel Prize-winning scientist who is best known for showing how adrenaline works via stimulation of specific receptors.  He was trained at Columbia, NIH, and Harvard before joining the faculty at Duke University and becoming an Investigator of the Howard Hughes Medical Institute.  In addition to being a researcher, Bob is a cardiologist as well as a cardiac patient.  His book is titled: A Funny Thing Happened on the Way to Stockholm: The Adrenaline-Fueled Adventures of an Accidental Scientist. 

 

Some interesting insights from this episode:

  • He started out as a physician but he preferred the creativity and experimentation needed in research over the disciplined approach of following standard operating procedures needed to succeed in medicine. He was much more motivated by trying to figure something out that had never been done before.
  • He won the Nobel Prize in chemistry for his discovery on G-protein-coupled receptors (GPCRs). Many basic physiological processes depend on GPCRs and around half of all medications act through those receptors such as beta blockers and antihistamines. This has allowed the treatment of hypertension and coronary disease among many other conditions.
  • It was never his intention to cure a disease or create a drug but rather he was driven by raw curiosity to understand a particular biological phenomenon.
  • He had two deep-seated feelings in his 20s that he would die young and accomplish something of significance. These premonitions would motivate and propel him throughout his career.
  • Because of his passion, social nature and upbeat personality, the press in Stockholm gave him the moniker “The Happiest Laureate”.
  • Even for the most successful scientists, their experiments only work about 2% of the time. So you need to learn to live with failure and find a way to stay motivated.
  • “Excellence is marshalling whatever your powers are to the fullest extent to do things that are of some inherent value.”

 

Show Notes

Bio

Books:

A Funny Thing Happened on the Way to Stockholm

Other links mentioned:

THE POZCAST by Adam Posner

NHP Talent Group

Ep 72: BJ Fogg: Behavior Scientist and Expert on Habit Formation

BJ Fogg is the founder and director of the Behavior Design Lab at Stanford University.  In addition to his research, BJ teaches industry innovators how human behavior really works. He created the Tiny Habits academy to help people around the world. His book is called Tiny Habits: The Small Changes That Change Everything.

 

Some interesting insights from this episode:

  • The Fogg Behavior Model suggests that a behavior is driven by three things: motivation, ability, and a prompt. Motivation is the desire to perform the behavior. Ability is your capacity to do so.  A prompt is a cue to perform the behavior.
  • If you’re trying to create a new habit, you should adopt a “golden behavior” which is a behavior which is effective, one that you’ve motivated to do, and one that you have the ability to do.
  • The next step is to make the habit tiny. Find the smallest, easiest way to start the new habit. The momentum will lead to bigger behaviors over time.
  • You have to use a prompt which is a reminder to do a behavior. The best kind of prompt is an anchor. An anchor is an existing behavior already ingrained in your life which serves as a reminder to do the new behavior.
  • You need to “celebrate” each time you perform a new desired behavior which causes a positive emotion inside yourself. It’s a mechanism to self-reinforce the positive behavior.
  • To set yourself up for the day ahead, when you wake up first thing in the morning, plant both feet on the floor and say out loud “It’s going to be a great day”.
  • The key to lasting change is to help people do what they already want to do and help people feel successful at it.
  • “Excellence is doing the very best job you can and helping others in ways that really moves the needle for them.”

 

Show Notes

BJ Fogg personal website

Stanford Behavior Design Lab

Books:

Tiny Habits: The Small Changes That Change Everything

Persuasive Technology

Other links mentioned:

THE POZCAST by Adam Posner

NHP Talent Group

Ep 71: Jim McKelvey: Co-Founder of Square on Art, Innovation, and Entrepreneurship

Jim McKelvey is a serial entrepreneur, inventor, philanthropist, and artist.  He cofounded the mobile payments company Square and sits on the Board.  He also founded Invisibly, a digital content company, LaunchCode, a nonprofit that teaches technology literacy, and a glass art studio. His book is called The Innovation Stack: Building an Unbeatable Business One Crazy Idea at a Time.

 

Some interesting insights from this episode:

  • He has never had a life plan and because of that, he’s become very comfortable with uncertainty.
  • He was a state debate champion and owed much of his success to the ability to read the judges and adjust his strategy accordingly.
  • “If you want to be successful and make some money, copy what works. But if you want to have a phenomenally successful company, you have to do something original.”
  • The big insight was rather than going after an existing market of merchants already using credit cards, Square decided to go after a market that didn’t even exist – the tiny mom and pop merchants without access to the credit card payment networks.
  • They designed a small card reader that looked really cool and got your attention but was flimsy and difficult to use. But the novelty of it turned every Square sale into a Square advertisement. This allowed the product to go viral without needing to spend one dollar on advertising.
  • What allowed Square to survive a competitive attack by Amazon and thrive as a standalone company was their innovation stack. An innovation stack is a series of innovations needed to provide a new product or service and that collectively work together to provide a competitive advantage in the marketplace.
  • Training as an artist was a big help in mentally preparing to be an entrepreneur.
  • “Excellence is something that’s above and beyond normal good. It’s something that’s surprisingly wonderful.”

 

Show Notes

Book: The Innovation Stack: Building an Unbeatable Business One Crazy Idea at a Time

Non-profit: LaunchCode

New startup: Invisibly

Ep 70: John Mackey: Founder and CEO of Whole Foods

John Mackey is the co-founder and CEO of Whole Foods Market and co-founder of the nonprofit Conscious Capitalism. He is a co-author of the book Conscious Capitalism as well as his latest book called Conscious Leadership: Elevating Humanity Through Business.

 

Some interesting insights from this episode:

  • He had a food consciousness awakening when he moved into a vegetarian coop in his 20s. He learned that food could affect the way you feel, your health, vitality, and overall intelligence.
  • Early on, the conventional supermarkets didn’t take Whole Foods and the natural foods sector seriously since it was a relatively small industry. By the time they got to scale and supermarkets started to pay attention, Whole Foods was a formidable competitor.
  • John came close to being fired by the Board at Whole Foods. That’s when he turned inward and learned to be a more conscious, more emotionally intelligent, more spiritually awake leader.
  • There’s no better time to learn and grow than during challenging times. “Crisis is a tremendous opportunity to accelerate your own life growth, spiritually, emotionally, psychologically, and intellectually.”
  • The higher purpose of Whole Foods is to nourish people and the planet. As you scale an organization, you can’t take purpose for granted. If you want the purpose to stay alive, you have to put purpose first which means embodying it and teaching it.
  • Leading with integrity entails integrating one’s shadow which is the part of our being which we aren’t conscious of. Generally the things that we don’t like about ourselves are easier to repress from our consciousness and keep in the shadow.
  • “Excellence is doing something with all your attention and all your heart as best that you can do it.”

Show Notes

Whole Foods Market

Books:

Conscious Leadership

Conscious Capitalism

Ep 69: Jimmy Wales: Founder of Wikipedia

Jimmy Wales is the founder of the online non-profit encyclopedia Wikipedia and co-founder of the privately owned Wikia, Inc. including its entertainment media brand Fandom.  Wales serves on the board of trustees of the Wikimedia Foundation, the non-profit charitable organization he established to operate Wikipedia. In 2019, Jimmy launched WT Social – a news focused social network. In 2006 Jimmy was named in Time magazine’s ‘100 Most Influential People in the World’ for his role in creating Wikipedia.

 

Some interesting insights from this episode:

  • Jimmy was an avid reader as a child and used to devour the World Book Encyclopedia.
  • He took a cautious and conservative approach to entrepreneurship, taking manageable risks, learning to fail fast, and always spending less money than what he took in.
  • “I like to get up and do the most interesting thing I can think of to do and I try to live my life like that every day.”
  • The core value of Wikipedia, which is to present high quality, neutral, factual information, is what allows the organization to maintain its integrity and consistency.
  • He set a very aspirational mission for Wikipedia which is to give every person on the planet free access to the sum of all human knowledge.
  • The success of Wikipedia is staggering. It’s now a top 5 website globally with over 54 million articles in 300 languages and 1.5 billion visitors each month and growing.
  • To be a successful leader, you have to have clear and consistent values that people can buy into.
  • “Excellence is about doing something interesting and having fun. It’s got to be interesting because otherwise what’s the point?”