Guy Snodgrass recently served as director of communications and chief speechwriter to Secretary of Defense James Mattis. A former naval aviator, he served as commanding officer of a fighter squadron based in Japan, A TOPGUN instructor, and a combat pilot over the skies of Iraq.  Today he is the founder and CEO of Defense Analytics, a strategic consulting and advisory firm. He is the author of Holding the Line: Inside Trump’s Pentagon with Secretary Mattis and his latest book is titled: TOPGUN’s Top 10: Leadership Lessons from the Cockpit.

 

Some interesting insights from this episode:

  • To succeed a TOPGUN, you have to possess three traits: talent, passion, and personality.
  • Competence is when you have an excellent capability but you operate below that level. Arrogance is when your competence is lower than you anticipate but you act like you’re better.
  • You can achieve anything you put your mind to so long as you’re willing to break down the problem and put the resources against it to solve it.
  • After every simulated dogfight there would be a debrief comparing your recollection of the events with the actual video footage. This created a continual feedback loop to accelerate learning.
  • President Eisenhower once said: “Plans are worthless but planning is indispensable.”
  • TOPGUN has a flat organizational structure whereby junior officers are calling a lot of the shots. Decisions are made based on capability and knowledge base, not based on rank. This allows them to get to the best tactical end result.

 

Show Notes:

TOPGUN’S TOP 10: Leadership Lessons from the Cockpit

Holding the Line: Inside Trump’s Pentagon with Secretary Mattis

Craig Foster is one of the world’s leading natural history filmmakers and cofounder of the Sea Change Project, a nonprofit to protect marine life and raise awareness of the importance of the kelp forest. He won an Academy Award for Best Documentary for My Octopus Teacher and has created more than one hundred films and documentaries.  His latest book is titled: Amphibious Soul: Finding the Wild in a Tame World.

 

Some interesting insights from this episode:

  • When he goes on cold water ocean dives, his entire brain chemistry shifts with elevated dopamine and adrenaline levels while remaining very calm.
  • Managing fear is about getting to know what it is that you’re fearful of.
  • His curiosity and fearlessness has often taken him into precarious situations coming face to face with dangerous predators like great white sharks and crocodiles.
  • There are expert native trackers who go beyond tracking visuals and sounds of animals to getting into their minds. They can actually feel the animal inside their own bodies and know intuitively what they’re doing and where they’re going.
  • Having a sense of purpose in life is key to accomplishing anything you want.
  • “Excellence is tapping into the wild part of us that’s inherent in all of us.”

 

Show Notes

Book: Amphibious Soul: Finding the Wild in a Tame World

Documentary: My Octopus Teacher

Nonprofit: Sea Change Project

Adrian Newey is Chief Technical Officer for Red Bull Racing.  He has won 13 drivers’ championships and 12 constructors’ championships across three teams in his career. He is widely regarded as the greatest Formula 1 race car designer in the history of the sport.

 

Some interesting insights from this episode:

  • Racing teams have three departments: aerodynamics, vehicle design, and vehicle dynamics/simulation. Because Adrian had worked in each of those disciplines, it provided a more holistic perspective when designing racing cars.
  • A good design engineer must be both left brained and right brained – that is, combining the artistic imaginative left side with the analytical and practical right side.
  • He is still old school in that he prefers a drawing board and pencil over CAD (computer aided design) systems.
  • No matter how successful you are, you’ve got to keep pushing and you’ve got to stay sharp or you’ll lose your edge.
  • If you can learn to manage the pressure, your subconscious brain will spend more time focused on the problem and can come up with a solution when you least expect it.
  • “Excellence is doing something to the ultimate. To the best of one’s ability at that time.”

Maurice Ashley is a Chess Grandmaster, a chess commentator, a national championship coach, and an author. In 1999 he earned the title of Chess Grandmaster, making him the first African American Grandmaster in the game’s history, and was later inducted into the US Chess Hall of Fame.  His latest book is titled Move by Move: Life Lessons On and Off the Chessboard.

 

Some interesting insights from this episode:

  • Going into any big moment, the best way to calm your nerves is to get into the right mindset which is that you can’t be better than yourself. Don’t focus on the results.  Just focus on being yourself and the rest will take care of itself.
  • He is able to play up to ten people simultaneously while blindfolded and win each game.
  • It’s important to cultivate a beginner’s mind and approach the game as if you’re viewing it for the very first time. That way you’re open to seeing something new and having a fresh perspective.
  • Upper echelon thinking is to keep growing every day. Today you need to be a little bit better than yesterday.  Your only race is against yesterday’s self.
  • Focus often dips when you’re ahead and your lowest concentration is often when you have the biggest advantage.
  • To stay mentally sharp and focused over the course of a prolonged game, you have to learn to continually check yourself. You have to be your own barometer. Counting breaths also helps to calm down and stay in the moment.
  • Retrograde analysis is envisioning a future state and then working backwards.
  • When conducting post mortems it’s important to categorize your mistakes so you can become more self aware of the patterns behind the mistake and preempt their happening in the future.

 

Notes:

Book: Move by Move: Life Lessons On and Off the Chessboard

Personal website: Maurice Ashley

Gary Hunt is a professional cliff diver.  He is a 10 time Red Bull World Series Champion with 43 overall victories and counting.  He is widely considered the greatest cliff diver in the history of the sport.

 

Some interesting insights from this episode:

  • Juggling was a practice he used to increase his focus and concentration and take his mind off the stress and pressure of the competition.
  • It took several years diving off increasing heights to build up the confidence and courage to jump off the 27 meter platform
  • He’s afraid of heights when there’s no water underneath
  • To prepare for a cliff dive, you have to practice routines off the 10 meter platform and then assemble the pieces together when doing the actual 27 meter dive.
  • His curiosity to learn new dives and explore what’s possible is what drove him to be the best in the world.
  • His greatest fear is losing his motivation to learn new things

George Mumford is a psychologist, elite performance expert, and author of The Mindful Athlete.  He has worked with worldclass athletes including Michael Jordan, Kobe Bryant, and Shaquille O’Neal. He has also consulted with college and Olympic athletes, corporate executives, and inmates, and is a sought-after public speaker at both business and athletic conferences nationally and internationally.  His latest booked is title: Unlocked: Embrace your Greatness, Find the Flow, Discover Success.

 

Some interesting insights from this episode:

  • Unlocked is releasing the masterpiece within. It’s embracing your inner greatness.
  • Being authentic is a core part of being unlocked. “We remove the extraneous, the layering of our conditioning and defenses, and the ways that we have been untrue to who we really are until we find what is authentic within us – an authenticity that is always there, waiting to be revealed.”
  • Kobe Bryant once said of George Mumford: “George helped me to be neither distracted or focused, rigid or flexible, passive or aggressive. I learned to just be.”
  • George’s big break was coming on the heels of the Lakers’ third NBA championship in a row when coach Phil Jackson asked George to help the team deal with the stress and pressure brought on by their success.
  • 90% of long term happiness is dependent upon how the brain interprets our experience.
  • One of the distinguishing characteristics of the best athletes in the world is they’re very coachable. They are lifelong learners, always looking to get an edge.
  • If you want to be in flow, you have to have a fully integrated self. Your body, your mind, your heart, and your soul have to be in unison and harmony.

 

Notes:

George Mumford website

Book: Unlocked: Embrace Your Greatness, Find the Flow, Discover Success

Book: The Mindful Athlete: Secrets to Pure Performance

 

Kara Swisher is the host of the podcast On with Kara Swisher and the co-host of the Pivot podcast with Scott Galloway, both distributed by New York magazine. She was also the cofounder and editor-at-large of Recode, host of the Recode Decode podcast, and co-executive producer of the Code conference. She was a former contributing opinion writer for The New York Times and host of its Sway podcast and has also worked for The Wall Street Journal and The Washington Post. Her latest book it titled: Burn Book: A Tech Love Story.

 

Some interesting insights from this episode:

  • Her father’s passing when she was just five made her appreciate the ephemeral nature of life and focus on what truly matters.
  • A lot of big tech titans have a big deficit in their upbringing and replace it with enablers and fence themselves off from the population, hence their isolation and loneliness.
  • With her direct no nonsense approach, she has an uncanny ability to get big people to open up and share unique insights.
  • She has been as entrepreneurial and innovative with her career as the tech entrepreneurs she covers for a living.
  • She feels Steve Jobs is the most consequential figure of the modern tech era.
  • She has called Mark Zuckerberg one of the most carelessly dangerous men in the history of technology.
  • “Excellence is doing your very best to get to the heart of something, doing your very best to create something fresh and new, and doing your very best to get it right.”

 

Notes:

Book: Burn Book: A Tech Love Story

Podcasts: Pivot   On with Kara Swisher

Dr. Rae Wynn-Grant is a wildlife ecologist with an expertise in uncovering how human activity influences carnivore behavior and ecology. She is a National Geographic Explorer, host the PBS podcast Going Wild with Dr. Rae Wynn-Grant, and is the cohost on NBC’s Mutual of Omaha’s Wild Kingdom Protecting the Wild.  She is the first black woman to ever host a television nature show. Her new book is titled: Wild Life: Finding My Purpose in an Untamed World.

 

Some interesting insights from this episode:

  • She attended a high school for the performing arts because of her voice yet refused to apply for a conservatory to continue her musical studies knowing that her life vision was to become a nature show host.
  • Having black leaders in wildlife conservation during her first field study project in Kenya was transformative in helping her understand that she could actually do this for a living.
  • Learning firsthand of lions killing local villagers in Tanzania was an experience that taught her that the wellbeing of people has to come first in wildlife conservation.
  • Capturing and tagging a rare lemur during a mission critical expedition to protect a rainforest in Madagascar allowed her to overcome her self-doubt, increase her self-confidence, and realize her full potential.
  • As cohost on Mutual of Omaha’s Wild Kingdom Protecting the Wild, Rae has fulfilled her lifelong dream and become the first black woman to ever host a television nature show.
  • “Excellence is being your best and your truest. It’s being aligned with your values, aligned with your energy, and aligned with the balance you’re seeking.”

 

Notes:

Book: Wild Life: Finding My Purpose in an Untamed World

Podcast: Going Wild with Dr. Rae Wynn-Grant

TV show: Mutual of Omaha’s Wild Kingdom Protecting the Wild

Personal website: Dr. Rae Wynn-Grant

Kristin Harila is a Norwegian mountain climber who recently set a world speed record for climbing the 14 highest peaks in just 92 days.

 

Some interesting insights from this episode:

  • She quit her job and sold her home and put everything on the line to achieve this goal.
  • “If you are happy with less than your goal, then you’ll never reach your goal.”
  • You have to truly believe in what you’re doing if you want to achieve a goal.
  • Working together as a team with her Sherpa was a key component of allowing her to pull off this world record.
  • Many people think that the summit is the goal but the goal is actually to come safely back down the mountain.
  • “On almost all the peaks, there are dead people. If it happens to me, I will have died happy.”

Amy Edmondson is the Novartis Professor of Leadership and Management at the Harvard Business School, renowned for her research on psychological safety over twenty years. Her award-winning work has appeared in The New York Times, The Wall Street Journal, the Financial Times, Psychology Today, Fast Company, Harvard Business Review, and more. Named by Thinkers50 in 2021 as the #1 Management Thinker in the world, Edmondson’s TED Talk “How to Turn a Group of Strangers into a Team” has been viewed over three million times. She received her PhD, AM, and AB from Harvard University. Her latest book is titled: The Right Kind of Wrong: The Science of Failing Well.

 

Some interesting insights from this episode:

  • A good failure is an undesired outcome that brings you new knowledge that could have not been gained any other way. It should be just big enough to get new information without wasting unnecessary time.
  • Most of us have shifted from curiosity and learning in our childhood to defensiveness and self-protection in our adulthood because of the belief that we had to be right or successful to be worthy.
  • Psychological safety Is a belief that one can take interpersonal risks without the fear of punishment or rejection.
  • You need psychological safety in order to cultivate a culture of intelligent failure.
  • Reframing is one of the techniques we can use to learn from failure. It’s the ability to challenge the automatic thinking and come up with a healthier, more productive way to think about the same situation.
  • A culture of accountability and high-performance standards can coexist with a culture of psychological safety and embracing failure.
  • “The easiest way to not fail at all is to not take risks at all.”
  • “Excellence is doing as well as you can in your chosen field and making a positive difference.”

 

Notes:

Books:

Right Kind of Wrong: The Science of Failing Well

The Fearless Organization: Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth

Websites:

Amy Edmondson personal page

Harvard Business School bio

Chris Voss is one of the preeminent practitioners and professors of negotiation skills in the world. He was formerly the lead international kidnapping negotiator for the FBI as well as the FBI’s hostage negotiation representative for the National Security Council’s Hostage Working Group.  He is the founder of The Black Swan Group, a consulting firm that provides training and advises Fortune 500 companies through complex negotiations.  He has taught business negotiation in MBA programs at the University of Southern California’s Marshall School of Business and Georgetown’s McDonough School of Business. He also taught business negotiation at Harvard and guest lectured at other leading universities including the MIT Sloan School of Management and Northwestern’s Kellogg School of Management.  His book is titled: Never Split the Difference: Negotiating as if Your Life Depended on It.

 

Some interesting insights from this episode:

  • Working the crisis hotline was where Chris first learned the power of empathy. Showing someone that they feel heard is often enough to get them to change their behavior.
  • Empathy is about the transmission of information whereas compassion is about the reaction to that transmission.
  • Any time you relax into stress, you’ll handle it far better. The act of relaxation increases your body’s ability to handle its stress demands.
  • Labeling is a verbal observation of an emotion or a dynamic. It’s a way of demonstrating that you’re listening and understanding the other side.
  • Meeting someone halfway (i.e. splitting the difference) rarely works since it never feels like it’s really halfway. You feel the transaction was unfair.  Reason being, based on the economist Daniel Kahneman, people tend to fear a loss twice as much as they are likely to welcome an equivalent gain.
  • “Excellence is a delight with learning and growing. It is not the pursuit of perfection which is a fool’s errand.”

 

Notes:

Never Split the Difference: Negotiating as if your Life Depended on It

Black Swan Group

Fireside Black Swan Group Coaching Program

Bubba Watson is a professional golfer. He has won two major PGA championships, both victories at the Masters.  He has a total of 12 PGA tournament wins and reached a world ranking of 2nd in 2015.  He has played in the LIV Golf league since 2022.

 

Some interesting insights from this episode:

  • Bubba never had formal lessons. He was entirely self-taught. He would just go by feel and practice over and over until he understood how to position himself and swing to achieve a certain shot.
  • In college his drive to be better at golf was due to immaturity – he was mad at people. These days his drive to be better is so he can help people.  Paying it forward is much more important than trying to be the best in the world.
  • He built a distinguishable brand as Bubba – the new age redneck country boy, despite not hunting or dipping or smoking or country music.
  • He was kind and considerate off the golf course but had a hot temper on the course. Pride and ego was eating him alive.  He got caught up in the rankings and allowed that to dictate how he felt about himself.
  • His first Masters victory was on the heels of adopting their first baby so allowing his mind to focus on something outside of golf removed him from the excessive pressure which allowed him to play the match of his life.
  • Joining LIV Golf wasn’t about the money but an opportunity to play golf in a team format which he misses and the entrepreneurial opportunity to own a franchise in an emerging league.
  • “Excellence is touching others in a way that makes their lives better. It’s giving people an opportunity to be successful.”

 

Notes:

Book: Up and Down: Victories and Struggles in the Course of Life

Personal Website: Bubba Watson

LIV site: Bubba Watson and the RangeGoats

Frans Lanting has been hailed as one of the great photographers of our time. For more than three decades he has documented wildlife from the Amazon to Antarctica to promote understanding about the Earth and its natural history through images that convey a passion for nature and a sense of wonder about our living planet.  He has received many honors including Wildlife Photographer of the Year, the Lennart Nilsson Award, The Netherlands’ highest conservation honor – the Royal Order of the Golden Ark, the Ansel Adams Award for Conservation Photography, and the Lifetime Achievement Award in nature photography. His latest book is titled: Bay of Life: From Wind to Whales.

 

Some interesting insights from this episode:

  • Not knowing the rules will make you experiment with anything and everything. Be aware of the rules but then put them to the side and do things your own way.
  • His empathy toward animals allows him to capture their personalities which are as distinct as our own personalities.
  • Unlike the prevailing methods of photographing the animals from a distance, Frans likes to get up close and personal and take his pictures at eye level to create a more intimate interaction.
  • Too many people are overly fixated with technology but what’s most important is knowing what’s interesting to you and your connection with the subject in front of you.
  • Unlike painting where you start with a blank canvas, with photography you go in the opposite direction and have to delete as much as possible until there is clarity.
  • His photography evolved from capturing a single species to capturing the essence of nature as a network of relationships amongst many species.

 

Notes:

Books:

Bay of Life: From Wind to Whales

Into Africa

Bonobo: The Forgotten Ape

Other books by Frans

Exhibitions:

LIFE: A Journey Through Time

Bay of Life

Website:

Frans Lanting

Carol Tomé is the Chief Executive Officer of UPS.  Previously she served as Chief Financial Officer for The Home Depot.  Carol serves as board member for Verizon Communications, Inc., board of councilors for the Carter Center and is a board trustee for Grady Memorial Hospital Corporation and the Atlanta Botanical Garden.  Carol has been named twice to the Forbes list of The World’s 100 Most Powerful Women and was listed second on The Wall Street Journal’s list of best Chief Financial Officers, and among the top 50 most powerful women in business by Fortune magazine.

 

Some interesting insights from this episode:

  • She was a competitive downhill ski racer growing up which taught her the importance of advanced preparation. To this day she goes into every meeting well prepared.
  • When she first joined Home Depot, she wasn’t getting through and winning people over so she went to work in the stores to learn the business so she could speak their language.
  • She had a transformative moment at Home Depot when she realized that she was working too hard and didn’t have a purpose and dedicated herself from that day forward to making a difference. This changed how she interacted with the people around her.
  • Much of her success was learning to surround yourself with people who are smarter than you, faster than you, and better than you. They lift you up and give you wings.
  • One of her ingredients to success has been to be well networked. Always first look to make deposits with people so down the road you’re in a position to ask for a withdrawal.
  • “Excellence is about thinking all the way around the problem. Go slow to go fast. Or in the language of home improvement, measure twice, cut once.”

John Mather is a Senior Astrophysicist in the Observational Cosmology Laboratory at NASA’s Goddard Space Flight Center. He is also the Senior Project Scientist on the James Webb Space Telescope. His research centers on infrared astronomy and cosmology. He was the chief scientist for the Cosmic Background Explorer and received the Nobel Prize in Physics in 2006 for his precise measurements of the cosmic microwave background radiation.  He has served on advisory and working groups for the National Academy of Sciences, NASA, and the National Science Foundation.

 

Some interesting insights from this episode:

  • The James Webb Space Telescope uses infrared technology which allows us to see through the dust clouds to see stars being born.
  • “Maybe the formation of life doesn’t require a rare and exotic coincidence but maybe it’s something that always happens when given the chance.”
  • Like Neil deGrasse Tyson, John visited the Hayden Planetarium as a kid which ignited his early passion for astronomy.
  • He didn’t have his entire career mapped out but rather followed his curiosity and said yes when opportunity would present itself.
  • While society holds the theorists in higher regard than the experimentalists like John, that never deterred him.
  • Stephen Hawking called his discovery of hot and cold spots in the cosmic background radiation “The most significant scientific discovery of this century if not of all time.”
  • COBE took 15 years from inception to launch and the James Webb 27 years but John was able to stay the course on both, keeping himself and his teams motivated along the way.
  • His secret to success isn’t being the smartest one in the room and always knowing the answer but rather not being afraid to ask others.

Cindy Timchal is the head coach for the women’s lacrosse team at the United States Naval Academy.  She is the NCAA’s all-time leader in career wins (535) for division I women’s college lacrosse. She has won eight national championships, seven of which were won consecutively while at University of Maryland. And as coach at The Naval Academy women’s lacrosse team, she became the first coach to lead a service academy women’s team to a Final Four. She’s been named national coach of the year twice.

 

Some interesting insights from this episode:

  • After they started winning a lot, they stopped thinking about winning and focused more on the journey.
  • They treated their opponents as a partnership. If their opponents beat them, they would be teaching them a lesson of how they weren’t doing things very well.
  • She called the style of play “relaxed intensity”. If you’re not tight and anxious and can just be in the moment, the intensity will rise on its own.
  • She used a sports psychologist and spiritual advisor to help her team with the mental aspect of the game. It was helpful in building self-confidence, for even the most talented players have self-doubt.
  • This spiritual advisor had an expression: “Slowing down is sometimes faster than speeding up.”
  • Mistakes are part of sports but it’s what you do after the mistake that makes all the difference.

Will Guidara is the former co-owner of Eleven Madison Park and the NoMad, and is the cofounder of the Welcome Conference, an annual hospitality symposium. In 2017, Eleven Madison Park was voted the world’s best restaurant by The World’s 50 Best Restaurants annual ranking.  He has coauthored four cookbooks, was named one of Crain’s New York Business’s 40 Under 40, and is a recipient of WSJ Magazine’s Innovator Award. His new book is called Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect.

 

Some interesting insights from this episode:

  • Unreasonable hospitality is being just as relentless, as focused, as intentional in your pursuit of how you make people feel as you are with every other facet of what you do for a living.
  • One of our most deeply held needs as human beings is we want to feel known and seen.
  • One of Will’s favorite quotes that speaks to hospitality is one from Maya Angelou: “People will forget what you say. They’ll forget what you do. But they’ll never forget how you made them feel.”
  • “If you don’t understand the importance of your work, the nobility of what you put out into the world every day, it’s very hard to be the best version of yourself consistently.”
  • He has kept a paperweight on his desk since he was a child which reads: “What would you attempt to do if you knew you could not fail?” If you don’t have the confidence and conviction to answer it honestly, it’s unlikely you’ll ever achieve it.
  • Whenever you’re leading a group of people, it’s one thing to have a good idea. It’s meaningless if you can’t convey that idea to your team such that you’re all moving in unison and in the same direction.
  • It’s important to be both “restaurant smart” and “corporate smart”. That is, balancing what’s best for the guests with what’s best for the bottom line.
  • To become the number one restaurant in the world, he had to balance a culture of excellence with a culture of unreasonable hospitality.
  • “If you are not being as intentional, as relentless, and as unreasonable about how you make people feel as you are about whatever product you make or service you offer, you are leaving extraordinary opportunities on the table.”

 

Notes:

Book: Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect

The Welcome Conference

David Copperfield is a magician and entertainer, best known for his combination of storytelling and illusion, and described by Forbes as the most commercially successful magician in history.  His illusions have included the disappearance of a Learjet, the vanishing and reappearance of the Statue of Liberty, levitating over the Grand Canyon, walking through the Great Wall of China, escaping from Alcatraz prison, and flying on stage.  He has received 21 Emmy Awards, 11 Guinness World Records, a star on the Hollywood Walk of Fame, a knighthood by the French government, and the Living Legend award by the US Library of Congress.  You can watch him live performing 7 days a week at the MGM Grand Hotel in Las Vegas.

 

Some interesting insights from this episode:

  • While he’s passionate about magic and one of the greatest magicians ever, at heart he is a storyteller. He is a multidimensional entertainer.
  • His role models growing up weren’t other magicians but actors and dancers like Gene Kelly and Fred Astaire. And storytellers like Walt Disney.
  • He likes to make audiences feel something in the heart, not just a challenge in the brain.
  • To this day he is inspired by a quote he read as a kid: “You’re only as good as you dare to be bad.” You can’t do something unique and special without taking some risks along the way.
  • The formula for his success is summarized with his mantra: “Passion, preparation, and persistence.”
  • He still has imposture syndrome at times which pushes him to continue to keep trying to perfect his craft.
  • “Excellence is about nothing ever being finished. It’s a process that never ends.”

Jimmy Burrows has directed more than one thousand episodes of sitcom television and has earned eleven Emmy Awards and five Directors Guild of America Awards. In 1974 he began his television career directing episodes of The Mary Tyler Moore Show, The Bob Newhart Show, and Laverne and Shirley. He became the resident director on Taxi and co-created Cheers, directing 243 of the 273 episodes, as well as all 246 episodes of Will and Grace. He has directed the pilots of multiple episodes of Frasier, Friends, Mike & Molly, the pilots of Two and a Half Men and The Big Bang Theory, and hundreds of other shows.  His new book is titled: Directed by James Burrows: Five Decades of Stories from the Legendary Director of Taxi, Cheers, Frasier, Friends, Will & Grace, and More.

 

Some interesting insights from this episode:

  • He operates with kindness. Everyone has to row together and pull equally with everyone else. He doesn’t allow ego to get in the way.
  • He has the perfect temperament for TV directing. He doesn’t lose his temper, he’s patient, he has low ego, and he knows how to encourage others.
  • He feels as a director it’s important to “die with your boots on”. That is, to try to do something to make a difference.  To provide input to make the best show possible.
  • When deciding whether to work on a show, he likes to meet with the writer and have him/her defend themselves but not be defensive.
  • When asked about same-sex marriage, then Vice President Joe Biden said, “I think Will & Grace probably did more to educate the American public than almost anything anybody’s ever done so far. People fear that which is different. Now they’re beginning to understand.”
  • His success is attributed to his ability to create a harmony on the set so everyone’s involved in making the show better. On his sets, you have to check your ego at the door.
  • “Excellence is to try to be the best you can be in your particular field.”

 

Notes:

Book: Directed by James Burrows: Five Decades of Stories from the Legendary Director of Taxi, Cheers, Frasier, Friends, Will & Grace, and More

Marshall Goldsmith has been recognized as the world’s leading executive coach and has advised more than 200 major CEOs and their management teams. He is the New York Times bestselling author of many books, including What Got You Here Won’t Get You There, Mojo, and Triggers. His latest book is titled: The Earned Life: Lose Regret, Choose Fulfillment.

 

Some interesting insights from this episode:

  • Basing success strictly on results is a fool’s game. The Buddhist term for this is The Hungry Ghost – always eating but never full.
  • Success should be defined as: Are you doing something that is connected to your higher aspirations, are you doing that’s meaningful, and do you enjoy the process.
  • He pioneered the 360 feedback process which includes taking personal references away from the office to truly understand someone’s character.
  • What separate the great from the exceptional leaders are courage, humility, and discipline.
  • “We are living an earned life when the choices, risks, and effort we make in each moment align with an overarching purpose in our lives, regardless of the eventual outcome.”
  • To have a good life, we need to align our aspirations, our ambitions and our actions. Most executives you coach get stuck on the ambition phase.
  • “Excellence is focusing on achievement that’s consistent with something that’s meaningful to you and something you enjoy.”

 

Notes:

The Earned Life: Lose Regret, Choose Fulfillment

What Got You Here Won’t Get Your There: How successful people become even more successful

Marshall Goldsmith website

100 Coaches

Bertrand Piccard is a psychiatrist and explorer and made history by accomplishing two aeronautical firsts – flying around the world non-stop in a balloon, and more recently in a solar-powered airplane without fuel. As Chairman of the Solar Impulse Foundation, he has succeeded in his mission to select 1000 profitable solutions to protect the environment and support clean growth.

 

Some interesting insights from this episode:

  • Meeting the astronauts as a kid opened his eyes that anyone with a passion who wanted to achieve their dreams could do it.
  • When reflecting on his decision to become an explorer, he knew there had to be new frontiers yet to be discovered. “It’s like a compass showing the unknown, showing what has never been done.”
  • The writer Paulo Coelho once said: “If you believe that adventure is dangerous, try routine. It is deadly.”
  • He would perform self-hypnosis to relax when stressed and stay awake and vigilant while flying through the night.
  • “Our life depends on the way we think. Once we’re aware of that, we’re free to think in every direction.”
  • Failing so quickly and in such a public way on his first around the world balloon attempt liberated him, as he learned to no longer care what others thought.
  • Why did they succeed in the around the world balloon flight when so many others failed? They never failed twice for the same reason.
  • It took 13 years to complete the around the world solar flight starting with the initial announcement. While there were moments of doubt, that doubt allowed them to continue to refine their approach, adjust course, and surmount obstacles along the way.

Gary White is the cofounder and CEO of Water.org and WaterEquity. In 1991 he launched WaterPartners International, the nonprofit that would later become Water.org. Today the organizations he leads are creating market driven solutions to the global water crisis, driving innovations in the way the world funds water and sanitation projects.  His new book that he co-authored with Matt Damon is titled: The Worth of Water: Our Story of Chasing Solutions to the World’s Greatest Challenge.

 

Some interesting insights from this episode:

  • In many parts of the world, families are paying upwards of 25% of their income to procure water and sanitation.
  • This is a problem that disproportionally impacts women and girls.
  • Microloans are a much more scalable solution to solving the water crisis than grants.
  • 99% of all microloans Water.org provides get paid back in full and on time.
  • To solve the global water crisis, 750 million people will need access to water and 1.7 billion will need access to sanitation.
  • Matt Damon taught Gary how to be a more effective storyteller.
  • “Excellence is doing the very best that you’re capable of doing and always striving to do better with what you have.”

 

Show Notes

Book: The Worth of Water: Our Story of Chasing Solutions to the World’s Greatest Challenge

Organizations: Water.org  WaterEquity

Where to Donate: Water.org donations

Joaquin “Jack” Garcia is the former undercover FBI agent who infiltrated the Gambino crime family of Cosa Nostra in New York for nearly three years, resulting in the arrest and conviction of 32 mobsters.  He worked on over 100 major undercover investigations over his 26 year career.  He wrote a New York Times bestseller called Making Jack Falcone: An Undercover FBI Agent Takes Down a Mafia Family

 

Some interesting insights from this episode:

  • Being a good undercover is not something you can learn. It’s something you’re born with.
  • Undercover skills include thinking quick on your feet, being comfortable around all types of people, knowing how to read people, being quick witted, and likeable.
  • Sometimes he was juggling upwards of 6 different identifies and roles at the same time.
  • The Gambino case led to the arrest and conviction of 32 mobsters.
  • He worked on over 100 major undercover investigations over his career.
  • “Excellence is being the best in what you set out to do. Look in the mirror and see if you’ve given it 100%. And if the answer is yes, then you have attained excellence.”

Show Notes

Book: Making Jack Falcone: An Undercover FBI Agent Takes Down a Mafia Family

Rob O’Neill is a Navy SEAL combat veteran with decorations which include two Silver Stars, four Bronze Stars with Valor, a Joint Service Commendation Medal with Valor, three Presidential Unit citations, and two Navy/Marine Corps Commendations with Valor.  He is a public speaker, TV personality, philanthropist, and cofounder of the Special Operators Transition Foundation, a charity supporting special operations military personnel making the difficult transition from the battlefield to the boardroom. He is a New York Times bestselling author of The Operator and his latest book is titled: The Way Forward: Master Life’s Toughest Battles and Create Your Lasting Legacy.

 

Some interesting insights from this episode:

  • You learn a lot more from failure than you do from success.
  • Life isn’t about a big goal but having a series of achievable smaller goals.
  • Whatever is going on in your life that’s not working, learn from it and get over it. It’s only dead weight and not helping to fixate on it.
  • The worse thing you can say when you’re leading a team is this is the way we’ve always done it. There can always be a better way.
  • If you’re worrying about something and your worrying isn’t going to change it, stop wasting your energy on it.
  • Sometimes in life it doesn’t really matter why you’re here, you’re just here, so get over it.
  • “Excellence is taking care of your family and teaching your children to be good people and then repeat the process.”

Show Notes

Book: The Way Forward: Master Life’s Toughest Battles and Create Your Lasting Legacy

Website: Robert O’Neill

Barry Sonnenfeld is a director, producer and writer who broke into the film industry as the cinematographer on the Coen Brothers’ Blood Simple, Raising Arizona, and Miller’s Crossing.  He was the director of photography on Throw Momma from the Train, Big, When Harry Met Sally, and Misery.  Barry made his directorial debut with The Addams Family and has directed several other films including Addams Family Values, Get Shorty, and the Men in Black trilogy.  His television credits include Pushing Daises, for which he won an Emmy, and Netflix’s A Series of Unfortunate Events.  His memoir is titled: Barry Sonnenfeld, Call Your Mother: Memoirs of a Neurotic Filmmaker.

 

Some interesting insights from this episode:

  • Most movie directors use the camera as a recording device whereas he uses it as a story telling device.
  • Lots of cinematographers have tried to become directors but have failed. Part of Barry’s success making the transition was hiring a world-class cameraman so he could focus on the actors and other areas as opposed to micromanaging the cameraman.
  • The key to successful directing is to hire people better than you, answer everyone’s questions to ensure a consistent tone, and feign self-confidence.
  • He’s known to be very neurotic but neurosis is a superpower when directing a project.
  • His philosophy about comedy is that nobody on the show should think they’re working on one. The formula is to have an absurd situation or an absurd character played for reality.
  • “Excellence is being capable, responsible, and the willingness to make the tough decision.”

 

Show Notes

Book: Barry Sonnenfeld, Call Your Mother: Memoirs of a Neurotic Filmmaker

Monica Aldama is the cheerleading coach at Navarro College. She is one of the most successful athletic coaches in the country, having led Navarro to 14 national championships. She and her team are the subject of a hit Netflix show called Cheer which is now entering its second season. She has a new book out which is entitled: Full Out: Lessons in Life and Leadership from America’s Favorite Coach

 

Some interesting insights from this episode:

  • Her lifelong dream was to become a Wall Street banker but something happened along the way
  • She has learned how to acquire talent based not just on raw skills but on potential, knowing that some kids will grow and develop during the program
  • To win championships, you have to have a championship culture which is as much about attitude as it is work ethic and commitment.
  • Coaching these kids was not just about winning championships but about providing structure and discipline they would need during the program and throughout life.
  • To become an effective leader, she had to learn to adjust her communication style and coaching approach based on how different kids respond.
  • She encourages failure with her team. If you don’t fail, you don’t grow, and you become complacent.
  • “Excellence is carrying yourself in the way of a champion in all areas of your life.”

 

Show Notes

Book: Full Out: Lessons in Life and Leadership from America’s Favorite Coach

Eileen Collins is a retired NASA astronaut and United States Air Force colonel. She was the first female pilot and first female commander of a Space Shuttle. Eileen has been recognized by Encyclopædia Britannica as one of the top 300 women in history who have changed the world.  She has been inducted into the National Women’s Hall Of Fame and the United States Astronaut Hall of Fame.  Her new book is called Through the Glass Ceiling to the Stars: The Story of the First American Woman to Command a Space Mission.

 

Some interesting insights from this episode:

  • Her father was an alcoholic and her mother was institutionalized but she didn’t let anything from her childhood define her for the rest of her life.
  • She never shared her dream of becoming an astronaut with anyone until she got accepted into the astronaut training program. She didn’t feel anyone would be supportive.
  • It takes a tremendous amount of focus and discipline to fly a jet but she wasn’t always wired that way. These are skills that can be learned.
  • When she gets nervous, to calm herself down, she would envision herself not as Eileen Collins but as the Commander of a spaceship.
  • To be a good leader, you have to learn to listen to others and to be humble when you listen to them. People won’t respect you as a leader if you’re telling others what to do all the time.
  • An investigation into the Space Shuttle Columbia accident revealed that a big contributing factor was NASA’s culture. People weren’t listening.  People assigned to safety were being intimated and weren’t speaking up.  And they weren’t thinking creatively.
  • “Excellence is about knowledge, communicating openly and having high integrity.”

 

Show Notes

Book: Through the Glass Ceiling to the Stars: The Story of the First American Woman to Command a Space Mission

Maya Gabeira is a Brazilian big wave surfer. She is most known for having surfed a 73.5 ft high wave in Nazaré, Portugal in February 2020, recorded by Guinness World Records as the biggest wave ever surfed by a female.  It was also the biggest wave surfed by anyone that year.  She has received numerous accolades including the ESPY award for Best Female Action Sports Athlete and is considered one of the best female surfers in the world as well as one of the most influential female surfers of all time.

 

Some interesting insights from this episode:

  • Both parents were well known in Brazil so she felt the need to leave the country at a young age to do something on her own terms and to find something that would be true to herself.
  • She suffered severe asthma as a child which made her feel weak and vulnerable but as she grew older, she learned how to turn that weakness into a strength.
  • “Surfing picks you up and also beats you down. It gives you everything but also takes everything out of you.”
  • You have to train on strengthening your lungs so you’re able to hold your breath for extended periods. Maya is able to hold her breadth for up to 4 minutes.
  • While there were plenty of women competing in small wave surfing, Maya was one of the first women to break into the dangerous sport of big wave surfing.
  • She barely survived a near-fatal accident while surfing at Nazare when a 160 ton wave collapsed on her and she lost consciousness in the water.
  • She had to endure years of intense pain and rehab following three spine surgeries along with dealing with debilitating anxiety disorder to be in a position to surf again. She ended up setting two Guinness world records for big wave surfing.
  • “Excellence is not about perfection. Perfection doesn’t exist. Excellence is the greatest you can be.”

Howard Shore is a musical composer and has won three Academy Awards for his score to The Lord of the Rings as well as four Grammys and three Golden Globes. He has scored over 90 films and collaborated with many well known directors including Peter Jackson, Martin Scorsese, David Cronenberg, and Tim Burton.

 

Some interesting insights from this episode:

  • He was in a jazz fusion band called Lighthouse and opened for Jimi Hendrix while touring with the Grateful Dead and Jefferson Airplane.
  • He was the first musical director for Saturday Night Live.
  • When he was starting out, he went to the library and studied other scores to learn how to write music for the movies.
  • He has wide range as a composer scoring thrillers like Silence of the Lambs, comedies like Big and Mrs. Doubtfire, dramas such as Philadelphia and The Aviator, and fantasy films, most notably The Lord of the Rings.
  • “You’re trying to take the audience to the world. You want to transport the person and they may not be aware of how they got there and what’s happening to them.”
  • He used to review Mozart’s symphonies in the morning before he would compose to tune his brain up and try to emulate that level of quality.
  • The key to creating music is to not overanalyze but to keep writing and writing and figure out later how to revise and winnow it down to what you really want.
  • “Excellence is respecting the art of the world that you’re working in.”

Erin Brockovich is the president of Brockovich Research and Consulting and the founder of the Erin Brockovich Foundation which educates and empowers communities in their fight for clean water. She was the driving force behind the largest medical settlement lawsuit in United States history.  She has a newsletter called The Brockovich Report and her latest book is titled: Superman’s Not Coming: Our National Water Crisis and What We The People Can Do About It.

 

Some interesting insights from this episode:

  • Her mother taught her not to let other’s ideas or perceptions of who she was be hers.
  • “Don’t be afraid to grab something even if you don’t know where you’re going because when you do, you’ll find your way.”
  • The $333 million settlement awarded to the Hinkley plaintiffs was the largest sum in a direct-action lawsuit in United States history.
  • According to a 2016 report by the Environmental Working Group, two thirds of Americans are drinking water contaminated with potentially unsafe levels of chromium-6.
  • “Often times we think something’s standing in our way when the only obstacle is ourselves.”
  • It’s important to know what you stand for, knowing your “why”. Erin’s is the following: “I am an advocate for awareness, the truth, and a person’s right to know. I believe that in the absence of the truth, all of us stand helpless to defend ourselves, our families, and our health, which is the greatest gift we have.”
  • “Excellence is when we become the best we can be and it pulls out the best in others and we pull out the best in ourselves.”

 

Show Notes

Book: Superman’s Not Coming: Out National Water Crisis and What We the People Can Do About It

Newsletter: The Brockovich Report

Health data collection website: Community Healthbook

Personal website: Erin Brockovich

Ed Stafford is a British explorer.  He holds the Guinness World Record for being the first person to walk the length of the Amazon River. He has been one of the National Geographic Adventurers of the Year and was also the European Adventurer of the Year.  He has written multiple books on his quests and now hosts an adventure reality show on the Discovery Channel called Ed Stafford: First Man Out.

 

Some interesting insights from this episode:

  • His insecurity as an adopted child drove his ambition. He had to adapt his behavior in order to make people like him and prove his worth.
  • He set the Guinness record for being the first person to hike the length of the Amazon. It took him 2 years, 4 months, and 8 days to complete the 4,345 mile trek.
  • “Imagine the thickest of bramble bushes, knotted with razor-sharp vines and spiky palms. Then imagine sinking the whole thing in a swimming pool full of muddy water and having to make your way through that swimming pool using just your 18 inch machete.”
  • “I would start the day positive and upbeat and as each negative experience cropped up, I would set myself the challenge of laughing at it and not allowing it to bring me down. Each time I succeeded, I would give myself a pat on the back and it boosted my morale further to think I was gaining control over the way I reacted to external influences.”
  • “I find myself in the pleasant position of being calmer and happier with the world about me. My confidence now comes from within rather than from the opinions of others. I now know who I am and what I am capable of.”
  • “Excellence is always trying to become the best version of yourself.”

 

Links

TV Show: Ed Stafford: First Man Out

Books:

Walking the Amazon

Naked and Marooned

Ed Stafford’s Ultimate Adventure Guide

Personal Site: Ed Stafford

Francis Collins is the Director of the National Institutes of Health, the largest supporter of biomedical research in the world.  Francis is a physician-geneticist noted for his landmark discoveries of disease genes and his leadership of the international Human Genome Project.  Francis is an elected member of both the National Academy of Medicine and the National Academy of Sciences and was awarded the Presidential Medal of Freedom and the National Medal of Science. In 2020, he was elected as a Foreign Member of the Royal Society (UK) and was also named the 50th winner of the Templeton Prize, which celebrates scientific and spiritual curiosity.

 

Some interesting insights from this episode:

  • He was able to act in his family’s community theater as a child which served as an important foundation for his exemplary ability to communicate.
  • He was an atheist early in life but a patient asking about his beliefs sent him down a path of exploration and meaning and he ended up becoming a devout Christian.
  • He developed a technique known as positional cloning for identifying genes. With this technique, he discovered the gene responsible for cystic fibrosis and Huntington’s Disease.
  • He led the Human Genome Project, the global consortium which sequenced the entire human genome, one of the biggest most monumental scientific breakthroughs ever.
  • “Science can produce knowledge but the way you apply that knowledge is where ethics and morality kick in.”
  • The next frontier in science will be decoding the brain, the most complex part of the human body.
  • “Excellence is not just about being able to bring your best, your creative approach, your work ethic, and your dedication but also being in the service of something that matters.”

Robert Lefkowitz is a Nobel Prize-winning scientist who is best known for showing how adrenaline works via stimulation of specific receptors.  He was trained at Columbia, NIH, and Harvard before joining the faculty at Duke University and becoming an Investigator of the Howard Hughes Medical Institute.  In addition to being a researcher, Bob is a cardiologist as well as a cardiac patient.  His book is titled: A Funny Thing Happened on the Way to Stockholm: The Adrenaline-Fueled Adventures of an Accidental Scientist. 

 

Some interesting insights from this episode:

  • He started out as a physician but he preferred the creativity and experimentation needed in research over the disciplined approach of following standard operating procedures needed to succeed in medicine. He was much more motivated by trying to figure something out that had never been done before.
  • He won the Nobel Prize in chemistry for his discovery on G-protein-coupled receptors (GPCRs). Many basic physiological processes depend on GPCRs and around half of all medications act through those receptors such as beta blockers and antihistamines. This has allowed the treatment of hypertension and coronary disease among many other conditions.
  • It was never his intention to cure a disease or create a drug but rather he was driven by raw curiosity to understand a particular biological phenomenon.
  • He had two deep-seated feelings in his 20s that he would die young and accomplish something of significance. These premonitions would motivate and propel him throughout his career.
  • Because of his passion, social nature and upbeat personality, the press in Stockholm gave him the moniker “The Happiest Laureate”.
  • Even for the most successful scientists, their experiments only work about 2% of the time. So you need to learn to live with failure and find a way to stay motivated.
  • “Excellence is marshalling whatever your powers are to the fullest extent to do things that are of some inherent value.”

 

Show Notes

Bio

Books:

A Funny Thing Happened on the Way to Stockholm

Other links mentioned:

THE POZCAST by Adam Posner

NHP Talent Group

BJ Fogg is the founder and director of the Behavior Design Lab at Stanford University.  In addition to his research, BJ teaches industry innovators how human behavior really works. He created the Tiny Habits academy to help people around the world. His book is called Tiny Habits: The Small Changes That Change Everything.

 

Some interesting insights from this episode:

  • The Fogg Behavior Model suggests that a behavior is driven by three things: motivation, ability, and a prompt. Motivation is the desire to perform the behavior. Ability is your capacity to do so.  A prompt is a cue to perform the behavior.
  • If you’re trying to create a new habit, you should adopt a “golden behavior” which is a behavior which is effective, one that you’ve motivated to do, and one that you have the ability to do.
  • The next step is to make the habit tiny. Find the smallest, easiest way to start the new habit. The momentum will lead to bigger behaviors over time.
  • You have to use a prompt which is a reminder to do a behavior. The best kind of prompt is an anchor. An anchor is an existing behavior already ingrained in your life which serves as a reminder to do the new behavior.
  • You need to “celebrate” each time you perform a new desired behavior which causes a positive emotion inside yourself. It’s a mechanism to self-reinforce the positive behavior.
  • To set yourself up for the day ahead, when you wake up first thing in the morning, plant both feet on the floor and say out loud “It’s going to be a great day”.
  • The key to lasting change is to help people do what they already want to do and help people feel successful at it.
  • “Excellence is doing the very best job you can and helping others in ways that really moves the needle for them.”

 

Show Notes

BJ Fogg personal website

Stanford Behavior Design Lab

Books:

Tiny Habits: The Small Changes That Change Everything

Persuasive Technology

Other links mentioned:

THE POZCAST by Adam Posner

NHP Talent Group

Jim McKelvey is a serial entrepreneur, inventor, philanthropist, and artist.  He cofounded the mobile payments company Square and sits on the Board.  He also founded Invisibly, a digital content company, LaunchCode, a nonprofit that teaches technology literacy, and a glass art studio. His book is called The Innovation Stack: Building an Unbeatable Business One Crazy Idea at a Time.

 

Some interesting insights from this episode:

  • He has never had a life plan and because of that, he’s become very comfortable with uncertainty.
  • He was a state debate champion and owed much of his success to the ability to read the judges and adjust his strategy accordingly.
  • “If you want to be successful and make some money, copy what works. But if you want to have a phenomenally successful company, you have to do something original.”
  • The big insight was rather than going after an existing market of merchants already using credit cards, Square decided to go after a market that didn’t even exist – the tiny mom and pop merchants without access to the credit card payment networks.
  • They designed a small card reader that looked really cool and got your attention but was flimsy and difficult to use. But the novelty of it turned every Square sale into a Square advertisement. This allowed the product to go viral without needing to spend one dollar on advertising.
  • What allowed Square to survive a competitive attack by Amazon and thrive as a standalone company was their innovation stack. An innovation stack is a series of innovations needed to provide a new product or service and that collectively work together to provide a competitive advantage in the marketplace.
  • Training as an artist was a big help in mentally preparing to be an entrepreneur.
  • “Excellence is something that’s above and beyond normal good. It’s something that’s surprisingly wonderful.”

 

Show Notes

Book: The Innovation Stack: Building an Unbeatable Business One Crazy Idea at a Time

Non-profit: LaunchCode

New startup: Invisibly

John Mackey is the co-founder and CEO of Whole Foods Market and co-founder of the nonprofit Conscious Capitalism. He is a co-author of the book Conscious Capitalism as well as his latest book called Conscious Leadership: Elevating Humanity Through Business.

 

Some interesting insights from this episode:

  • He had a food consciousness awakening when he moved into a vegetarian coop in his 20s. He learned that food could affect the way you feel, your health, vitality, and overall intelligence.
  • Early on, the conventional supermarkets didn’t take Whole Foods and the natural foods sector seriously since it was a relatively small industry. By the time they got to scale and supermarkets started to pay attention, Whole Foods was a formidable competitor.
  • John came close to being fired by the Board at Whole Foods. That’s when he turned inward and learned to be a more conscious, more emotionally intelligent, more spiritually awake leader.
  • There’s no better time to learn and grow than during challenging times. “Crisis is a tremendous opportunity to accelerate your own life growth, spiritually, emotionally, psychologically, and intellectually.”
  • The higher purpose of Whole Foods is to nourish people and the planet. As you scale an organization, you can’t take purpose for granted. If you want the purpose to stay alive, you have to put purpose first which means embodying it and teaching it.
  • Leading with integrity entails integrating one’s shadow which is the part of our being which we aren’t conscious of. Generally the things that we don’t like about ourselves are easier to repress from our consciousness and keep in the shadow.
  • “Excellence is doing something with all your attention and all your heart as best that you can do it.”

Show Notes

Whole Foods Market

Books:

Conscious Leadership

Conscious Capitalism

Jimmy Wales is the founder of the online non-profit encyclopedia Wikipedia and co-founder of the privately owned Wikia, Inc. including its entertainment media brand Fandom.  Wales serves on the board of trustees of the Wikimedia Foundation, the non-profit charitable organization he established to operate Wikipedia. In 2019, Jimmy launched WT Social – a news focused social network. In 2006 Jimmy was named in Time magazine’s ‘100 Most Influential People in the World’ for his role in creating Wikipedia.

 

Some interesting insights from this episode:

  • Jimmy was an avid reader as a child and used to devour the World Book Encyclopedia.
  • He took a cautious and conservative approach to entrepreneurship, taking manageable risks, learning to fail fast, and always spending less money than what he took in.
  • “I like to get up and do the most interesting thing I can think of to do and I try to live my life like that every day.”
  • The core value of Wikipedia, which is to present high quality, neutral, factual information, is what allows the organization to maintain its integrity and consistency.
  • He set a very aspirational mission for Wikipedia which is to give every person on the planet free access to the sum of all human knowledge.
  • The success of Wikipedia is staggering. It’s now a top 5 website globally with over 54 million articles in 300 languages and 1.5 billion visitors each month and growing.
  • To be a successful leader, you have to have clear and consistent values that people can buy into.
  • “Excellence is about doing something interesting and having fun. It’s got to be interesting because otherwise what’s the point?”

Al Roker is a weatherman and coanchor of NBC’s Today show, an Emmy-award winning journalist, a television producer, and a New York Times bestselling author.  He has spent over four decades on television and received 14 Emmy Awards. He has written a number of best-selling books, the latest book is titled: You Look So Much Better in Person: True Stories of Absurdity and Success.

 

Some interesting insights from this episode:

  • His father advised him that “you’re going to have to work twice as hard and be twice as good to get half as far as the white kid next to you”.
  • “If you want something badly, keep at it until it’s yours or it’s no longer an option. Don’t stop because you think you’ve tried hard enough and you believe it’s not going to happen. Stop when you receive a flat out no.”
  • He got some sage advice early in his career to just be yourself. He was too busy trying to be someone else to stand out and not allowing his true personality to surface.
  • “If you don’t learn at least one new thing every day, you’re not looking.”
  • If you can learn to roll with the flow, you’ll be much better off than creating a rigid life plan.
  • Al has always woken up at 3:45 a.m.. “Time is the one commodity that you can’t manufacture more of so the only way to make more of it is to start early.”
  • “Excellence is doing your level best every day.”

 

Show Notes:

Al Roker book: You Look So Much Better in Person: True Stories of Absurdity and Success

Al Roker Entertainment

Al Roker Today Show Bio

Jim McCloskey is the founder of Centurion Ministries, an organization devoted to exonerating wrongfully convicted prisoners who are serving life or death sentences.  To date, the organization has freed 64 innocent people. His new book is titled: When Truth Is All You Have: A Memoir of Faith, Justice, and Freedom for The Wrongly Convicted.

 

Some interesting insights from this episode:

  • Today there are dozens of innocence organizations but Centurion Ministries was the first one. Jim was the father of the entire innocence movement.
  • He learned first-hand early on the unreliability of eyewitness testimony.
  • He was able to leverage his consulting background piecing together market research to figure out how to solve these wrongful convictions.
  • Building a relationship and rapport with key witnesses was just as vital to proving these cases and Jim had a natural ability in that regard.
  • Not every case would work out. He sometimes had false positives – clients he was trying to help who he later learned were actually guilty.  When that happens, it’s important to just admit the mistake and move on.
  • “This is a story of how I learned what a cruel, mindless, mean machine the justice system can be. How, in trying to combat evil in the world, the system can become just as evil – more so, because it is evil done in the name of all of us.”
  • To date, Centurion Ministries has freed 64 innocent men and women who collectively had spent 1,350 years behind bars.
  • “Excellence is doing what you feel is right for you given your personality and makeup.”

Links

Book: When Truth Is All You Have: A Memoir of Faith, Justice, and Freedom for the Wrongly Convicted

Organization: Centurion Ministries

Sarah Frey is the founder and CEO of Frey Farms which she founded at the age of 16.  The farm grows thousands of acres worth of fruits and vegetables.  Dubbed “the Pumpkin Queen of America” by the New York Times, she sells more pumpkins than any other producer in the United States.  She is also the owner of Tsamma, a bottled watermelon juice sold in over 1,500 stores all over the country.  Her new book is titled The Growing Season: How I Built a New Life – and Saved an American Farm.

 

Some interesting insights from this episode:

  • Because she grew up poor and had to spend most of her free time doing chores around the farm, she learned to use her active imagination to escape.
  • Growing up without means was a strong motivator to find the freedom to live a better life and to have more control over her own destiny.
  • Her lack of scale and sophistication early on (no warehouses, distribution centers, extra drivers) became a competitive advantage, as delivering direct to the stores meant fresher and higher quality produce for the customers.
  • A lot of her success was due to her ability to exude confidence, even when she really wasn’t sure what she was doing.
  • Scrappiness is in her company’s DNA. A core philosophy from the beginning and just as relevant today is how to do more with less.
  • Always make sure that the customer’s needs are met. “Take care of the customer today and they will take care of you in the future.”
  • She doesn’t look for the polished, well educated, perfectly buttoned-up kinds of people but rather, the ones that have some imperfections. “Often the most imperfect people are the sweetest on the inside.”
  • “Excellence is loving what you do.”

 

Links:

Book: The Growing Season: How I Built a New Life – and Saved an American Farm

Frey Farms

Tsamma watermellon juice

Scott Boras is a sports agent specializing in baseball. He is the Founder and President of Boras Corporation, a sports agency that represents roughly 75 professional baseball clients.  He has negotiated more than $9B in major league baseball contracts, with 11 of them worth more than $100 million—more than any other agent. Scott has been named the “Most Powerful Sports Agent in the World” by Forbes magazine.

 

Some interesting insights from this episode:

  • He felt it was important to have a backup plan. He earned his Doctor of Pharmacy and law degrees while he was playing baseball so if things didn’t work out, he would have another path to pursue.
  • The hardest part of being an agent isn’t negotiating contracts. It’s figuring out how to optimize a player, both physically and psychologically.
  • To effectively represent a player, you’ve got to not just understand their skill level but to understand them at a personal level as well.
  • You don’t go into a negotiation to win. You go into a negotiation to understand and build a bridge.  And you build that bridge with reasons which benefit the needs and wants of both sides.
  • His firm employs NASA and MIT-trained research scientists and engineers to uncover proprietary player performance data that nobody else uses.
  • His firm also has sports psychologists on staff whose ultimate goal is to increase the durability and hence value of the players.
  • The key to success isn’t comparing yourself to others but just trying to be the best that you can be in what you’re doing.
  • “My measure of excellence is how long can you stay in the game.”

Alain Robert is the world’s leading free climber and is known all over the world as the “French Spiderman” for free climbing skyscrapers. He has climbed 163 buildings in 70 different countries. He has a documentary on Amazon Prime titled My Next Challenge and is the author of a book With Bare Hands: The True Story of Alain Robert, the Real-Life Spiderman.

 

Some interesting insights from this episode:

  • His insecurity as a child was the early motivation to try something to build confidence and to stand out.
  • He didn’t start climbing because he wasn’t afraid of heights. He climbed in spite of his fear of heights.
  • Alain used to do free solo rock climbing and was considered by many to be the best in the world.
  • As climbing gained in popularity, he lost interest. “Climbing wasn’t about racing or competing but about freedom and self-expression.”
  • Most people aren’t really enjoying their lives. They do what they need to do to make a living but are bored with their work and just live for the weekends.  They are wasting most of their lives away.
  • “It takes a certain amount of energy to climb a building. If you have the energy, you’ll make it to the top.  If you don’t, you’ll die.”
  • “What scares me the most is a boring life.”
  • “Most people are dreaming their life but I was on the other side living my dream.”

Colin Follenweider is one of the top professional stuntmen in Hollywood. He has performed stunts in Spider-Man, Transformers, Iron Man, X-Men, Captain America, Avatar, and Die Hard and has 86 total stunt credits to his name.

 

Some interesting insights from this episode:

  • He is one of Hollywood’s top stuntmen and has performed stunts in dozens of blockbuster films.
  • It’s good to know the direction you’re heading, even if you’re not sure of the ultimate destination.
  • His motto was “Action, Inspiration”. If you always wait for inspiration to hit, you’re going to keep waiting.  But if you start doing something, you’re going to get inspired how to do it.
  • He wasn’t necessarily the best at every kind of stunt but he could do most stunts well enough and unlike many stunt people, he was really easy going. People enjoyed hanging around him which made them want to work with him again and again.
  • Stunt work is a highly collaborative effort. “Spiralling in” is when you start with lots of ideas around the outside and slowly tweak them on the way toward reaching a compromise that works for everyone.
  • Even if you’re very confident in something, when you lose your nervousness about it and you take it for granted, that’s when accidents are most likely to happen.
  • “The pursuit of excellence is more important than the accomplishment of saying ‘I’m excellent’. Being mildly disappointed helps the pursuit of excellence, as you’re always striving to get better.”

Steve Case was the co-founder and CEO of AOL, the largest Internet company at the time, which he took public and eventually merged with Time Warner. Today he is the CEO of Revolution, an investment firm which invests in visionary entrepreneurs focused on building long lasting businesses.  He is also the Chairman of the Case Foundation and an author with a New York Times bestselling book called The Third Wave: An Entrepreneur’s Vision of the Future.

 

Some interesting insights from this episode:

  • There were much more heavily capitalized competitors but Steve decided that while the other online services were focusing on content and commerce, he would focus AOL more on community which ended up being the killer app that drove its success.
  • While you’re scaling, vision and strategy are important but the people are the most important thing to get right. You need to get the right people on the bus and in the right seats and going in the right direction.
  • AOL was by no means an overnight success. It took almost a decade to get to the first million subscribers.
  • The $350 billion mega merger of AOL and Time Warner is the biggest merger in history.
  • During the third wave of the Internet, the 3 “P’s” are going to be most critical for success: partnerships, policy and perseverance. The product-led founder archetype who found success with viral apps during the second wave won’t be adequate in the third wave.
  • “Vision without execution is hallucination.” – Thomas Edison
  • “Excellence is striving to do something important and doing it successfully and doing it well.”

In 2019 Victor became the first person to dive in a submersible to the deepest points in all five of the world’s oceans. In 2017 he became the 12th person to complete the Explorer’s Grand Slam, climbing the highest peak on all seven continents and skiing to the North and South Poles.  He is the managing partner of a private equity firm called Insight Equity and holds degrees from Stanford, MIT, and Harvard Business School.

 

Some interesting insights from this episode:

  • Doing well in school wasn’t about some unfettered ambition but rather, a desire to explore and just be good at something.
  • It’s nice to have a plan but plans don’t always work out so it’s important to give yourself options. When you’re young, you should build a really good skill set and from there opportunities will surface.
  • “We should try to live as maximally as we can and make precious use of this time that we’re given because it goes quickly.”
  • He never set out to climb all 7 peaks as a goal but rather “just fell into it” by wanting to do things that were interesting.
  • “I don’t think we’re put on this Earth just to be comfortable. I believe there has to be an element of challenge and suffering to have a complete life.”
  • “Humans have this ability to draw this incredible strength to overcome our bodies and our minds to do extraordinary things.”
  • “You can’t let fear control you because fear can lead to panic and panic can lead to disaster.”
  • “Excellence is never stopping to continuing to improve.”

Alan Alda is an actor, director, author, and communications guru.  He has received 6 Emmys and been nominated 34 times. He has also been nominated 3 times for a Tony and once for an Oscar. He is most known for playing Dr. Hawkeye Pierce on the TV series MASH and has been inducted into the Television Hall of Fame. He is also an accomplished author with a number of New York Times bestselling books, the latest one titled: If I Understood You, Would I Have This Look on My Face? My Adventures in the Art and Science of Relating and Communicating.  He is the co-founder of The Alan Alda Center for Communicating Science at Stony Brook University. And he is also the host of his own podcast called Clear and Vivid.

 

Some interesting insights from this episode:

  • The only kind of formal training Alan had was improvisation which is equally valuable in real life as it is in acting. If you’re able to connect with another person, things happen between you that would never happen otherwise.
  • “You have to get your brain so devoted to what you’re doing and to how you understand what you’re doing that the rest of your body comes along with it.”
  • In regards to acting, “it’s hard stuff but I’m ecstatic and I love it. There’s a wonderful feeling of flying when it goes well.”
  • “If we all thought a little bit more like scientists, we might make better decisions.”
  • “The most impressive scientists attack their own ideas before anybody else can.”
  • External awards like an Emmy aren’t nearly as motivating to him as the internal reward to getting better at his craft.
  • “Rather that strive for excellence, it’s better to strive for pretty damn good.”

Ben Lecomte is an ultra-endurance swimmer and the first person to complete a cross-Atlantic ocean swim without a kickboard.  He has also swum through the Great Pacific Garbage Patch to raise awareness for sustainability and the impact of plastic pollution.  He was named one of the World’s 50 Most Adventurous Open Water Swimmers in 2019 by the World Open Water Swimming Association.

 

Some interesting insights from this episode:

  • He swam over 3,500 miles from Massachusetts to Quiberon, France. The journey took him 73 days, swimming upwards of 10 hours a day, and fighting off sharks and battling 20 foot swells.
  • Swimming 3,500 miles across the Atlantic was about mind over matter. Swimming hours upon hours a day with limited stimuli, your mind has to be even stronger than your body.
  • As a coping mechanism, he had to learn to disassociate his mind from his body so while his physical body was suffering, his mind could be in an entirely different world.
  • He swam across the Atlantic in honor of his father and to raise awareness for cancer. His father’s passing was the kick in the butt he needed to pursue his dreams and not live life with any regrets.
  • Swimming the Pacific (until he had to abort the trip) was actually easier than his Atlantic crossing 20 years earlier since the older you get, the more you learn to control the mind and mentally deal with the obstacles along the way.
  • He swam 400 miles through the Great Pacific Garbage Patch, the highest concentration of human made discarded plastic in the world. It was like looking at the sky at night during a snowstorm. You are surrounded by millions of little particles of plastic.
  • He cut open fish in the Great Pacific Garbage Patch and found pieces of plastic.
  • “You cannot really know your limit until you challenge your limit.”
  • “Excellence is like beauty… it’s in the eyes of the beholder.”

Terry Fator is a ventriloquist, impressionist, stand-up comedian, and singer. He won season 2 of America’s Got Talent in 2007 and has performing his award winning show at the Mirage in Las Vegas ever since.

 

Some interesting insights from this episode:

  • Learn how Terry went from performing small shows town by town, fair by fair to having a $100 million act performing at the Mirage in Vegas.
  • He is a rare talent able to combine ventriloquism, comedy, impressions, and singing all into one incredible act.
  • Having ADHD enabled his talent as a ventriloquist as he was able to split his brain into multiple personalities.
  • Happiness is a choice.
  • What’s behind his incredible success? It’s never being satisfied and always striving to make the next performance better than the last.
  • “The human ability to be creative and have ingenuity is limitless.”
  • “If a door opens and you’re not ready to go through, that’s on you.”
  • If you’re not happy now, you’re not going to be happy when you’re rich and famous.
  • “Excellence is doing something that makes us feel that we’re doing it at the best possible capacity that we could be doing it at.”

Charles Schwab is the founder and chairman of The Charles Schwab Corporation. What began as a small discount brokerage company in the 70’s has evolved to become the nation’s largest publicly traded investment services firm, with close to $4 trillion in client assets. He is also the chairman of The Charles and Helen Schwab Foundation, a private foundation focused on education, poverty prevention, human services, and health.  He is the author of several bestselling books with his latest memoir titled Invested.

 

Some interesting insights from this episode:

  • He had to work extra hard to build his self-confidence to overcome his dyslexia and to keep up in class.
  • People with dyslexia are conceptual thinkers who tend to not get lost in the weeds. Some people are very literal in learning and need to go from step 1 to 2 to 3 while dyslexics can go from step 1 to step 10.
  • Seeing an inherent conflict of interest between commissioned stock brokers and the customers, he invented a new contrarian business model by paying salaries to people placing trades with a bonus tied to the overall success of the company.
  • After the tech meldtown of the early 2000’s, Charles had to come out of retirement to run the company again. He had to lay off thousands of employees and get the company turned around.  Sometimes founders are the only ones who can make the tough calls and drive huge fundamental changes to the business.
  • He was a consummate innovator who continually pivoted, redefined the business, and opened up new markets. He knew it was important to disrupt yourself before someone else did it for you.
  • When hiring, beyond skills and experience, he looks at their character and ethics and their responsibility to the customer.
  • “Excellence is an ongoing pursuit. You are always striving for it but you never achieve it.”

Safi Bahcall received his BA in physics from Harvard and his PhD from Stanford. He co-founded Synta Pharmaceuticals—a biotechnology company developing new drugs for cancer.  He led its IPO and served as its CEO for 13 years. In 2008, he was named E&Y New England Biotechnology Entrepreneur of the Year. In 2011, he served on the President’s Council of Advisers on Science and Technology. Safi is the author of Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries. The book was selected by Malcolm Gladwell, Dan Pink, Susan Cain, and Adam Grant for the Next Big Idea Club.

 

Some interesting insights from this episode:

  • “Very often people go on a path that the world expects them to without ever pausing to say ‘why am I doing this?’”
  • For an entrepreneur, the critical ingredient for success in building a company is surrounding yourself with talented executives and then bridging the divide between people who wouldn’t naturally interact with one another.
  • Culture are the patterns of behavior you see on the surface in an organization while structure is what’s underneath that’s driving those patterns of behavior. The activities being rewarded (i.e. incentive structures) will drive the culture.  So it’s the structure that’s ultimately most important in influencing behavior.
  • As companies mature, employees tend to shift from focusing on collective goals toward focusing more on careers and promotions. To reduce that behavioral shift, you want to minimize the growth in compensation that comes with each level in the organization.  In addition, you want to maximize span of control.  With fewer promotions and less of a financial incentive as you move up the organization, employees will focus more on their projects and less on corporate politics.
  • You want some employees focused on activities that reduce risk and another set of employees focused on maximizing intelligent risk taking. Effective leaders create a dynamic equilibrium between these two groups and are able to effectively balance the core with the new.
  • Most innovative products will have at least one or two false fails on their way to achieving significant market traction. The key to success is to get really good at investigating failure and not just accepting it on face value.
  • Companies need to create a new C-suite role called a Chief Incentives Officer whose job is to design customized incentive packages to motivate employees and optimize outcomes.
  • “Excellence is always striving to improve yourself and improve your performance.”

Neil deGrasse Tyson is an astrophysicist with the American Museum of Natural History and Director of the Hayden Planetarium.  He is also the host of the hit radio and Emmy-nominated TV show StarTalk, and the New York Times best-selling author of Astrophysics for People in a Hurry and the author of a number of other notable books, the latest of which is titled Letters from an Astrophysicist.  He earned his BA in physics from Harvard and his PhD in astrophysics from Columbia.

 

Some interesting insights from this episode:

  • He knew he wanted to become an astrophysicist since the age of nine when he visited his first planetarium.
  • His passion for discovering the universe enabled him to push past the racism and all the societal pressures holding him back. He would not allow anything to interfere with his ambitions.
  • He finished middle of his class in high school because he was valuing the joy of learning while others were valuing high grades. He had lots of interests outside of school and was never driven by grades.
  • “When I wonder what I am capable of as a human being, I don’t look to relatives, I look to all human beings. The genius of Isaac Newton, the courage of Joan of Arc and Gandhi, the athletic feats of Michael Jordan, the oratorical skills of Sir Winston Churchill, the compassion of Mother Teresa. I look to the entire human race for inspiration for what I can be – because I am human. My life is what I make of it.”
  • It’s highly likely that there is extra-terrestrial life. The top four ingredients of life on earth are the top four chemically active ingredients in the universe. In addition, the speed at which life formed on Earth, the age of the universe, and the number of planets and galaxies all suggest that there are life forms outside of the Earth.
  • He does not believe in a God. If there were such a divine force, it would manifest.  If there is something we don’t understand and can’t explain, his first thought if not whether it might be divine but rather, how can he experiment on it further to better understand it.
  • He has 14 million Twitter followers. He views his role on social media as enlightening the public to what is objectively true so people can have informed opinions.
  • Physicists recently detected gravitational waves originally predicted by Einstein over a century ago. These waves were produced in a collision between two black holes 1.3 billion light years away.
  • “Excellence is whether you’ve done the best you can given whatever the talents available to you.”

Jon Dorenbos is a former professional football player and magician.  He played for 14 seasons in the NFL as a long snapper with the Tennessee Titans and Philadelphia Eagles.  He had a parallel career as a magician and was a finalist on America’s Got Talent, placing third overall amongst tens of thousands of competitors. He is a regular guest on The Ellen DeGeneres Show and his new book is called “Life is Magic: My Inspiring Journey from Tragedy to Self-Discovery.”

 

Some interesting insights from this episode:

  • Don’t listen to that negative inner voice which is constantly doubting yourself. Rather, you should talk to yourself out loud and say where you plan to go in life. The narrative you tell yourself is going to ultimately become your own reality.
  • Magic was more that tricks. It was a form of meditation that helped him heal his emotional wounds.  Magic allowed him to quiet all the negativity and just be lost in the moment.
  • On his path to becoming an NFL star, he had to first get picked up by a division I school and to do so, he doctored up some long snapping footage of other players to look like it was his own. He knew in his heart he was really good enough and was willing to do whatever it took to give himself a chance.
  • Being a long snapper requires extreme mental toughness. You might only play 10 plays the entire game so you have to be able to have closure quickly, you have to be able to forgive, and you have to be able to move on.
  • Things are easy or difficult based on how we perceive them in our mind. If you think it’s easy, it is, and vice versa.
  • The key ingredients to success for both magic and football are discipline, hard work, passion, and a drive to want to be great and change the world.
  • You need to decide which story you choose to hold onto. Focusing on the negative or positive stories in your life will dictate the kind of life you’re going to live.
  • “Excellence is about showing up. Showing up every day, showing up on time, and showing up ready to work.”

Steve Schwarzman is the co-founder and CEO of Blackstone, one of the world’s largest and most successful investment funds with over a half trillion dollars under management. Steve is an active philanthropist with a history of supporting education, culture, and the arts.  He holds a BA from Yale and an MBA from Harvard Business School.  His new book is called What It Takes: Lessons in the Pursuit of Excellence.

 

Some interesting insights from this episode:

  • He has always been very competitive. When he graduated from Yale, he insisted upon an extra $500 a year in his offer from a prestigious investment bank so he could be the highest paid graduate from his class.
  • “What I lacked in basic economics, I made up for with my ability to see patterns and develop new solutions and paradigms, and with the sheer will to turn my ideas into reality.”
  • He single-handedly advised Tropicana on getting acquired, which was the second largest transaction in the world that year, even though he had absolutely no M&A experience up until that point.
  • “To be successful you have to put yourself in situations and places you have no right being in. You shake your head and learn from your own stupidity. But through sheer will, you wear the world down, and it gives you what you want.”
  • They closed on their first fund of $1 billion the morning of October 19th, 1987, aka Black Monday, the largest one day drop in stock market history. Just one day later and Blackstone might not have ever gotten off the ground.
  • After losing some money on a deal, he re-architected the entire investment decision making process to be much more rigorous with the goal of engineering out the risk so as to never lose money again
  • He has a philosophy to only hire “10’s”. Those people tend to be intelligent, articulate, calm, energetic, curious, and can envision the future.
  • “Excellence is being the best that you can be at whatever you choose to do.”

Jill Heinerth is a cave diver, underwater explorer, writer, photographer, and filmmaker.  She has starred on TV series for PBS, National Geographic Channel, and the BBC, and has consulted on movies for directors, including James Cameron. Her new book is titled: Into The Planet: My Life as a Cave Diver.

 

Some interesting insights from this episode:

  • Fighting off a burglar during college taught her how to deal with challenges in life. Having had this harrowing dance with fear probably saved her life in the long run.
  • Despite having enormous success as an entrepreneur in the advertising business, she knew in her heart that it wasn’t what she was meant to do so she built up the courage to quit and begin her life of adventure under the water.
  • There’s very little margin for error in cave diving. More people die while diving underwater caves than climbing Mt Everest.
  • Most accidents happen before someone even steps foot in the water. It is the lack of planning and preparation that causes most issues.  They are entirely preventable.
  • There is significant mental preparation. Before each dive, she closes her eyes and walks through all the worst case scenarios and rehearses all of the solutions.
  • She has the 7R gene which explains much of her risk seeking behavior. She is always seeking new challenges, new adventures.
  • “Excellence is your willingness to nurture and support the next generation. To ensure that if something’s important to you, the people below you eventually move beyond you.”

Cindy Eckert is an entrepreneur who built and sold two pharmaceutical companies, notably Sprout Pharmaceuticals, creator of “female Viagra,” for more than $1B. She subsequently founded The Pink Ceiling which invests in companies founded by, or delivering products for, women.

 

Some interesting insights from this episode:

  • Moving every year during her childhood taught her how to be comfortable being uncomfortable. This experience of constant change would lay the foundation for the rest of her life.
  • While she had been surrounded by incredibly smart and hard working people in prior companies, she knew in her heart they weren’t any smarter or harder working than she was, so why not take a chance on herself.
  • She initially got turned down by the FDA for her drug for female low libido but rather that accept the verdict, she had the guts to challenge the FDA which eventually led to a reversal of their decision and approval for the drug.
  • After just four short years from the time she first purchased the drug, following the FDA approval, she sold the company for a billion dollars.
  • Culture is very important. Her company is the land of the misfit toys and they actually hire for quirkiness.  There is permission to bring your entire self to work and to be respectfully irreverent.
  • She tries not to get too obsessed with where things will lead. She’s just focused every day on getting up and doing a great job and creating value.
  • “I fail every day. Failure is just part of the test of how committed you are to the venture.”
  • “Empathy is the female DNA of a rule breaker.”
  • “Success isn’t about having all the answers. It’s about having the courage. If you feel you need to have all the answers, you’ll never succeed at entrepreneurship.”
  • “Why do we treat our career like a ladder? Why can’t it be a jungle gym?”

Rich Karlgaard is a bestselling author, award-winning entrepreneur, and speaker.  He is the publisher of Forbes magazine and is based in Silicon Valley.  He is a renowned lecturer on technology, innovation, corporate culture, and a number of other important business issues and the author of three books, his latest one titled: Late Bloomers: The Power of Patience in a World Obsessed with Early Achievement.

 

Some interesting insights from this episode:

 

  • His time at Stanford poring over Sports Illustrated in the library would later become the genesis for starting up what would become a highly popular technology business magazine.
  • Starting up Upside Magazine which had a unique style and voice ultimately led to a coveted role with Forbes despite the magazine not being a financial success.
  • Our cultural obsession with early achievement is detrimental to society.
  • Some people are successful because they’re competitive and set goals for themselves. Others achieve success because they are explorers chasing their curiosity without an end in mind.
  • Between the ages of 18 and 25, our prefrontal cortex is still growing and our executive function skills are still developing. Yet, this is the exact time when we’re supposed to be laser focused on launching our future careers.
  • One of the most important traits CEOs of high performance companies look for in new recruits is curiosity because without curiosity there’s no growth.
  • Notable strengths of late bloomers include curiosity, compassion, resilience, insight, and calmness.
  • “Resilience isn’t just the ability to be tough but the ability to have enough built in flexibility so an unexpected failure doesn’t shatter you.”
  • At any given time, there’s an optimal use of your time, your talent, and your effort.
  • “Excellence is the intersection between your perfect native gifts and your sense of purpose that is so deep you’re willing to sacrifice for it.”

 

Links:

Find Rich Karlgaard’s book Late Bloomers here.

Find Rich Karlgaard’s personal website here.

Joe is the founder and CEO of Spartan, the largest obstacle racing series in the world. He is also a New York Times bestselling author of multiple books including Spartan Up, Spartan Fit, and most recently The Spartan Way.

 

Some interesting insights from this episode:

  • The most grueling endurance event he’s ever done is running a business.
  • “Death is the price we pay for life so make it worth it.”
  • Learn how he built the largest participatory endurance sport in the world with over a million annual participants and 275 events spread across 42 countries.
  • It took over a decade of losing money and tweaking the product until he finally figured out a formula that worked. He stuck with it for so long because he knew it was his true north.
  • Branding matters. They’re probably 10x more successful because of the name Spartan.
  • Intermittent fasting can make you feel better and it increases performance.
  • The best way to physically train is to focus on flexibility and mobility.
  • The ambitious mission of Spartan is to change 100 million lives.
  • “Excellence is giving it everything you’ve got. When you’re up against a wall and you refuse to give up, that’s excellence.”

Some interesting insights from this episode:

Ben Saunders is one of the world’s leading polar explorers, and a record-breaking long-distance skier who has covered more than 4,300 miles on foot in the Polar Region. His accomplishments include skiing solo to both the North and South poles, and leading The Scott Expedition, the longest human-powered polar journey in history, a 105-day, 1,800 mile round-trip from the coast of Antarctica to the South Pole and back again.

  • Hear the remarkable story of how he traveled the equivalent of 69 marathons, the distance from Maine to Miami, in frigid temperatures in near whiteout conditions, over the course of 3.5 months. 
  • Preparation entailed both extreme endurance and extreme weight training.  He was able to run a 2:55 marathon and deadlift 485 lbs. 
  • The key to staying motivated was to shorten the focus from the ultimate goal to something that felt achievable whether the end of the day or even the end of an hour.
  • One of his proudest moments on the journey was to make the call to have food delivered during their return.  That moment calling for help was when he matured as a leader as he learned to get priorities straight.
  • In hindsight, he made the mistake of often living too much in the future, thinking that success was defined by a finish line.
  • The cliché holds true that the journey is way more important than the destination.
  • Learn how he evolved from needing external validation to having more of an internal compass driving his motivations. 
  • “Self-belief is a malleable human quality. The more time you spend outside your comfort zone, the stronger it becomes.”
  • “Excellence is having the internal drive to make tomorrow better than today.”

Mark Tercek is the CEO of The Nature Conservancy, the world’s largest environmental organization. He is a former Managing Director and Partner at Goldman Sachs and is the author of the bestselling book Nature’s Fortune: How Business and Society Thrive by Investing in Nature.

 

Some interesting insights from this episode:

  • We all have an inner environmentalist inside of us.
  • His executive coach taught him some valuable lessons early on including how to listen better and how to not sweat out the details.
  • In the nonprofit world, he had to learn how to understand employees’ psychic income and use that as motivation to drive behavior.
  • Saving nature isn’t just the morally right thing to do, it’s also the smartest investment we can make.
  • Learn how he pivoted his 4,000 employee organization from pure land conservation toward embracing climate change as a top priority.
  • “Excellence is matching ambition with a good dose of reality.”
  • We all have a tendency to overestimate risks in our lives. The returns are greater than perceived and the risks less that perceived.  More of us should just go for it.

Clint Harp and his wife Kelly own their own handmade furniture design business Harp Design in Waco Tx.  He was formerly a regularly recurring guest in the hit TV show Fixer Upper and currently stars in his own television series called Wood Work. His new book is called Handcrafted: A Woodworker’s Story

 

Some interesting insights from this episode:

 

  • Sometimes we may hang on to a dream for too long. His original dream was to be a musician but eventually realized that he didn’t have the talent and had to accept that his life’s plan lay elsewhere.
  • He quit a lucrative job in medical sales without any safety net to pursue his passion of building furniture.
  • Only by being 100% honest with his wife and admitting that he was struggling with his new furniture design business was he able to earn her trust and respect which allowed their marriage to grow stronger as a result.
  • Learn how a fortuitous encounter at a gas station would change the trajectory of his career and his life.
  • He had a few lucky breaks along the way but everyone does. It’s what do you do with those lucky breaks that’s so critical to success.
  • Learn how he became known as the dumpster-diving, reclaimed wood-loving carpenter.
  • “Looking at a pile of wood on my shop floor might be one of my favorite things to do. What might appear to be a mess is really a beautiful creation just waiting to be put together.”
  • “What I am is a journeyman. A dreamer. A kid who once sat at the base of a tree and imagined what was possible. A guy who now stands at the foot of the mountain trying to claw my way to the top, knowing there’s another peak right around the corner.”

Scott Hamilton is a retired figure skater and Olympic gold medalist. He won four consecutive U.S. championships from 1981–84, four consecutive World Championships from 1981–84 and a gold medal in the 1984 Olympics.  Since that time he has been a TV commentator, a motivational speaker, the founder of a skating academy, a cancer survivor and the founder of a cancer research center.  He is a New York Times bestselling author and his latest book is called Finish First: Winning Changes Everything.

 

Some interesting insights from this episode:

  • Finishing first doesn’t necessarily mean finishing first. Accomplishing whatever goal you set for yourself is a finish first moment.
  • “The only disability in life is a bad attitude.”
  • It was his mother’s passing that was the catalyst which woke him up and allowed him to take his skating to another level.
  • He gave away all his medals and trophies because he didn’t want to let them be an anchor to prevent him from moving forward.
  • All of the losing earlier in his career was actually great preparation for ultimately learning how to compete and win.
  • “Excellence is leveraging everything we have to live the best life we possibly can.”

Beth Comstock spent over 25 years at GE where she was a vice chair, CEO of Business Innovations and Chief Marketing Officer among other roles. She has been featured in the New York Times, Forbes, Fortune and Fast Company and has been named to the Fortune and Forbes lists of the world’s most powerful women.  Her new book is titled Imagine It Forward: Courage, Creativity, and the Power of Change.

 

Some interesting insights from this episode:

  • Risk taking is a skill that can be learned.
  • “Most of us fear losing what we have more than we desire winning something we don’t have.”
  • Due to her risk taking mentality, Jeff promoted her to Chief Marketing Officer, a role that hadn’t existed at GE for over two decades.
  • She had to overcome a lack of self-confidence along with her introversion in order to speak up, challenge others and be effective in her role.
  • Success correlates as closely with confidence as it does with competence.
  • Much of the success of Hulu was attributed to hiring an entrepreneur from the outside and keeping him independent vs hiring someone from the inside.
  • She led GE’s disruptive green initiative called Ecomagination which pushed an aggressive clean energy agenda throughout GE’s multiple business lines.
  • GE executives often struggled to see parallels from developments happening in other industries due to a common cognitive bias called Functional Fixedness.
  • She pioneered a new program at GE called Fastworks which leveraged the lean methodology to experiment with new product ideas, increase innovation and accelerate time to market.
  • “Excellence is a never ending journey of learning and trying to get better.”

 

Doug Bernstein is the co-founder and CEO of Melissa and Doug, a several hundred million dollar toy company focused mostly on simple classic toys for children up to 5 years of age.  He and his wife Melissa started the company together about 30 years ago.

 

Some interesting insights from this episode:

  • They never intended to build a company from the beginning but rather, were driven by their shared passion to do something good for children.
  • They are a product company at its core. If they simply focus on making great products, everything else will take care of itself.
  • Adversity can fuel motivation. When their supplier decided to compete directly with them, rather than sue or wallow in despair, they shifted their product development cycle and started to innovate with new products so quickly that nobody could keep up with them.
  • If you look at an obstacle as something that will take you out of the game, then it will. But if you look at it as something that you have to figure out how to get around, then you will find a way.
  • They’ve never been tempted to venture into apps and digital media despite external pressure because they feel it’s not good for children at that age and it’s against their corporate values.
  • They grew to several hundred million in revenue without one dollar of advertising. It was entirely word-of-mouth.
  • They don’t do any product testing but are still able to maintain a 75% hit rate with new product introductions.
  • “Excellence is always bringing your very best to what you do and always having the inner pride to do things the very best way.”

Daniel Negreanua (aka “Kid Poker”) is a professional poker player who has won six World Series of Poker (WSOP) bracelets and two World Poker Tour (WPT) championship titles. The independent poker ranking service Global Poker Index (GPI) recognized Negreanu as the best poker player of the decade in 2014.  As of 2018, he is the 2nd biggest live tournament poker winner of all time, having accumulated over $39,500,000 in prize money. He is the only player in history to win WSOP Player of the Year twice.

 

Some interesting insights from this episode:

  • He was making more money than his teachers playing poker so he quit high school to pursue his passion full time.
  • He would keep a journal during his games where he would track his mood and observe how it affected his game play. This allowed him to better control his emotional states and be more steady and focused.
  • His advantage and edge is mental preparation and the ability to deal with adversity when it comes.
  • It’s important to get clear on what your intention is going into something. It’s about knowing what the steps are to accomplish whatever intention that you set.
  • “Whenever you think that you’ve mastered something in life, that’s the exact moment when someone’s about to surpass you.”
  • There’s a difference between being a victim to circumstance and standing completely responsible for your results.
  • Excellence is the pursuit of ultimate integrity which means doing exactly what you said you were going to do.

Scott Jurek is widely regarded as one of the greatest runners of all time.  He has won most of ultrarunning’s elite events including the Hardrock 100, the Badwater 135, and the Western States 100-Mile Endurance Run, which he won a record seven straight times. His most recent accomplishment is his 2015 Appalachian Trail speed record, averaging nearly 50 miles a day over 46 days.  He is a New York Times-bestselling author and his latest book is called North: Finding My Way While Running the Appalachian Trail.

 

Some interesting insights from this episode:

  • He averaged nearly 50 miles a day for 46 days to set a new Appalachian Trail speed record.
  • Watching his mother suffer with multiple sclerosis at a young age gave him the fortitude later in life to fight through the pain and suffering during long runs.
  • Humans were built for extreme endurance. If you want it badly enough and are willing to endure the suffering, you can run an ultramarathon.
  • Being adaptable and being able to adjust his mental state on race day was a key ingredient of his winning so many ultra races.
  • He had lost the passion and drive to really push himself and test his boundaries. Running the Appalachian Trail gave him the spark he needed to rekindle that fire in his belly.
  • Learn how he fought through excruciating injuries in both legs to keep moving on his way to setting the record.
  • “Excellence is being the best that you can possibly be. There is no end point. It’s something we’re always striving for.”

 

Show Notes

Scott Jurek’s book: North: Finding My Way While Running the Appalachian Trail https://www.amazon.com/North-Finding-While-Running-Appalachian/dp/0316433799/ref=sr_1_1?ie=UTF8&qid=1528762039&sr=8-1&keywords=scott+jurek

Scott Jurek’s website: http://www.scottjurek.com/

 

Nicola is one of the most sought-after violinists of her generation.  She is one of the most influential classical artists in the world and has played with the finest orchestras and symphonies from around the globe. She was the BBC Young Musician of the Year at age 16, twice the Female Artist of the Year at the classical BRIT awards and has sold millions of records.

 

Some interesting insights from this episode:

  • As early as the age of 5, she was so emotionally moved by music that she would often be brought to tears while playing.
  • It’s important to focus early on in life. Once you learn to push through certain barriers, you can apply that discipline to other areas in which you choose to devote your life.
  • She never had any long term goals of becoming a world class violinist but rather, was always hyper focused on just improving one day at a time.
  • Beyond her technical mastery, she had a natural stage presence which enabled her to take her talent to the next level.
  • When she performs she enters the “flow state” whereby she becomes so engrossed in playing that she’s no longer thinking but rather, enters a period of emotional timelessness.
  • Learn how she was able to top not only the classical charts but the Top 30 Pop Album charts as well.
  • Excellence isn’t just about the discipline, dedication and relentless work ethic but also about being immensely curious about the larger philosophical questions outside of their areas of expertise.

Josh Blue is a comedian. He has cerebral palsy which forms the basis for much of his self-deprecating humor.  He won first place on NBC’s Last Comic Standing in its fourth season. He has appeared in a number of comedy specials on Comedy Central, Showtime, Bravo and Netflix and has been featured in several publications including People Magazine, The New York Times and NPR. His YouTube videos have been viewed millions of times. He was also a member of the US Paralympic Soccer Team.

 

Some interesting insights from this episode:

  • Learn how he didn’t try to run or hide from his cerebral palsy but rather, made it an integral part of his comedy early on.
  • A turning point in his life was spending a year in Senegal and coming to appreciate how fortunate he was to just have food, clothing and shelter.
  • Hear about his crazy experiment living in the gorilla exhibit at the zoo for a day.
  • It takes most comedians years to refine their material to get a good 10 minute act but Josh had that “it factor” (i.e. stage presence and likeability) from day one.
  • “A joke is just a story with all the extra words taken out.”
  • He is so talented and spontaneous on stage that he never has to write down any of his material. He tests new material “on the fly” during live performances.
  • “Excellence is being so in tune with what you’re doing that nobody can touch it.”

 

 

Jeb is one of the world’s best known BASE-jumpers and wingsuit pilots. He has made more than 1,000 jumps including the Eiffel Tower, the Golden Gate Bridge and Angel falls to name a few.  He is featured in a documentary called Fearless: The Jeb Corliss Story.

 

Some interesting insights from this episode:

  • Learn how he was diagnosed with counterphobia at an early age which made him want to confront his fears head on.
  • “The only limits on you are the ones you place upon yourself.”
  • Base-jumping saved him from a life of depression. It was the first time he truly felt happy.
  • Getting over fear is like building muscle. You have to slowly build up a tolerance for fear so you can eventually do terrifying things.
  • Hear about one of the most terrifying jumps he’s ever done.
  • Hear how he was able to survive an “unsurvivable” crash.
  • It took years of suffering following a near-death accident to one day allow him to derive more pleasure from the simple things in life than jumping off any mountain.

 

 

Scott Kelly is a retired NASA astronaut and a veteran of four space flights.  He is best known for spending nearly a year on the International Space Station and the second most time in space of any American.  He recently wrote a book now available about his space travels called Endurance: A Year in Space, A Lifetime of Discovery.

 

Some interesting insights from this episode:

  • He struggled academically for many years until he read Tom Wolfe’s The Right Stuff which would finally give him the focus he needed to turn himself around and become a model student.
  • Despite the odds of success of becoming an astronaut being stacked against him, his attitude was if you don’t even try, then you know for certain that the odds are zero.
  • Learn how spending a year in space tests your psychological endurance as much as your physical endurance.
  • When you’re doing a very challenging task, try to focus only on the things you can control and then ignore the rest.
  • His mother’s passing a rigorous physical exam to become a police officer served as a role model for Scott overcoming his own challenges.
  • Excellence is the ability to focus 100% of your ability and attention on one thing.

Morten Andersen is a former professional football kicker who spent most of his career with the New Orleans Saints and Atlanta Falcons.  He played in a record 382 games during his 25 year career and is the all-time leading scorer in NFL history with 2,544 points.   In 2017, he was inducted into the Pro Football Hall of Fame.  These days Morten is a motivational speaker and also oversees his family foundation.  He resides in Atlanta, GA.

 

Some interesting insights from this episode:

  • As an exchange student, he never intended to stay in the United States for more than a year but when he tried out for the high school football team on a whim, he made the team which led to a full scholarship at Michigan State which led to one of the greatest NFL careers in history.
  • The goal is to practice enough so you can get to a level of “unconscious competence”.
  • He had to swallow a “humility pill” after he hit a performance plateau and hire a team of experts to get him back to a high level and extend his career many years.
  • He kicked on 8’ goalposts during practice so come game time, he would have a much easier time executing with 18’6” goal posts.
  • As an athlete, all you can control is effort and attitude. Everything else is white noise.
  • If you focus more on the process than the results, the results will follow.
  • His sports psychologist introduced the idea of “goal windows” which altered his mindset about how to measure performance and hence, how to feel successful.
  • He had his best year statistically over his 25 year career in his final season at the age of 47.

Anders is a professor of psychology at Florida State University where he specializes in the science of peak performance.  His groundbreaking research has been featured in many publications including Scientific American, Time, Fortune, Wall Street Journal and New York Times.  His most recent book is called Peak: Secrets from the New Science of Expertise.

 

Some interesting insights from this episode:

  • The Malcolm Gladwell “10,000 hour rule” (i.e. it takes 10,000 hours to become world class at something) stems from Anders’ research. But it’s not necessarily 10,000 hours and it’s not any kind of practice.
  • Learn what is meant by “deliberate practice”.
  • The success of the Navy’s Topgun (fighter pilot training program) largely stemmed from the methodology behind deliberate practice.
  • The brain can be rewired to extend its capabilities at any age.
  • There is no such thing as natural talent.
  • Learn how building mental representations can dramatically improve performance.
  • For many fields, the workday is far too long. It is very hard to maintain intense focus and concentration for more than 3 or 4 hours a day.

Seth Goldman is the Co-founder of Honest Tea, a company he started in 1998 and has grown to over $200 million in revenue.  Today, Honest Tea is the nation’s top selling ready-to-drink organic bottled tea. The Honest Tea brands are available in over 130,000 outlets across the United States.  The company was acquired by Coca Cola in 2011.

 

Some interesting insights from this episode:

  • Learn how he reinvented the entire bottled tea industry.
  • Being a relentless optimist helped get him through the tough times.
  • The company wasn’t just about a better tasting drink but about an expression of his personal values (health, the environment, working conditions in developing countries).
  • To successfully launch a startup, start with a very strong vision of the brand and then everything else will fall into place.
  • The best way to learn is simply by doing. Market research will only get you so far and doing too much of it could become a hindrance.
  • Excellence is having a vision and being able to execute on that vision without compromise.

Dave Perkins is the Founder and former CEO of High West Distillery, a craft whiskey producer.  He sold the company in 2016 after 12 years to Constellation Brands for $160 million.  He had a successful career in biotech marketing prior to that.  He lives in Park City, Utah.

 

Some interesting insights from this episode:

 

  • Learn how his biotech background prepared him for building a whiskey business from scratch.
  • He moved to Utah to start the company despite the state’s tight liquor laws.
  • He chose to become a distiller, not just a blender, despite the much larger investment and longer waiting period.
  • Learn how good contingency planning can help mitigate risk in a startup.
  • In addition to hard work, good planning and a distinctive product, serendipity played a key role in his success.
  • Excellence is taking pride in your work and giving it your best.

Rich Wilson is the fastest American skipper to race solo around the world.  He completed the Vendee Globe 27,000 mile solo round-the-world yacht race this year in 107 days.  At 66 years old, he was also the oldest skipper to complete the race.  Rich is the founder of the SitesAlive Foundation, a non-profit platform to connect K12 classrooms to adventures and expeditions around the world.  He has a degree in mathematics and an MBA from Harvard and a Masters in interdisciplinary science from MIT.   He currently resides in the Boston area.

 

Some interesting insights from this episode:

  • Learn how his lifelong battle with asthma has provided the motivation to persevere both on and off the water.
  • 80% of success on the water is done prior to the start of the race.
  • Ironically, even in a solo racing voyage, the team is the most critical element of success.
  • Learn how he had not just one but two incredible strokes of luck which helped save his life when his boat capsized during one of his races.
  • Learn how he educated hundreds of thousands of kids around the world through the experiential learning platform of his sailing expeditions.
  • Excellence is knowing you put out your best effort on whatever axes are part of the equation.
  • “Most people will have a dream about what you should do but find what you dream to do and go do that one.”

Morris Robinson is a world-renowned bass opera singer.  He has regularly performed at the Metropolitan Opera as well as opera houses all over the world.  He is also a highly regarded concert singer and has performed with many of the well-known symphony orchestras across the United States.  He is a graduate of the Citadel and currently resides in Atlanta with his wife and son.

 

Some interesting insights from this episode:

  • A 3 time All American football standout in college, at 6’3” and 290 pounds, he was deemed too small to make it in the NFL.
  • Learn why he quit the corporate world cold turkey to pursue a singing career.
  • If you do what you love, you’ll never have to work a day in your life.
  • Learn how football helped prepare him for a career in the opera.
  • Talent is important but it’s not everything. You have to be willing to make sacrifices, work hard and apply yourself to achieve something great.
  • “If you have a dream, you have a right to go after it.”
  • “If you give your best at whatever you do, the product will be excellence.”

 

To some, Morris Robinson can be an intimidating presence.  He’s a big and powerful looking guy. Remember Popeye’s powerful nemesis Bluto?  Sort of like him.  There is also no pretense about Morris.  When he showed up for our interview, he was wearing workout shorts, a t-shirt and sandals.  If I told you that he’s an ex 3 time all American collegiate football player, that probably wouldn’t be much a surprise.  But if I then told you he’s now one of the great bass opera singers of our generation, you’d probably do a double take.  And Morris would have it no other way.

Morris has always relished the dichotomy of his existence – a 6’3”, 290 pound aggressive offensive lineman on the one hand and a talented performance artist on the other.  Those two seemingly contrasting personas have been a part of his identity throughout his life.  Even today with his football playing days well behind him, he certainly doesn’t “look” or “act” the part of a world-renowned opera singer (not that I personally know any of them).  An image of a polished, clean-shaven and formally dressed sophisticate driving a Mercedes may come to mind but certainly not a casually dressed, scruffy-looking former athlete driving around town in a Hummer.  That’s one of the things I love about Morris Robinson – he is who he is and he makes no apologies.

So what do you do when you finally come to the realization that your lifelong dream of playing football in the NFL isn’t in the cards?  Like most of us, you do what you feel you have to do to make your way in the world.  That is, you settle.  For Morris, that meant getting a job in corporate sales for a technology company.  That is what he did for seven tedious years until he woke up one day and felt empty inside.  Despite his success at it, the passion just wasn’t there.  He knew deep inside that it wasn’t in God’s plan for him to spend the rest of his days toiling away in corporate America.

His wife Denise also noticed that the spark was missing which is why, unbeknownst to Morris, she had secretly set up an interview for him at the prestigious Choral Arts Society of Washington.  The Director fell in love with his beautiful voice upon the very first note.  And that’s all it took for Morris to embark upon a new journey to rediscover this remarkable gift he had always had but which had laid dormant for many years.  It wasn’t so obvious at first how he could leverage his vocal talent into a career but that was beside the point.  Corporate sales had become a grind and he needed some excitement in his life.  With singing, he got just that.

With a voice as naturally sweet and powerful as his, it didn’t take long for Morris to get discovered.  But the road from salesman to opera star wasn’t an easy one. Talent notwithstanding, becoming an opera singer meant going back to school, both literally and figuratively.  He had to relearn how to sing operatically.  He had to learn how to act.  He had to learn multiple foreign languages (most operas are in Italian and German).  And he had to learn how to take critique. And lots of it.  While he had the advantage of a beautiful voice, singing opera is not something you just do.  It would be years of hard work and sacrifice and swallowing his pride to learn this difficult craft and make it as a professional opera singer.

So why did he do it?  Why did he decide to take this risk and essentially start over when he was already well ensconced in his corporate career?  Because according to Morris, “If you have a dream, you have the right to go after it.”  And he believed in himself.  His attitude from day one was that if someone else could do it, then he could do it too.  In his heart of hearts, he knew that if he wanted something badly enough and was willing to truly devote himself to it, he could accomplish anything.  No goal would be beyond his reach, even if that goal were as bold and audacious as becoming a world-renowned bass opera singer.

Kevin Gillespie is a chef, author and media celebrity.  He owns two of Georgia’s hottest restaurants: Gunshow and Revival.  Gunshow has been on GQ’s list of “12 Most Outstanding Restaurants”.  In 2015 he was a semi-finalist for the James Beard Best Chef in the Southeast award.  He was also a semi-finalist for the James Beard Rising Star Chef of the Year award.  He is the author of two cookbooks: Fire in my Belly and Pure Pork Awesomeness.  He was a finalist on the sixth season of Bravo’s Top Chef cooking show and was voted the Fan Favorite for the season.

 

Some interesting insights from this episode:

  • He got accepted to MIT but turned it down to pursue his passion.
  • How his appearance on Top Chef turned his restaurant and his career around.
  • Life opens doors for us all the time but we frequently walk right past them.
  • How fame has been a mixed blessing.
  • Learn how he reinvented the entire dining experience with Gunshow.
  • Hear about his plan B if money weren’t an issue and he could do anything in the world.
  • If you make great food and put smiles on customer’s faces, that’s success.

 

Some kids watch cartoons on TV.  Others watch sports.  But on most days you could find the young Kevin Gillespie glued to the TV watching any number of cooking shows.  There was something mesmerizing watching the chefs work their magic in the kitchen.  His passion for cooking only grew more intense through the years to the point where he recognized that this was more than just a passion – it was a calling.  A calling so strong that he was able to turn down one of the most prestigious universities in the world – M.I.T.  Had he listened to his parents or his friends or his teachers, he’d probably be a nuclear engineer today.  But fortunately he had the good sense to turn inward and listen to his heart.  And that’s how he knew that the only engineering he’d be doing in the future was in the kitchen.

The restaurant Kevin Gillespie was running at the time – Woodfire Grill – was struggling to fill seats and had only a month’s worth of cash left in the bank when he got that auspicious call from one of the producers of Top Chef.  He wasn’t really seeking the spotlight but he decided to throw caution to the wind and give it a shot.  His well-received appearance on the 6th season of Top Chef would turn his restaurant, his career and his life around.

Kevin was voted the fan favorite on the show from that season which soon translated into his being a fan favorite in Atlanta’s restaurant scene.  Woodfire Grill went from having half empty dining rooms to being booked solid months in advance.  Without a doubt, his celebrity status helped fill seats but the show did something for Kevin which was much more impactful.  Without the use of cookbooks or any lifelines, he had to rely entirely on his gut instincts to create recipes on the fly.  He learned how to cook with passion for the very first time in his career which allowed his true personality to surface in his unique culinary inventions.

Gunshow is a restaurant unlike any other.  Describing it as a Brazilian churrascaria-style steakhouse meets Chinese dim sum isn’t quite doing it justice.   In fact, it’s just about impossible to pin down its menu since there is no menu. The food options change on a daily basis and are entirely up to the whims of the chefs.  Whatever they feel inspired by is what you’ll find on the plate that evening.  This novel concept doesn’t just make the dining experience more fun and spontaneous for the guests but for the chefs as well.

Beyond the ever changing menu, Kevin has also completely flipped the service model on its head.  The chefs themselves break down that “invisible wall” to the kitchen and come pitch their inspirations directly to the guests.  After all, who better to explain the vision behind the dish than the very person who invented it.  So the chefs not only make their dishes, they explain their dishes and then they serve their dishes.  It’s a complicated system but they’ve somehow figured out a way to make it work seamlessly.

Kevin’s the most down to earth “celebrity” you’ll ever meet.  He’s finally gotten used to the lack of anonymity that comes with stardom but it’s taken a while.  He was never after fame but is incredibly grateful for the good fortune that has come as a result of it.  He doesn’t take any of his success for granted, recognizing that you’re only as good as your last meal.  And how does he measure success?  It’s not the dollars and cents or the 5 star Yelp reviews one would expect.  It’s much more simple.  If at the end of the day you feel like you gave it your all and had guests leave with huge smiles on their faces, for Kevin Gillespie, that is the definition of success.

 

 

Marquis Grissom is a former professional baseball player.  He led the National League in stolen bases in 1991 and ‘92, was a member of the National League All Star team in 1993 and ’94 and won four consecutive Golden Gloves.  He joined the Atlanta Braves in 1995 where he helped them win their first and only World Series.  In all, he played 17 years in the majors, hitting 227 homers, stealing 429 bases and finishing with a batting average of .272.   Today he runs the Marquis Grissom Baseball Association, a foundation he started which teaches kids how to perform at their highest levels, both on and off the baseball field.

 

Some interesting insights from this episode:

  • How hard work at a very young age would help prepare him for a successful baseball career.
  • Learn which sport he always dreamed of playing as a professional. Hint: It’s not baseball.
  • Hear what his Plan B and Plan C were if baseball didn’t work out.
  • Hard work, discipline, focus and determination were the keys to his success.
  • How he was able to turn around a season-long slump just in time to help the Braves win its first World Series.
  • The lessons learned in baseball are life lessons kids will carry throughout life.
  • The way to not live in the past is to be even happier living in the present.

 

You don’t have to look real hard to see where Marquis Grissom’s work ethic comes from. He didn’t have a cozy lifestyle growing up.  If he wasn’t pumping water to boil for his parents and fourteen siblings, he was chopping wood, laying bricks, mixing mortar or doing a number of other odd jobs. His parents laid the foundation early on that you have to work hard to achieve anything in life.

It’s that strong work ethic ingrained in him at an early age that would underpin much of his success as a professional baseball player.  He was willing to do whatever it took to become the best he could be.  Being competitive wasn’t good enough.  He strove to be the fastest, the strongest and the smartest player on the field at every game.  That meant more batting practice, more fielding practice, more running, more conditioning and pretty much more of anything and everything to gain that extra edge. When the odds of a high school baseball player making it to the major leagues are a miniscule 1 in 5,000, it’s no surprise that it would take this kind of herculean effort to realize his dreams.

As talented and as driven as he was, he also had a good head on his shoulders.  He attended college instead of chasing the quick buck. Education was a value he always embraced, even with the lottery ticket to fame and fortune. And knowing that a prolific career in professional sports is never guaranteed, he always had a backup plan.  Had baseball not worked out, he could have been just as happy as a fireman or construction worker.

So when you’ve had a standout professional sports career with all the fame and money and glory that comes along with it, how do you prevent yourself from looking in the rearview mirror for the rest of your life?  It sounds like a worn platitude to say you just need to find something after retirement that fills you with as much passion.  But that’s exactly what Marquis did in founding the Marquis Grissom Baseball Association.

The mission of the foundation is to teach kids how perform at their highest levels both on and off the baseball field.  The staggering odds of making it as a professional baseball player aren’t lost on Marquis.  He knows the vast majority of these kids won’t ever see a dime from the sport. But if he can prepare these kids to go to college, whether or not baseball is part of the package, he’ll feel like it was worth all the effort.  And with 83% of his students going to college, mission accomplished.

You won’t find too many superstar athletes as modest as Marquis.  With all of his incredible talent and disciplined work ethic, it’s somewhat of a surprise that it’s luck to which he attributes most of his success.  It’s hard to argue that serendipity plays a role in just about any success story but in this case, it’s a very minor supporting role.  That said, for Marquis, it’s all beside the point.  For that was then and this is now.  And all that matters now is to show gratitude by dedicating this next chapter of his life to teaching the next generation the fundamentals of baseball and of life.

 

Jay Faison is the Founder and Chairman of SnapAV, a high growth technology company that designs and distributes audio-video products. SnapAV has been on the Inc 500 List for several years and was acquired by General Atlantic in 2013 for around $200 million.  He is also the Founder and CEO of ClearPath Foundation, whose mission is to accelerate conservative clean energy solutions.  Jay has received many accolades including the Ernst and Young Entrepreneur of the Year for the Southeast region award and Politico’s Top 50 visionaries transforming American politics.

Some interesting insights from this episode:

  • How his ADHD is a contributing factor to his entrepreneurial nature.
  • The biggest challenge in scaling the company was himself.
  • Intellectual humility is a key to growing as a leader.
  • Find a niche that others aren’t in so at least if you’re swinging for the fences, there aren’t any other batters to worry about.
  • Why he decided to give away the vast sum of his wealth while still in his 40’s.
  • How his pattern recognition allows him to see around corners where others can’t.
  • “If you don’t know where you’re going, you’re probably not going to get there.”

 

When you’re running a small audio/video business and being overcharged and underserved by your suppliers, what do you do?  If you’re like most people, you get angry and frustrated and complain.  But not if you’re Jay Faison.  Because if you’ve got the mind of an entrepreneur like Jay, you see that broken supply chain not as a problem but as an opportunity.  And you seize upon it.  And that is how SnapAV was born.

Why didn’t anyone else see this obvious disintermediation play to create the Amazon of the audio video industry?  Jay has a unique gift of pattern recognition.  Some people who are incredibly bright can see several moves ahead on the chess board. Jay admittedly isn’t one of them.  But Jay is able to see multiple games being played at once and can choose which one has the best odds of success.  When you’re an entrepreneur trying to disrupt an industry, that intuition can help dramatically improve the odds of success.

There’s another gift Jay possesses that few entrepreneurs have. It’s intellectual humility. When you’re intellectually humble, you can recognize your blinds spots.  And when you can see your blind spots, you know how to ask for help.  In Jay’s case, he understood that the biggest hurdle in scaling his company was himself.  Like many entrepreneurs, he was great at doing but not at leading.  He had to learn how to let go and transition from being a tactical entrepreneur to being a strategic leader.  His vision, his leadership and his grit would allow him to build and eventually sell one of the fastest growing companies in the country.

For most entrepreneurs, selling the majority ownership in your business for $200 million is an accomplishment of a lifetime.  It’s a good excuse to kick back, relax and live the good life.  Buy a few vacation homes, a couple limited production sports cars and of course a private jet for good measure. You can simply rest on your laurels and not ever have to take on the monumental challenge and stress of starting something again.  But not if you’re Jay Faison.

Jay knew that the right thing to do is to give away most of his newly acquired wealth while he’s still in the prime of his life.  Of course, the easiest thing to do would be to write checks to a bunch of non-profits.  But never one to take the easy path, he contributed $165 million into a foundation called ClearPath.  It’s mission – simply convince conservatives of the importance of clean energy.  In other words, he chose to essentially launch another startup whose goals were far more daunting that those of his for-profit venture.

It hasn’t been easy.  The environment has become a very polarizing issue and while capital has provided him access to key people in Washington, convincing them to create and adopt environmentally friendly legislation has been a grind.  He’s well aware that success won’t happen overnight.  But he continues to chop away at it with the guiding philosophy that “we don’t inherit the Earth from our parents but rather, we borrow it from our children”.  It’s hard work but it’s well worth it.  Because according to Jay, when you’re trying to change the world, there’s simply a satisfaction you can’t get anywhere else.

Steve has been CEO of the Atlanta Hawks since 2014. After just his first year with the team, the Hawks led the league in annual attendance gains and set single-season franchise records for retail sales, sellouts and season ticket memberships.  Prior to joining the Hawks, Steve was the President of Turner Entertainment Networks where he oversaw the programming, marketing and strategy for TBS, TNT and several other prominent networks. Prior to Turner, he was at Coke where he served in several capacities, most recently as the Vice President of Sports and Entertainment marketing.

 

Some interesting insights from this episode:

  • If you’re selling a beverage for more per gallon than gasoline, you better infuse some magic.
  • Hear the pitch that allowed Turner to land Conan O’Brien.
  • He built TBS and TNT into mega brands in a world where brands were far and few between.
  • How he quickly turned around a drying franchise with the Hawks.
  • Two target markets – millennials and multiculturals – which were largely ignored by other sports teams became his most valuable audience.
  • Learn how to evolve a brand from awareness to likeability and “cravability”.
  • Creative ideas are his currency in the corporate world.

 

Some marketers have tons of great ideas but no ability to see the bigger picture. Other marketers are brilliant strategists but just can’t generate any novel ideas.  It is a rare marketing genius that can not only think way outside the box with an entrepreneurial  mindset but also tie those back to corporate strategy in a way that allows a company to achieve monumental leaps in brand recognition and corporate success.  That in a nutshell is the brilliance of Steve Koonin.

At Coca-Cola, he learned pretty quickly that if you’re going to offer a product with nothing more than syrup, sugar and water at a higher price than gasoline, you better infuse some magic in your marketing.  And did he ever.  Remember those dancing polar bears?  That’s Steve’s work.  Remember the Always Coca-Cola campaign?  Steve again.  Those are just two of many award winning campaigns he orchestrated that pushed the boundaries of Coke’s brand both within the U.S. and around the world.

It was that consumer packaged goods experience he gained at one of the world’s greatest marketers that allowed him to also flourish at Turner.  Back when he first joined, the cable networks which had any brand identity were mostly niche players (think Comedy Central, Animal Planet, Travel Channel).  The large networks were a mishmash of programming that had no rhyme or reason other than trying to generate large audiences.  Steve knew that the only chance to not just survive but to thrive in that industry was to take a risk and focus TNT and TBS exclusively on one genre (drama and comedy respectively).  That repositioning along with creating and acquiring exceptional content led to astronomical growth.  By the time he was done, TNT and TBS was generating more profits than all the major networks combined.

The remarkable turnaround he led at Turner might only be surpassed by the even more spectacular one he’s achieved at the Hawks.  The Hawks were a dying franchise when he signed on as the new CEO.  There was no excitement, no energy, no magic.   I wouldn’t merely say the Hawks were a weak brand.  It would be more accurate to describe the team as not having any brand.  But all that changed with Steve’s marketing magic.

So how does one turn around a dying franchise in record speed?  You start with knowing who your audience is.  The Hawks, along with most other professional NBA sports franchises, had mostly catered to upper middle class whites since that’s who held the disposable income.  But Steve and his team saw that there were two important demographics who love sports had been largely ignored in the past– millennials and multi-culturals.  So those became the two primary audiences to which most of the marketing would be directed going forward.

Millennials are more wired than any other generation so social media because the primary channel through which to reach them.  The engagement they’ve created with their social media campaigns has been astounding.  The Hawks are now consistently on Google’s list of the 10 most searched sports teams (the only NBA teams higher were Golden State and Cleveland) and the number 1 NBA team to follow on Twitter.   But it’s not just about reaching them.  You have to create “cravability” as Steve puts it.  That means coming up with fun, innovative, digitally-oriented programming that speaks to them in their own unique voice.  “Swipe Right Night” (an obvious play on Tinder) and “I’m having a secret love affair with the Hawks” (ala Ashley Madison) are just two of many standout examples.

Steve is full on sage advice.  The key to leadership?  Build the right environment and then get out of the way.  The key to hiring?  Focus on chemistry.  Skills can always be taught.  But what was likely the wisest and most heartfelt advice of all?  The advice he’d give to himself if he could go back in time.  Enjoy the moments more. You just never know when it’s all going to end.  My advice for Steve: heed your own advice and enjoy the moments more.  After a brilliant career spread across decades, you’ve more than earned the right.

 

Mandy-Rae is an accomplished freediver based in Vancouver, British Columbia.  She holds 7 freediving world records and 13 national records.  She owns Performance Freediving International where she teaches freediving courses to the general public.

 

Some interesting insights from this episode:

  • Entering a flow state allows you to hyper focus and achieve amazing results.
  • The mammalian dive reflex is a survival mechanism we share with whales and dolphins.
  • Visualization plays a critical role in the pre-dive planning.
  • She views the 14 underwater blackouts including one trip to the ER not as deterrents but as learning experiences.
  • Success is as much mental as it is physical.
  • Working toward achieving ambitious goals should be fun and enjoyable, not feel like a chore.
  • Anyone can be trained to hold their breath for several minutes and dive deep. We all have the potential to push ourselves further than we think possible.

 

What’s so special about holding your breath under water?  Not much if your plan is to dive down 10 feet in a pool while holding your breath for a few seconds. But try going down 500 feet in the ocean while holding your breath for several minutes.  That’s what the competitive sport of freediving is all about.  It’s about as “pure” a sport as you’ll find.  No fancy equipment.  No burdensome rules.  No crowds.  It’s just you and the water and your willingness to see just how far you can push yourself.

So how is Mandy-Rae able to do it?  How is she able to submerse herself to depths fifteen times the pressure we experience on dry land while holding her breath many times the average human breath hold?  It turns out there’s both a physiological component and a mental one.

Let’s start with the physical.  There’s something known as the mammalian dive reflex that humans share with whales, dolphins and most mammalian sea creatures.  It’s essentially a survival mechanism that kicks in the minute you submerse yourself in the water. First our heart rate slows way down which reduces oxygen consumption.  Next, the blood vessels constrict, reducing blood flow to the limbs while maximizing blood flow and oxygen to the most critical organs in the body – the heart, brain and lungs. Finally, the blood accumulation in the lungs acts as a protective barrier, preventing the lungs from collapsing under extremely high pressure.

As with any endurance sport, the physical element is just half the battle, sometimes even less.  The mental toughness is what separates the wheat from the chaff.  It is the mental edge which gives champions like Mandy-Rae the ability to set new world records over and over again.

First there is the pre-dive prep.  For Mandy-Rae, there is a mental shift that occurs from being a land-based human to a marine animal. It’s not just about the physiological transformation but the mental one. In her own words, you must learn to “become part of the water”.  For the next few moments, that underwater world is one in which you must feel very much at home.

Next is the visualization.  Just like with skiers going through an entire slalom race, turn by turn, in their heads before they leave the gate, so too does Mandy-Rae go through an entire dive before she ever submerses herself.  This exercise includes working through potential issues that may arise during the dive so if and when they happen, she’s already dealt with them and can be calm while working through them.

Finally, she enters what is commonly known as the flow state.  This will allow her to focus 100% of her mental abilities on the task at hand.  This will remove all external distractions as well as the internal ones – those voices in our head that give us pause and make us second guess ourselves.   In the flow state, there is no thinking and there is no feeling.  There is just doing.  It’s a hyper-focused mental state that allows her to push herself to the limits and achieve extraordinary results.

Why does she do it?  What drives her to go deeper toward the ocean depths again and again?  For one, it’s fun for her.  She truly enjoys going through the rigorous training and discipline it takes to set a new record.  She likes seeing how hard she can push herself. But just as importantly, achieving something you once thought impossible can be life changing.  She sees this in many of her first time dive students. The breakthroughs they have in the pool change them in profound ways by giving them the confidence to try new things in life and achieve other breakthroughs outside the water.

Mandy-Rae is the first to admit that she has a few physiological advantages that give her a slight edge on her record setting dives.  Her lung volume is larger than average and she’s able to equalize her ears rather easily.  But her confidence, her attitude, her mindset and her belief in herself are the advantages that any of us can share with her.  If there’s something you want in your life and you believe in yourself and apply yourself, there’s nothing holding you back.

 

Michael Coles is a successful entrepreneur, investor, advisor and community leader.  He co-founded The Great American Cookie Company and grew it into the largest franchisor of cookie stores with 350 locations and sales of over $100 million when he sold the company.  He was also the CEO of Caribou Coffee which became a publicly traded company.  He is a big supporter of Kennesaw State University, whose business program is fittingly named the Michael J Coles College of Business.

 

Some interesting insights from this episode:

  • How he turned $8,000 into a $100 million cookie empire.
  • One minor detail almost derailed his entire business on opening day.
  • How a near fatal motorcycle accident inspired him to set a transcontinental bicycle record.
  • “If it ain’t broke, you haven’t looked hard enough.”
  • It’s not about being the biggest but being the best.
  • “The biggest handicaps we face are the limitations we place on our vision and our imagination.”
  • Real learning comes from understanding our personal responsibility with setbacks instead of blaming others

 

There are two levels of entrepreneurialism for kids.  The one that 99% of kids fall into which is the “go hustle and make a buck” kind.  Delivering papers on a route, raking leaves, etc.  Then there’s the 1% who have the vision and hustle to go to the next level of securing all the contracts with the homes in the neighborhood and then hiring all the other kids to service those homes.  That’s Michael Coles for you. His entrepreneurial brilliance shone through at a very young age.  Michael realized the real money wasn’t in raking leaves or shoveling snow.  It was managing the leave rakers and snow shovelers.  It wasn’t hard to see how the future career of Michael Coles would unfold.

He never set out to build a cookie empire.  His goal when he opened his first cookie store was a modest one – simply to bring in some extra income while trying to figure out his next career move.   But there was one little problem.  Michael was way too savvy of an entrepreneur and the industry was way too stagnant for him to settle for just a little extra income.  While most the cookie store owners operated as bakers, Michael saw this opportunity through the lens of a retailer.  He expanded the merchandise offerings, added promotions, introduced cross-selling and upselling and started sampling.  These days such commonplace retailing strategies are straight out of the merchandising 101 playbook but not back in the 70’s and 80’s and not in the cookie business.  Michael reinvented the way bakery products were marketed and sold.

While his vision and tenacity allowed him to persevere in the end and build a thriving business, like with any good story, he had his fair share of setbacks along the way.  The biggest one was a near-fatal motorcycle accident just a few weeks into starting the company.  He was lucky to be alive but was told that we would never walk again unaided.  For most people, such a fire prognosis often becomes a self-fulfilling one and they’ll be content to lead the rest of their lives as a cripple.  But not Michael.  He was so driven to prove the doctors wrong that he not only fully recovered but actually increased his exercise regimen from before the accident.  He picked up a bicycle, which he hadn’t done since he was a kid, and started riding.  And riding.  And riding.  He rode across the state of Georgia and didn’t stop peddling until he reached San Diego.  He ended up setting a new transcontinental bike record which would be broken just a few years later… by Michael once again.

As many endurance athletes can attest to, the benefits of exercise usually spill over into other parts of one’s life. Such was the case with Michael.  He came back from record-setting rides refreshed and hungrier than ever.  He was suddenly able to see the business in an entirely new light.  Sure, the business was doing fine.  It was profitable and growing.  But fine wasn’t good enough.  The market was evolving, the competition was increasing but The Great American Cookie Company more or less stayed the same.  So he reengineered the business from the ground up – new recipes, a modernized store design and better training just to name a few areas.  It wasn’t about being the biggest but the best.  These changes allowed him to scale the business to over $100 million in revenue and the rest, as they say, is cookie history.

While Hollywood couldn’t write a better script than Michael’s wild success in the cookie business, not every story in his life would have such a Hollywood ending.  He took over the helm of Caribou Coffee but while he doubled the size of the business and took the company public, the stock took a tumble.  Running a public company with the constant pressure of meeting quarterly expectations was not a great experience.  And his bids for the U.S. House and Senate would not prove successful.  But he’s the first to tell you that we learn more from our setbacks than we do from our successes.  Real learning comes from understanding our personal responsibility with such setbacks as opposed to blaming others.

Michael is one of a kind.  He’s more than earned the right to pack it in and enjoy the good life.  But he’s still very active sitting on Boards, mentoring first time entrepreneurs and overseeing multiple philanthropic efforts.  He’s as passionate today about giving back as he was about business success over the course of his illustrious career.  He’s made his mark in many areas but he’ll forever be known as the Cookie King.

Sid is the co-founder and owner of Sid Mashburn men’s clothing store.  Both Esquire and GQ have named Sid Mashburn one of the best menswear shops in America.  Today they have five stores in five cities and 135 employees and are continuing to add new stores every year.

 

Some interesting insights from this episode:

  • How Sid sees himself in the hospitality business, not the retail business.
  • To find the white space, just follow your heart.
  • How a company culture kit is critical to scaling a business.
  • What are economy of time, economy of mind and economy of money.
  • How trying to be all things to all people can be an effective business strategy.
  • You can have enormous success by just taking things one step at a time.
  • Aiming to be the best at something is more important and rewarding than trying to be the biggest.

 

Walking into a Sid Mashburn store is not like walking into any other men’s clothing store.  It’s a full sensory experience, from the classic rock ‘n’ roll tunes cranked up high to the stuffed wildlife protruding from the walls to the seagrass on the floor to the aroma of freshly brewed coffee.  Oh, and of course there’s also the ping pong table.  This is all part of a master plan to make the store feel like a warm and inviting place to anyone who walks through the doors.  “The store is meant to feel like a fraternity that everybody gets a bid to”, as Sid conveys the ambiance he’s trying to capture.

This unique in-store aesthetic is just the tip of the iceberg in Sid Mashburn’s retail experience.  It’s all about the high-touch service you’ll find the minute you enter the shop.  You’ll be greeted with a smile and offered a beverage of your choice. They’ll ask if you’d like to have a seat while they hang up your jacket. What you won’t find here are high pressure sales tactics. That’s because the sales people are not on commission.  The goal is simple – to have you feel like you’re walking into someone’s home.

Sid was raised in a small town in Mississippi and it’s not hard to see how the southern hospitality he grew up with has become a core piece of the brand DNA.  It’s not fake.  It’s not for show.  It’s just an authentic expression of who Sid is as a person. He doesn’t see himself as being in the retail or clothing business but rather, the hospitality business.  He craves having that intimate relationship with the customer which is why he likes to benchmark against best-of-breed hospitality brands – think Danny Meyer in the restaurant space and the Ritz in the hotel world.

Marketers are taught that you need to have a well-defined target audience to succeed. Sid never got that memo. He wants everyone to feel welcome in his shop which is why you’ll find a $65 pair of Levis just a few feet away from a $10,000 suit.  Customers range in age from 11 to 87 and between his physical stores and his e-commerce business, he touches pretty much every corner of the country.

We’ve all heard the cliché to follow your passion.  It’s usually easier said than done.  But Sid Mashburn has done just that since day one.  He’s as enamored today about fashion as he was in his youth when clothing defined his childhood as much as music and sports.   And you can see that he truly just enjoys helping people.  He’s as happy to patch and repair an old worn pair of pants if that’s what you need as he is to sell you an elegant handmade suit.  His business goals are much more centered on taking care of people, both employees and customers, than they are on growth and profits.

This isn’t to say Sid isn’t ambitious.  He’s very success-oriented.  It’s just that success in his mind is defined much more by quality than it is by quantity.  The overarching goal is simple – to become the best shop in the world.  And judging by the accolades bestowed upon him by GQ and Esquire, he’ll already well on his way.

Raj Raghunathan is a Professor of Marketing at the McCombs School of Business at the University of Texas.  He has also become an expert in the field of happiness.  He is the author of the book If You’re So Smart, Why Aren’t You Happy.  He teaches an MBA course on happiness as well as a class on the online learning platform Coursera entitled: A Life of Happiness and Fulfillment.  Over 170,000 students have taken the course and it’s consistently ranked as one of the top ten courses (amongst thousands of others).

 

Some interesting insights from this episode:

  • If you’re so smart, why aren’t you happy?
  • Why do we devalue happiness even though we know how important it is?
  • How fear of failure often prevents us from trying things we know would make us happier.
  • How having wealth and status and success can make us happy, yet the pursuit of those things can make us miserable.
  • Once you stop comparing yourself to others and just focus on immersing yourself in your work (or activity), you’ll actually increase your likelihood of success.
  • How we can rewire ourselves to increase our level of happiness.

 

If you’re so smart, why aren’t you happy?  This counterintuitive philosophical question is the aptly named title of Raj’s quintessential book on happiness.  Generally speaking, smart and successful people are pretty good at setting goals and achieving them.  So one would think that if they are able to set goals around wealth and success, they could just as easily set goals around happiness.  But more often than not, they don’t.

So why exactly do we devalue happiness?  Why is it that despite knowing intuitively how important happiness is, we rarely prioritize it?  One reason is what Raj refers to as “Medium Maximization”.  That is, we focus on the means to the end (i.e. money, status) and not the end itself (happiness).  Since we think the money and success will naturally lead to happiness, we end up concentrating all our efforts on the money and success while forgetting about the very reason we were wanting it to begin with.  While the money and success may boost happiness levels initially, those feelings quickly subside in which case we need even greater levels of wealth and power to maintain those levels.  It’s a vicious cycle that repeats itself over and over.

We also have a difficult time articulating what happiness means to us.  And if we can’t visualize the goal in concrete terms, we don’t prioritize it.  So we end up prioritizing those things which are easier to measure (and easier to control) such as money and accomplishments.

Raj also points out that as humans, it’s in our DNA to seek superiority.  In fact, studies show that higher status does indeed enhance the quality of our lives and our happiness levels.  Yet, paradoxically, the actual pursuit of that higher status can backfire and cause us misery.  Tethering your happiness on being superior to others is ill advised.  Instead, if you focus solely on immersing yourself in your work (or hobby or activity), you’re much more likely to enjoy yourself and actually end up being more successful as well.  This “immersion” is what’s commonly known in positive psychology circles as “flow”.

So while we may have a better understanding intellectually why happiness is so elusive, how do we reverse course and become happier people?  Raj offers a few action items:

  • Do the things on a day to day basis that are meaningful and enjoyable. It doesn’t have to be work-related (although that’s ideal).  It can be tennis or guitar or gardening.  Anything that brings you joy.
  • Spend more time on personal relationships. Don’t take your friends and family for granted.  Your interactions with the people you care about in your life are as important as anything else.
  • Build habits that give an internal sense of wellness (i.e. exercise, meditation). Being physically and mentally healthy are essential ingredients to happiness.

As Raj reminds us of the cliché we all know too well, days and weeks will become months and years and next thing you know, you’ll be 70 and regretting your life.  So don’t wait another year or even another day.  Start today.  Take baby steps if you need to.  But take action.  Do something.  Anything.  After all, this is your life.  You deserve to be happy.

Andrew Skurka is an accomplished adventure athlete, known for his solo ultra-long-distance backpacking trips.  In total he has traveled by foot, ski and raft over 30,000 miles.  He has been named “Adventurer of the year” by Outside Magazine and National Geographic Adventure and “Person of the year” by Backpacker magazine.  And he’s also an ultra-runner with top 3 finishes in a couple of the big 100 mile races.

 

Some interesting insights from this episode:

  • Learn about his Alaska/Yukon hike which covered over 4,700 miles in the frigid temps of the Alaskan backcountry without using any trails or guidebooks.
  • How he learned to follow his heart and pursue happiness despite all the pressure from family and friends.
  • “Fun” is when you’re pushing yourself to the limit, both physically and mentally.
  • It’s not just about the destination but the journey that matters.
  • The key to accomplishing something incredibly challenging is to simply start small and figure things out one step at a time.
  • How he feels so strongly about his expeditions that he’s willing to risk his life.
  • The steps he took to turn his passion into a full time career.

 

You’ve likely heard of the Appalachian Trail (commonly called the A.T.), a 2,200 mile trail stretching from Georgia to Maine.  It’s considered the granddaddy of long distance trails and quite an impressive feat if you can hike the entire thing.  Andrew knocked that one off just for fun one summer during college.  And he loved it.  It was at that moment that he knew he was hooked.

But always seeking a greater challenge to push the envelope, he later hiked a 7,800 mile Sea to Sea trail connecting the Atlantic and Pacific Oceans across the northern United States.  That’s the equivalent of doing the entire A.T. three times over and then throwing on another 1,200 miles for good measure.  What’s even more amazing is that this incredible accomplishment wasn’t the culmination of a long hiking career, but rather, just the beginning of it.

Never wanting to stay too long in his comfort zone, he would continue to discover and conquer even bigger challenges. When marked trails became too boring, he bushwhacked his way in the untouched backcountry.  When the weather became too comfortable, he moved his expeditions to regions with sub-zero temperatures.  And when hiking wasn’t enough, he added skiing and rafting to the mix.

You might be wondering how in the world someone can balance these multi-month expeditions with a career.  The answer is simple.  These adventures are his career.  He’s figured out how to monetize his passion and feels anyone can do the same if you’re entrepreneurial and resourceful enough.

It was in the beautiful Blue Ridge Mountains over the summer during college when he was first exposed to people who were living life much more spontaneously and pursuing happiness above everything else.  Life was about climbing mountains and running rapids, not about pursuing careers and accumulating wealth.  That was when he had his first aha moment.  That’s when the tired cliché “life is short” came into sharp focus.

So instead of caving into the peer pressure and following the herd, he decided to follow his heart.  And he’s been following it ever since.  Have you ever felt such joy and pleasure about something that you’d be willing to risk your life for it?  Very few of us have.  Andrew Skurka has.

Strauss Zelnick is the CEO of Take Two Interactive, a publicly held video game publisher which makes Grand Theft Auto amongst many other hit titles.  He is also the Founder and Managing Partner at ZMC, a several hundred million dollar private equity fund focused on media and communications.  He has also served as CEO of BMG Entertainment, one of the world’s largest music publishers at the time, and President of 20th Century Fox, one of the biggest movie studios.

 

Some interesting insights in this episode:

  • How Strauss successfully climbed the corporate ladder to become the President of 20th Century Fox by the time he was just 32.
  • His approach to turning around one of the largest interactive entertainment companies in the world.
  • Knowing what you want out of life and setting goals to achieve them is a big part of success.
  • To achieve great things, it’s sometime necessary to take calculated risks.
  • Being smart and ambitious is nice but being in the right place at the right time also helps.
  • Learn to put your ego aside, surround yourself with super ambitious and talented people and then step out of their way.
  • Motivation should be driven by the joy and fulfillment it brings, not by money or ego or power.
  • Leadership is about being your authentic self. It’s best to present yourself all the time as you truly are, not as you wish to be seen.
  • A consistent and strenuous physical fitness routine can have positive spillover effects in your working life.

 

Strauss Zelnick has had a remarkable career.  His ambition and passion for entertainment can be traced all the way back to his childhood when he declared that he would one day run a movie studio.  He graduated with double MBA/JD degrees from Harvard and less than a decade later at the young age of 32, he achieved his childhood dream by becoming the President of 20th Century Fox.  It was this amazing achievement that rightfully earned him the moniker wunderkind.

When he acquired Take Two Interactive, the company was a mess.  They had just lost over $200 million and the CEO had been fired for fraud. Less than a decade later, he’s still running the company which he completely turned around while creating billions of dollars of value in the process.

It helps when you can figure out where your passion and talents intersect.  He loves the entertainment business and is most effective and happy as a turnaround executive.  He’s also self-aware, knowing where his true strengths and weaknesses lie.  He has learned that being your authentic self and not hiding behind a façade is one of the keys to being an effective leader.

Recently Strauss has become as passionate about fitness as he is about buying and turning around companies.  He founded a daily fitness meetup group called The Program where he does rigorous high-intensity interval training alongside people less than half his age including professional athletes.  He not only appreciates the way it makes him look and feel but also the nice byproduct of enhanced productivity and happiness in the workplace.

Strauss is confident in his abilities but humble in his accomplishments.  He doesn’t downplay the fact that ambition, goal setting and risk taking are among the key ingredients to success but also acknowledges that serendipity has a vital role to play as well.  If you congratulate him on all his success, he’ll quickly point out how there are others a lot more successful.   I guess it’s a testament to how life is relative.

While early on his career moves might have been on autopilot, now in his late 50’s, he has become more reflective as a leader, as an individual.  He’s now at a point in his life where he knows what’s truly important to him.  And ultimately that’s about discovering happiness.  And from my brief hour-long conversation with him, I can see that he’s definitely found it.

 

Think Small

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