Guy Snodgrass recently served as director of communications and chief speechwriter to Secretary of Defense James Mattis. A former naval aviator, he served as commanding officer of a fighter squadron based in Japan, A TOPGUN instructor, and a combat pilot over the skies of Iraq.  Today he is the founder and CEO of Defense Analytics, a strategic consulting and advisory firm. He is the author of Holding the Line: Inside Trump’s Pentagon with Secretary Mattis and his latest book is titled: TOPGUN’s Top 10: Leadership Lessons from the Cockpit.

 

Some interesting insights from this episode:

  • To succeed a TOPGUN, you have to possess three traits: talent, passion, and personality.
  • Competence is when you have an excellent capability but you operate below that level. Arrogance is when your competence is lower than you anticipate but you act like you’re better.
  • You can achieve anything you put your mind to so long as you’re willing to break down the problem and put the resources against it to solve it.
  • After every simulated dogfight there would be a debrief comparing your recollection of the events with the actual video footage. This created a continual feedback loop to accelerate learning.
  • President Eisenhower once said: “Plans are worthless but planning is indispensable.”
  • TOPGUN has a flat organizational structure whereby junior officers are calling a lot of the shots. Decisions are made based on capability and knowledge base, not based on rank. This allows them to get to the best tactical end result.

 

Show Notes:

TOPGUN’S TOP 10: Leadership Lessons from the Cockpit

Holding the Line: Inside Trump’s Pentagon with Secretary Mattis

Maurice Ashley is a Chess Grandmaster, a chess commentator, a national championship coach, and an author. In 1999 he earned the title of Chess Grandmaster, making him the first African American Grandmaster in the game’s history, and was later inducted into the US Chess Hall of Fame.  His latest book is titled Move by Move: Life Lessons On and Off the Chessboard.

 

Some interesting insights from this episode:

  • Going into any big moment, the best way to calm your nerves is to get into the right mindset which is that you can’t be better than yourself. Don’t focus on the results.  Just focus on being yourself and the rest will take care of itself.
  • He is able to play up to ten people simultaneously while blindfolded and win each game.
  • It’s important to cultivate a beginner’s mind and approach the game as if you’re viewing it for the very first time. That way you’re open to seeing something new and having a fresh perspective.
  • Upper echelon thinking is to keep growing every day. Today you need to be a little bit better than yesterday.  Your only race is against yesterday’s self.
  • Focus often dips when you’re ahead and your lowest concentration is often when you have the biggest advantage.
  • To stay mentally sharp and focused over the course of a prolonged game, you have to learn to continually check yourself. You have to be your own barometer. Counting breaths also helps to calm down and stay in the moment.
  • Retrograde analysis is envisioning a future state and then working backwards.
  • When conducting post mortems it’s important to categorize your mistakes so you can become more self aware of the patterns behind the mistake and preempt their happening in the future.

 

Notes:

Book: Move by Move: Life Lessons On and Off the Chessboard

Personal website: Maurice Ashley

Gary Hunt is a professional cliff diver.  He is a 10 time Red Bull World Series Champion with 43 overall victories and counting.  He is widely considered the greatest cliff diver in the history of the sport.

 

Some interesting insights from this episode:

  • Juggling was a practice he used to increase his focus and concentration and take his mind off the stress and pressure of the competition.
  • It took several years diving off increasing heights to build up the confidence and courage to jump off the 27 meter platform
  • He’s afraid of heights when there’s no water underneath
  • To prepare for a cliff dive, you have to practice routines off the 10 meter platform and then assemble the pieces together when doing the actual 27 meter dive.
  • His curiosity to learn new dives and explore what’s possible is what drove him to be the best in the world.
  • His greatest fear is losing his motivation to learn new things

Dr. BJ Miller is a longtime hospice and palliative medicine physician and educator. He currently sees patients and families via telehealth through Mettle Health, a company he co-founded with the aim to provide personalized, holistic consultations for any patient or caregiver who needs help navigating the practical, emotional and existential issues that come with serious illness and disability. Led by his own experiences as a patient, BJ advocates for the roles of our senses, community and presence in designing a better ending. His interests are in working across disciplines to affect broad-based culture change, cultivating a civic model for aging and dying and furthering the message that suffering, illness, and dying are fundamental and intrinsic aspects of life. His career has been dedicated to moving healthcare towards a human centered approach, on a policy as well as a personal level.

 

Some interesting insights from this episode:

  • “I had a basic hunger and curiosity to understand the world in which I was living and to understand myself”.
  • Early on, as he was recovering from the accident with three less limbs, he forced himself to reframe his situation. That life wasn’t going to be extra difficult going forward but just uniquely difficult. And that suffering is something we all deal with in our own way.  Eventually his emotions would catch up with his mind whereby he truly felt that way.
  • Studying art history in college taught him perspective. It taught him how he was in control as to how he perceived his life and how he framed his life experience.
  • In palliative care, you don’t just treat the pain, you treat the suffering.
  • “If you don’t know the depths of sorrow, you aren’t going to know the peaks of joy.”
  • As dying patients reflect back upon their lives, it’s not so much regret over what decisions they made but how they imbued whatever decisions they made. Did they do it with love, did they infuse their spirit into whatever they were doing. That’s what matters most.

 

Notes:

The Center for Dying and Living

Book: A Beginner’s Guide to the End: Practical Advice for Living Life and Facing Death

TED Talk: What Really Matters at the End of Life

Jason Belmonte is an Australian pro bowler. He has won 31 PBA titles including a record 15 major championships.  He is one of two bowlers in PBA history to have won the Super Slam, winning all five PBA major titles. He has been named PBA Player of the Year seven times.  He is widely considered one of the greatest bowlers of all time.

 

Some interesting insights from this episode:

  • When he was just 10 he told his mother he planned to one day bowl 100 perfect games which he actually accomplished a couple years ago.
  • He chose to pursue bowling over the more popular sports like rugby and cricket given his love for the game despite the fact that it would never be as lucrative.
  • He was often teased and mocked for his two handed style of bowling but he let his impressive scores shut the naysayers down.
  • His unique two handed technique allowed him to spin the ball twice as fast as most other bowlers which allowed him to strike with much greater frequency.
  • He has never had a coach and has always been self-taught, learning from his own mistakes and continually improving his game.
  • A turning point that allowed him to begin dominating the sport is when he shifted his mindset from being worried about failure when everything was on the line to just being in the moment and enjoying himself.
  • “Excellence is working and striving toward a better version of yourself every single day.”

 

Show Notes:

Jason Belmonte website

YouTube videos:

Jason Belmonte YouTube Channel

Nascar bowling: fastest strike ever recorded

Bowling trick shots with Dude Perfect

John Mather is a Senior Astrophysicist in the Observational Cosmology Laboratory at NASA’s Goddard Space Flight Center. He is also the Senior Project Scientist on the James Webb Space Telescope. His research centers on infrared astronomy and cosmology. He was the chief scientist for the Cosmic Background Explorer and received the Nobel Prize in Physics in 2006 for his precise measurements of the cosmic microwave background radiation.  He has served on advisory and working groups for the National Academy of Sciences, NASA, and the National Science Foundation.

 

Some interesting insights from this episode:

  • The James Webb Space Telescope uses infrared technology which allows us to see through the dust clouds to see stars being born.
  • “Maybe the formation of life doesn’t require a rare and exotic coincidence but maybe it’s something that always happens when given the chance.”
  • Like Neil deGrasse Tyson, John visited the Hayden Planetarium as a kid which ignited his early passion for astronomy.
  • He didn’t have his entire career mapped out but rather followed his curiosity and said yes when opportunity would present itself.
  • While society holds the theorists in higher regard than the experimentalists like John, that never deterred him.
  • Stephen Hawking called his discovery of hot and cold spots in the cosmic background radiation “The most significant scientific discovery of this century if not of all time.”
  • COBE took 15 years from inception to launch and the James Webb 27 years but John was able to stay the course on both, keeping himself and his teams motivated along the way.
  • His secret to success isn’t being the smartest one in the room and always knowing the answer but rather not being afraid to ask others.

Joaquin “Jack” Garcia is the former undercover FBI agent who infiltrated the Gambino crime family of Cosa Nostra in New York for nearly three years, resulting in the arrest and conviction of 32 mobsters.  He worked on over 100 major undercover investigations over his 26 year career.  He wrote a New York Times bestseller called Making Jack Falcone: An Undercover FBI Agent Takes Down a Mafia Family

 

Some interesting insights from this episode:

  • Being a good undercover is not something you can learn. It’s something you’re born with.
  • Undercover skills include thinking quick on your feet, being comfortable around all types of people, knowing how to read people, being quick witted, and likeable.
  • Sometimes he was juggling upwards of 6 different identifies and roles at the same time.
  • The Gambino case led to the arrest and conviction of 32 mobsters.
  • He worked on over 100 major undercover investigations over his career.
  • “Excellence is being the best in what you set out to do. Look in the mirror and see if you’ve given it 100%. And if the answer is yes, then you have attained excellence.”

Show Notes

Book: Making Jack Falcone: An Undercover FBI Agent Takes Down a Mafia Family

Rob O’Neill is a Navy SEAL combat veteran with decorations which include two Silver Stars, four Bronze Stars with Valor, a Joint Service Commendation Medal with Valor, three Presidential Unit citations, and two Navy/Marine Corps Commendations with Valor.  He is a public speaker, TV personality, philanthropist, and cofounder of the Special Operators Transition Foundation, a charity supporting special operations military personnel making the difficult transition from the battlefield to the boardroom. He is a New York Times bestselling author of The Operator and his latest book is titled: The Way Forward: Master Life’s Toughest Battles and Create Your Lasting Legacy.

 

Some interesting insights from this episode:

  • You learn a lot more from failure than you do from success.
  • Life isn’t about a big goal but having a series of achievable smaller goals.
  • Whatever is going on in your life that’s not working, learn from it and get over it. It’s only dead weight and not helping to fixate on it.
  • The worse thing you can say when you’re leading a team is this is the way we’ve always done it. There can always be a better way.
  • If you’re worrying about something and your worrying isn’t going to change it, stop wasting your energy on it.
  • Sometimes in life it doesn’t really matter why you’re here, you’re just here, so get over it.
  • “Excellence is taking care of your family and teaching your children to be good people and then repeat the process.”

Show Notes

Book: The Way Forward: Master Life’s Toughest Battles and Create Your Lasting Legacy

Website: Robert O’Neill

Barry Sonnenfeld is a director, producer and writer who broke into the film industry as the cinematographer on the Coen Brothers’ Blood Simple, Raising Arizona, and Miller’s Crossing.  He was the director of photography on Throw Momma from the Train, Big, When Harry Met Sally, and Misery.  Barry made his directorial debut with The Addams Family and has directed several other films including Addams Family Values, Get Shorty, and the Men in Black trilogy.  His television credits include Pushing Daises, for which he won an Emmy, and Netflix’s A Series of Unfortunate Events.  His memoir is titled: Barry Sonnenfeld, Call Your Mother: Memoirs of a Neurotic Filmmaker.

 

Some interesting insights from this episode:

  • Most movie directors use the camera as a recording device whereas he uses it as a story telling device.
  • Lots of cinematographers have tried to become directors but have failed. Part of Barry’s success making the transition was hiring a world-class cameraman so he could focus on the actors and other areas as opposed to micromanaging the cameraman.
  • The key to successful directing is to hire people better than you, answer everyone’s questions to ensure a consistent tone, and feign self-confidence.
  • He’s known to be very neurotic but neurosis is a superpower when directing a project.
  • His philosophy about comedy is that nobody on the show should think they’re working on one. The formula is to have an absurd situation or an absurd character played for reality.
  • “Excellence is being capable, responsible, and the willingness to make the tough decision.”

 

Show Notes

Book: Barry Sonnenfeld, Call Your Mother: Memoirs of a Neurotic Filmmaker

Monica Aldama is the cheerleading coach at Navarro College. She is one of the most successful athletic coaches in the country, having led Navarro to 14 national championships. She and her team are the subject of a hit Netflix show called Cheer which is now entering its second season. She has a new book out which is entitled: Full Out: Lessons in Life and Leadership from America’s Favorite Coach

 

Some interesting insights from this episode:

  • Her lifelong dream was to become a Wall Street banker but something happened along the way
  • She has learned how to acquire talent based not just on raw skills but on potential, knowing that some kids will grow and develop during the program
  • To win championships, you have to have a championship culture which is as much about attitude as it is work ethic and commitment.
  • Coaching these kids was not just about winning championships but about providing structure and discipline they would need during the program and throughout life.
  • To become an effective leader, she had to learn to adjust her communication style and coaching approach based on how different kids respond.
  • She encourages failure with her team. If you don’t fail, you don’t grow, and you become complacent.
  • “Excellence is carrying yourself in the way of a champion in all areas of your life.”

 

Show Notes

Book: Full Out: Lessons in Life and Leadership from America’s Favorite Coach

Eileen Collins is a retired NASA astronaut and United States Air Force colonel. She was the first female pilot and first female commander of a Space Shuttle. Eileen has been recognized by Encyclopædia Britannica as one of the top 300 women in history who have changed the world.  She has been inducted into the National Women’s Hall Of Fame and the United States Astronaut Hall of Fame.  Her new book is called Through the Glass Ceiling to the Stars: The Story of the First American Woman to Command a Space Mission.

 

Some interesting insights from this episode:

  • Her father was an alcoholic and her mother was institutionalized but she didn’t let anything from her childhood define her for the rest of her life.
  • She never shared her dream of becoming an astronaut with anyone until she got accepted into the astronaut training program. She didn’t feel anyone would be supportive.
  • It takes a tremendous amount of focus and discipline to fly a jet but she wasn’t always wired that way. These are skills that can be learned.
  • When she gets nervous, to calm herself down, she would envision herself not as Eileen Collins but as the Commander of a spaceship.
  • To be a good leader, you have to learn to listen to others and to be humble when you listen to them. People won’t respect you as a leader if you’re telling others what to do all the time.
  • An investigation into the Space Shuttle Columbia accident revealed that a big contributing factor was NASA’s culture. People weren’t listening.  People assigned to safety were being intimated and weren’t speaking up.  And they weren’t thinking creatively.
  • “Excellence is about knowledge, communicating openly and having high integrity.”

 

Show Notes

Book: Through the Glass Ceiling to the Stars: The Story of the First American Woman to Command a Space Mission

Katharine Hayhoe is a climate scientist and chief scientist for The Nature Conservancy.  She is also the Endowed Professor in Public Policy and Public Law and Paul W. Horn Distinguished Professor at Texas Tech University. She has been named a United Nations Champion of the Earth and one of Time’s 100 Most Influential People.  She holds a PhD in atmospheric science from the University of Illinois.  Her latest book is titled: Saving Us: A Climate Scientist’s Case for Hope and Healing in a Divided World.

 

Some interesting insights from this episode:

  • We would need only a square area of 120 miles by 120 miles covered with present day solar panels to supply the entire United States with electricity.
  • We could cut carbon emissions in half through efficiency alone.
  • “Our planet has a fever caused by our lifestyle choices since the dawn of the industrial revolution. If we don’t change our habits at a systemic level, the consequences for humanity will be enormous.”
  • Climate change is not just an environmental issue but a serious health issue.
  • Air pollution from fossil fuels is responsible for nearly 9 million premature death every year.
  • Climate change disproportionally effects the poorest and most vulnerable and most marginalized people.
  • “Excellence is your own standard of doing everything you can toward the goal that you’ve set.”

 

Show Notes

Book: Saving Us: A Climate Scientist’s Case for Hope and Healing in a Divided World

Personal Website: Katharine Hayhoe

Project DRAWDOWN

Maya Gabeira is a Brazilian big wave surfer. She is most known for having surfed a 73.5 ft high wave in Nazaré, Portugal in February 2020, recorded by Guinness World Records as the biggest wave ever surfed by a female.  It was also the biggest wave surfed by anyone that year.  She has received numerous accolades including the ESPY award for Best Female Action Sports Athlete and is considered one of the best female surfers in the world as well as one of the most influential female surfers of all time.

 

Some interesting insights from this episode:

  • Both parents were well known in Brazil so she felt the need to leave the country at a young age to do something on her own terms and to find something that would be true to herself.
  • She suffered severe asthma as a child which made her feel weak and vulnerable but as she grew older, she learned how to turn that weakness into a strength.
  • “Surfing picks you up and also beats you down. It gives you everything but also takes everything out of you.”
  • You have to train on strengthening your lungs so you’re able to hold your breath for extended periods. Maya is able to hold her breadth for up to 4 minutes.
  • While there were plenty of women competing in small wave surfing, Maya was one of the first women to break into the dangerous sport of big wave surfing.
  • She barely survived a near-fatal accident while surfing at Nazare when a 160 ton wave collapsed on her and she lost consciousness in the water.
  • She had to endure years of intense pain and rehab following three spine surgeries along with dealing with debilitating anxiety disorder to be in a position to surf again. She ended up setting two Guinness world records for big wave surfing.
  • “Excellence is not about perfection. Perfection doesn’t exist. Excellence is the greatest you can be.”

Erin Brockovich is the president of Brockovich Research and Consulting and the founder of the Erin Brockovich Foundation which educates and empowers communities in their fight for clean water. She was the driving force behind the largest medical settlement lawsuit in United States history.  She has a newsletter called The Brockovich Report and her latest book is titled: Superman’s Not Coming: Our National Water Crisis and What We The People Can Do About It.

 

Some interesting insights from this episode:

  • Her mother taught her not to let other’s ideas or perceptions of who she was be hers.
  • “Don’t be afraid to grab something even if you don’t know where you’re going because when you do, you’ll find your way.”
  • The $333 million settlement awarded to the Hinkley plaintiffs was the largest sum in a direct-action lawsuit in United States history.
  • According to a 2016 report by the Environmental Working Group, two thirds of Americans are drinking water contaminated with potentially unsafe levels of chromium-6.
  • “Often times we think something’s standing in our way when the only obstacle is ourselves.”
  • It’s important to know what you stand for, knowing your “why”. Erin’s is the following: “I am an advocate for awareness, the truth, and a person’s right to know. I believe that in the absence of the truth, all of us stand helpless to defend ourselves, our families, and our health, which is the greatest gift we have.”
  • “Excellence is when we become the best we can be and it pulls out the best in others and we pull out the best in ourselves.”

 

Show Notes

Book: Superman’s Not Coming: Out National Water Crisis and What We the People Can Do About It

Newsletter: The Brockovich Report

Health data collection website: Community Healthbook

Personal website: Erin Brockovich

Ed Stafford is a British explorer.  He holds the Guinness World Record for being the first person to walk the length of the Amazon River. He has been one of the National Geographic Adventurers of the Year and was also the European Adventurer of the Year.  He has written multiple books on his quests and now hosts an adventure reality show on the Discovery Channel called Ed Stafford: First Man Out.

 

Some interesting insights from this episode:

  • His insecurity as an adopted child drove his ambition. He had to adapt his behavior in order to make people like him and prove his worth.
  • He set the Guinness record for being the first person to hike the length of the Amazon. It took him 2 years, 4 months, and 8 days to complete the 4,345 mile trek.
  • “Imagine the thickest of bramble bushes, knotted with razor-sharp vines and spiky palms. Then imagine sinking the whole thing in a swimming pool full of muddy water and having to make your way through that swimming pool using just your 18 inch machete.”
  • “I would start the day positive and upbeat and as each negative experience cropped up, I would set myself the challenge of laughing at it and not allowing it to bring me down. Each time I succeeded, I would give myself a pat on the back and it boosted my morale further to think I was gaining control over the way I reacted to external influences.”
  • “I find myself in the pleasant position of being calmer and happier with the world about me. My confidence now comes from within rather than from the opinions of others. I now know who I am and what I am capable of.”
  • “Excellence is always trying to become the best version of yourself.”

 

Links

TV Show: Ed Stafford: First Man Out

Books:

Walking the Amazon

Naked and Marooned

Ed Stafford’s Ultimate Adventure Guide

Personal Site: Ed Stafford

John Mackey is the co-founder and CEO of Whole Foods Market and co-founder of the nonprofit Conscious Capitalism. He is a co-author of the book Conscious Capitalism as well as his latest book called Conscious Leadership: Elevating Humanity Through Business.

 

Some interesting insights from this episode:

  • He had a food consciousness awakening when he moved into a vegetarian coop in his 20s. He learned that food could affect the way you feel, your health, vitality, and overall intelligence.
  • Early on, the conventional supermarkets didn’t take Whole Foods and the natural foods sector seriously since it was a relatively small industry. By the time they got to scale and supermarkets started to pay attention, Whole Foods was a formidable competitor.
  • John came close to being fired by the Board at Whole Foods. That’s when he turned inward and learned to be a more conscious, more emotionally intelligent, more spiritually awake leader.
  • There’s no better time to learn and grow than during challenging times. “Crisis is a tremendous opportunity to accelerate your own life growth, spiritually, emotionally, psychologically, and intellectually.”
  • The higher purpose of Whole Foods is to nourish people and the planet. As you scale an organization, you can’t take purpose for granted. If you want the purpose to stay alive, you have to put purpose first which means embodying it and teaching it.
  • Leading with integrity entails integrating one’s shadow which is the part of our being which we aren’t conscious of. Generally the things that we don’t like about ourselves are easier to repress from our consciousness and keep in the shadow.
  • “Excellence is doing something with all your attention and all your heart as best that you can do it.”

Show Notes

Whole Foods Market

Books:

Conscious Leadership

Conscious Capitalism

Jimmy Wales is the founder of the online non-profit encyclopedia Wikipedia and co-founder of the privately owned Wikia, Inc. including its entertainment media brand Fandom.  Wales serves on the board of trustees of the Wikimedia Foundation, the non-profit charitable organization he established to operate Wikipedia. In 2019, Jimmy launched WT Social – a news focused social network. In 2006 Jimmy was named in Time magazine’s ‘100 Most Influential People in the World’ for his role in creating Wikipedia.

 

Some interesting insights from this episode:

  • Jimmy was an avid reader as a child and used to devour the World Book Encyclopedia.
  • He took a cautious and conservative approach to entrepreneurship, taking manageable risks, learning to fail fast, and always spending less money than what he took in.
  • “I like to get up and do the most interesting thing I can think of to do and I try to live my life like that every day.”
  • The core value of Wikipedia, which is to present high quality, neutral, factual information, is what allows the organization to maintain its integrity and consistency.
  • He set a very aspirational mission for Wikipedia which is to give every person on the planet free access to the sum of all human knowledge.
  • The success of Wikipedia is staggering. It’s now a top 5 website globally with over 54 million articles in 300 languages and 1.5 billion visitors each month and growing.
  • To be a successful leader, you have to have clear and consistent values that people can buy into.
  • “Excellence is about doing something interesting and having fun. It’s got to be interesting because otherwise what’s the point?”

Al Roker is a weatherman and coanchor of NBC’s Today show, an Emmy-award winning journalist, a television producer, and a New York Times bestselling author.  He has spent over four decades on television and received 14 Emmy Awards. He has written a number of best-selling books, the latest book is titled: You Look So Much Better in Person: True Stories of Absurdity and Success.

 

Some interesting insights from this episode:

  • His father advised him that “you’re going to have to work twice as hard and be twice as good to get half as far as the white kid next to you”.
  • “If you want something badly, keep at it until it’s yours or it’s no longer an option. Don’t stop because you think you’ve tried hard enough and you believe it’s not going to happen. Stop when you receive a flat out no.”
  • He got some sage advice early in his career to just be yourself. He was too busy trying to be someone else to stand out and not allowing his true personality to surface.
  • “If you don’t learn at least one new thing every day, you’re not looking.”
  • If you can learn to roll with the flow, you’ll be much better off than creating a rigid life plan.
  • Al has always woken up at 3:45 a.m.. “Time is the one commodity that you can’t manufacture more of so the only way to make more of it is to start early.”
  • “Excellence is doing your level best every day.”

 

Show Notes:

Al Roker book: You Look So Much Better in Person: True Stories of Absurdity and Success

Al Roker Entertainment

Al Roker Today Show Bio

Alain Robert is the world’s leading free climber and is known all over the world as the “French Spiderman” for free climbing skyscrapers. He has climbed 163 buildings in 70 different countries. He has a documentary on Amazon Prime titled My Next Challenge and is the author of a book With Bare Hands: The True Story of Alain Robert, the Real-Life Spiderman.

 

Some interesting insights from this episode:

  • His insecurity as a child was the early motivation to try something to build confidence and to stand out.
  • He didn’t start climbing because he wasn’t afraid of heights. He climbed in spite of his fear of heights.
  • Alain used to do free solo rock climbing and was considered by many to be the best in the world.
  • As climbing gained in popularity, he lost interest. “Climbing wasn’t about racing or competing but about freedom and self-expression.”
  • Most people aren’t really enjoying their lives. They do what they need to do to make a living but are bored with their work and just live for the weekends.  They are wasting most of their lives away.
  • “It takes a certain amount of energy to climb a building. If you have the energy, you’ll make it to the top.  If you don’t, you’ll die.”
  • “What scares me the most is a boring life.”
  • “Most people are dreaming their life but I was on the other side living my dream.”

Ben Lecomte is an ultra-endurance swimmer and the first person to complete a cross-Atlantic ocean swim without a kickboard.  He has also swum through the Great Pacific Garbage Patch to raise awareness for sustainability and the impact of plastic pollution.  He was named one of the World’s 50 Most Adventurous Open Water Swimmers in 2019 by the World Open Water Swimming Association.

 

Some interesting insights from this episode:

  • He swam over 3,500 miles from Massachusetts to Quiberon, France. The journey took him 73 days, swimming upwards of 10 hours a day, and fighting off sharks and battling 20 foot swells.
  • Swimming 3,500 miles across the Atlantic was about mind over matter. Swimming hours upon hours a day with limited stimuli, your mind has to be even stronger than your body.
  • As a coping mechanism, he had to learn to disassociate his mind from his body so while his physical body was suffering, his mind could be in an entirely different world.
  • He swam across the Atlantic in honor of his father and to raise awareness for cancer. His father’s passing was the kick in the butt he needed to pursue his dreams and not live life with any regrets.
  • Swimming the Pacific (until he had to abort the trip) was actually easier than his Atlantic crossing 20 years earlier since the older you get, the more you learn to control the mind and mentally deal with the obstacles along the way.
  • He swam 400 miles through the Great Pacific Garbage Patch, the highest concentration of human made discarded plastic in the world. It was like looking at the sky at night during a snowstorm. You are surrounded by millions of little particles of plastic.
  • He cut open fish in the Great Pacific Garbage Patch and found pieces of plastic.
  • “You cannot really know your limit until you challenge your limit.”
  • “Excellence is like beauty… it’s in the eyes of the beholder.”

Dan Buettner is an explorer, National Geographic Fellow, award-winning journalist and producer, and a New York Times bestselling author. He discovered the five places in the world—dubbed Blue Zones—where people live the longest, healthiest lives.  He is the founder of Blue Zones , a company that puts the world’s best practices in longevity and well-being to work in people’s lives. He has written a number of NY Times best-selling books with his latest one titled: “The Blue Zones Kitchen: 100 Recipes to Live to 100”.

 

Some interesting insights from this episode:

  • Setting world records on a bike was a vehicle to fund his addiction to fascinations. The work needed to set these world records provided the tools needed for future scientific exploration – you have to develop a lot of patience, you have to be strategically prepared, and you have to know how to network with experts across various fields.
  • He has discovered and studied hot spots of longevity around the world where people are statistically the longest lived. He coined these regions Blue Zones.  Blue Zones must meet at least one of three criteria: high middle aged mortality (chances of reaching the age of 90), low chronic disease, or high centenarian rate.
  • Health behaviors are known to be measurably contagious.
  • Going to the gym a few times a week isn’t enough to offset the damage from a sedentary lifestyle. It’s important to move around naturally throughout the day.
  • People who know their sense of purpose live around 8 years longer than people who are rudderless.
  • Other important practices found in Blue Zones include sacred everyday rituals to relieve the stresses of everyday life; a diet composed primarily of plant based whole foods; a couple glasses of wine a day; breakfast like a king, lunch like a prince, dinner like a pauper; putting family first; belonging to a faith; strong social support systems.
  • Loneliness is as harmful for your health as a bad smoking habit.
  • What produces health is not a function of behavioral modification but rather a function of the environment in which we live.
  • “Excellence is having a very clear idea of what your personal passions are, what you’re good at, and having an outlet to do it every day for most of your life.”

Jon Dorenbos is a former professional football player and magician.  He played for 14 seasons in the NFL as a long snapper with the Tennessee Titans and Philadelphia Eagles.  He had a parallel career as a magician and was a finalist on America’s Got Talent, placing third overall amongst tens of thousands of competitors. He is a regular guest on The Ellen DeGeneres Show and his new book is called “Life is Magic: My Inspiring Journey from Tragedy to Self-Discovery.”

 

Some interesting insights from this episode:

  • Don’t listen to that negative inner voice which is constantly doubting yourself. Rather, you should talk to yourself out loud and say where you plan to go in life. The narrative you tell yourself is going to ultimately become your own reality.
  • Magic was more that tricks. It was a form of meditation that helped him heal his emotional wounds.  Magic allowed him to quiet all the negativity and just be lost in the moment.
  • On his path to becoming an NFL star, he had to first get picked up by a division I school and to do so, he doctored up some long snapping footage of other players to look like it was his own. He knew in his heart he was really good enough and was willing to do whatever it took to give himself a chance.
  • Being a long snapper requires extreme mental toughness. You might only play 10 plays the entire game so you have to be able to have closure quickly, you have to be able to forgive, and you have to be able to move on.
  • Things are easy or difficult based on how we perceive them in our mind. If you think it’s easy, it is, and vice versa.
  • The key ingredients to success for both magic and football are discipline, hard work, passion, and a drive to want to be great and change the world.
  • You need to decide which story you choose to hold onto. Focusing on the negative or positive stories in your life will dictate the kind of life you’re going to live.
  • “Excellence is about showing up. Showing up every day, showing up on time, and showing up ready to work.”

Rich Karlgaard is a bestselling author, award-winning entrepreneur, and speaker.  He is the publisher of Forbes magazine and is based in Silicon Valley.  He is a renowned lecturer on technology, innovation, corporate culture, and a number of other important business issues and the author of three books, his latest one titled: Late Bloomers: The Power of Patience in a World Obsessed with Early Achievement.

 

Some interesting insights from this episode:

 

  • His time at Stanford poring over Sports Illustrated in the library would later become the genesis for starting up what would become a highly popular technology business magazine.
  • Starting up Upside Magazine which had a unique style and voice ultimately led to a coveted role with Forbes despite the magazine not being a financial success.
  • Our cultural obsession with early achievement is detrimental to society.
  • Some people are successful because they’re competitive and set goals for themselves. Others achieve success because they are explorers chasing their curiosity without an end in mind.
  • Between the ages of 18 and 25, our prefrontal cortex is still growing and our executive function skills are still developing. Yet, this is the exact time when we’re supposed to be laser focused on launching our future careers.
  • One of the most important traits CEOs of high performance companies look for in new recruits is curiosity because without curiosity there’s no growth.
  • Notable strengths of late bloomers include curiosity, compassion, resilience, insight, and calmness.
  • “Resilience isn’t just the ability to be tough but the ability to have enough built in flexibility so an unexpected failure doesn’t shatter you.”
  • At any given time, there’s an optimal use of your time, your talent, and your effort.
  • “Excellence is the intersection between your perfect native gifts and your sense of purpose that is so deep you’re willing to sacrifice for it.”

 

Links:

Find Rich Karlgaard’s book Late Bloomers here.

Find Rich Karlgaard’s personal website here.

Some interesting insights from this episode:

Ben Saunders is one of the world’s leading polar explorers, and a record-breaking long-distance skier who has covered more than 4,300 miles on foot in the Polar Region. His accomplishments include skiing solo to both the North and South poles, and leading The Scott Expedition, the longest human-powered polar journey in history, a 105-day, 1,800 mile round-trip from the coast of Antarctica to the South Pole and back again.

  • Hear the remarkable story of how he traveled the equivalent of 69 marathons, the distance from Maine to Miami, in frigid temperatures in near whiteout conditions, over the course of 3.5 months. 
  • Preparation entailed both extreme endurance and extreme weight training.  He was able to run a 2:55 marathon and deadlift 485 lbs. 
  • The key to staying motivated was to shorten the focus from the ultimate goal to something that felt achievable whether the end of the day or even the end of an hour.
  • One of his proudest moments on the journey was to make the call to have food delivered during their return.  That moment calling for help was when he matured as a leader as he learned to get priorities straight.
  • In hindsight, he made the mistake of often living too much in the future, thinking that success was defined by a finish line.
  • The cliché holds true that the journey is way more important than the destination.
  • Learn how he evolved from needing external validation to having more of an internal compass driving his motivations. 
  • “Self-belief is a malleable human quality. The more time you spend outside your comfort zone, the stronger it becomes.”
  • “Excellence is having the internal drive to make tomorrow better than today.”

Scott Hamilton is a retired figure skater and Olympic gold medalist. He won four consecutive U.S. championships from 1981–84, four consecutive World Championships from 1981–84 and a gold medal in the 1984 Olympics.  Since that time he has been a TV commentator, a motivational speaker, the founder of a skating academy, a cancer survivor and the founder of a cancer research center.  He is a New York Times bestselling author and his latest book is called Finish First: Winning Changes Everything.

 

Some interesting insights from this episode:

  • Finishing first doesn’t necessarily mean finishing first. Accomplishing whatever goal you set for yourself is a finish first moment.
  • “The only disability in life is a bad attitude.”
  • It was his mother’s passing that was the catalyst which woke him up and allowed him to take his skating to another level.
  • He gave away all his medals and trophies because he didn’t want to let them be an anchor to prevent him from moving forward.
  • All of the losing earlier in his career was actually great preparation for ultimately learning how to compete and win.
  • “Excellence is leveraging everything we have to live the best life we possibly can.”

 

Doug Bernstein is the co-founder and CEO of Melissa and Doug, a several hundred million dollar toy company focused mostly on simple classic toys for children up to 5 years of age.  He and his wife Melissa started the company together about 30 years ago.

 

Some interesting insights from this episode:

  • They never intended to build a company from the beginning but rather, were driven by their shared passion to do something good for children.
  • They are a product company at its core. If they simply focus on making great products, everything else will take care of itself.
  • Adversity can fuel motivation. When their supplier decided to compete directly with them, rather than sue or wallow in despair, they shifted their product development cycle and started to innovate with new products so quickly that nobody could keep up with them.
  • If you look at an obstacle as something that will take you out of the game, then it will. But if you look at it as something that you have to figure out how to get around, then you will find a way.
  • They’ve never been tempted to venture into apps and digital media despite external pressure because they feel it’s not good for children at that age and it’s against their corporate values.
  • They grew to several hundred million in revenue without one dollar of advertising. It was entirely word-of-mouth.
  • They don’t do any product testing but are still able to maintain a 75% hit rate with new product introductions.
  • “Excellence is always bringing your very best to what you do and always having the inner pride to do things the very best way.”

Daniel Negreanua (aka “Kid Poker”) is a professional poker player who has won six World Series of Poker (WSOP) bracelets and two World Poker Tour (WPT) championship titles. The independent poker ranking service Global Poker Index (GPI) recognized Negreanu as the best poker player of the decade in 2014.  As of 2018, he is the 2nd biggest live tournament poker winner of all time, having accumulated over $39,500,000 in prize money. He is the only player in history to win WSOP Player of the Year twice.

 

Some interesting insights from this episode:

  • He was making more money than his teachers playing poker so he quit high school to pursue his passion full time.
  • He would keep a journal during his games where he would track his mood and observe how it affected his game play. This allowed him to better control his emotional states and be more steady and focused.
  • His advantage and edge is mental preparation and the ability to deal with adversity when it comes.
  • It’s important to get clear on what your intention is going into something. It’s about knowing what the steps are to accomplish whatever intention that you set.
  • “Whenever you think that you’ve mastered something in life, that’s the exact moment when someone’s about to surpass you.”
  • There’s a difference between being a victim to circumstance and standing completely responsible for your results.
  • Excellence is the pursuit of ultimate integrity which means doing exactly what you said you were going to do.

Scott Jurek is widely regarded as one of the greatest runners of all time.  He has won most of ultrarunning’s elite events including the Hardrock 100, the Badwater 135, and the Western States 100-Mile Endurance Run, which he won a record seven straight times. His most recent accomplishment is his 2015 Appalachian Trail speed record, averaging nearly 50 miles a day over 46 days.  He is a New York Times-bestselling author and his latest book is called North: Finding My Way While Running the Appalachian Trail.

 

Some interesting insights from this episode:

  • He averaged nearly 50 miles a day for 46 days to set a new Appalachian Trail speed record.
  • Watching his mother suffer with multiple sclerosis at a young age gave him the fortitude later in life to fight through the pain and suffering during long runs.
  • Humans were built for extreme endurance. If you want it badly enough and are willing to endure the suffering, you can run an ultramarathon.
  • Being adaptable and being able to adjust his mental state on race day was a key ingredient of his winning so many ultra races.
  • He had lost the passion and drive to really push himself and test his boundaries. Running the Appalachian Trail gave him the spark he needed to rekindle that fire in his belly.
  • Learn how he fought through excruciating injuries in both legs to keep moving on his way to setting the record.
  • “Excellence is being the best that you can possibly be. There is no end point. It’s something we’re always striving for.”

 

Show Notes

Scott Jurek’s book: North: Finding My Way While Running the Appalachian Trail https://www.amazon.com/North-Finding-While-Running-Appalachian/dp/0316433799/ref=sr_1_1?ie=UTF8&qid=1528762039&sr=8-1&keywords=scott+jurek

Scott Jurek’s website: http://www.scottjurek.com/

 

Josh Blue is a comedian. He has cerebral palsy which forms the basis for much of his self-deprecating humor.  He won first place on NBC’s Last Comic Standing in its fourth season. He has appeared in a number of comedy specials on Comedy Central, Showtime, Bravo and Netflix and has been featured in several publications including People Magazine, The New York Times and NPR. His YouTube videos have been viewed millions of times. He was also a member of the US Paralympic Soccer Team.

 

Some interesting insights from this episode:

  • Learn how he didn’t try to run or hide from his cerebral palsy but rather, made it an integral part of his comedy early on.
  • A turning point in his life was spending a year in Senegal and coming to appreciate how fortunate he was to just have food, clothing and shelter.
  • Hear about his crazy experiment living in the gorilla exhibit at the zoo for a day.
  • It takes most comedians years to refine their material to get a good 10 minute act but Josh had that “it factor” (i.e. stage presence and likeability) from day one.
  • “A joke is just a story with all the extra words taken out.”
  • He is so talented and spontaneous on stage that he never has to write down any of his material. He tests new material “on the fly” during live performances.
  • “Excellence is being so in tune with what you’re doing that nobody can touch it.”

 

 

Jeb is one of the world’s best known BASE-jumpers and wingsuit pilots. He has made more than 1,000 jumps including the Eiffel Tower, the Golden Gate Bridge and Angel falls to name a few.  He is featured in a documentary called Fearless: The Jeb Corliss Story.

 

Some interesting insights from this episode:

  • Learn how he was diagnosed with counterphobia at an early age which made him want to confront his fears head on.
  • “The only limits on you are the ones you place upon yourself.”
  • Base-jumping saved him from a life of depression. It was the first time he truly felt happy.
  • Getting over fear is like building muscle. You have to slowly build up a tolerance for fear so you can eventually do terrifying things.
  • Hear about one of the most terrifying jumps he’s ever done.
  • Hear how he was able to survive an “unsurvivable” crash.
  • It took years of suffering following a near-death accident to one day allow him to derive more pleasure from the simple things in life than jumping off any mountain.

 

 

Cat Hoke is the founder and CEO of Defy Ventures, a non-profit which creates personal and economic opportunities for people with criminal histories. She’s been featured in The New York Times, The Wall Street Journal, Forbes and a number of other publications.  Her new book is called A Second Chance: For You, For Me, and For the Rest of Us.   

 

Some interesting insights from this episode:

  • Learn how she converts hardened criminals into entrepreneurial, hard-working, law-abiding citizens upon their release from prison.
  • Ask yourself this question: “If I died today, why would my life matter?”
  • Most people are unhappy with their work because they prioritize self-preservation over fulfillment.
  • Hear how a former kingpin drug dealer became a very successful entrepreneur running a hugely popular fitness program called ConBody.
  • Forgiveness is critical. If you want a better life for yourself in the future, you have to be willing to forgive yourself for the past.
  • Many of us who have never lived in a physical prison are still trapped in our own personal prisons.
  • “We feel most alive when we are investing sacrificially in the lives of other people.”

 

Show Notes

Defy Ventures website: https://www.defyventures.org

Cat’s book: A Second Chance: For You, For Me, and For the Rest of Us: https://www.amazon.com/Second-Chance-You-Me-Rest/dp/0999669508/ref=sr_1_1?ie=UTF8&qid=1518990788&sr=8-1&keywords=a+second+chance

Tedx Talk: https://www.youtube.com/watch?v=f4J1pgxYTww

 

Christopher Beck served for 20 years as a Navy SEAL.  He deployed 13 times over two decades, including stints in Bosnia, Iraq, and Afghanistan. He received the Bronze Star award for valor and the Purple Heart for wounds suffered in combat.  In 2013, after retiring from the Navy, he came out publicly as a transgender with the new name Kristin.  A documentary was produced about her life called Lady Valor: The Kristin Beck Story. 

 

Some interesting insights from this episode:

  • Hear a glimpse of what daily life is like during the Navy SEAL BUD/S training.
  • Becoming a Navy seal is as much mental as it is physical.
  • Hear about his nerve-racking brush with death during combat.
  • Learn the trigger that pushed her to finally come out publicly as a transgender.
  • Gender and sexual orientation are really two different things.
  • Learn about the many challenges she has faced in being accepted as a transgender.
  • “Excellence is about being the best you that you can be.”

Christian Picciolini is an Emmy Award-winning director and producer, a published author, a TEDx speaker, and a reformed extremist.  He is the co-founder of Life After Hate, a non-profit organization dedicated to finding long-term solutions that counter racism and violent extremism.  His latest book is titled White American Youth: My Descent into America’s Most Violent Hate Movement – and How I Got Out.

 

Some interesting insights from this episode:

  • “Hatred is born of ignorance. Fear is its father and isolation is its mother.”
  • Hear about the tactics hate groups use to recruit.
  • The birth of his children was the impetus he needed to reprioritize his values and walk away from his former life.
  • The first step in counseling others to leave the extremist movement is just listening.
  • The people who join the extremist movement aren’t generally swayed initially by their philosophy. Most are just searching for identity, community and purpose.
  • Learn how the African American who forgave him for the physical violence he once caused was the trigger that gave him the courage to tell his story to the world.
  • The way we can help is to show compassion to those who deserve it the least because those are the ones who need it the most.
  • “Excellence is being the best human being that you can be.”

 

Show Notes

Christian’s book: White American Youth: My Descent into America’s Most Violent Hate Movement – and How I Got Out  https://www.amazon.com/White-American-Youth-Americas-Movement/dp/0316522902/ref=sr_1_1?ie=UTF8&qid=1515354532&sr=8-1&keywords=christian+picciolini

Christian’s website: www.christianpicciolini.com

Christian’s one on one talk with Richard Spencer: https://www.youtube.com/watch?v=0U5zCbwFizA

Nik Wallenda is an acrobat, daredevil, high wire artist and author.  He is known for his high-wire performances without a safety net.  He holds nine Guinness World Records for various acrobatic feats but is probably best known for walking a tightrope stretched over Niagara Falls.  He is the author of a book entitled: Balance: A Story of Faith, Family and Life on the Line.

 

Some interesting insights from this episode:

  • “Life is on the wire and everything else is just waiting.”
  • “Fear is a choice and it’s up to us to decide whether we’re going to allow that fear to enter our mind or not.”
  • “I’d rather live free doing what I love and what I have passion for than to live in a bubble.”
  • “I consider a negative thought like a weed growing in the garden. If you don’t pull the weed out, it will eventually take over the garden.”
  • “Whatever you’re facing in life, whether physical, mental or emotional, anything is possible.”
  • “Every negative experience has led me to where I am today.”
  • “Excellence is the way we treat the everyday person, whether we like them or not.”

Lonnie Johnson is a former Air Force and NASA engineer who invented the massively popular Super Soaker water gun. He currently oversees Johnson Research and Development, a company which commercializes technologies with a recent emphasis on alternative energy.  He studied at Tuskegee University where he earned his bachelor’s degree in mechanical engineering and a master’s in nuclear engineering.  He lives in the Atlanta area.

 

Some interesting insights from this episode:

  • Learn how he created one of the world’s top 20 all-time best selling toys.
  • He made his own toys from a young age including a go-kart he built from junkyard scraps.
  • He was told by his high school counselor that he shouldn’t aspire beyond a career as a technician but he didn’t let that advice deter him from his goal of becoming an inventor.
  • “The only thing that really leads to success is perseverance.”
  • His original goal with licensing the super soaker was simply to generate enough income to allow himself to become a full time inventor.
  • His latest invention, the Johnson Thermoelectric Energy Converter, is a game changing technology that can dramatically improve the efficiency of alternative energy sources.
  • “Excellence is setting goals that are tough so you can wake up every day knowing that you’re doing something worthwhile.”

Scott Kelly is a retired NASA astronaut and a veteran of four space flights.  He is best known for spending nearly a year on the International Space Station and the second most time in space of any American.  He recently wrote a book now available about his space travels called Endurance: A Year in Space, A Lifetime of Discovery.

 

Some interesting insights from this episode:

  • He struggled academically for many years until he read Tom Wolfe’s The Right Stuff which would finally give him the focus he needed to turn himself around and become a model student.
  • Despite the odds of success of becoming an astronaut being stacked against him, his attitude was if you don’t even try, then you know for certain that the odds are zero.
  • Learn how spending a year in space tests your psychological endurance as much as your physical endurance.
  • When you’re doing a very challenging task, try to focus only on the things you can control and then ignore the rest.
  • His mother’s passing a rigorous physical exam to become a police officer served as a role model for Scott overcoming his own challenges.
  • Excellence is the ability to focus 100% of your ability and attention on one thing.

Alan Eustace holds the record for highest altitude free fall jump. On October 24, 2016, he jumped from the stratosphere at an altitude of 136,000 feet or about 26 miles.  Alan was a Vice President of Engineering and Knowledge for Google and held many other executive roles at other high tech companies prior to Google.  He is currently retired and lives in the San Francisco Bay Area.

 

Some interesting insights from this episode:

  • He had so much confidence in his team and his equipment and so much practice along the way that he had absolutely no fear on the final record-setting jump.
  • He used scuba diving as inspiration for solving the challenge of surviving in a self-contained system in the stratosphere.
  • Unlike Felix Baumgartner’s Red Bull-sponsored jump which had tons of media and buzz around it, Alan approached the jump more as a science experiment with little fanfare.
  • Learn how he assembled and oversaw a team of leading experts across multiple fields which were foreign to him at the time including meteorology, ballooning, spacesuit design, environmental systems and high altitude medicine.
  • There were multiple feats of engineering to enable a safe flight including a specially-designed rogue parachute that could stabilize him during his fall, a spin-free spacesuit and an automatic parachute release.
  • His wife had him write his own obituary and farewell video to his children so he could understand the gravity of this undertaking.
  • “Excellence is approaching a problem and trying to find the best possible way through it.”

 

 

 

 

Anders is a professor of psychology at Florida State University where he specializes in the science of peak performance.  His groundbreaking research has been featured in many publications including Scientific American, Time, Fortune, Wall Street Journal and New York Times.  His most recent book is called Peak: Secrets from the New Science of Expertise.

 

Some interesting insights from this episode:

  • The Malcolm Gladwell “10,000 hour rule” (i.e. it takes 10,000 hours to become world class at something) stems from Anders’ research. But it’s not necessarily 10,000 hours and it’s not any kind of practice.
  • Learn what is meant by “deliberate practice”.
  • The success of the Navy’s Topgun (fighter pilot training program) largely stemmed from the methodology behind deliberate practice.
  • The brain can be rewired to extend its capabilities at any age.
  • There is no such thing as natural talent.
  • Learn how building mental representations can dramatically improve performance.
  • For many fields, the workday is far too long. It is very hard to maintain intense focus and concentration for more than 3 or 4 hours a day.

Jon was the Founder and CEO of Krave Pure Foods, a gourmet jerky company.  The company became one of the fastest growing food brands in the country and was acquired by The Hershey Company for around $220 million in 2015. Today he is the CEO of Sonoma Brands, an investor and incubator for new branded food startups. Jon lives in Sonoma, California.

 

Some interesting insights from this episode:

  • Learn how he reinvented the entire jerky category and broadened its appeal.
  • The most important litmus test as to whether a new product will succeed is simply whether it makes sense to you. If it’s a problem you can personally relate to, that’s a good start.
  • The lean startup method isn’t just for technology companies but consumer packaged goods businesses as well.
  • Learn how he brought a new product to the market for just $10,000.
  • His experience in the ultra-competitive wine industry gave him a “PhD” in branding.
  • While serendipity plays a role, there is a playbook that allows new brands to come to life.
  • Excellence is an aspiration that you never quite reach. It’s a mindset.

 

 

Seth Goldman is the Co-founder of Honest Tea, a company he started in 1998 and has grown to over $200 million in revenue.  Today, Honest Tea is the nation’s top selling ready-to-drink organic bottled tea. The Honest Tea brands are available in over 130,000 outlets across the United States.  The company was acquired by Coca Cola in 2011.

 

Some interesting insights from this episode:

  • Learn how he reinvented the entire bottled tea industry.
  • Being a relentless optimist helped get him through the tough times.
  • The company wasn’t just about a better tasting drink but about an expression of his personal values (health, the environment, working conditions in developing countries).
  • To successfully launch a startup, start with a very strong vision of the brand and then everything else will fall into place.
  • The best way to learn is simply by doing. Market research will only get you so far and doing too much of it could become a hindrance.
  • Excellence is having a vision and being able to execute on that vision without compromise.

Dave Perkins is the Founder and former CEO of High West Distillery, a craft whiskey producer.  He sold the company in 2016 after 12 years to Constellation Brands for $160 million.  He had a successful career in biotech marketing prior to that.  He lives in Park City, Utah.

 

Some interesting insights from this episode:

 

  • Learn how his biotech background prepared him for building a whiskey business from scratch.
  • He moved to Utah to start the company despite the state’s tight liquor laws.
  • He chose to become a distiller, not just a blender, despite the much larger investment and longer waiting period.
  • Learn how good contingency planning can help mitigate risk in a startup.
  • In addition to hard work, good planning and a distinctive product, serendipity played a key role in his success.
  • Excellence is taking pride in your work and giving it your best.

Morris Robinson is a world-renowned bass opera singer.  He has regularly performed at the Metropolitan Opera as well as opera houses all over the world.  He is also a highly regarded concert singer and has performed with many of the well-known symphony orchestras across the United States.  He is a graduate of the Citadel and currently resides in Atlanta with his wife and son.

 

Some interesting insights from this episode:

  • A 3 time All American football standout in college, at 6’3” and 290 pounds, he was deemed too small to make it in the NFL.
  • Learn why he quit the corporate world cold turkey to pursue a singing career.
  • If you do what you love, you’ll never have to work a day in your life.
  • Learn how football helped prepare him for a career in the opera.
  • Talent is important but it’s not everything. You have to be willing to make sacrifices, work hard and apply yourself to achieve something great.
  • “If you have a dream, you have a right to go after it.”
  • “If you give your best at whatever you do, the product will be excellence.”

 

To some, Morris Robinson can be an intimidating presence.  He’s a big and powerful looking guy. Remember Popeye’s powerful nemesis Bluto?  Sort of like him.  There is also no pretense about Morris.  When he showed up for our interview, he was wearing workout shorts, a t-shirt and sandals.  If I told you that he’s an ex 3 time all American collegiate football player, that probably wouldn’t be much a surprise.  But if I then told you he’s now one of the great bass opera singers of our generation, you’d probably do a double take.  And Morris would have it no other way.

Morris has always relished the dichotomy of his existence – a 6’3”, 290 pound aggressive offensive lineman on the one hand and a talented performance artist on the other.  Those two seemingly contrasting personas have been a part of his identity throughout his life.  Even today with his football playing days well behind him, he certainly doesn’t “look” or “act” the part of a world-renowned opera singer (not that I personally know any of them).  An image of a polished, clean-shaven and formally dressed sophisticate driving a Mercedes may come to mind but certainly not a casually dressed, scruffy-looking former athlete driving around town in a Hummer.  That’s one of the things I love about Morris Robinson – he is who he is and he makes no apologies.

So what do you do when you finally come to the realization that your lifelong dream of playing football in the NFL isn’t in the cards?  Like most of us, you do what you feel you have to do to make your way in the world.  That is, you settle.  For Morris, that meant getting a job in corporate sales for a technology company.  That is what he did for seven tedious years until he woke up one day and felt empty inside.  Despite his success at it, the passion just wasn’t there.  He knew deep inside that it wasn’t in God’s plan for him to spend the rest of his days toiling away in corporate America.

His wife Denise also noticed that the spark was missing which is why, unbeknownst to Morris, she had secretly set up an interview for him at the prestigious Choral Arts Society of Washington.  The Director fell in love with his beautiful voice upon the very first note.  And that’s all it took for Morris to embark upon a new journey to rediscover this remarkable gift he had always had but which had laid dormant for many years.  It wasn’t so obvious at first how he could leverage his vocal talent into a career but that was beside the point.  Corporate sales had become a grind and he needed some excitement in his life.  With singing, he got just that.

With a voice as naturally sweet and powerful as his, it didn’t take long for Morris to get discovered.  But the road from salesman to opera star wasn’t an easy one. Talent notwithstanding, becoming an opera singer meant going back to school, both literally and figuratively.  He had to relearn how to sing operatically.  He had to learn how to act.  He had to learn multiple foreign languages (most operas are in Italian and German).  And he had to learn how to take critique. And lots of it.  While he had the advantage of a beautiful voice, singing opera is not something you just do.  It would be years of hard work and sacrifice and swallowing his pride to learn this difficult craft and make it as a professional opera singer.

So why did he do it?  Why did he decide to take this risk and essentially start over when he was already well ensconced in his corporate career?  Because according to Morris, “If you have a dream, you have the right to go after it.”  And he believed in himself.  His attitude from day one was that if someone else could do it, then he could do it too.  In his heart of hearts, he knew that if he wanted something badly enough and was willing to truly devote himself to it, he could accomplish anything.  No goal would be beyond his reach, even if that goal were as bold and audacious as becoming a world-renowned bass opera singer.

Doug Ammons is a scientific editor and researcher, a business owner, an accomplished author and filmmaker and a classical guitarist. But what he’s most known for is being an extreme kayaker.  He’s run several first descents in the US and overseas and soloed multiple challenging class v runs that most people would never touch, most famously the Grand Canyon of the Stikine.  Because of his many incredible kayaking accomplishments, Outside Magazine has named him one of the ten greatest adventurists over the last century. He has degrees in mathematics and physics and has a PhD in Psychology.

 

Some interesting insights from this episode:

  • Kayaking extreme waters safely requires relaxation but also hyper awareness.
  • Learn why it’s important to have a “beginners mind”.
  • Water is the ultimate metaphor for life.
  • Why he takes extraordinary risks by soloing class v rapids.
  • The “Red Bullying” of America is bad for the sport.
  • If you could control everything in your life, life would be pretty boring.

 

Hearing Doug Ammons opine about water being the ultimate metaphor for life, you’d think you’re listening to a philosophy professor, not one of the most distinguished adventure athletes over the last century. Then again, this is no ordinary adventure athlete.  This kayaker, who holds dozens of first descents on treacherous Class V rivers, also holds a PhD in psychology and double degrees in math and physics.

At first blush, Doug may appear to be a study in contrasts.  His thirst for running incredibly dangerous rapids that could crush you juxtaposed with his intellectual curiosity and thirst for knowledge and meaning.  But that’s not how Doug sees it.  To him, it’s all a continuum.  He is a classically trained guitarist and likes to use music as a metaphor.  He speaks of the fusion of the power, the complexity and the raw emotion of the water with the music that he loves. Kayaking is much more akin to music or even poetry for Doug than it is a thrill-seeking, adrenaline-fueled sport.

But don’t be fooled. While Doug may like to wax poetic about being on the river, elite-level kayaking is an extremely demanding and potentially catastrophic adventure sport.  Any single wrong move while navigating through explosive whitewater can have fatal consequences. And he knows this reality firsthand.  Doug has lost way too many friends on the water, friends who were highly skilled, experienced and even cautious kayakers.  Doug will be the first to admit the role that serendipity plays in one’s fate on the water.  The difference between life and death can be a matter of inches.  He has had his share of near-death experiences himself.  Even with the best training and most thoughtful planning, you can only control so much.  The river has a mind of its own and cannot ever be tamed.

So what exactly does it take to kayak at the elite level? Years and years of training for starters. Of course, that goes without saying.  But what’s really critical is that you have a “beginner’s mind”, according to Doug.  That is, an openness and readiness to learn something new with each run.  No two rivers are the same and for that matter, no one river ever looks the same with each run.  Running rivers over and over will increase one’s confidence for sure but if that confidence ever turns into cockiness, it’s a recipe for disaster.

The other critical ingredient for success on the water is the ability to be both incredibly relaxed yet hyper aware at the same time.  If you’re too tense, you’re sure to make mistakes.  But you still need to be very focused and able to react without hesitation to whatever the river throws your way.  If there’s one thing that’s predictable about the water, it’s its unpredictability.  That’s what makes it so appealing but so dangerous.

While Doug’s reflective, philosophical nature pushes him far away from the adventure athlete stereotype, there’s a very good reason Outside Magazine named him one of the ten greatest adventurists over the 1900’s.  One could easily make the argument that he has done as much for the sport of kayaking as any athlete has done for any other sport on this planet.  The unexplored runs he conquered and the way he went about them – being the first and being alone – will forever brand Doug Ammons as a pioneer in kayaking and a pioneer in the world of extreme sports.

Kevin Gillespie is a chef, author and media celebrity.  He owns two of Georgia’s hottest restaurants: Gunshow and Revival.  Gunshow has been on GQ’s list of “12 Most Outstanding Restaurants”.  In 2015 he was a semi-finalist for the James Beard Best Chef in the Southeast award.  He was also a semi-finalist for the James Beard Rising Star Chef of the Year award.  He is the author of two cookbooks: Fire in my Belly and Pure Pork Awesomeness.  He was a finalist on the sixth season of Bravo’s Top Chef cooking show and was voted the Fan Favorite for the season.

 

Some interesting insights from this episode:

  • He got accepted to MIT but turned it down to pursue his passion.
  • How his appearance on Top Chef turned his restaurant and his career around.
  • Life opens doors for us all the time but we frequently walk right past them.
  • How fame has been a mixed blessing.
  • Learn how he reinvented the entire dining experience with Gunshow.
  • Hear about his plan B if money weren’t an issue and he could do anything in the world.
  • If you make great food and put smiles on customer’s faces, that’s success.

 

Some kids watch cartoons on TV.  Others watch sports.  But on most days you could find the young Kevin Gillespie glued to the TV watching any number of cooking shows.  There was something mesmerizing watching the chefs work their magic in the kitchen.  His passion for cooking only grew more intense through the years to the point where he recognized that this was more than just a passion – it was a calling.  A calling so strong that he was able to turn down one of the most prestigious universities in the world – M.I.T.  Had he listened to his parents or his friends or his teachers, he’d probably be a nuclear engineer today.  But fortunately he had the good sense to turn inward and listen to his heart.  And that’s how he knew that the only engineering he’d be doing in the future was in the kitchen.

The restaurant Kevin Gillespie was running at the time – Woodfire Grill – was struggling to fill seats and had only a month’s worth of cash left in the bank when he got that auspicious call from one of the producers of Top Chef.  He wasn’t really seeking the spotlight but he decided to throw caution to the wind and give it a shot.  His well-received appearance on the 6th season of Top Chef would turn his restaurant, his career and his life around.

Kevin was voted the fan favorite on the show from that season which soon translated into his being a fan favorite in Atlanta’s restaurant scene.  Woodfire Grill went from having half empty dining rooms to being booked solid months in advance.  Without a doubt, his celebrity status helped fill seats but the show did something for Kevin which was much more impactful.  Without the use of cookbooks or any lifelines, he had to rely entirely on his gut instincts to create recipes on the fly.  He learned how to cook with passion for the very first time in his career which allowed his true personality to surface in his unique culinary inventions.

Gunshow is a restaurant unlike any other.  Describing it as a Brazilian churrascaria-style steakhouse meets Chinese dim sum isn’t quite doing it justice.   In fact, it’s just about impossible to pin down its menu since there is no menu. The food options change on a daily basis and are entirely up to the whims of the chefs.  Whatever they feel inspired by is what you’ll find on the plate that evening.  This novel concept doesn’t just make the dining experience more fun and spontaneous for the guests but for the chefs as well.

Beyond the ever changing menu, Kevin has also completely flipped the service model on its head.  The chefs themselves break down that “invisible wall” to the kitchen and come pitch their inspirations directly to the guests.  After all, who better to explain the vision behind the dish than the very person who invented it.  So the chefs not only make their dishes, they explain their dishes and then they serve their dishes.  It’s a complicated system but they’ve somehow figured out a way to make it work seamlessly.

Kevin’s the most down to earth “celebrity” you’ll ever meet.  He’s finally gotten used to the lack of anonymity that comes with stardom but it’s taken a while.  He was never after fame but is incredibly grateful for the good fortune that has come as a result of it.  He doesn’t take any of his success for granted, recognizing that you’re only as good as your last meal.  And how does he measure success?  It’s not the dollars and cents or the 5 star Yelp reviews one would expect.  It’s much more simple.  If at the end of the day you feel like you gave it your all and had guests leave with huge smiles on their faces, for Kevin Gillespie, that is the definition of success.

 

 

Marquis Grissom is a former professional baseball player.  He led the National League in stolen bases in 1991 and ‘92, was a member of the National League All Star team in 1993 and ’94 and won four consecutive Golden Gloves.  He joined the Atlanta Braves in 1995 where he helped them win their first and only World Series.  In all, he played 17 years in the majors, hitting 227 homers, stealing 429 bases and finishing with a batting average of .272.   Today he runs the Marquis Grissom Baseball Association, a foundation he started which teaches kids how to perform at their highest levels, both on and off the baseball field.

 

Some interesting insights from this episode:

  • How hard work at a very young age would help prepare him for a successful baseball career.
  • Learn which sport he always dreamed of playing as a professional. Hint: It’s not baseball.
  • Hear what his Plan B and Plan C were if baseball didn’t work out.
  • Hard work, discipline, focus and determination were the keys to his success.
  • How he was able to turn around a season-long slump just in time to help the Braves win its first World Series.
  • The lessons learned in baseball are life lessons kids will carry throughout life.
  • The way to not live in the past is to be even happier living in the present.

 

You don’t have to look real hard to see where Marquis Grissom’s work ethic comes from. He didn’t have a cozy lifestyle growing up.  If he wasn’t pumping water to boil for his parents and fourteen siblings, he was chopping wood, laying bricks, mixing mortar or doing a number of other odd jobs. His parents laid the foundation early on that you have to work hard to achieve anything in life.

It’s that strong work ethic ingrained in him at an early age that would underpin much of his success as a professional baseball player.  He was willing to do whatever it took to become the best he could be.  Being competitive wasn’t good enough.  He strove to be the fastest, the strongest and the smartest player on the field at every game.  That meant more batting practice, more fielding practice, more running, more conditioning and pretty much more of anything and everything to gain that extra edge. When the odds of a high school baseball player making it to the major leagues are a miniscule 1 in 5,000, it’s no surprise that it would take this kind of herculean effort to realize his dreams.

As talented and as driven as he was, he also had a good head on his shoulders.  He attended college instead of chasing the quick buck. Education was a value he always embraced, even with the lottery ticket to fame and fortune. And knowing that a prolific career in professional sports is never guaranteed, he always had a backup plan.  Had baseball not worked out, he could have been just as happy as a fireman or construction worker.

So when you’ve had a standout professional sports career with all the fame and money and glory that comes along with it, how do you prevent yourself from looking in the rearview mirror for the rest of your life?  It sounds like a worn platitude to say you just need to find something after retirement that fills you with as much passion.  But that’s exactly what Marquis did in founding the Marquis Grissom Baseball Association.

The mission of the foundation is to teach kids how perform at their highest levels both on and off the baseball field.  The staggering odds of making it as a professional baseball player aren’t lost on Marquis.  He knows the vast majority of these kids won’t ever see a dime from the sport. But if he can prepare these kids to go to college, whether or not baseball is part of the package, he’ll feel like it was worth all the effort.  And with 83% of his students going to college, mission accomplished.

You won’t find too many superstar athletes as modest as Marquis.  With all of his incredible talent and disciplined work ethic, it’s somewhat of a surprise that it’s luck to which he attributes most of his success.  It’s hard to argue that serendipity plays a role in just about any success story but in this case, it’s a very minor supporting role.  That said, for Marquis, it’s all beside the point.  For that was then and this is now.  And all that matters now is to show gratitude by dedicating this next chapter of his life to teaching the next generation the fundamentals of baseball and of life.

 

Jay Faison is the Founder and Chairman of SnapAV, a high growth technology company that designs and distributes audio-video products. SnapAV has been on the Inc 500 List for several years and was acquired by General Atlantic in 2013 for around $200 million.  He is also the Founder and CEO of ClearPath Foundation, whose mission is to accelerate conservative clean energy solutions.  Jay has received many accolades including the Ernst and Young Entrepreneur of the Year for the Southeast region award and Politico’s Top 50 visionaries transforming American politics.

Some interesting insights from this episode:

  • How his ADHD is a contributing factor to his entrepreneurial nature.
  • The biggest challenge in scaling the company was himself.
  • Intellectual humility is a key to growing as a leader.
  • Find a niche that others aren’t in so at least if you’re swinging for the fences, there aren’t any other batters to worry about.
  • Why he decided to give away the vast sum of his wealth while still in his 40’s.
  • How his pattern recognition allows him to see around corners where others can’t.
  • “If you don’t know where you’re going, you’re probably not going to get there.”

 

When you’re running a small audio/video business and being overcharged and underserved by your suppliers, what do you do?  If you’re like most people, you get angry and frustrated and complain.  But not if you’re Jay Faison.  Because if you’ve got the mind of an entrepreneur like Jay, you see that broken supply chain not as a problem but as an opportunity.  And you seize upon it.  And that is how SnapAV was born.

Why didn’t anyone else see this obvious disintermediation play to create the Amazon of the audio video industry?  Jay has a unique gift of pattern recognition.  Some people who are incredibly bright can see several moves ahead on the chess board. Jay admittedly isn’t one of them.  But Jay is able to see multiple games being played at once and can choose which one has the best odds of success.  When you’re an entrepreneur trying to disrupt an industry, that intuition can help dramatically improve the odds of success.

There’s another gift Jay possesses that few entrepreneurs have. It’s intellectual humility. When you’re intellectually humble, you can recognize your blinds spots.  And when you can see your blind spots, you know how to ask for help.  In Jay’s case, he understood that the biggest hurdle in scaling his company was himself.  Like many entrepreneurs, he was great at doing but not at leading.  He had to learn how to let go and transition from being a tactical entrepreneur to being a strategic leader.  His vision, his leadership and his grit would allow him to build and eventually sell one of the fastest growing companies in the country.

For most entrepreneurs, selling the majority ownership in your business for $200 million is an accomplishment of a lifetime.  It’s a good excuse to kick back, relax and live the good life.  Buy a few vacation homes, a couple limited production sports cars and of course a private jet for good measure. You can simply rest on your laurels and not ever have to take on the monumental challenge and stress of starting something again.  But not if you’re Jay Faison.

Jay knew that the right thing to do is to give away most of his newly acquired wealth while he’s still in the prime of his life.  Of course, the easiest thing to do would be to write checks to a bunch of non-profits.  But never one to take the easy path, he contributed $165 million into a foundation called ClearPath.  It’s mission – simply convince conservatives of the importance of clean energy.  In other words, he chose to essentially launch another startup whose goals were far more daunting that those of his for-profit venture.

It hasn’t been easy.  The environment has become a very polarizing issue and while capital has provided him access to key people in Washington, convincing them to create and adopt environmentally friendly legislation has been a grind.  He’s well aware that success won’t happen overnight.  But he continues to chop away at it with the guiding philosophy that “we don’t inherit the Earth from our parents but rather, we borrow it from our children”.  It’s hard work but it’s well worth it.  Because according to Jay, when you’re trying to change the world, there’s simply a satisfaction you can’t get anywhere else.

Mandy-Rae is an accomplished freediver based in Vancouver, British Columbia.  She holds 7 freediving world records and 13 national records.  She owns Performance Freediving International where she teaches freediving courses to the general public.

 

Some interesting insights from this episode:

  • Entering a flow state allows you to hyper focus and achieve amazing results.
  • The mammalian dive reflex is a survival mechanism we share with whales and dolphins.
  • Visualization plays a critical role in the pre-dive planning.
  • She views the 14 underwater blackouts including one trip to the ER not as deterrents but as learning experiences.
  • Success is as much mental as it is physical.
  • Working toward achieving ambitious goals should be fun and enjoyable, not feel like a chore.
  • Anyone can be trained to hold their breath for several minutes and dive deep. We all have the potential to push ourselves further than we think possible.

 

What’s so special about holding your breath under water?  Not much if your plan is to dive down 10 feet in a pool while holding your breath for a few seconds. But try going down 500 feet in the ocean while holding your breath for several minutes.  That’s what the competitive sport of freediving is all about.  It’s about as “pure” a sport as you’ll find.  No fancy equipment.  No burdensome rules.  No crowds.  It’s just you and the water and your willingness to see just how far you can push yourself.

So how is Mandy-Rae able to do it?  How is she able to submerse herself to depths fifteen times the pressure we experience on dry land while holding her breath many times the average human breath hold?  It turns out there’s both a physiological component and a mental one.

Let’s start with the physical.  There’s something known as the mammalian dive reflex that humans share with whales, dolphins and most mammalian sea creatures.  It’s essentially a survival mechanism that kicks in the minute you submerse yourself in the water. First our heart rate slows way down which reduces oxygen consumption.  Next, the blood vessels constrict, reducing blood flow to the limbs while maximizing blood flow and oxygen to the most critical organs in the body – the heart, brain and lungs. Finally, the blood accumulation in the lungs acts as a protective barrier, preventing the lungs from collapsing under extremely high pressure.

As with any endurance sport, the physical element is just half the battle, sometimes even less.  The mental toughness is what separates the wheat from the chaff.  It is the mental edge which gives champions like Mandy-Rae the ability to set new world records over and over again.

First there is the pre-dive prep.  For Mandy-Rae, there is a mental shift that occurs from being a land-based human to a marine animal. It’s not just about the physiological transformation but the mental one. In her own words, you must learn to “become part of the water”.  For the next few moments, that underwater world is one in which you must feel very much at home.

Next is the visualization.  Just like with skiers going through an entire slalom race, turn by turn, in their heads before they leave the gate, so too does Mandy-Rae go through an entire dive before she ever submerses herself.  This exercise includes working through potential issues that may arise during the dive so if and when they happen, she’s already dealt with them and can be calm while working through them.

Finally, she enters what is commonly known as the flow state.  This will allow her to focus 100% of her mental abilities on the task at hand.  This will remove all external distractions as well as the internal ones – those voices in our head that give us pause and make us second guess ourselves.   In the flow state, there is no thinking and there is no feeling.  There is just doing.  It’s a hyper-focused mental state that allows her to push herself to the limits and achieve extraordinary results.

Why does she do it?  What drives her to go deeper toward the ocean depths again and again?  For one, it’s fun for her.  She truly enjoys going through the rigorous training and discipline it takes to set a new record.  She likes seeing how hard she can push herself. But just as importantly, achieving something you once thought impossible can be life changing.  She sees this in many of her first time dive students. The breakthroughs they have in the pool change them in profound ways by giving them the confidence to try new things in life and achieve other breakthroughs outside the water.

Mandy-Rae is the first to admit that she has a few physiological advantages that give her a slight edge on her record setting dives.  Her lung volume is larger than average and she’s able to equalize her ears rather easily.  But her confidence, her attitude, her mindset and her belief in herself are the advantages that any of us can share with her.  If there’s something you want in your life and you believe in yourself and apply yourself, there’s nothing holding you back.

 

Sid is the co-founder and owner of Sid Mashburn men’s clothing store.  Both Esquire and GQ have named Sid Mashburn one of the best menswear shops in America.  Today they have five stores in five cities and 135 employees and are continuing to add new stores every year.

 

Some interesting insights from this episode:

  • How Sid sees himself in the hospitality business, not the retail business.
  • To find the white space, just follow your heart.
  • How a company culture kit is critical to scaling a business.
  • What are economy of time, economy of mind and economy of money.
  • How trying to be all things to all people can be an effective business strategy.
  • You can have enormous success by just taking things one step at a time.
  • Aiming to be the best at something is more important and rewarding than trying to be the biggest.

 

Walking into a Sid Mashburn store is not like walking into any other men’s clothing store.  It’s a full sensory experience, from the classic rock ‘n’ roll tunes cranked up high to the stuffed wildlife protruding from the walls to the seagrass on the floor to the aroma of freshly brewed coffee.  Oh, and of course there’s also the ping pong table.  This is all part of a master plan to make the store feel like a warm and inviting place to anyone who walks through the doors.  “The store is meant to feel like a fraternity that everybody gets a bid to”, as Sid conveys the ambiance he’s trying to capture.

This unique in-store aesthetic is just the tip of the iceberg in Sid Mashburn’s retail experience.  It’s all about the high-touch service you’ll find the minute you enter the shop.  You’ll be greeted with a smile and offered a beverage of your choice. They’ll ask if you’d like to have a seat while they hang up your jacket. What you won’t find here are high pressure sales tactics. That’s because the sales people are not on commission.  The goal is simple – to have you feel like you’re walking into someone’s home.

Sid was raised in a small town in Mississippi and it’s not hard to see how the southern hospitality he grew up with has become a core piece of the brand DNA.  It’s not fake.  It’s not for show.  It’s just an authentic expression of who Sid is as a person. He doesn’t see himself as being in the retail or clothing business but rather, the hospitality business.  He craves having that intimate relationship with the customer which is why he likes to benchmark against best-of-breed hospitality brands – think Danny Meyer in the restaurant space and the Ritz in the hotel world.

Marketers are taught that you need to have a well-defined target audience to succeed. Sid never got that memo. He wants everyone to feel welcome in his shop which is why you’ll find a $65 pair of Levis just a few feet away from a $10,000 suit.  Customers range in age from 11 to 87 and between his physical stores and his e-commerce business, he touches pretty much every corner of the country.

We’ve all heard the cliché to follow your passion.  It’s usually easier said than done.  But Sid Mashburn has done just that since day one.  He’s as enamored today about fashion as he was in his youth when clothing defined his childhood as much as music and sports.   And you can see that he truly just enjoys helping people.  He’s as happy to patch and repair an old worn pair of pants if that’s what you need as he is to sell you an elegant handmade suit.  His business goals are much more centered on taking care of people, both employees and customers, than they are on growth and profits.

This isn’t to say Sid isn’t ambitious.  He’s very success-oriented.  It’s just that success in his mind is defined much more by quality than it is by quantity.  The overarching goal is simple – to become the best shop in the world.  And judging by the accolades bestowed upon him by GQ and Esquire, he’ll already well on his way.

Raj Raghunathan is a Professor of Marketing at the McCombs School of Business at the University of Texas.  He has also become an expert in the field of happiness.  He is the author of the book If You’re So Smart, Why Aren’t You Happy.  He teaches an MBA course on happiness as well as a class on the online learning platform Coursera entitled: A Life of Happiness and Fulfillment.  Over 170,000 students have taken the course and it’s consistently ranked as one of the top ten courses (amongst thousands of others).

 

Some interesting insights from this episode:

  • If you’re so smart, why aren’t you happy?
  • Why do we devalue happiness even though we know how important it is?
  • How fear of failure often prevents us from trying things we know would make us happier.
  • How having wealth and status and success can make us happy, yet the pursuit of those things can make us miserable.
  • Once you stop comparing yourself to others and just focus on immersing yourself in your work (or activity), you’ll actually increase your likelihood of success.
  • How we can rewire ourselves to increase our level of happiness.

 

If you’re so smart, why aren’t you happy?  This counterintuitive philosophical question is the aptly named title of Raj’s quintessential book on happiness.  Generally speaking, smart and successful people are pretty good at setting goals and achieving them.  So one would think that if they are able to set goals around wealth and success, they could just as easily set goals around happiness.  But more often than not, they don’t.

So why exactly do we devalue happiness?  Why is it that despite knowing intuitively how important happiness is, we rarely prioritize it?  One reason is what Raj refers to as “Medium Maximization”.  That is, we focus on the means to the end (i.e. money, status) and not the end itself (happiness).  Since we think the money and success will naturally lead to happiness, we end up concentrating all our efforts on the money and success while forgetting about the very reason we were wanting it to begin with.  While the money and success may boost happiness levels initially, those feelings quickly subside in which case we need even greater levels of wealth and power to maintain those levels.  It’s a vicious cycle that repeats itself over and over.

We also have a difficult time articulating what happiness means to us.  And if we can’t visualize the goal in concrete terms, we don’t prioritize it.  So we end up prioritizing those things which are easier to measure (and easier to control) such as money and accomplishments.

Raj also points out that as humans, it’s in our DNA to seek superiority.  In fact, studies show that higher status does indeed enhance the quality of our lives and our happiness levels.  Yet, paradoxically, the actual pursuit of that higher status can backfire and cause us misery.  Tethering your happiness on being superior to others is ill advised.  Instead, if you focus solely on immersing yourself in your work (or hobby or activity), you’re much more likely to enjoy yourself and actually end up being more successful as well.  This “immersion” is what’s commonly known in positive psychology circles as “flow”.

So while we may have a better understanding intellectually why happiness is so elusive, how do we reverse course and become happier people?  Raj offers a few action items:

  • Do the things on a day to day basis that are meaningful and enjoyable. It doesn’t have to be work-related (although that’s ideal).  It can be tennis or guitar or gardening.  Anything that brings you joy.
  • Spend more time on personal relationships. Don’t take your friends and family for granted.  Your interactions with the people you care about in your life are as important as anything else.
  • Build habits that give an internal sense of wellness (i.e. exercise, meditation). Being physically and mentally healthy are essential ingredients to happiness.

As Raj reminds us of the cliché we all know too well, days and weeks will become months and years and next thing you know, you’ll be 70 and regretting your life.  So don’t wait another year or even another day.  Start today.  Take baby steps if you need to.  But take action.  Do something.  Anything.  After all, this is your life.  You deserve to be happy.

Andrew Skurka is an accomplished adventure athlete, known for his solo ultra-long-distance backpacking trips.  In total he has traveled by foot, ski and raft over 30,000 miles.  He has been named “Adventurer of the year” by Outside Magazine and National Geographic Adventure and “Person of the year” by Backpacker magazine.  And he’s also an ultra-runner with top 3 finishes in a couple of the big 100 mile races.

 

Some interesting insights from this episode:

  • Learn about his Alaska/Yukon hike which covered over 4,700 miles in the frigid temps of the Alaskan backcountry without using any trails or guidebooks.
  • How he learned to follow his heart and pursue happiness despite all the pressure from family and friends.
  • “Fun” is when you’re pushing yourself to the limit, both physically and mentally.
  • It’s not just about the destination but the journey that matters.
  • The key to accomplishing something incredibly challenging is to simply start small and figure things out one step at a time.
  • How he feels so strongly about his expeditions that he’s willing to risk his life.
  • The steps he took to turn his passion into a full time career.

 

You’ve likely heard of the Appalachian Trail (commonly called the A.T.), a 2,200 mile trail stretching from Georgia to Maine.  It’s considered the granddaddy of long distance trails and quite an impressive feat if you can hike the entire thing.  Andrew knocked that one off just for fun one summer during college.  And he loved it.  It was at that moment that he knew he was hooked.

But always seeking a greater challenge to push the envelope, he later hiked a 7,800 mile Sea to Sea trail connecting the Atlantic and Pacific Oceans across the northern United States.  That’s the equivalent of doing the entire A.T. three times over and then throwing on another 1,200 miles for good measure.  What’s even more amazing is that this incredible accomplishment wasn’t the culmination of a long hiking career, but rather, just the beginning of it.

Never wanting to stay too long in his comfort zone, he would continue to discover and conquer even bigger challenges. When marked trails became too boring, he bushwhacked his way in the untouched backcountry.  When the weather became too comfortable, he moved his expeditions to regions with sub-zero temperatures.  And when hiking wasn’t enough, he added skiing and rafting to the mix.

You might be wondering how in the world someone can balance these multi-month expeditions with a career.  The answer is simple.  These adventures are his career.  He’s figured out how to monetize his passion and feels anyone can do the same if you’re entrepreneurial and resourceful enough.

It was in the beautiful Blue Ridge Mountains over the summer during college when he was first exposed to people who were living life much more spontaneously and pursuing happiness above everything else.  Life was about climbing mountains and running rapids, not about pursuing careers and accumulating wealth.  That was when he had his first aha moment.  That’s when the tired cliché “life is short” came into sharp focus.

So instead of caving into the peer pressure and following the herd, he decided to follow his heart.  And he’s been following it ever since.  Have you ever felt such joy and pleasure about something that you’d be willing to risk your life for it?  Very few of us have.  Andrew Skurka has.

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